Entrepreneurs + Innovators

flydrive's regenerative braking flywheel replaces battery in hybrid, electric cars
What started as a design project in CWRU mechanical and aerospace engineering student Kristen Brouwer’s senior design class has evolved into a full-blown business. Brouwer and three of her classmates took an existing patent for a regenerative braking flywheel and created FlyDrive, which makes a flywheel that replaces the battery in electric and hybrid cars. They are bringing their flywheel to market.

“In a Prius, for instance, when you brake, the electric motors are charged, which then charge the battery,” says Brouwer. “With our flywheel, it’s just as efficient in returning energy and doesn’t have to be replaced. And it’s environmentally better than batteries because it doesn’t use chemicals.”
 
Brouwer and teammates Jordan Lajoie, Luke Voigt, Kris Bosma and Cleveland Institute of Art industrial design student Adam Lauser have been developing the flywheel for market since September. “Most of our developments have stemmed from market identification and development as well as creating a preliminary concept for implementing the flywheel in a transportation system,” says Brouwer.

FlyDrive will be competing in the Ohio Clean Energy Challenge semi-finals next week, where they will compete for $10,000 and the chance to move on the Midwest regional competition in Chicago. The company has been assessing licensing options in the meantime.

“We’re waiting to see if we make it to the next level of competition,” says Brouwer. “It’s been a great learning experience.”


Source: Kristen Brouwer
Writer: Karin Connelly
from hillbilly to highbrow, the cleveland flea aims to launch a new saturday tradition
The St. Clair Superior Development Corporation and artist-entrepreneur Stephanie Sheldon are hoping to start a new tradition in Cleveland come spring -- an urban flea market that celebrates Cleveland's maker community and helps locals turn trash into treasure.

The Cleveland Flea will take place on the second Saturday of the month at E. 64th and St. Clair Avenue beginning in April. It will feature a mix of artisans, food trucks, pop-up and bricks-and-mortar retail, and educational demonstrations.

"It will be a look at the maker community in Cleveland combined with traditional flea aspects," says Sheldon, the energetic driver behind the startup businesses Parfait, Indie Foundry and Kiss and Bite. "It will be a mix of a curated selection of Cleveland artisans and a treasure hunt. It won't be all hillbilly or all highbrow."

While the Flea itself will take place outdoors, it dovetails with St. Clair Superior's Retail Ready project, which has lured new businesses to the area by working with local landlords to offer cheap rent, buildout funding and marketing assistance.

Sheldon says the idea came in part from her realization that Cleveland's artisan community could use a home. "I hear rumblings from people who ask, 'How do people find me in the oversaturated Etsy market? It's become really ineffective."

In addition to makers and locals selling their stuff, ideas for the CLE Flea include a pop-up restaurant for food trucks, educational programs on bike repair and starting a business, and a partnership with the Cleveland Salon.

Sheldon hopes the idea will catch on and grow quickly. A soft launch will take place on Saturday, February 23rd at the first-ever Cleveland Kurentovanje, a traditional Slovenian rite of spring that is coming to the area.


Source: Stephanie Sheldon
Writer: Lee Chilcote
the next must-live cleveland neighborhood is...
What's next? It's a question we all wish we had the answer to. But for folks looking to settle down, that question undoubtedly refers to place. In this running series, Fresh Water explores emerging Cleveland neighborhoods that are primed for growth. This week, writer Joe Baur examines North Shore Collinwood.
software development firm urbancode to double its staff (again) this year
What began as a game and website development company in 1996 has blossomed into a thriving developer of software products.

After creating internal software that allowed UrbanCode to track the progress of its own software development projects, the company began developing similar products for its customers. UrbanCode products help their customers get their software to production faster -- decreasing time to market and ultimately getting their technology to the end users quickly and easily.
 
“One trait that unites all our customers is that they realize the strategic importance of their technology,” says Maciej Zawadzki, UrbanCode cofounder and CEO. “They need to get their technology into the hands of end users as quickly as possible. Our products facilitate the adoption of Agile methodologies in development and DevOps practices in operations."
 
Last year, UrbanCode was a finalist for Tech Company of the Year in NEOSA’s Best of Tech Awards, and its AnthillPro product won Best Software Product, Impact in 2008.
 
By recognizing their clients’ needs, UrbanCode has been growing by leaps and bounds. “Recently, we have been focused on DevOps releasing three new products: uDeploy, uBuild and uRelease,” says Tracy Gavlak, UrbanCode’s office manager. “We have been able to increase our growth rate to 70 percent over the last two years, with no signs of slowing down.”
 
UrbanCode has grown from 25 employees to 55 in the past year. Gavlak cites finding the right talent as one of the company’s biggest challenges. The company is currently recruiting sales engineers, field sales executives and software developers.

“We have the energy and informal atmosphere of a start-up, with the customers and financial security of a much larger firm” says Gavlak.
 
Company officials expect to double in size again this year. Plans are underway to move to a larger space in the Halle Building later this year.

 
Source: Maciej Zawadzki and Tracy Gavlak
Writer: Karin Connelly
honeycomb salon set to open next month in detroit shoreway
Detroit Shoreway resident Erin Gargiulo used to pass through the Gordon Square Arts District on her way to work each day and think, "I wish someone would open a hair salon, because then I would work here."

Last fall, when the Detroit Shoreway Community Development Organization (DSCDO) launched the Charter One Business Plan Competition and she saw an opportunity to create her own business, Gargiulo decided to go for it. Next month, Honeycomb Salon and Art Gallery will open for business.

"I really wanted to be a part of the arts district," says Gargiulo, who is opening the salon with a business partner who does not wish to be named until it opens. "I wanted to be in a neighborhood that works together and supports each other."

The grant that Honeycomb received from the business plan competition will go towards building out the space and keeping rent low during the startup phase.

Honeycomb, which will eventually employ up to four stylists, is currently under construction in the former offices of Near West Theatre. DSCDO has been working on plans to add more retail to the strip, and the recent addition of several pop-up shops combined with Yellowcake's announcement of a permanent, expanded brick-and-mortar location have added to the district's retail offerings.

Men's cuts will start at $25, women's cuts at $45. Honeycomb will also offer hair coloring and haircuts for kids. Eventually, the duo plan to hire a manicurist, too.

Gargiulo and her partner plan to curate the artwork in the salon themselves, with help from clients and friends in the art world. They hope to host special events at Honeycomb in collaboration with the 78th Street Studios and 1point618 Gallery.

"We wouldn't have found an offer like this in Ohio City or Tremont; they're making a big play at getting the businesses they want here," says Gargiulo. "Everyone's been asking for a salon, I guess. It's going to be wonderful."


Source: Erin Gargiulo
Writer: Lee Chilcote
five student teams heading to columbus to compete in clean energy challenge
Five student entrepreneurial teams will compete in the semifinals at the Ohio Clean Energy Challenge in Columbus on January 29, presenting their business plans and technologies to a panel of judges for the chance to win $10,000 and an opportunity to go on to the Midwest regional competition in Chicago.

The event is hosted by the University Clean Energy Alliance of Ohio (UCEAO) and NorTech as part of the Department of Energy’s National Clean Energy Business Plan Competition. This is the second year the competition has been held in Ohio.
 
“We’ve expanded quite a bit this year,” explains Ashley Sparks, senior project coordinator at NorTech. “Each team was paired up with an industry mentor who could really help the teams build on their ideas and get feedback.”
 
The businesses represent various ideas in clean energy solutions. “It’s paramount for this region to have students really interested in commercialization,” says Byron Clayton, NorTech vice president. “These are students who are involved in bringing jobs here and it addresses the brain drain issue in that these businesses they create keep them here.”
 
The top team in the Ohio competition will go on to compete for $100,000 in Chicago at the Midwest regional competition. In addition to the five Cleveland teams, there are seven other teams from around the state.
 
“This challenge helps raise awareness of these startup companies in the state and the region,” says Clayton. “This challenge brings new innovations to the area, provides funding, creates mentoring opportunities and access to venture capital.”

 
Source: Ashley Sparks, Byron Clayton
Writer: Karin Connelly
soul food dynasty warms downtown bellies with stonetown southern bistro
Downtown has lacked a soul food restaurant for years. That's changed now that Soul Republic, the successful restauranteurs behind Angie's Soul Cafe, Jezebel's Bayou and Zanzibar, have opened Stonetown Southern Bistro at 627 Prospect Avenue.

The casual venue, whose menu features "soul food with a twist" and is similar to Zanzibar at Shaker Square, aims to fill a gap in the marketplace. "This is one of those everyday locations, as opposed to a place you'd go as a treat on date night," says Adrian Lindsay, Stonetown's general manager. "That niche has been missing down here. It's something overdue for this area."

Lunch entree prices are in the $6 to $9 range, while dinner menu items are priced from $10 to $14. Stonetown is located in the former Nexus Coffeehouse space on the ground floor of the 668 Euclid Avenue apartment building (Prospect Ave. side).

Soul Republic has reconfigured the space so that it features a lounge and bar with hightop tables and a dining room. A homemade wine cabinet separates the two.

The menu is a "soul fusion" concept similar to Zanzibar, says Akin Alafin, general manager of Soul Republic, but it  includes many new items as well. These include buttermilk fried yardbird with red velvet waffle, lobster shrimp and grits, fried crawfish, lobster quesadilla with arugula sauce, and the Stone Rolls.

Stonetown has been getting a great reception so far, says Lindsay. The key to success for the company, which employs eight family members and has become something of a soul food dynasty, has been consistency, the incorporation of fresh ingredients from local farmers and the West Side Market, and not taking shortcuts. "They want soul food; it's gotta be cooked for the soul."

The restaurant, while still in the soft-open phase, does feature the full menu, says Alafin. Weekend brunch will start on Saturday, January 26th and run from 10 a.m. to 2 p.m. So far, Soul Republic has invested more than $200,00 into the space and has hired 11 people.

Stonetown Southern Bistro is Soul Republic's fifth restaurant in the Cleveland area.


Sources: Adrian Lindsay, Akin Alafin
Writer: Lee Chilcote
heights library to convert old ymca gym into knowledge and innovation center
The Cleveland Heights-University Heights Library is transforming a 4,000-square-foot former YMCA gym connected to its Lee Road branch into a high-tech community classroom and home for the Cuyahoga County Small Business Development Center.

The renovation, which broke ground in December and will be completed in June, is aimed at better serving the community while also supporting small business entrepreneurship in the Heights communities.

The new Heights Knowledge and Innovation Center (HKIC) will be free and open to the public. The Small Business Development Center (SBDC) will be operated by the Monte Ahuja College of Business at Cleveland State University.

"There are a number of things about this project that are very innovative, and one of them is that an SBDC has never been in a library," says Library Director Nancy Levin. "We want to publish our results and try to make it an example for others."

Libraries have been evolving for some time into hubs for small business, and many now offer meeting rooms and workrooms. The project fulfills a vision identified in 2006 during community meetings, Levin says. The six workrooms currently available at the main library are nearly always completely full, she adds.

Other features of the project include a new computer lab with 26 work stations, expanded wireless access in the HKIC lounge area, additional study rooms, iPad rental, a production work area with office supplies, and a digital multimedia lab.

The $485,000 project is being paid for by the Heights Libraries Building and Repair Fund. It was designed by studioTECHNE and the contractor is Sterling Professional Group.


Source: Nancy Levin
Writer: Lee Chilcote
huffpo features successful cleveland women helping one another
In a Huffington Post story titled “How Women Entrepreneurs Succeed in the Midwest,” Lynn-Ann Gries chronicles the emergence of high-profile startups and companies founded by women in the Midwest, especially Cleveland. 
 
Gries’ piece details everything from networking opportunities to female-focused financial support and resources to the availability of role models to encourage further growth and development.
 
In the Cleveland area, Laura Bennett, CEO and Founder of Embrace Pet Insurance, formed a mentoring community for female entrepreneurs leading high-growth-potential companies, called the Burning River Coffee Community. "I feel there is a place for a community to mentor women to build our numbers," Bennett says. "Women are no less driven, focused and capable of running high growth companies than men; there just aren't many examples to look to. The BRCC is another way to encourage and support women in building these companies."
 
Check out the complete informative and inspiring story here.
new organization aims to leverage area's expertise in water technology
The health of Lake Erie has come a long way in the past 40 years, and it is now considered by many to be a case study of a recovering ecosystem. Yet not very many people know that, in part as a result of cleaning up our water pollution as well as our close proximity to a Great Lake, Northeast Ohio companies have developed rich expertise in water technology.

To leverage this cluster, influence policy, and conduct research and education, a group of organizations have launched The Alliance for our Water Future, a new nonprofit organization that seeks to spur innovative solutions to freshwater issues locally and globally.

"Silicon Valley is an example of what one industry cluster can do for a region," says Byron Clayton, Vice President at NorTech. "Companies all worked together in that region to leverage their strengths. In Northeast Ohio, we have a great legacy in cleaning up industrial waste water. We identified areas where we have the best chance of competing, and that's been the focus of our water technology cluster."

The areas that NorTech identified are automation and controls (identifying the best, most efficient way to control water), absorbents (extracting contaminants from water) and corrosion resistance (preventing water systems from corroding).

NorTech's role is to identify, organize and accelerate clusters. The Alliance will help promote this success story and spur cross-sector collaboration. By working together, the groups involved in the Alliance hope to make a global impact.

"This is about the economic future of our region," says Fran DiDonato, Program Manager of the Alliance. "If we can show that we had success with cleaning water, then that gives us credibility when we export our solutions to other places."

Two Northeast Ohio companies, MAR Systems and ABSMaterials, were recently selected by the Artemis Project as 2012 Top 50 Water Companies. Rockwell Automation is also considered a major player in the water technology field.

The founding members of the Alliance are NorTech, Case Western Reserve University, Port of Cleveland, Cleveland Metroparks, Cleveland State University, Hiram College, Great Lakes Science Center, Kent State University, MAR Systems and Northeast Ohio Regional Sewer District.


Source: Byron Clayton, Fran DiDonato
Writer: Lee Chilcote
design-focused green garage studio opens in tremont
Angela Ben-Kiki, the artist and designer behind Green Garage Studio, has come full circle by opening a new studio and showroom in a two-family rental that she owns on W. 11th Street in Tremont.

Ben-Kiki was one of the first entrepreneurs to open a design-focused store in Tremont when she owned the shop Go Modern. She eventually closed the store to focus on being a mom. Now that her daughter is older, she has returned with new energy to the place where it all began.

"I produce well-crafted gear for everyday -- commuting, travel and leisure," she explains. "It is sustainably produced and one-of-a-kind. Many of my products have multiple uses, and we choose distinctive fabrics made in America."

Among Green Garage's signature products are denim bags for men and women. She purchases material from American Denim Growers in Littlefield, Texas. Despite the prevalence of denim in clothing, relatively few bags are made out of it.

"I bought a remnant of denim years ago, and that got me started," she says. "I made an everyday errand bag, and people said, 'Hey, where did you get that?'"

While Ben-Kiki's studio in Tremont recalls her history in the neighborhood, she's branching out in new directions, she says. Her newest products include aprons, pouches and a men's mesh bag. She also plans to get more into bicycling gear.

"I have a passion for design and usefulness. That comes from vintage times. To produce something that is meant to last for years -- I find it very gratifying."


Source: Angela Ben-Kiki
Writer: Lee Chilcote
long-in-the-works toast wine bar set to finally open in gordon square
Small plates. Classic cocktails. A wine list curated by a well-traveled owner with a zest for local food. Shared tables made from old flour bins and lots of cozy nooks for hanging out with friends or snuggling up to a date. A menu filled with items like gnudi and braised lamb.

These are just a few of the wonderful things Fresh Water uncovered during a recent tour of Toast Wine Bar, which is set to open next month in the Gordon Square Arts District after six long years of planning.

Local resident and attorney Jillian Davis first purchased the building in 2006, with plans to open a place where she could share her love of great wine and locavore cuisine with others. The building, which had been vacant for years, is a former bakery and residence that came with cool window seats and built-in cabinets.

Then came a nasty spat with the church next door, which first opposed her liquor license but later came around. After her plans were approved a year ago, Davis started construction with the aid of contractor and furniture designer John Arthur. Toast is now drywalled out and Davis says that she plans to open in February. We know: We'll believe it when we see it. But trust us, folks, it's pretty darn close.

"The space was filled with stuff we could reuse; everything is just kind of getting recycled, which is cool," says Davis, pointing out the empty spot where the bar, which is being built from old doors and will have a zinc top, will be installed.

Davis is very excited about her cocktail list, boasting such colorful names as Vieux Carre, Widow's Kiss, Hanky Panky and Sir Alex. "I'm really into the cocktail renaissance," she says. "If you come here, you'll be able to have liquor, but only what I want you to have." Yes ma'am. And at 13 bucks a pop, we bet they'll be good and strong, too.

The opening of Toast is expected to create eight new full-time jobs in the city of Cleveland. Davis wouldn't disclose her total investment amount, simply saying that she's "doing it on the cheap" with some help from the City of Cleveland's Neighborhood Retail Assistance Program, a commercial bank loan and equity.

Davis, who has traveled the world drinking and eating, is excited about the launch. "When I'm not at work, I read about food and wine, cook and eat. It's my passion."


Source: Jillian Davis
Writer: Lee Chilcote
revolutionary bike pedal improves efficiency while reducing fatigue
About 15 years ago Nick Stevovich was experiencing the familiar burn in his legs from bike racing. He thought to himself, there has to be a better way to pedal a bicycle.

“I thought how do I overcome leg fatigue and still get the same performance,” he says. “About the same time I was rollerblading.” With that the idea for Motion Resolution was born.

Stevovich is developing an improved bike pedal that uses some of the concepts of rollerblading. “It changes the stroke cycle, has greater efficiencies and uses different muscles for greater speed,” he says. “It distributes the work of your legs a little more evenly, and the pedals stride in and out in a skating motion.”
 
Stevovich plans to market the pedal to tri-athletes and racing cyclists. “The pedals fit on any bike -- if you saw them you probably couldn’t tell the difference,” he says. “I’m hoping it changes the way people look at bike pedals.”
 
Working out of the Incubator at MAGNET, Stevovich recently received $25,000 from the Lorain County Community College Foundation Innovation Fund. He plans to use the money to develop additional prototypes and show proof of concept.
 
For now, Stevovich’s wife is working on marketing and a Kent State graduate student is writing her thesis on the bike pedal concept. He plans to show his product at a bike show in Las Vegas in September, and hopes to bring the pedals to market by 2014.

 
Source: Nick Stevovich
Writer: Karin Connelly
point-man approach to info tech serves booming lazorpoint well
When Dave Lazor founded Lazorpoint nearly 16 years ago, he had a vision of building a full-service IT firm that would allow clients to focus on what they do best and not worry about whether their information services capabilities were the right match.

“We think, build and run informational systems that instill confidence,” explains Lazor. “Entrepreneurs or mid-market CEOs are focused on running their businesses and servicing their customers. They know they need information services, but they don’t know anything about it. They need a point man.”
 
And a point man is exactly what Lazorpoint provides. Each client is assigned a point man, who makes sure every need is met. “They have a vision: the point man can provide the leadership,” says Lazor. “When there are problems, or opportunities, we provide the leadership to make things happen.”
 
Lazor makes sure all of his 22 employees are dedicated to their clients’ needs. “The people we hire are very passionate about serving our clients,” he says. “We are relentless in whatever mission we’re on. We go beyond just the technology. We look at the people process.”
 
An example of the point man philosophy at work is demonstrated in an instance where a client had a warehouse fire.

“The client called his point man at 11 p.m. on a Saturday night and asked if we could help,” recalls Lazor. “At 8 a.m. Sunday we were on site. They were back in business Monday morning, with emails getting through. No one knew they had this problem.”
 
The point man approach has proved successful for Lazorpoint. The company has been named to the Weatherhead 100 as one of the fastest growing companies in Northeast Ohio eight times. Lazorpoint hired two additional people last year, and recently brought in a co-op student for a second year. The company currently has one open position, plans on hiring two interns this summer and creating another full-time position later this year.
 
Source: Dave Lazor
Writer: Karin Connelly
hooftymatch brings local, high-quality meat to the marketplace
Jonathan Yale has always been socially conscious. As an athlete, he is also concerned about what foods he puts into his body. Those two principles came together when Yale and Phillip Williams founded HooftyMatch last August, an online marketplace for buying and selling locally produced meats.

“It started from a nutritional aspect,” says Yale. “I actually went to farms and bought some whole animals. I started educating myself on all the different factors of why it’s better meat.”

Yale and Williams came up with the idea for HooftyMatch after seeing a booming trend in farm-to-table eating and a strong desire to consume meat from humanely treated animals.
 
“We focus on farmers and the trend of beef without hormones or antibiotics,” says Yale. “We want to make that higher-quality product easier to get into the market. We want to have a consumer-friendly product where our customers can buy directly from our site and have it shipped to them or they can pick it up from a set location.”
 
A portfolio company in LaunchHouse Accelerator, HooftyMatch received a $25,000 investment. The company also won Startup Lakewood’s Ideation Challenge last summer.
 
Yale plans on starting a monthly Cleveland Meat Series with "localvore" restaurants to market HooftyMatch and educate people. “There are definitely people who want this and we want to say it’s out there,” he says. “It's good for farmers, it’s good for the restaurant business, and it’s good for people. It’s kind of like a win-win-win.”
 
HooftyMatch plans to officially launch its site next month.

 
Source: Jonathan Yale
Writer: Karin Connelly
food truck chef to bring authentic cajun fare to tremont
"I don't cook like any of those other guys on the block, I'll tell you that right now," promises Cajun chef Johnny Schulze, tossing out the names of celebrity chefs Michael Symon and Rocco Whalen, both of whom have Tremont restaurants. "I pull from what I learned growing up in Baton Rouge, Louisiana. The reason I'm doing this restaurant is I want to cook what I'm really good at."

Schulze is talking about his planned restaurant and watering hole Bourbon Street Barrel Room, which was recently approved by the local Tremont block club, a major feat given the propensity of skiddish neighbors to blackball new liquor licenses. The 100-seat restaurant, which will be located on Professor Avenue between Fahnrenheit and Edison's, is expected to open by next summer.

Bourbon Street will serve authentic, reasonably-priced Cajun cuisine, something that Schulze says doesn't exist in Northeast Ohio. "The way I see it, they live off the land, these Cajuns," he says. "They make do with inexpensive ingredients. It's seafood-heavy. It's about building flavors -- like a jambalaya, it looks very simple when it's served, but when you taste it, you're diving into multiple flavors."

Schulze and co-owners Justin and Barry Clemens know that such rich, spicy flavors pair perfectly with craft beer. So, in addition to traditional Cajun dishes such as gumbo and shrimp creole, Bourbon Street will offer plenty of beer selections, wine and liquor. "You might even be able to order a hurricane," hints Schulze.

When he was recruited by the owners, the veteran chef had been operating the Zydeco Bistro food truck with no plans to open a restaurant. "I built a food truck to retire -- I didn't want to work for anyone ever again," Schulze says with a laugh. "I tried to say no at first. But Tremont has the right atmosphere; it's culturally diverse and feels like you're outside the French quarter. I can pull this off."


Source: Johnny Schulze
Writer: Lee Chilcote
century-old agora complex enjoying encore as startup-friendly office space
Throughout its colorful history, the Agora complex in MidTown has been home to a vaudeville theatre, burlesque house, and one of the nation's premiere concert venues. Now, thanks to an evolving landscape outside its door, it's being redeveloped into start-up friendly office space.
yellowcake inks deal to open brick-and-mortar store in gordon square
Valerie Mayen is both nervous and excited as she talks about taking Yellowcake, the independent clothing company she built from the ground up, from pop-up to permanent. In March, the 31-year-old Texas native, who came to Cleveland to study at the Cleveland Institute of Art and appeared on Season 8 of "Project Runway," will double her current retail space at W. 65th Street and Detroit Avenue in the Gordon Square Arts District.

Yellowcake's new 1,500-square-foot space will offer expanded clothing lines, more menswear and additional kids' clothing. Mayen also will teach classes and offer shared workspace. D-day will be in January when Mayen punches through the wall of the former podiatry office next door. When the dust settles, she'll outfit her shop with new lighting, flooring, paint, sewing equipment and shared work stations.

"We've been here for 18 months as a pop-up store, and we decided to stick it out because we love the neighborhood," says Mayen. Although sales of her higher-end, locally-made women's dresses, coats and clothing haven't been what she hoped, she inked a three-year lease out of confidence in the area's upswing. "We're working our asses off to make this corner spot look amazing," she says.

Mayen also benefited from a $10,000 grant from Detroit Shoreway Community Development Organization's inaugural Best Business Plan Competition. She will receive free rent during the buildout followed by a graduated payment schedule. The competition was funded by Councilman Matt Zone and Charter One Bank.

Mayen's long-planned co-working space for entrepreneurs in the fashion industry, Buzz and Growl, will take up residence in Yellowcake's new headquarters. She will sell a handful of memberships initially and plans to offer classes and tours as well.

Mayen urged her fellow Clevelanders to shop local and independent businesses during the holiday season -- and beyond. "People are conditioned to think that Forever21 and H&M prices are the norm. I recognize that $98 for a cotton dress is a lot. Honestly, our prices should be about 20 percent higher. We don't put them higher because I understand that there's a price people are willing to pay."

While she's excited about her new permanent store, the ambitious designer, who has built Yellowcake with her own sweat equity and hard cash, is not one to rest. "I'm happy with who we are, what we are and where we're at... ish," she says.


Source: Valerie Mayen
Writer: Lee Chilcote
reclaimed cleveland turns salvaged wood into sought-after goods
When Deej Lincoln bought Interior Products Company two years ago, he thought he would build upon the commercial millwork company’s reputation for creating beautiful libraries. While the company continues to do library work, a new business built on sustainability, recycling and a bit of nostalgia has evolved.

Reclaimed Cleveland harvests wood from Cleveland properties slated for demolition and turns what they find into functional works of art. “We wanted to build the business in a new direction, and we got into wood reclamation,” explains Lincoln. “The idea resonated with our Interior Products Company customers.”
 
From benches and console tables to bottle openers and iPhone skins, every Reclaimed Cleveland product is stamped with the address of the property from which it came. Much of the focus is on old homes, which have a lot of old-growth wood, and churches.
 
“Obviously, there’s a sustainability component to it,” says Lincoln. “But there’s an aesthetic component that comes from a talented designer.”
 
The inspiration to create products from reclaimed wood came almost out of necessity. “About a year ago, we were sitting on all this wood and we had no furniture designed or built,” says Lincoln. “I said we have to have some holiday gift items at a low price point.”
 
From there, Reclaimed Cleveland made a bottle opener and marketed it through flash sales. “We immediately sold out of them,” says Lincoln. “We were impressed and pleased with the fact it took off as well as it did. I regret as a company, we didn’t do it sooner.” The products have even found a following outside of Cleveland.
 
Aaron Gogolin, who co-founded A Piece of Cleveland (APOC), joined the company in 2011 He helped produce the original products for Reclaimed Cleveland and helps maintain assembly and design standards. David Meyers joined in 2011 and is key in new product designs and branding of Reclaimed Cleveland. The company employs a total of 12 people.

 
Source: Deej Lincoln
Writer: Karin Connelly
bgv winner birdtown crossfit to open gym in lakewood
Jillian Neimeister and Tricia Tortoreti met at a CrossFit gym in 2009 and have been friends ever since. In that time, both have become certified trainers and began talking about how they would do things differently if they owned a gym.

 “We got a feel for what we liked and what we disliked,” recalls Neimeister. So after hearing about Bad Girl Ventures’ fall business training program, the two decided to enroll in the class. “We learned a lot,” says Neimeister. “We had a business plan going into it, but throughout the course we completely re-wrote it.”
 
Ultimately Neimeister and Tortoreti not only won a $25,000 loan from BGV to start their business, they also won a loan from BGV loan partner Economic Community Development Institute (ECDI). They decided to accept the ECDI loan, and they plan to open Birdtown CrossFit in Lakewood in January.
 
Birdtown CrossFit is different from most gyms. Instead of treadmills and elliptical machines, CrossFit has jump ropes and barbells. “It’s not your typical gym,” says Tortoreti. “It’s very structured with group classes and hardly any machines.”
 
Neimeister predicts Birdtown will be a welcome addition to Lakewood. “I think there’s definitely demand for it on the west side of Cleveland,” she says. In addition to working at area CrossFit gyms, the two have toured gyms all over the country to get a feel for what they want in their own gym.
 
The BGV loan will now go to Renter's BOOM, a company that uses social media for apartment listings. BGV awarded Tantalize, a mobile spray tanning company, a $5,000 loan.

 
Sources: Jillian Neimeister and Tricia Tortoreti
Writer: Karin Connelly