Liz Maugins of Zygote Press remembers the moment in 2008 when she realized just how fragile her own organization's existence was in Cleveland's ever-shrinking nonprofit ecosystem. Like many nonprofit groups, she was looking at fewer philanthropic dollars during the worst recession in decades. Meanwhile, many foundations were stressing collaboration or proposing outright mergers.

"Like a lot of nonprofit leaders, I was freaking out and wondering what would come our way," recounts Maugins, who worried that her small nonprofit would be wiped out by the tidal wave of the national recession. "So I started sending out messages to other arts leaders to see if they were feeling the same thing."

Not surprisingly, other nonprofit leaders were losing sleep over their situations, too. Yet rather than retreating to their own private islands to struggle in maudlin isolation, Maugins and her colleagues banded together for survival.

"The number one challenge was that we had no exposure, especially with the dwindling arts coverage locally," says Maugins. "Yet we knew that our arts organizations were doing amazing things with education and other programming, and we're the economic engines of our neighborhoods."

Today, Zygote and 27 other groups in Northeast Ohio have banded together to form the Collective Arts Network (CAN), received a grant from the Ohio Arts Council, and produced a magazine-style journal touting their work. Ten thousand copies have been distributed to galleries and other hotspots in the city.

Next up, the CAN group is working on other kinds of collaboration, including programming, events and sustaining the journal as a quarterly publication.


Source: Liz Maugins
Writer: Lee Chilcote

Inefficient, drafty homes in Cleveland not only are an impediment to attracting savvy urban homebuyers, they're also a harsh economic reality for those who must swallow high utility bills. Despite the daunting prospect of renovating an old home, there are simple, cost-effective ways to save energy -- and money -- that don't involve notching the thermostat down another degree or donning Eskimo-like clothing.

That's the impetus behind Cleveland Energy $aver, a new program just launched by the City of Cleveland, Cleveland Action to Support Housing (CASH), Cleveland Housing Network (CHN), LAND Studio and the U.S. Department of Energy. The program aims to make 100 homes in Cleveland energy-efficient by fall of this year.

Homeowners who enroll in this program can obtain a complete energy audit for a mere $50, a tidy sum that likely amounts to a fraction of their monthly heating bill. After the audit has been completed, owners will work with program staff to develop a scope of work, seek low-interest financing if needed, and hire a contractor. When the job is completed, professionals will help evaluate the work to make sure it's been done properly. As an enticement, owners will save 20 percent off the top, and another 20 percent when the work is complete.

“Cleveland Energy $aver will provide homeowners with tools they need to make energy-efficient improvements to their homes,” says Marcia Nolan, Executive Director of Cleveland Action to Support Housing (CASH). “It will also help Cleveland to become more sustainable and competitive to future residents.”


Source: Marcia Nolan
Writer: Lee Chilcote

If you fancy yourself a fan of Cleveland and its offerings, you have doubtless been asked for a recommendation or three. Having lived and worked in town for 20 years, Nina McCollum considers herself an unofficial tour guide, dispensing advice on everything from food and shopping to arts and entertainment. In preparation for a visit from an out-of-town friend, McCollum has devised her dream weekend in Cleveland.

While we pride ourselves here at Fresh Water in having crisp, professional prose, the truth is, without art, a feature is just font on a page. Pictures tell a thousand words, we're told, but the best ones simply leave us speechless. Every masthead and feature image since we launched this pub over a year ago has been shot by Fresh Water shooter Bob Perkoski. Here is a collection of some of his finest work.

When Fresh Water launched in September 2010, we promised to highlight Cleveland's most progressive and creative people, businesses and organizations. But more importantly, we endeavored to place those subjects against the most compelling backdrop of all: Cleveland and its wonderful neighborhoods. Each Thursday, our readers are invited to dig a little deeper into this city we call home. What follows is a list of the 10 most-read features of the previous 12 months. Looking at the subject matter of those stories, it's clear that the most important topics to our readers include neighborhood development, sustainability and transportation, and, of course, food and booze.

"Wellness" might sound like the latest corporate buzzword. But a growing number of local entrepreneurs have begun incorporating the concept into a new breed of anti-corporate gyms that cater to health-savvy urban professionals. In recent years, indie gyms and studios have sprung up in Ohio City, Tremont, St. Clair Superior and other neighborhoods not served by large fitness chains.

Completing the last five-mile leg of the Towpath Trail into Cleveland might be taking longer than it took to dig the entire Ohio and Erie Canal, whose 100-plus mile span was carved out by hand in just two years in the 1820s. Yet thanks to a recent $500,000 grant from the State of Ohio, the trail is inching ever closer to its final destination -- Settlers Landing Park in the Flats.

The grant from the Ohio Cultural Facilities Commission, along with $3 million that was received earlier this year from the Great Lakes Restoration Initiative, will allow trail backers to break ground next year on an important .6-mile stretch along Scranton Road. More than 80 miles already have been completed; the last five miles into Cleveland is considered the home stretch for this decades-long project.

The funds will be used to build a 10-foot-wide paved trail along Scranton from Carter Road south to University Road in the Flats. The trail will be isolated for now, until it is eventually connected with the section of the Towpath that runs through the Steelyard Commons shopping center. A portion of the funding will also be used to restore fish habitat along the edge of the Cuyahoga River.

“This grant, and the construction work to come, represents another step forward in fully connecting this important regional resource to downtown Cleveland,” said Cuyahoga County Executive Ed FitzGerald in a statement. “This will mean a more attractive riverfront and a cleaner environment. This is good news for Cuyahoga County.”

Towpath planners predict the last trail sections, which must wend their way through formerly industrial land in the Flats, will proceed in three more stages. The portion from Steelyard to Literary Avenue in Tremont could start in 2015.


Source: Cuyahoga County Office of the Executive
Writer: Lee Chilcote

Black Friday is, blessedly, behind us. So, too, is Cyber Monday. All that stands between today and the holidays are a few weeks of retail panic. Relax, brave shoppers. It has never been easier for a Clevelander to wrap up his or her holiday shopping thanks to a bevy of brief boutiques. These fleeting ventures spring up like magic mushrooms after an imaginary storm to make shopping fun, easy and 100-percent local.

Kendall Embrescia’s greeting cards get to the point of the sentiment -- but usually not in the traditional way. As chief creative officer and “head skootcher” at Squirt & Skootch, Embrescia produces cards that are edgy, funny, off-the-wall and well received.
 
The idea for Squirt & Skootch was originally conceived in 2009 by Embrescia and a friend who wanted to start a business that united their love of writing, creativity and travel. The peculiar name is based on their childhood nicknames.

“One of the universal things I found when I traveled was mail,” recalls Embrescia. “No matter where I was I would send a postcard.”
 
So, in fall 2009, "Squirt" and "Skootch" gave their cards a trial run at the Tremont Arts Festival. Boasting sayings like “I have a heart on for you” and other spicy sentiments, the cards were very well received.
 
Then Squirt moved on and Embrescia’s friend Sandy Hridel joined the team. The two hit some stationary shows and developed a full line of cards, covering categories that ranged from Love and Sex to Holiday and Encouragement. Embrescia and Hridel formally formed an LLC in fall of 2010, hired Embrescia’s niece Kendra Kwasniewski to illustrate the cards, and got a crash course in running a business.
 
“We started identifying places that would sell our cards, cold calling people and walking into stores to sell our cards,” says Embrescia. “I’m a really creative person and learning the business stuff was really intense.” But the hard work paid off. Today, Squirt & Skootch can be found in stores around Northeast Ohio, as well as in Pittsburgh, Chicago, New York, Los Angeles and Colorado.
 
The company plans on hiring a web developer and some salespeople to go after mid-sized retailers. “Growth is certainly key,” says Embrescia. “We’ve been able to be creative and build an infrastructure, but now the emphasis is on growth.”

 
Source: Kendall Embrescia
Writer: Karin Connelly

Local real estate pros like David Sharkey of Progressive Urban have been struggling to stay afloat lately, a drastic shift from the urban housing boom of the late-'90s. But slowly, they say, wary buyers are emerging from the sidelines. Their target: value-rich homes with energy-efficient features in neighborhoods with proven market appeal.

The odyssey that led Deba Gray and Serena Harragin, the couple behind Gray's Auctioneers, to Cleveland is as fascinating as the work they do. The journey, which ends in Lakewood, meandered through Key West and Chicago. It includes a career change in New York, a heart-wrenching epiphany, and the convincing of a reluctant partner.

What's it take to sell a swank new home in Cleveland these days? It helps if you can offer fresh, contemporary design, a sought-after Tremont address, and a 29-foot-wide great room that's filled with light even on the cloudiest of North Coast days.

At least, that's what David Sharkey, one of the principals of Civic Builders in Tremont, has to say. This year, Sharkey and his partners broke ground on a new three-unit development at West 8th and Starkweather called Tremont Lane. With the first unit now nearly completed, the team is hoping to secure additional contracts and complete the two remaining units next year.

"These units are different from anything else out there, because they have a big, wide great room and lots of windows and light," says Sharkey, who also is president of Progressive Urban Real Estate, the firm selling Tremont Lane. "There's still a market here, because there's a lot of confidence in Tremont."

Tremont remains a strong market for custom and semi-custom home building, he adds. "You look at the national numbers on new construction and they're horrible, but in Tremont, people are still willing to pay a lot of money for rehabbed homes or custom homes," he says. "Custom homebuyers have a different mindset; they're not just out there looking for a house, they're creating it themselves."

The custom home market has a pulse -- albeit a weak one -- in a handful of Cleveland neighborhoods, Sharkey says. These include Tremont, Little Italy and along Lake Erie. Sharkey does not expect the new construction housing market in Cleveland to dramatically improve anytime soon, yet he believes that custom homebuyers will continue to seek out -- and create -- their dream homes.

"There's always a time for those buyers," he says. "They know what they want, and they're willing to pay for it."

The first unit at Tremont Lane is expected to sell for about $250,000, including upgrades. Other custom homes in Tremont have transferred for significantly higher sums, and rumor has it that a contemporary, new home going up at West 11th and University may near the $1 million mark when it is completed.


Source: David Sharkey
Writer: Lee Chilcote

Tremont Electric is developing a new energy source with its recently patented nPower Wave Energy Converter (WEC). The four-year-old Cleveland company made a huge splash with its nPower PEG, a pint-size power plant that allows people to charge their hand-held devices while walking, running or biking. Their new product uses the waves of Lake Erie -- and ultimately larger bodies of water -- to generate commercial-scale electricity.
 
“We put it in something like a buoy and it rides the waves and is able to convert the waves to electric power,” explains Tremont Electric inventor, founder, and CEO Aaron LeMieux.
 
While other energy companies are exploring wave energy around the world, LeMieux says Lake Erie provides a great testing ground. “We can do the same thing here, but we can do it much more quickly because we can do it in a small boat versus a 200-foot research vessel,” he says. “The wave profile in Lake Erie -- higher frequency waves -- means faster test results.”
 
Roughly the size of an automobile, the nPower WEC is poised to help reinvent the manufacturing base of the Midwest into the clean energy job creator of the future.

"Our vision is to put Northeast Ohio at the top of the new clean energy economy," says LeMieux. “This is a brand new industry. It could be compared to the automobile industry.”
 
LeMieux says that jobs could be created across the board in manufacturing within the next two years as Tremont Electric secures funding and further develops the converter.

 
Source: Aaron LeMieux
Writer: Karin Connelly

Despite dire news to the contrary, the indie bookstore is not dead -- especially in Cleveland, one of the most literate cities in the nation. But that doesn't mean booksellers can coast on sales of Woolf, Pynchon and Roth. More than simply literary vending machines, the best indie bookstores have learned to adapt by offering poetry readings, book signings, live music, and even glasses of Australian chardonnay.