Lee Chilcote

edgewater beach cleanups seek to revitalize cleveland's lakefront
In April, 51 volunteers picked up more than 500 pounds of trash at Edgewater Park as part of an effort to revitalize our city's beaches and reconnect Clevelanders to our lakefront parks.

Among the items that were collected at Edgewater that day were more than 3,000 cigar tips that had washed up in Edgewater cove.

Cleveland has the dubious distinction of being a leader in cigar tip pollution in the Great Lakes region, says Erin Huber of Drink Local Drink Tap. Currently, Huber has the cigar tips soaking in soapy water in her basement. She plans to complete an art project with them in order to raise awareness about pollution in Lake Erie.

Huber says that the beach cleanups help to improve the city's neglected system of lakefront parks. "It makes me absolutely furious, because the state park staff are basically glorified garbage people who hardly even have time to replace broken light bulbs," she says. "The state parks don't have any money, but all of the volunteer hours we log can be used to apply for funding for the park."

Although Huber believes that the long-term solution for the lakefront parks is for the City of Cleveland to hire the Metroparks to more effectively manage them, she is encouraged by the diverse array of beach lovers that have pitched in to help so far. These events help to build an active constituency for the parks, she says.

The Friends of Edgewater Park, the nonprofit group that partners with Drink Local Drink Tap on the cleanups, is focusing its efforts on supporting Ohio Department of Natural Resources staff through a range of activities.

The next "Pancakes and Trash" beach cleanup, which is cosponsored by Friends of Edgewater Park, the Ohio Sierra Club, Cleveland Lakefront State Parks and 106.5 The Lake, takes place on Saturday, June 2nd from 10 a.m. to 12 p.m. The Ohio Sierra Club is hosting a free pancake breakfast that begins at 9 a.m.


Source: Erin Huber
Writer: Lee Chilcote
ohio city's great lakes brewing adds two 300-barrel fermentation tanks
Great Lakes Brewing Company is now the 18th largest craft brewery in the U.S. and the 27th largest overall. The company brews more than 110,000 barrels of handcrafted beer every year.

The brewing process takes place in a warehouse at Carroll Avenue and West 28th Street near the West Side Market. Visitors to Great Lakes Brewing Company's flagship bar and restaurant on Market Avenue often can catch a whiff of the beer brewing and fermenting as they walk in to grab a pint.

Recently, Great Lakes purchased and installed two new 300-barrel fermentation tanks to further expand its brewing capacity. The new equipment, which was hoisted in by crane through the roof of its Carroll Avenue tank farm, is on top of $7 million in capital improvements completed in 2010 to expand capacity.

Great Lakes beer is now available in 13 states and Washington D.C., and the company has a philosophy of supporting sustainability and natural, locally grown food. Owners Patrick and Daniel Conway have plans to deepen Great Lakes' presence in existing markets as they celebrate its 25th anniversary in 2013.


Source: Great Lakes Brewing Company
Writer: Lee Chilcote
orlando baking company will expand its operations, add 15 workers
The Orlando Baking Company, which was founded in 1872 in Castel di Sangro, Italy and came to Cleveland in 1904, has received a $1.3 million Clean Ohio grant to clean up a brownfield adjacent to its facility at E. 79th and Woodland Avenue. Orlando plans to expand onto the property, retaining about 40 jobs and creating 15 new jobs. 

The funds will be used to demolish and remediate the former Van Dorn property at 2700 E. 79th Street. The City of Cleveland is a partner in the cleanup project.

Orlando Baking sells bread throughout Northeast Ohio and around the country. Orlando recently introduced a probiotic bread that contains the same healthy microbes that exist in foods such as yogurt. The company has expanded several times in its Cleveland location, and currently employs about 300 workers.

Clean Ohio grants are provided through a competitive application process to allow for the reuse of commercial and industrial properties that are currently underutilized. Since its inception, 150 Clean Ohio Revitalization Fund projects have been awarded more than $295 million, leveraging $2.5 billion in private sector investment and creating and retaining more than 12,500 jobs.


Source: Ohio Department of Development, Orlando Baking Company
Writer: Lee Chilcote
princeton prize winner educates classmates on chinese heritage
The Princeton Prize in Race Relations is awarded each year to outstanding high school students across the country who are helping to increase understanding and mutual respect among all races and cultures.

The Cleveland prize, now in its second year, was recently awarded to Demi Zhang, a freshman at Orange High School who has devoted herself to achieving racial and cultural harmony through teaching others. Zhang has exposed her community to Chinese culture through art and music (she plays the Gu-Zheng, which is the Chinese zither) and created a Chinese club for neighborhood children.

"I found that people were not very aware of Chinese culture in Northeast Ohio, even though we have a sizeable Chinese community here," says the Pepper Pike resident. "Our Chinese heritage is important to my parents and grandparents, and I inherited that. Along with preserving my own identity, I wanted to address different barriers that exist between cultures in the form of ignorance."

"When people share aspects of their culture, they share part of their identity," she adds. "That kind of understanding is what the Princeton Prize is all about."

The winner of the Princeton Prize receives a $1,000 cash prize and is publicly recognized for his or her efforts. Two other Cleveland-area students -- Prateek Singh, a freshman at Solon High School, and Shivangi Bhatia, a sophomore at Orange -- received Certificates of Accomplishment for their work.

An awards event will take place on Thursday, May 24th at the Tudor Arms Hotel. For more information or to attend, contact Sandhya Gupta at sandhyag@alumni.princeton.edu.


Source: Sandhya Gupta, Demi Zhang
Writer: Lee Chilcote
environmental groups host forum to promote recycling and composting
Last fall, when the Ohio Environmental Protection Agency held a hearing on the City of Cleveland's proposed waste-to-energy plant, hundreds of protesters turned out to decry the plans.

The gasification plant, which would turn trash into energy to be used by Cleveland Public Power, would result in unacceptable levels of pollution in urban neighborhoods, environmental groups said.

Since then, the city has terminated its agreement with its controversial consultant, Peter Tien. However, CPP says that it is still studying the waste-to-energy plant as well as other options to increase recycling, reduce costs and generate electricity.

To capitalize on the renewed interest in recycling and composting generated by the public meetings earlier this year, environmental groups are now pressing the city to develop a more comprehensive plan. Ohio Citizen Action, Earthday Coalition and other groups have organized the Cleveland Composting and Recycling Forum on Saturday, June 2nd at the downtown YMCA.

“Clevelanders have said loud and clear that they want stronger recycling programs,” commented Chris Trepal, Executive Director of Earth Day Coalition, in a news release. “The urban gardening and local food community in Cleveland creates hundreds of opportunities for the productive use of compost.”

"We're hoping to bring in good ideas from other cities," adds Sandy Buchanan, Executive Director of Ohio Citizen Action, who says that the local and national speakers attending the event will provide a litany of successful models.

The public forum takes place at a crucial time, as the city is gearing up to roll out its recycling program to additional neighborhoods over the course of the summer.

Brian Cummins, a Cleveland Councilman who represents the Brooklyn Centre, Clark-Fulton and Stockyards neighborhoods adjacent to the proposed gasification plant, says that the city's recycling program needs improvement.

"The city claims this is a comprehensive system, but they haven't been able to roll it out citywide due to budget problems," he says. "We need to look at incentives to recycle, such as 'pay as you throw' fees that other cities are now using."

The City of Cleveland has stated that its goal in the next few years is to roll out its recycling program to all neighborhoods. No composting program currently exists.


Source: Chris Trepal, Brian Cummins
Writer: Lee Chilcote
port authority to build new boats to help clean up river debris
Although the environmental health of the Cuyahoga River has dramatically improved in recent decades, ugly mats of hazardous floating debris and litter still accumulate in the bends of the famously crooked river.

If a violent storm rolls in off Lake Erie, or strong winds spring up, the mats can easily break apart and float into the shipping channel. The sudden presence of fallen logs and other debris can create a dangerous obstacle course for boaters and rowers traversing the river.

Later this summer, the Cleveland-Cuyahoga County Port Authority will begin using two specialized aluminum work boats to remove floating debris from the river and the Lake Erie shoreline. The new boats, called Flotsam and Jetsam, are being paid for by a $425,160 grant from the Great Lakes Restoration Initiative. The river cleanup initiative is the first comprehensive initiative of its kind.

"The river is a lot cleaner than it looks and now has 40 species of fish, but this program will demonstrate stewardship to the community," says Jim White, Director of Sustainable Infrastructure Programs for the Port Authority. "This is one of the pieces of the puzzle in terms of restoring the health of the river."


Source: Jim White
Writer: Lee Chilcote
metalwork artist opens showroom in tremont, sells almost everything in stock
Kevin Busta's trendy, neo-industrial furnishings have been written up in the New York Times and grace sleek lofts and posh living rooms all the way from New York City to Los Angeles and San Francisco.

Yet the metalworking artist, who grew up in Medina, chose W. 14th Street in Tremont to locate his showroom. Last week, he sold out of nearly all his furnishings in a single week as eight new businesses opened in the neighborhood and the monthly Art Walk kicked off the summer season.

"Cleveland is so full of everything that I really need," says Busta, a former boilermaker who was once arrested for dumpster diving at an industrial park in Medina (he got off after showing the judge photos of his high-end furniture). "New York doesn't have what Cleveland has in terms of surplus scrap metal."

Busta makes his lamps, tables and chairs out of metal that he buys at scrap yards and auctions. His tables typically sell for $4,000 and up, while a table lamp might sell for $300 to $500. Busta stresses that he does not simply repurpose scrap materials, but rather transforms the raw materials into something new.

"It's glorifying the old with a modern twist to it," he says. "It's taking what a lot of people see every day driving through industrial parks and changing the way people look at these old, industrial remnants by glorifying rust."


Source: Kevin Busta
Writer: Lee Chilcote
superheroes inspire boys to read and write at ohio city writers
Two Cleveland boys from modest backgrounds in the Glenville neighborhood dreamed up Superman 80 years ago. The beloved character -- and many more like him -- have been rescuing boys from boredom and engaging them in reading and writing ever since.

This week, in an inspired twist on this fabled story, a group of third grade and seventh grade boys from Citizens Academy and University School are participating in a superheroes story workshop at Ohio City Writers, a new nonprofit writing center on Lorain Avenue in Ohio City. 

The creators of the event hope that the workshop not only gets kids interested in reading and writing, but also helps them soar to new heights as engaged learners.

During the workshop, groups of boys will team up to create characters, settings and plots, then write their own superhero stories and share them with the group. It is being led by Frank Lewis, former Free Times and Scene editor and founder of Ohio City Writers.

Patty Dowd, Director of Student Enrichment at University School, says that extracurricular programs such as this one are important because they inspire boys to read and connect boys of different backgrounds in a fun, social setting.

"Reading is always an issue with boys, and they often don't have male role models who read and like to read books that are recommended by other boys," says Dowd. "Comic books are a great way to get boys into reading and writing."


Source: Patty Dowd
Writer: Lee Chilcote
cleveland lakefront preserve open house to showcase bird and butterfly mecca
Every spring, the Cleveland Lakefront Nature Preserve is a bustling, seasonal stopover for birds and butterflies on their annual migration northward. The 88-acre preserve, a former dredging containment facility reclaimed by nature, is now a unique, undeveloped park along Lake Erie.

Yet, while more than 280 species of birds have been spotted at this lush, wild site, many Clevelanders still don't know about the preserve, which was created earlier this year by the Cleveland-Cuyahoga County Port Authority. The Port hopes to change that by introducing a few more Northeast Ohioans to the park this weekend at its twice-annual open house and Migration Mania event.

"This is the only nature preserve in Cuyahoga County," says Linda Sternheimer, Development Manager with the Port of Cleveland. "It's also one of the few places where you can look at the lake without the breakwall and get a sense of the enormity of Lake Erie, and it offers unobstructed views of downtown."

The open house takes place Saturday, May 19th from 7:30 a.m. until 2 p.m. The Cleveland Lakefront Nature Preserve is located east of I-90 and Martin Luther King Jr. Drive. Visitors are invited to walk the 1.3-mile loop trail and enjoy guided hikes by naturalists and presentations on the history and ecology of the site.


Source: Linda Sternheimer
Writer: Lee Chilcote
sculptures, 40-foot mural will celebrate year of the dragon in asiatown
This weekend, tens of thousands of visitors will descend on the St. Clair Superior neighborhood for the Cleveland Asian Festival. During their visit, they will be delighted by 25 colorful dragon sculptures painted by local artists and installed outside businesses to beautify the area and celebrate the arts and Asian culture.

The public art project commemorates the Chinese Year of the Dragon, which began with the new moon in January and continues for a full 12 months.

Each one of these fantastic creatures will be completely unique. For example, Cleveland tattoo artist Sean Kelly painted a dragon featuring butterflies flying out of its chest, the kind of glittering eyes used in stuffed animals, and real antlers.

The dragons will be displayed through the end of August. They will be auctioned off at a special benefit on Saturday, September 29th, the proceeds of which will support arts and culture programming in the St. Clair Superior neighborhood.

On Thursday, May 31st, the St. Clair Superior Development Corporation and artist Anna Arnold will also unveil a huge, 40- foot mural on the side of the Consolidated Graphics building at E. 39th and Payne Avenue. The project was created with the help of neighborhood schoolchildren and Asian seniors.


Source: Becca Britton
Writer: Lee Chilcote
cleveland givecamp accepting applications for event offering free tech work
Last year, Akron marketing professional Amy Wong signed up to attend Cleveland GiveCamp for a few hours and ended up staying the entire weekend. She was taken with its mission of helping nonprofits with tech projects -- and she was having a good time.

This year, she hopes to deliver an even bigger impact by serving more nonprofits. GiveCamp, which is part of a national network of events that link technology professionals with nonprofits, is accepting applications until June 17th. The event takes place July 20th-22nd on LeanDog's barge at North Coast Harbor.

"Not only do nonprofits get help, but the teams learn a lot about the nonprofit community," says Wong of the event. "It's a win-win situation on both fronts."

Getting accepted into GiveCamp is competitive, and nonprofits must demonstrate a feasible project, community benefit and financial need. The projects help them better serve their constituencies by becoming more efficient and effective.

Last year, GiveCamp helped 23 nonprofit organizations with $500,000 worth of free development work. Completed projects include 17 new websites, three database applications, an iPhone app, Android app and mobile website.


Source: Amy Wong
Writer: Lee Chilcote
13-year-old brain cancer survivor paints gratitude guitar for guitarmania
Whereas some kids bond with their dads over football or baseball, Jacob Friedman and his dad have always bonded over oldies music stars like Petula Clark and Dean Martin and old movies starring Tim Conway.

Five years ago, Friedman suddenly had blurry vision and he couldn't get out of bed. He was diagnosed with a brain tumor. The nine-year-old listened to Clark's "Downtown" to comfort him as he traveled from his home in Parma to Rainbow Babies and Children's Hospital in University Circle.

By a stroke of luck, Friedman later ran into Petula Clark while vacationing with his family at Disney World during a trip that was sponsored by the Make-a-Wish Foundation. He asked for her autograph and they talked for over an hour. Clark was so taken with the young boy's story that she stayed in contact with him.

Figuring that he had nothing to lose, Friedman also emailed Tim Conway through his website. They soon struck up a relationship that continues to this day. Clark, Conway and some of Friedman's other film and music heroes have encouraged him to stay hopeful about his recovery and pursue his dream of becoming an artist.

"It's really meant a lot to me to have them a part of my life," says Friedman.

Now, Friedman has achieved another one of his longtime dreams. The 13-year-old has painted a "gratitude guitar" as part of Guitarmania, an event that places large, colorfully painted guitars around Cleveland to benefit United Way and the Rock and Roll Hall of Fame's education programs. The guitar features a rendering of Petula Clark and Tim Conway, and will soon be revealed to them as a surprise.

"Jacob thought it would be a great opportunity to say thank you in a really big way," says Steve Friedman, Jacob's father. "He wanted it to be a surprise."

The front of the guitar contains the words "laughter and music are the best medicine" and the guitar also features an image of Cleveland's skyline.

The Guitarmania kickoff takes place on Friday, May 25th at the Rock Hall.


Source: Jacob Friedman, Steve Friedman
Writer: Lee Chilcote
tremont's new miranda's vintage bridal upcycles classic gowns
Miranda Park has always loved vintage ball gowns from the '40s and '50s, whose intricate, hand-sewn details and figure-flattering designs are often imitated, but nearly impossible to replicate.

Last month, Park traded her job as a seamstress at a bridal store in Rocky River to launch Miranda's Vintage Bridal and Alterations on W. 14th Street in Tremont. She's turned her passion for classic gowns into a business that can help modern brides go green -- and look great doing it.

"They just don't make dresses like that anymore," says Park, who majored in fashion design at Kent State University and says that artsy, historic Tremont is the perfect spot for her destination business. "I find them on eBay or at vintage stores, then use my skills as a seamstress to remake, redesign and restore them."

Park invites her customers to bring in their favorite vintage gowns for custom alterations. Since most new wedding dresses are expensive and used once, she says she's tapping into a national trend towards green, sustainable weddings.


Source: Miranda Park
Writer: Lee Chilcote
growing software company to relocate offices, 150 staffers from beachwood to downtown
Brand Muscle CEO Philip Alexander freely admits that he was initially opposed to moving his firm to downtown Cleveland because he didn't want to give up his breezy, 17-minute commute to the office.

Research studies have shown that the most powerful predictor of a firm's location is where the top executives live. For Brand Muscle's leadership, it was convenient to commute from the east-side suburbs to their offices in Beachwood, where the software firm has grown to 150 employees.

But as the firm outgrew its suburban offices and launched a search for a location that would facilitate its expansion, what happened next was not quite according to script. Brand Muscle's younger employees launched a campaign to encourage Alexander and other leaders to consider downtown Cleveland.

"There was quite a bit of lobbying, actually -- many of our employees are younger, and I was surprised by how many of them wanted us to move downtown," says Alexander. "The increased vibrancy of downtown made us take a look."

In November, Brand Muscle expects to move to freshly leased offices at 11000 Superior Avenue in the Nine-Twelve District. Initially, the firm will lease about 40,000 square feet, but it has the option to continuously expand as needed.

Alexander says that Brand Muscle's new downtown location will allow the firm to better attract younger employees, facilitate networking with other software companies, and provide entertainment options when clients are in town.

Brand Muscle sells software that helps businesses customize marketing materials for local audiences in order to optimize their sales and improve revenue growth.


Source: Philip Alexander
Writer: Lee Chilcote
with lorktech, case students poised to enter growing flexible electronics market
How does an incorrect soda price at a retailer lead to an emerging tech company? Just ask Case student Mark Lorkowski, who came up with the idea for an electronic shelf display system while shopping for a case of Mountain Dew. With Lorktech, he hopes to drink up a portion of the $250 billion flexible electronics market.
local coffee companies host latte art throwdown for guatemalan relief
Next time that your favorite barista etches a flower in your foamy mug of latte, savor it for a moment before you take a sip. He or she may actually be practicing for For the Love of Latte Art, an educational event and latte art throwdown that is being hosted this weekend by Cleveland-area coffee companies.

The event, which is being hosted by a new coffee collective called CLE Brews, will include skill-building workshops for professional and amateur baristas who are interested in learning the craft of latte art. It concludes with a "Latte Art Throwdown" in which participants will be judged on their latte art. All proceeds of the event will benefit the Asobagri Co-op Disaster Relief Fund in Huehuetenango, Guatemala, an area that was devastated by intense rainfall last year.

"Our goal is to build unity, share ideas and really push the coffee culture in Cleveland," says Nathan Lilly, a Manager and Trainer with Phoenix Coffee Company. "We've done events like this before, but never on this big of a scale. We'd like to make this an annual event showcasing coffee in Cleveland."

CLE Brews is a collective comprised of Phoenix Coffee Company, Erie Island Coffee Company, Caruso's Coffee and Red Cedar Coffee. The winner of the Latte Art Throwdown will receive a $4,000 espresso machine donated by Nuova Simonelli and entry into Coffee Fest Seattle's Latte Art Competition.

Competition should be fierce: Lilly says the local coffee scene has talented baristas who can sketch swans, clovers, rabbits and even tulips into a steaming cup of latte.

The event takes place this Saturday, May 12th at Cuyahoga Community College's Hospitality Management Center at Public Square in downtown Cleveland.


Source: Nathan Lilly
Writer: Lee Chilcote
cuyahoga arts and culture helps connect art and community
Free classical concerts held in churches throughout the city, a science, math, technology and engineering (STEM) high school at Great Lakes Science Center, and a partnership between Inlet Dance Company and the Music Settlement are just a few of the unique projects funded by Cuyahoga Arts and Culture

Since 2006, this countywide entity has invested over $80 million in nearly 200 organizations. Recently, CAC released new data showing that for every $1 that it has invested in arts and culture organizations, about $19 makes its way back into the regional economy.

CAC-funded organizations also serve over one million schoolchildren per year and more than 6.4 million visitors to the region. Moreover, about 55 percent of the groups that receive CAC funding require no admission charge at all.

One of the biggest developments in Cleveland's arts and culture scene, however, is the innovative ways in which nonprofit arts organizations are connecting with local communities. Karen Gahl-Mills, the organization's Executive Director, says that one of CAC's biggest areas of growth is in small project support.

"We see arts activity happening in unusual places," she says. "The projects aren't necessarily new, but people know who we are now. We're doing outreach to communities where people were not applying for grants before."

Gahl-Mills also says that Cuyahoga County's robust system of public arts funding, which stems from a countywide cigarette tax passed in 2006, is the envy of many other cities. "A lot of cities look at Cleveland and say, 'They did it, why can't we?'"

In the end, CAC will only be successful if it achieves its mission of maximizing community benefit. "Our goal is to make the community better by investing in arts and culture, so we're reaching into the community in different ways."


Source: Karen Gahl-Mills
Writer: Lee  Chilcote
tremont tails will service dog and cat owners in growing pet-friendly 'hood
Tremont has always been a popular neighborhood for animal lovers, with amenities like Lincoln Park, the Clark Field dog park and pet-friendly restaurants and bars adding to the appeal. The neighborhood also has two shelters, a doggie day care and an active community of animal rescue advocates.

Now a new business, Tremont Tails, will allow dog and cat lovers to buy basic goods for their pets without traveling outside of the neighborhood. It also will promote rescue and adoption programs in Cleveland, carry art and gift items, and even allow owners to indulge their pets with massage sessions on special occasions.

"You go out at five o'clock and there's dogs everywhere, and many are rescued," says Lisa Turner, a court reporter who is launching her business based on her passion for animals. "Now they can walk to a retail store with their animals."

Turner, who is originally from the Tremont neighborhood, recently won the Tremont Storefront Incubator competition. She will open Tremont Tails in a 378-square-foot storefront owned by the Tremont West Development Corporation, which is using the space to spur new businesses that fill an unmet need.

"I would never be able to open my store without this program," says Turner, who will receive three months of free rent and six months of reduced rent as part of the special program. "They're also helping me to market my business."

After Tremont Tails "hatches" from its incubation period, Turner hopes to find a larger storefront and finally turn her passion for animals into a full-time day job.


Source: Lisa Turner
Writer: Lee Chilcote
tremont celebrates 8 new businesses that add to retail mix
This Friday night, Tremont is hosting the grand opening for a new business, Tremont Tails, as well as a Preview Night that will welcome eight new businesses that opened in the past year.

This diverse roster of new businesses is adding to the vibrancy of the neighborhood's growing retail mix, says Cory Riordon, Executive Director of Tremont West Development Corporation.

"We're creating new retail options so that residents don't have to travel outside of the neighborhood to buy things, and that also will appeal to people visiting the neighborhood," he says. "It shows that the neighborhood is desirable."

The new businesses that will be featured during the Preview Night event are Churned Ice Cream Shop, Miranda's Vintage Bridal, Chard Gallery, Ginko Restaurant, Kevin Busta Industrial Furnishings, The Nest and Bozalodz.

The Tremont Art Walk will also take place on Friday, May 12th from 6-10 pm.


Source: Cory Riordan
Writer: Lee Chilcote
vitamix breaks ground on $10m expansion to feed global appetite for healthy foods
Although Vitamix's commercial-grade blenders and mixers eat up a good chunk of change -- around $500 on average -- that hasn't stopped consumers in the U.S. and more than 80 countries abroad from snatching them up at record rates.

They don't call it a "super blender" for nothing -- Vitamix is the iconic company that brought us the smoothie, yet its machines are now used by chefs and health-conscious consumers to make everything from soups to soy milk. In Taiwan and many other countries, sales are up 80 percent over the past three years as the growing middle-class becomes increasingly health-conscious.

Bolstered by demand, the company recently broke ground on a $10-million, 51,000-square-foot expansion to its Northeast Ohio headquarters. This development is on top of a $6-million, 40,000-square-foot expansion in 2010. Overall, sales have doubled in the past three years, the company says.

Vitamix manufactures all of its products at its Olmsted Falls headquarters, and sources parts locally, as well.

"Our product helps people to eat more whole foods and choose a healthier lifestyle all over the world," says Jodi Berg, the great-granddaughter of W.G. Barnard, who founded the company in 1921. "A lot of Western diseases and ailments can be controlled and prevented by the fuel and food we put into our bodies."

"Vitamix allows you to take whole healthy foods and turn them into what Martha Stewart calls 'velvet on your tongue.' Healthy, wholesome and easy to make."


Source: Jodi Berg
Writer: Lee Chilcote