Local Food Economy
Getting enough fresh fruits and vegetables to eat can be a hit or miss prospect in Cleveland's “food deserts” where full service grocery stores are hard to come by. At the same time, an astounding amount of produce and other food in the United States – more than 30 million tons a year – ends up in landfills.
A fourth-generation fruit-and-vegetable wholesaler in Cleveland is taking on those incongruities with a program designed to assist low-income families while tackling food waste.
Forest City Weingart Produce Co. has begun selling, at cost, fruits and vegetables that come through its warehouse every week that are totally healthy but cosmetically flawed – an eggplant with a scar, a dimpled orange, the oddly shaped tomato. The "Perfectly Imperfect" endeavor is a unique effort by which the wholesaler is packaging imperfect produce for purchase on a small scale for individuals, says Ashley Weingart, the company’s director of communications and community outreach.
It’s also part of a growing push across the country to save misshapen yet completely edible food from the dump. Writer Jordan Figueiredo has a social media campaign to promote the ugly produce movement on Twitter @UglyFruitAndVeg, and on Facebook.
“We see an opportunity to reduce food waste and help get more fruits and vegetables to the population that can’t afford them,” says Weingart as she assembles boxes of imperfect cantaloupes, green peppers, potatoes, eggplant, zucchini, cucumbers, lemons and mangos.
“We want to bridge the gap between all the food waste that exists in our country and to help the community around us,” she adds. “We feel like we have the obligation and the opportunity to help.”
Perfectly Imperfect sells the produce medleys every Friday. A 15-pound mixture goes for $15 or get 30 pounds for $25 at 4000 Orange Ave in Cleveland (call ahead to order at 216-881-3232). Shoppers also can sign up to have boxes delivered to their homes ($7.50 within the city, $10 elsewhere in the county and $15 for surrounding counties). The program is open to all.
Continue reading.
A fourth-generation fruit-and-vegetable wholesaler in Cleveland is taking on those incongruities with a program designed to assist low-income families while tackling food waste.
Forest City Weingart Produce Co. has begun selling, at cost, fruits and vegetables that come through its warehouse every week that are totally healthy but cosmetically flawed – an eggplant with a scar, a dimpled orange, the oddly shaped tomato. The "Perfectly Imperfect" endeavor is a unique effort by which the wholesaler is packaging imperfect produce for purchase on a small scale for individuals, says Ashley Weingart, the company’s director of communications and community outreach.
It’s also part of a growing push across the country to save misshapen yet completely edible food from the dump. Writer Jordan Figueiredo has a social media campaign to promote the ugly produce movement on Twitter @UglyFruitAndVeg, and on Facebook.
“We see an opportunity to reduce food waste and help get more fruits and vegetables to the population that can’t afford them,” says Weingart as she assembles boxes of imperfect cantaloupes, green peppers, potatoes, eggplant, zucchini, cucumbers, lemons and mangos.
“We want to bridge the gap between all the food waste that exists in our country and to help the community around us,” she adds. “We feel like we have the obligation and the opportunity to help.”
Perfectly Imperfect sells the produce medleys every Friday. A 15-pound mixture goes for $15 or get 30 pounds for $25 at 4000 Orange Ave in Cleveland (call ahead to order at 216-881-3232). Shoppers also can sign up to have boxes delivered to their homes ($7.50 within the city, $10 elsewhere in the county and $15 for surrounding counties). The program is open to all.
Continue reading.
These local food entrepreneurs have found the sweet spot between 'clean-labeling' and good taste. The results are flavored with success.
Years in the making, plans for La Villa Hispana – a center celebrating Latino heritage and commerce in the Clark Fulton neighborhood – will be unveiled next month at a City Planning Commission meeting.
"If you don't try anything, you never know what will happen."
Such is the mindset of Lyz Otero, owner of Half Moon Bakery, a soon-to-be-opened seller of traditional Latin pastries and empanadas. Otero took the leap with a little help from the Economic and Community Development Institute (ECDI), an organization that in August announced more than $530,000 in loans to 21 Cleveland-area businesses.
Nineteen of those loans were to new minority- or women-owned ventures, with Puerto Rico native Otero receiving $50,000 for equipment and improvements to her 1,200 square-foot space at 3800 Pearl Rd. Otero and husband Gerson Velasquez are using the funding to pay contractors and architects, as well as buy stove hoods and other gear. ECDI also provided the couple with financial management and computer classes.
Otero is aiming for an early November launch for a bakery offering a dozen types of empanadas. The new entrepreneur looks forward to stuffing the half-moon shaped pastry turnovers with endless combinations of meat, vegetables and fruit.
"It will almost be like a pizzeria, but with empanadas," says Otero. "Everything you put on a pizza can go on an empanada."
Vegan and gluten-free empanadas will be on the menu, joining Latin cuisine like rice and tamales. Fresh bread, cupcakes and other delectable confections round out the selection. Otero will create the bakery's pastry products, with her husband serving as chef. During the next month, she expects to hire on two cashiers and an additional cook.
While the smaller space will focus on take-out orders, patrons can eat inside on stools along the window. Outdoor seating, meanwhile, is a possibility for warm-weather months.
Opening the business has been both exciting and nerve-wracking. Though no stranger to the restaurant industry - past employers include Zack Bruell and Michael Symon - there's nothing for Otero like working for herself. Friend Wendy Thompson, owner of A Cookie and a Cupcake, encouraged her to start a bakery with a unique Latin flair.
"We're focusing on gourmet empanadas, which nobody else around here is doing," says Otero. "You never see a place like this where there's so many different kinds of empanadas."
Ultimately, Otero wants to leave a delicious, profitable legacy for her three children, ages 4, 6 and 7.
"I've always dreamed to do this," she says. "I had to step up and follow my dreams, because nobody was going to do it for me."
Such is the mindset of Lyz Otero, owner of Half Moon Bakery, a soon-to-be-opened seller of traditional Latin pastries and empanadas. Otero took the leap with a little help from the Economic and Community Development Institute (ECDI), an organization that in August announced more than $530,000 in loans to 21 Cleveland-area businesses.
Nineteen of those loans were to new minority- or women-owned ventures, with Puerto Rico native Otero receiving $50,000 for equipment and improvements to her 1,200 square-foot space at 3800 Pearl Rd. Otero and husband Gerson Velasquez are using the funding to pay contractors and architects, as well as buy stove hoods and other gear. ECDI also provided the couple with financial management and computer classes.
Otero is aiming for an early November launch for a bakery offering a dozen types of empanadas. The new entrepreneur looks forward to stuffing the half-moon shaped pastry turnovers with endless combinations of meat, vegetables and fruit.
"It will almost be like a pizzeria, but with empanadas," says Otero. "Everything you put on a pizza can go on an empanada."
Vegan and gluten-free empanadas will be on the menu, joining Latin cuisine like rice and tamales. Fresh bread, cupcakes and other delectable confections round out the selection. Otero will create the bakery's pastry products, with her husband serving as chef. During the next month, she expects to hire on two cashiers and an additional cook.
While the smaller space will focus on take-out orders, patrons can eat inside on stools along the window. Outdoor seating, meanwhile, is a possibility for warm-weather months.
Opening the business has been both exciting and nerve-wracking. Though no stranger to the restaurant industry - past employers include Zack Bruell and Michael Symon - there's nothing for Otero like working for herself. Friend Wendy Thompson, owner of A Cookie and a Cupcake, encouraged her to start a bakery with a unique Latin flair.
"We're focusing on gourmet empanadas, which nobody else around here is doing," says Otero. "You never see a place like this where there's so many different kinds of empanadas."
Ultimately, Otero wants to leave a delicious, profitable legacy for her three children, ages 4, 6 and 7.
"I've always dreamed to do this," she says. "I had to step up and follow my dreams, because nobody was going to do it for me."
Bon Appetit takes a CLE foodie tour
From Bon Appetit:
“People ask me why I left Portland, and I tell them that Cleveland now is very similar to what Portland was 15 years ago,” said Robert Stockham, general manager at the city’s premiere coffee roaster, Rising Star. Except Cleveland is a city with its own swagger, and a cost of living so low that Stockham said, “You can buy a house for less than a car, and you should never pay full retail price for anything here.” Also: Cleveland is the place for a hipster hotdog hangout that puts Froot Loops on its dogs, a brewery that has residents lining up for Christmas-spiced beer, and one of the world’s best symphony orchestras. Come hungry, and let Stockham be your guide.
Take his whole tour here.
“People ask me why I left Portland, and I tell them that Cleveland now is very similar to what Portland was 15 years ago,” said Robert Stockham, general manager at the city’s premiere coffee roaster, Rising Star. Except Cleveland is a city with its own swagger, and a cost of living so low that Stockham said, “You can buy a house for less than a car, and you should never pay full retail price for anything here.” Also: Cleveland is the place for a hipster hotdog hangout that puts Froot Loops on its dogs, a brewery that has residents lining up for Christmas-spiced beer, and one of the world’s best symphony orchestras. Come hungry, and let Stockham be your guide.
Take his whole tour here.
Fresh Water contributor Kaylyn Hlavaty offers up a perfect slice of Cleveland with an insider's tour of Slavic Village.
In just three years, the Cleveland Culinary Launch and Kitchen has produced a wealth of successful food businesses, some of which have outgrown the incubator and moved on to their own locations.