The Cleveland Plus Marketing Alliance is celebrating its fifth birthday promoting Northeast Ohio as a vigorous regional entity. Like any proud parent, Cleveland Plus executive director Rick Batyko is eager to show off the campaign's accomplishments over its first five years of life. Fresh Water writer Douglas J. Guth spoke with Batyko about the campaign's successful past as well as the Wadsworth native's hopes for the region's future.

Since the financial crowdsourcing website Kickstarter was founded a few years ago by New York entrepreneurs, it has helped to raise millions of dollars for artistic projects, including many in Cleveland.

Just how important is Kickstarter for arts funding? A recent New York Times article reported that the organization expects to raise $150 million in contributions in 2012. By comparison, the National Endowment for the Arts has a budget of $146 million.

Next week, Kickstarter is coming to Cleveland as part of a Midwest tour to showcase how artists can land DIY funding for their creative-minded startups. The Community Partnership for Arts and Culture (CPAC) and the Foundation Center of Cleveland partnered to create the event, which takes place on Thursday, March 29th from 6 to 8 p.m. at the Idea Center's Miller Classroom at 1375 Euclid Avenue.

"Kickstarter is important not only because it helps artists raise funding, but also because it leverages their ability to get the word out," says Susan DePasquale, Program Manager with CPAC. "There aren't many opportunities for artists to be funded directly. Kickstarter also allows givers to feel like entrepreneurs."


Source: Susan DePasquale
Writer: Lee Chilcote

What makes a neighborhood thrive? Is it a coffee shop? A fistful of chef-owned bistros? What about a grocery store and dry cleaners? When it comes to Cleveland's various neighborhoods, some seem to have all the pieces in place. Ohio City, Tremont, Detroit Shoreway… these budding burgs appear to have everything a resident could want and need. But do they?

Against a backdrop of vacant, foreclosed homes and empty lots, U.S. Representatives Steve LaTourette and Marcia Fudge this week unveiled the bipartisan Restore Our Neighborhoods Act of 2012. The new legislation seeks to provide $4 billion to states and land banks to issue 30-year demolition bonds to demolish vacant, blighted homes across the country.

"This country needs to come to the realization that sometimes you just need to tear it down and start over," LaTourette told an audience of city leaders and community development professionals outside of a vacant home on E. 69th Street in Slavic Village. LaTourette stressed that the foreclosure crisis is not just an urban problem; it affects the Lake County communities he represents, too. "Vacant homes drag down property values and can lead to crime."

Congresswoman Marcia Fudge noted that more than 40 percent of the homes on E. 69th Street off Union Avenue were either vacant or foreclosed. A block away, a woman was recently dragged into a vacant property and raped.

Currently, only 10 percent of funds from the federal Neighborhood Stabilization Program (NSP) can be used for demolition. The bill would change that by allowing greater flexibility in how NSP funds can be used. It would also provide more than $40 million in Qualified Urban Demolition Bonds to every state, with additional funding flowing to states like Ohio that are considered "hardest hit" by the foreclosure crisis. Any unused allocation would be redistributed by the Secretary of the Treasury after two years to "qualified" states (including Ohio).

Fudge and LaTourette stressed that the legislation would be budget neutral, as there are at least two possible offsets under consideration for the $4 billion cost.

City and county leaders said the legislation is not only about removing blight, but also clearing the way for future redevelopment of neighborhoods. "We want to see a city that's thriving and bustling," said Gus Frangos, President of the Cuyahoga Land Bank. "This is about creating a new vision for our neighborhoods."

Although more than 6,000 vacant homes in Cleveland have been demolished in the past five to seven years, there are still more than 12,000 condemned or blighted homes throughout the city. Throughout Cuyahoga County, there are estimated to be 25,000 to 30,000 blighted or condemned properties in need of demolition.

"This is a $250-million problem," said Frangos. "That number is much greater than we can handle, no matter how strategic we are with our resources."


Source: Steve LaTourette, Marcia Fudge, Gus Frangos
Writer: Lee Chilcote

To conduct an authentic test of what it's like to be a tourist in Cleveland, Positively Cleveland recently sent several Northeast Ohioans on all-expenses-paid trips to parts of the city with which they were unfamiliar. The outcomes of this "mystery shopper" test were revealing, if not exactly surprising: Safety, wayfinding signage and public transportation ranked among participants' top concerns.

Lexi Hotchkiss, Communications Manager with Positively Cleveland, says the "Tourist for a Day" effort was part of a larger, regional initiative to make Cleveland a more visitor-friendly destination. The "Destination Cleveland" project has been launched by Positively Cleveland and other civic-minded partners in anticipation of $2 billion in tourism-related development that is currently being invested in downtown Cleveland.

"Our new President and CEO, David Gilbert, started the process when he joined the organization," explains Hotchkiss. "We knew it was time to look at Cleveland in a different way, and really examine how we look, act and feel as a destination."

In November, Positively Cleveland held a summit with over 200 community ambassadors, ranging from government officials to hotel managers. This unprecedented, collaborative effort to take Cleveland's tourism economy to the next level resulted in 11 focus areas. Top government officials also signed a memorandum of understanding agreeing to work together on this effort.

In a few days, tourism leaders are set to unveil and begin implementing a new, five year plan to improve Cleveland as a travel destination. Positively Cleveland and its partners are holding the Destination Cleveland Travel and Tourism Outcomes Launch on Tuesday, March 27th from 7:30 to 10 a.m. at the House of Blues. The event is free and open to the public.

"Tourism is the fourth largest private sector economy in Ohio," says Hotchkiss. "One of the things we really want to do is engage locals as ambassadors of our city."


Source: Lexi Hotchkiss
Writer: Lee Chilcote

Cleveland rocks, that much we know. But for many local musicians, "rocking" isn't always enough to pay the bills. To make both music and a living, many must find -- or create -- music-related day jobs that supplement the bottom line. But the good news is two-fold: Cleveland musicians are supportive of one another, and here, a person doesn't have to work 60 hours a week just to pay the rent.

The Foundation Center launched Grant Space to aggregate its most popular content in one easy-to-navigate location and be responsive to its audience. The website features video chats with grant makers and a calendar of trainings. It also allows visitors to quickly interact with Foundation Center staff.

Now the Center has launched Grant Space Mobile, a new version geared towards mobile devices such as smart phones and tablets. Foundation Center Cleveland Director Cynthia Bailie says the website, which she developed and is now being used across the country, is one more way the Foundation Center is innovating to serve its customer base. The site is helping grant seekers to become more savvy about using technology to do good in their communities, she says.

"The world has increasingly gone to mobile devices, and we wanted to give our audience what they need in a user-friendly way," says Bailie.

Despite the at-your-fingertips information that is now available online, visits to the Foundation Center Cleveland, which is located in the Hanna Building at PlayhouseSquare, have not declined. Bailie believes that this is because the Center's online presence and physical location actually complement each other.

"We decided to put everything online and offer high-touch in-person services; we've found it has increased our visibility and people still come in," she says.

Making technology more accessible to grant seekers helps them to access funding more easily, identify new sources, strategize ideas and solicit a national and even international audience of grant makers, Bailie says. Recently, the Foundation Center Cleveland hosted a "Good Gone Mobile" networking and information night. The event highlighted two mobile trends, giving and advocacy, and allowed attendees to network with each other and learn from others in the field.

"There's a greater appetite for experimentation with new technologies. We've created a gateway that allows people to quickly tap in and get what they need."


Source: Cynthia Bailie
Writer: Lee Chilcote

The Northeast Ohio Sustainable Communities Consortium, a major public initiative to help move Northeast Ohio towards a more sustainable, resilient future, will launch a public engagement process in the next few months. Young professionals are among the first constituencies being targeted in this effort to create a sustainability plan for the region.

"We're looking at how we are using land through the lens of sustainability," explains Jeff Anderle, Communications and Engagement Manager for the NEOSCC, which received a $4.25 million grant from the Obama administration's Partnership for Sustainable Communities initiative and launched in January 2011. "We want to make Northeast Ohio more resilient to change, help our governments to be more collaborative and provide the tools for communities to engage in more sustainable planning."

The NEOSCC has five different work study areas: economic development, environment, communities, connections, and quality, connected places. Consortium members include city governments, planning agencies and other public entities throughout the 12-county planning area. According to Anderle, NEOSCC's members are working together because they realize it is in their self-interest to help ensure that the region's resources are used more sustainably.

"We're starting to see collaboration happening in government because resources are getting tight, and moving forward, we believe collaboration will become essential," he says. "People are waking up and coming to the table."

Over the next few months, the NEOSCC will publish an existing conditions report and begin public engagement. "We're partnering with the Civic Commons," says Anderle. "We want to empower people to become a part of the process."


Source: Jeff Anderle
Writer: Lee Chilcote

As more people and businesses settle in downtown Cleveland, the need is greater than ever for safe, beautiful and active public spaces. Who, then, will steward the dialogue around the importance of good design to the quality of life and economic competitiveness of our region? LAND studio will. The recent union of Cleveland Public Art and ParkWorks has given rise to LAND, an organization focused on (L)andscape, (A)rt, (N)eighborhoods, and (D)evelopment.

When asked if she has a dream project she'd like to fund, Cleveland Carbon Fund Fellow Joanne Neuberger rattles off the top of her list. "I'd love to see a project that capitalizes on the 'Year of Local Food' and helps ramp up Cleveland's local food system while reducing our carbon footprint," she says.

These are the kinds of big ideas which organizers of the Fund hope to spur through their grant making, which supports carbon reduction projects with community benefits. The Carbon Fund recently announced that is it seeking applications for projects up to $10,000. The deadline is March 16th.

The Cleveland Carbon Fund was created in 2009 by the City of Cleveland, Green City Blue Lake Institute at the Cleveland Museum of Natural History, Gund Foundation, Cleveland Foundation and Cleveland Clinic. Its goal, as Neuberger puts it, is to "think globally, green locally." While there are plenty of other carbon funds, ours is the first community-based, open-access fund in the U.S.

The Carbon Fund has supported two past projects whose goal was to install 10,000 compact fluorescent light bulbs in the Slavic Village and Detroit Shoreway neighborhoods of Cleveland (organizers installed nearly 5,000 in the end).

As the Carbon Fund continues to grow, Neuberger says that its leaders will seek additional donations from individuals and businesses. She hopes it will become a popular way to reduce our region's carbon footprint and support local initiatives.


Source: Joanne Neuberger
Writer: Lee Chilcote

Major corporations have long conducted sophisticated research to figure out what kind of consumer you are. Now, a new initiative that is being launched by two young city residents aims to find out what kind of Clevelander you are -- and use the results to engage citizens and drive policy change in the region.

By surveying residents' attitudes towards living in Northeast Ohio, as well as our preferences for urban amenities, the creators of the Clevelander Report hope to place useful information in the hands of policymakers shaping our region's future.

"For all of the studies that have been done on our city, very few of them focus on citizens," explains Hallie Bram, a Detroit Shoreway resident who co-founded the Cleveland Report with Eric Kogelschatz. "Our goal is to create the most comprehensive study of Clevelanders that's ever been completed. We want to use that information to bridge the gap between organizations, government and citizens, and help our policymakers to make informed decisions."

The Clevelander Report surveys residents on such topics as whether or not they are natives, boomerangs, expatriates or have relocated from another city; where they currently live; which cultural institutions and businesses they have visited; their level of interest in urban living; and their attitudes towards the city.

Bram says that the survey has been well-received so far, garnering over 500 responses since it launched one week ago. She and Kogelschatz plan to continue the Clevelander Report through the summer, and then compile an Executive Summary that can be provided to residents as well as policy makers.

Bram and Kogelschatz are the founders of TEDxCLE, a popular annual event that features curated talks by some of Northeast Ohio's biggest thinkers. This year's event will take place at the Cleveland Museum of Art on Friday, April 20th.

Take the survey here.


Source: Hallie Bram
Writer: Lee Chilcote

The Greater Cleveland Regional Transit Authority (RTA) has seen increases in bus and transit ridership for nine months straight, and the number of riders on the Red Line in January was the highest since 1988.

Yet this month, the U.S. House of Representatives is considering a surface transportation bill known as H.R. 7 that would eliminate dedicated federal funds for public transit across the country.

RTA is advocating against the cuts by working with Representative Steven LaTourette and other members of Congress to promote an amendment that would restore federally guaranteed funding.

"If you leave it up to chance that public transit gets funded, that's a big chance to take," says Mary McCahon, RTA's Media Relations Manager. The change would require agencies to lobby for federal funding each year, she says. "We provide 200,000 rides per day, and federal funding is our third biggest revenue source."

McCahon says that while the bill has been tabled, it is scheduled to come back to the floor of the House of Representatives for further discussion this week.

RTA's increased ridership is due in part to higher gas prices and ongoing Innerbelt construction, McCahon says. Improved marketing efforts, partnerships with businesses and the popularity of the Health Line are also factors.

For more information about H.R. 7 and the ongoing federal transportation bill debate, visit the RTA newsroom or American Public Transit Association website.


Source: Mary McCahon
Writer: Lee Chilcote

Nearly 60 percent of newly-created jobs require a postsecondary degree, yet only six percent of Cleveland residents hold an associate's degree and just eight percent hold a bachelor's degree.

This stark statistic is one of the driving forces behind the fledgling Higher Education Compact of Greater Cleveland, an unprecedented collaboration among 15 colleges and universities, 25 nonprofit organizations, the Cleveland Metropolitan School District and Cuyahoga County. This new effort seeks to boost the number of college graduates in Northeast Ohio.

"Every day, there are 3,000 jobs that the Cleveland Clinic, University Hospitals and Summa Health Center can't fill," explains Lee Friedman, CEO of College Now Greater Cleveland, a member organization of the Compact. "If you can't increase educational attainment, then you can't fill jobs. At some point, if these organizations can't find talent, then they can't grow."

While this lofty goal is hardly unusual or unique, what makes the Compact stand out is its regional approach towards addressing the higher education gap. Cleveland Mayor Frank Jackson is increasingly touting the benefits of addressing such problems on a regional level. Cuyahoga County has not historically been involved in education, yet Executive Ed Fitzgerald has joined the Compact. Until now, the colleges and universities involved in the Compact also have not worked together to seek a comprehensive solution to the problem.

"It truly takes a village to help students get to school and graduate from school," says Friedman. "Many of the young people we're helping are first generation college students who don't have anyone to help them get on that path. The commitment of these university presidents is truly best in class."

The goal of the Higher Education Compact is to ensure that students are ready for, have access to and graduate from college. To achieve this goal, leaders will create student-focused action plans, educate the community on why college is important, help students become college ready, link them with scholarship and financial aid opportunities and create a College Success Dashboard that measures results.


Source: Higher Education Compact of Greater Cleveland, Lee Friedman
Writer: Lee Chilcote

As the number of local bike commuters continues to increase, so too does the number of savvy entrepreneurs who serve and service them. In recent years, a mini boom of bike-based businesses has developed across Northeast Ohio, including frame builders, messenger bag makers, rickshaw drivers and an indoor bike park that attracts visitors from throughout the Midwest.

When Will Friedman took the helm of the Cleveland-Cuyahoga County Port Authority in June 2010, he soon learned about Dike 14, an outcropping of land on Cleveland's east side that had been a dredging facility from 1979 until 1999. Friedman quickly realized that the Port could do more to transform this burgeoning wildlife paradise -- which was closed to the public due to environmental concerns -- into a world-class nature preserve.

"I saw it as a potentially great addition to the lakefront," says Friedman. "Previously, the Port had not been all that interested in retaining it, but I didn't see it that way. I told our board this was an asset we'd inherited, there was nothing preventing us from opening it, and that we should get on with it."

So get on with it he did. Working in collaboration with environmental groups that had lobbied for a park, the Port spearheaded efforts to move the project forward. A year and a half later, the Cleveland Lakefront Nature Preserve is now open to the public.

That kind of leadership and gumption not only has earned Friedman high marks from environmental groups, it also has set the Port sailing in a new direction -- creating new waterfront parks and green space. Although that might sound like an unusual role for a Port Authority to play, it's actually not, Friedman says.

"I came from the Port of Seattle, which has 15 parks and green spaces," he says. "Port authorities are typically front and center in environmental projects, and helping to plan for and create green spaces is definitely in our wheelhouse."

Friedman also led the creation of the Port Authority's new strategic plan, which makes creating public green spaces a part of the organization's ongoing work.

Next, Friedman and his staff are working on the future of the Preserve, including enhancing habitat value, creating additional trails and adding an observation deck to maximize the stunning views of downtown Cleveland and Lake Erie.

The Port also is working closely with partners to plan the future of the Flats, including creating better riverfront access for city residents and visitors.


Source: Will Friedman
Writer: Lee Chilcote

The newly minted nonprofit Bike Cleveland will bring together Northeast Ohio cyclists through cycling events, educational programming and advocacy work, says Jacob Van Sickle, the group's new Executive Director. The group also will provide area cyclists with a unified voice in transportation planning across the region.

Over the course of the next year, Bike Cleveland plans to focus on prioritizing bike investments in the West Shoreway project, collaborating with the City of Cleveland to update and prioritize its Bikeway Master Plan, creating fun biking events and advocating for cyclist-friendly policies throughout the region.

One of the group's first advocacy projects will be to rally against HR 7, the transportation bill that has been proposed in the U.S. House of Representatives. That bill would eliminate dedicated funding for transportation, cut funding that helps to make streets safer for cyclists and pedestrians, and shortchange funding for repairing existing roads and bridges and improving roadways for cyclists.

For several years, Cleveland's cycling community has been fragmented among different organizations. The launch of Bike Cleveland last summer and now the hiring of Van Sickle unites cyclists under a common banner for the first time.

Van Sickle says Cleveland's energized cycling community has a lot ot be proud of. The 2010 American Community Survey shows that .8 percent of Clevelanders now use a bicycle as their primary mode of transportation to work -- a figure well above the national average of .53 percent. This is a 280-percent increase over one decade, giving Cleveland the highest 10-year increase in the country.

“I am looking forward to working with current and future Bike Cleveland members, and the greater cycling community, to continue to grow the cycling movement in Greater Cleveland," said Van Sickle in a press release.


Source: Jacob Van Sickle
Writer: Lee Chilcote

Local writer, speaker and entrepreneur Craig James has some big ideas. In fact, he is a regular contributor to NEOtropolis's "What’s the Big Idea" segment on PBS. He and his partner Sue James formed CatalystStrategies, which helps organizations best communicate their message, market and meaning. In this "Letter to Cleveland," James pens an open letter to the city he loves.

For decades, the east side of Cleveland was almost hopelessly cut off from its lakefront by scars of past planning mistakes -- the ugly sutures of highways, concrete barriers, railroads and, of course, industry.

No more. With the opening this week of the Cleveland Lakefront Nature Preserve, these impoverished neighborhoods -- and indeed, all of Greater Cleveland and beyond -- have access to a premiere wildlife habitat in the heart of the city.

This new, 88-acre urban preserve is located just north of where Martin Luther King Jr. Blvd. meets I-90, and it is accessible from Lakeshore Boulevard before it enters Bratenahl. The park is built upon the former Dike 14, a dredging disposal facility operated by the U.S. Army Corps of Engineers from 1979 until 1999.

For more than a decade, a coalition of environmental groups calling themselves the Dike 14 Nature Preservation Committee has been fighting to turn this manmade outcropping into a park. Their vision was simple: no ballfields, just park benches and a loop trail that allow visitors a peaceful retreat among the flora and fauna, as well as stupendous view of downtown Cleveland from the "beak" of the park.

Thanks to the critical leadership of the Cleveland-Cuyahoga Port Authority, this vision finally became a reality. When new CEO Will Friedman took the Port's helm, he made the Cleveland Lakefront Nature Preserve an institutional priority. The Port will continue to manage and oversee the Preserve now that it's open.

Despite the barbed wire fences, birds still stop here on their annual migrations, trees and plants grow in abandon, and many animals call this place home. (Truth is: hikers, birders and wildlife lovers have been slipping through a neglected gap in the fence for more than a decade to enjoy winsome walks along the coast.)

Still -- there's something to be said for the fact that it's now official.


Source: Earthday Coalition
Writer: Lee Chilcote