Stories

velvet tango room's manhattans touted in chi-town tribune
In a Chicago Tribune article titled "Mad for a Manhattan," writer Zak Stambor explores the virtues of the iconic cocktail.

"Two parts whiskey to one part sweet vermouth, add a dash or two of Angostura bitters and stir. That's all there is to making a Manhattan. And yet the classic cocktail has endured since the 1870s. It's iconic. And for good reason. Like every great cocktail, the finished product is even better than the sum of the individual components -- no matter how good those ingredients are."

For the article, Stambor hits up Velvet Tango Room owner Paulius Nasvytis for some information.

"It's supposed to be powerful, it should rack (sic) you up in a warm dark liquor embrace," says Paulius Nasvytis, owner of Cleveland's Velvet Tango Room, which helped pioneer the chic cocktail lounge trend when it opened in 1996.

"Even though rye is traditional, Nasvytis prefers the more mellow bourbon. At the Velvet Tango Room, where the bar's three variations on the Manhattan are its most popular drinks, he uses Maker's Mark because of its smooth, honeyed flavor with notes of caramel and dark fruit."

Drink up the rest right here.
clinic ceo cosgrove shares transparency lessons with forbes
In a feature titled "Five Lessons in Transparency from Cleveland Clinic CEO Toby Cosgrove," Forbes magazine discusses the Clinic's unique approach to medical transparency.

"Cleveland Clinic is the health care industry trailblazer when it comes to publishing its clinical outcomes. As discussed in this earlier story (“How To Report Quality To The Public”), the Ohio hospital system annually publishes Outcomes Books that detail the clinical performance of each of its departments."

Writer David Whelan spoke to CEO -- and "unofficial transparency officer" -- Delos “Toby” Cosgrove, who personally developed the Outcomes Book concept in the first place.

"Almost thirty years ago when he became chair of heart surgery -- and 20 years before he ascended to his current role -- he started measuring and sharing surgical outcomes as a way to hold staff accountable."

The feature goes on to share five lessons from Dr. Cosgrove on how to run a hospital in an increasingly transparent world of health care.

Read the rest here.
long-in-the-works toast wine bar set to finally open in gordon square
Small plates. Classic cocktails. A wine list curated by a well-traveled owner with a zest for local food. Shared tables made from old flour bins and lots of cozy nooks for hanging out with friends or snuggling up to a date. A menu filled with items like gnudi and braised lamb.

These are just a few of the wonderful things Fresh Water uncovered during a recent tour of Toast Wine Bar, which is set to open next month in the Gordon Square Arts District after six long years of planning.

Local resident and attorney Jillian Davis first purchased the building in 2006, with plans to open a place where she could share her love of great wine and locavore cuisine with others. The building, which had been vacant for years, is a former bakery and residence that came with cool window seats and built-in cabinets.

Then came a nasty spat with the church next door, which first opposed her liquor license but later came around. After her plans were approved a year ago, Davis started construction with the aid of contractor and furniture designer John Arthur. Toast is now drywalled out and Davis says that she plans to open in February. We know: We'll believe it when we see it. But trust us, folks, it's pretty darn close.

"The space was filled with stuff we could reuse; everything is just kind of getting recycled, which is cool," says Davis, pointing out the empty spot where the bar, which is being built from old doors and will have a zinc top, will be installed.

Davis is very excited about her cocktail list, boasting such colorful names as Vieux Carre, Widow's Kiss, Hanky Panky and Sir Alex. "I'm really into the cocktail renaissance," she says. "If you come here, you'll be able to have liquor, but only what I want you to have." Yes ma'am. And at 13 bucks a pop, we bet they'll be good and strong, too.

The opening of Toast is expected to create eight new full-time jobs in the city of Cleveland. Davis wouldn't disclose her total investment amount, simply saying that she's "doing it on the cheap" with some help from the City of Cleveland's Neighborhood Retail Assistance Program, a commercial bank loan and equity.

Davis, who has traveled the world drinking and eating, is excited about the launch. "When I'm not at work, I read about food and wine, cook and eat. It's my passion."


Source: Jillian Davis
Writer: Lee Chilcote
revolutionary bike pedal improves efficiency while reducing fatigue
About 15 years ago Nick Stevovich was experiencing the familiar burn in his legs from bike racing. He thought to himself, there has to be a better way to pedal a bicycle.

“I thought how do I overcome leg fatigue and still get the same performance,” he says. “About the same time I was rollerblading.” With that the idea for Motion Resolution was born.

Stevovich is developing an improved bike pedal that uses some of the concepts of rollerblading. “It changes the stroke cycle, has greater efficiencies and uses different muscles for greater speed,” he says. “It distributes the work of your legs a little more evenly, and the pedals stride in and out in a skating motion.”
 
Stevovich plans to market the pedal to tri-athletes and racing cyclists. “The pedals fit on any bike -- if you saw them you probably couldn’t tell the difference,” he says. “I’m hoping it changes the way people look at bike pedals.”
 
Working out of the Incubator at MAGNET, Stevovich recently received $25,000 from the Lorain County Community College Foundation Innovation Fund. He plans to use the money to develop additional prototypes and show proof of concept.
 
For now, Stevovich’s wife is working on marketing and a Kent State graduate student is writing her thesis on the bike pedal concept. He plans to show his product at a bike show in Las Vegas in September, and hopes to bring the pedals to market by 2014.

 
Source: Nick Stevovich
Writer: Karin Connelly
strong cities initiative places citizens in government to help improve city
Genna Petrolla is working in Cleveland’s economic development department, improving the city’s website and blog, as well as helping to increase exposure to the city’s loan and grant program. She is one of three people at city hall in a two-year fellowship through the Strong Cities, Strong Communities (SC2) fellowship program.

Launched in September by the German Marshall Fund of the United States, Cleveland State University and Virginia Polytechnic Institute and State University, SC2 is a pilot initiative that is designed to strengthen cities by developing their economic visions. It is funded by a grant from the Rockefeller Foundation and overseen by the department of Housing and Urban Development.
 
“This federal program placing individuals in city governments is innovative,” says Kathryn Hexter, director of CSU’s Center for Community Planning. “It’s a new way for the federal government to help cities. Three mid-career fellows for two years work on priority items for the city.”
 
While the cities get skilled help with priority projects, the fellows get valuable insight into city programs. “The fellows get experience and leadership and public management training,” says Hexter. “The idea is they would stay on with the cities if it works out, but it’s not a requirement.”
 
All three of the fellows worked in Cleveland before getting involved in the SC2 program, and each has an average of 10 years of work experience. Petrolla, who has a background in marketing and community development, applied for the fellowship on a whim and says she is enjoying the experience. “I’m learning so much from it, I love it,” she says. “It’s been really cool watching this initiative play out here.”
 
The other two fellows are working in the building and housing department and the Cuyahoga County Land Bank.

 
Sources: Genna Petrolla, Kathryn Hexter
Writer: Karin Connelly
point-man approach to info tech serves booming lazorpoint well
When Dave Lazor founded Lazorpoint nearly 16 years ago, he had a vision of building a full-service IT firm that would allow clients to focus on what they do best and not worry about whether their information services capabilities were the right match.

“We think, build and run informational systems that instill confidence,” explains Lazor. “Entrepreneurs or mid-market CEOs are focused on running their businesses and servicing their customers. They know they need information services, but they don’t know anything about it. They need a point man.”
 
And a point man is exactly what Lazorpoint provides. Each client is assigned a point man, who makes sure every need is met. “They have a vision: the point man can provide the leadership,” says Lazor. “When there are problems, or opportunities, we provide the leadership to make things happen.”
 
Lazor makes sure all of his 22 employees are dedicated to their clients’ needs. “The people we hire are very passionate about serving our clients,” he says. “We are relentless in whatever mission we’re on. We go beyond just the technology. We look at the people process.”
 
An example of the point man philosophy at work is demonstrated in an instance where a client had a warehouse fire.

“The client called his point man at 11 p.m. on a Saturday night and asked if we could help,” recalls Lazor. “At 8 a.m. Sunday we were on site. They were back in business Monday morning, with emails getting through. No one knew they had this problem.”
 
The point man approach has proved successful for Lazorpoint. The company has been named to the Weatherhead 100 as one of the fastest growing companies in Northeast Ohio eight times. Lazorpoint hired two additional people last year, and recently brought in a co-op student for a second year. The company currently has one open position, plans on hiring two interns this summer and creating another full-time position later this year.
 
Source: Dave Lazor
Writer: Karin Connelly
museum of natural history officially kicks off campaign for ambitious expansion
The Cleveland Museum of Natural History (CMNH) has launched an ambitious $125 million campaign to renovate and expand its campus in University Circle. Dr. Evalyn Gates, the particle physicist who has led the museum since 2010, wants the new structure to become a hands-on learning lab for green building, science education and environmental stewardship.

"Our role is to give kids a taste of real science with real scientists in a hands-on, minds-on kind of way," says Gates. "We can do things in a museum that can't be done in every classroom. Natural history is about our understanding of the world around us. We can help people better understand our place in the natural world."

CMNH will demolish a portion of its older, 1950s-style building and renovate the rest of it. The museum also will add two light-filled wings, a glassy lobby, and 300-space parking garage. The re-do will bring activity that now takes place in the bowels of the building -- such as paleontology work -- into a more publicly accessible space where people can more easily see it. CMNH has long sought to expand, but its plans were put on hold when the recession hit a few years ago.

Gates believes that the philanthropic appetite exists to fund CMNH's expansion and it can be completed within the next several years. CMNH has already begun to reinvent itself since she assumed the role of director. One example is the SmartHome, Gates says, which was a draw because it was hands-on.

As examples of science education, Gates cited programs like the junior med camp and vet camp, school field trips to the planetarium and a partnership with the Cleveland schools that allows every second grader to visit CMNH for free.


Source: Evalyn Gates
Writer: Lee Chilcote
popular east-side pub parnell's coming to playhousesquare
For 15 years, Declan Synnott has owned and operated the popular Parnell's Pub on Lee Road in Cleveland Heights. In the ever-fickle bar biz, that's eons.
 
Synnott, who moved to the States from Dublin, purchased the bar (nee The Charles Stewart Parnell) from its previous owner in 1997. He expanded the bar into the adjoining space in 2004.
 
Synnott's next expansion will be a tad more ambitious: In March, Parnell's Downtown will open in PlayhouseSquare, in a space that has seen its share of short-lived operations. Most recently, it was home to Corks Wine Bar, which lasted a little less than three years.
 
"I plan on doing the same thing as Parnell's in the Heights, but just do it downtown," Synnott explains.
 
That means offering a casual, comfortable atmosphere, live soccer on the tellie, good prices on whiskey and the best Guinness drafts in town, and zero food.
 
"I want to cohabitate with all the restaurants down there like I have for all these years in Cleveland Heights," he adds. "There is a fine array of restaurants down there already. My expertise is in the beverage side of things. I'm going to stick with what I'm good at."
 
Other than some cosmetic changes, Synnott does not foresee making any significant changes to the space at 1415 Euclid Avenue (next door to the Allen Theatre), which in recent years also was home to Hamilton's Martini Bar.
 
Outgoing owner Greg Bodnar says that the crowds never materialized for him at Corks.
 
"The biggest problem down there is that nothing much goes on unless there's a show; and even then, it's an hour before the show and maybe an hour after," Bodnar explains. "If anything is going to make it there, an Irish bar will have the best chance."
 
In addition to the theatre crowd, Synnott hopes to attract commuters, neighborhood residents and of-age college students.
 
Synnott's partner in the business is Joseph Rodgers, who for 16 years was a bartender at Flannery's.


Sources: Declan Synnott, Greg Bodnar
Writer: Douglas Trattner
milo biotech reaches milestone with fda drug designation
Milo Biotechnology, a BioEnterprise startup created to find therapies for neuromuscular diseases, received FDA orphan drug designation for its AAV1-FS344, a drug that increases muscle strength.
 
The drug is a myostatin inhibitor that produces the protein follistatin, which increases muscle strength. Milo is focused on using the drug for treatment of Becker and Duchenne muscular dystrophy. In both types of the disease, patients have progressive muscle weakness and cardiac and respiratory degeneration. The drug also has potential uses in muscle degeneration in AIDS and cancer patients, but Milo's initial focus is on muscular dystrophy.
 
Orphan drug classification is given to therapies that treat diseases that affect less than 200,000 people nationwide. “Orphan says two things: One, it says this compound looks like it’s effective in some model of whatever disease it’s treating,” explains Al Hawkins, Milo CEO. “Second,  it means that the  target population is under 200,000 patients." The designation gives expedited regulatory review, seven years of post-market exclusivity and it qualifies for an FDA grant program in clinical trials.
 
Milo was founded about a year ago, after receiving a $250,000 investment  from JumpStart. The company also received funding from the North Coast Opportunities Technology fund.
 
Milo's drug is being used in clinical trials at Nationwide Children’s Hospital in Columbus with patients who have Becker muscular dystrophy and inclusion body myositis. Hawkins says the designation will expedite development of the therapy.
 
“There are no approved  drugs for muscular dystrophy, but there are a lot of promising therapies in development,” says Hawkins. “The community has banded together in supporting this, but we are still years away from getting to market.”
 

Source: Al Hawkins
Writer: Karin Connelly
hooftymatch brings local, high-quality meat to the marketplace
Jonathan Yale has always been socially conscious. As an athlete, he is also concerned about what foods he puts into his body. Those two principles came together when Yale and Phillip Williams founded HooftyMatch last August, an online marketplace for buying and selling locally produced meats.

“It started from a nutritional aspect,” says Yale. “I actually went to farms and bought some whole animals. I started educating myself on all the different factors of why it’s better meat.”

Yale and Williams came up with the idea for HooftyMatch after seeing a booming trend in farm-to-table eating and a strong desire to consume meat from humanely treated animals.
 
“We focus on farmers and the trend of beef without hormones or antibiotics,” says Yale. “We want to make that higher-quality product easier to get into the market. We want to have a consumer-friendly product where our customers can buy directly from our site and have it shipped to them or they can pick it up from a set location.”
 
A portfolio company in LaunchHouse Accelerator, HooftyMatch received a $25,000 investment. The company also won Startup Lakewood’s Ideation Challenge last summer.
 
Yale plans on starting a monthly Cleveland Meat Series with "localvore" restaurants to market HooftyMatch and educate people. “There are definitely people who want this and we want to say it’s out there,” he says. “It's good for farmers, it’s good for the restaurant business, and it’s good for people. It’s kind of like a win-win-win.”
 
HooftyMatch plans to officially launch its site next month.

 
Source: Jonathan Yale
Writer: Karin Connelly
food truck chef to bring authentic cajun fare to tremont
"I don't cook like any of those other guys on the block, I'll tell you that right now," promises Cajun chef Johnny Schulze, tossing out the names of celebrity chefs Michael Symon and Rocco Whalen, both of whom have Tremont restaurants. "I pull from what I learned growing up in Baton Rouge, Louisiana. The reason I'm doing this restaurant is I want to cook what I'm really good at."

Schulze is talking about his planned restaurant and watering hole Bourbon Street Barrel Room, which was recently approved by the local Tremont block club, a major feat given the propensity of skiddish neighbors to blackball new liquor licenses. The 100-seat restaurant, which will be located on Professor Avenue between Fahnrenheit and Edison's, is expected to open by next summer.

Bourbon Street will serve authentic, reasonably-priced Cajun cuisine, something that Schulze says doesn't exist in Northeast Ohio. "The way I see it, they live off the land, these Cajuns," he says. "They make do with inexpensive ingredients. It's seafood-heavy. It's about building flavors -- like a jambalaya, it looks very simple when it's served, but when you taste it, you're diving into multiple flavors."

Schulze and co-owners Justin and Barry Clemens know that such rich, spicy flavors pair perfectly with craft beer. So, in addition to traditional Cajun dishes such as gumbo and shrimp creole, Bourbon Street will offer plenty of beer selections, wine and liquor. "You might even be able to order a hurricane," hints Schulze.

When he was recruited by the owners, the veteran chef had been operating the Zydeco Bistro food truck with no plans to open a restaurant. "I built a food truck to retire -- I didn't want to work for anyone ever again," Schulze says with a laugh. "I tried to say no at first. But Tremont has the right atmosphere; it's culturally diverse and feels like you're outside the French quarter. I can pull this off."


Source: Johnny Schulze
Writer: Lee Chilcote
real estate mag announces school district's plans to auction hq
In a Commercial Property Executive feature titled “Cleveland Metropolitan School District to Auction Off Headquarters in March,” Adrian Matties explains the history behind the district’s prime real estate and potential opportunities it affords the buyer upon its sale.
 
“The historic building was constructed in 1930. It stands six stories high and is located at 1380 E. Sixth St. The property sits on 1.75 acres in the heart of Cleveland, with 209,359 gross square feet of space. It is surrounded by development projects totaling more than $2 billion, among them the Medical Mart, the Flats East Bank Development, the Horseshoe Casino and numerous residential projects.”
 
For a district that is struggling to make ends meet after state budget cuts, the sale of the property should help to fill gaps remaining in the budget.
 
“This offering is a truly rare opportunity to acquire a property that is considered the centerpiece of Cleveland’s downtown lakefront redevelopment,” said Douglas Johnson, managing director of CBRE Auction Services. “The potential demand for truly unique hotel, residential, office and mixed-use space, as well as a growing parking need in the CBD, makes the CMSD site one of the most exciting redevelopment opportunities in Cleveland.”
 
Read the entire post here.
cleveland clinic dietitian explains kids' health study
In a KYPost.com article titled “Study: What your kids snack on could determine how full they feel,” Christian Hauser explores the correlation between snacking habits of children and its relation to overall caloric intake.
 
“A new study finds that children who swap foods like potato chips for more nutrient-rich choices like vegetables or cheeses actually consume fewer calories when snacking,” writes Hauser.
 
While idea may appear obvious to some, the study explained that the children needed significantly fewer calories in order to feel satisfied.
 
"Snacks that are higher in fiber and have more protein, like we find in cheese and vegetables, leave your kids feeling fuller and they're likely to eat less,” explains Carrie Gonzales, a pediatric dietitian at the Cleveland Clinic.
 
"I think it always goes back to what's being offered in the home. So, if we do offer more healthful choices like vegetables or cheese versus potato chips, your child will actually eat them. It's just about what you have available,” concluded Gonzales.
 
Read the entire article here.
classical meets working class: younger audiences being fed new diet of old art
It's not that younger Clevelanders don't appreciate classic art forms like ballet, fine art, literature or the symphony. It's that they don't necessarily appreciate the medium. To engage new audiences, traditional arts institutions are working hard to make their art forms more accessible, less intimidating, and just plain fun.
century-old agora complex enjoying encore as startup-friendly office space
Throughout its colorful history, the Agora complex in MidTown has been home to a vaudeville theatre, burlesque house, and one of the nation's premiere concert venues. Now, thanks to an evolving landscape outside its door, it's being redeveloped into start-up friendly office space.
new max hayes high will prepare students for modern manufacturing jobs
Rumors of the death of U.S. manufacturing have been greatly exaggerated. As the industry mounts a comeback in Cleveland and other cities, growing companies are discovering it's not easy to find qualified employees. In short, jobs once left for dead are now hard to fill.

In part, the skills gap exists because a generation of workers has been inculcated with the notion that manufacturing is filled with get-your-hands-dirty, dead-end jobs. On the other hand, the traditional model of high school vocational education does not do enough to meet the needs of tech-savvy manufacturers. Today's factories are as likely to be filled with computers as hulking, greasy machines, owners say.

To plug the gap, the Cleveland Metropolitan School District will soon break ground on a new, 165,000-square-foot campus for Max Hayes High School, a vocational school currently at W. 45th and Detroit. The new building will serve up to 800 students -- a one-third increase -- and feature state-of-the-art labs and new academic classrooms to prepare students for today's manufacturing jobs.

"We want to spread the idea that if you go to Max Hayes, you will get a job that can support your family," says Phillip Schwenk, Principal of Max Hayes. "Your job is relevant and it matters. We're trying to transform ourselves into a modern, global institution that really understands the needs of global industry."

The $40 million campus, which will break ground next year and is slated to be completed in 2015, will feature exposed construction elements such as ductwork, columns and steel beams to emphasize the city's manufacturing heritage. Located at W. 65th and Clark, the school will benefit from its proximity to local businesses, the partners involved believe.

"What comes out of this is a beautiful relationship with all of these businesses on the west side looking for people to work there," says Ward 15 Councilman Matt Zone, who represents the Stockyards neighborhood where Hayes will be built.

Project partners include representatives from manufacturing companies as well as organizations such as WIRE-Net, a Cleveland-based advocacy group. They will come together to create the Friends of Max Hayes to support the school.


Source: Phillip Schwenk, Matt Zone
Writer: Lee Chilcote
moca gets attention for green building, approach to art
In an Earth Techling piece titled “Minimalist Cleveland Art Museum Seeks LEED Silver,” Randy Woods describes how MOCA is not only a uniquely designed building, but energy efficient as well.
 
“Designed by British architect Farshid Moussavi, the new 34,000-squaure-foot MOCA provides 44 percent more exhibit space than its previous home and is vying for LEED Silver status with a geothermal HVAC system, efficient LED lighting, a compact floor plan that utilizes virtually every square inch for exhibits and easy accessibility to rapid transit.”
 
The efficiency does not stop in design and operation alone: The museum's approach to art holdings is also "green."
 
“In true green fashion, MOCA is applying a minimalist aesthetic to its operational model, focusing not on acquiring permanent collections but on custom-made installations and community programming. By having almost no space available for storage, the museum relies instead on a rotating schedule of artists to create works that can incorporate elements of the museum’s design, including stairwells. This flexible model also makes the $27 million museum less costly to operate.”
 
Explore the entire piece here.
clinic doc makes strides in cowdon syndrome research
In a Science Codex report titled “Cleveland Clinic researcher identifies 2 new genetic mutations associated with Cowden syndrome,” the post highlights Charis Eng, MD, Ph.D., Chair and Founding Director of the Cleveland Clinic's Lerner Research Institute's Genomic Medicine Institute’s research and discovery that could lead to better management of Cowden syndrome.

"Gene-enabled risk assessment and management begins with the identification of all the genes that, when mutated, account for as many or all the individuals with a particular syndrome, in this case CS," said Dr. Eng. "We started with only PTEN, and now we know that SDHB/D, KLLN, PIK3CA and AKT1 account for CS. Each also brings differing risks of breast, thyroid and other cancers, and so this discovery directly aids genetic counseling and clinical management."
 
This comes as great news for individuals carrying an increased cancer risk.
 
“Until now, only four clinical factors were known to predict an inherited PTEN mutation -- and this study's blood test out-predicts them all. Future studies testing thyroid tissue itself may reveal additional biomarkers.”
 
Read the full blog post here or the American Journal of Human Genetics research paper here.
art daily covers natural history museum's expansion plans
An item in Art Daily titled, "Cleveland Museum of Natural History announces capital campaign, leadership team," covers the latest news about the museum's future plans to renovate and expand.
 
"The Cleveland Museum of Natural History has tapped two well-known corporate leaders to serve as co-chairmen of the fundraising campaign for the transformation of the Museum's campus in University Circle. Executive Director and CEO Evalyn Gates, Ph.D., has announced that A. Chace Anderson, the Museum's board president and a partner of CM Wealth Advisors, and Museum trustee James L. Hambrick, chairman, president and CEO of The Lubrizol Corp., will direct the Museum's first significant capital fundraising campaign in its 90-year history."
 
"Remaking and expanding a leading natural history museum is a rare opportunity for Northeast Ohio," campaign co-chair James L. Hambrick was quoted in the piece. "I am delighted to help make a difference on this very important initiative for science education."

"The Museum's collections encompass more than 5 million artifacts and specimens, and research of global significance focuses on 11 natural science disciplines. The Museum actively conserves biological diversity through the protection of more than 5,000 acres of natural areas. It promotes health education with local programs and distance learning that extends across the globe. Its GreenCityBlueLake Institute is a center of thought and practice for the design of green and sustainable cities."
 
Read the rest here.
yellowcake inks deal to open brick-and-mortar store in gordon square
Valerie Mayen is both nervous and excited as she talks about taking Yellowcake, the independent clothing company she built from the ground up, from pop-up to permanent. In March, the 31-year-old Texas native, who came to Cleveland to study at the Cleveland Institute of Art and appeared on Season 8 of "Project Runway," will double her current retail space at W. 65th Street and Detroit Avenue in the Gordon Square Arts District.

Yellowcake's new 1,500-square-foot space will offer expanded clothing lines, more menswear and additional kids' clothing. Mayen also will teach classes and offer shared workspace. D-day will be in January when Mayen punches through the wall of the former podiatry office next door. When the dust settles, she'll outfit her shop with new lighting, flooring, paint, sewing equipment and shared work stations.

"We've been here for 18 months as a pop-up store, and we decided to stick it out because we love the neighborhood," says Mayen. Although sales of her higher-end, locally-made women's dresses, coats and clothing haven't been what she hoped, she inked a three-year lease out of confidence in the area's upswing. "We're working our asses off to make this corner spot look amazing," she says.

Mayen also benefited from a $10,000 grant from Detroit Shoreway Community Development Organization's inaugural Best Business Plan Competition. She will receive free rent during the buildout followed by a graduated payment schedule. The competition was funded by Councilman Matt Zone and Charter One Bank.

Mayen's long-planned co-working space for entrepreneurs in the fashion industry, Buzz and Growl, will take up residence in Yellowcake's new headquarters. She will sell a handful of memberships initially and plans to offer classes and tours as well.

Mayen urged her fellow Clevelanders to shop local and independent businesses during the holiday season -- and beyond. "People are conditioned to think that Forever21 and H&M prices are the norm. I recognize that $98 for a cotton dress is a lot. Honestly, our prices should be about 20 percent higher. We don't put them higher because I understand that there's a price people are willing to pay."

While she's excited about her new permanent store, the ambitious designer, who has built Yellowcake with her own sweat equity and hard cash, is not one to rest. "I'm happy with who we are, what we are and where we're at... ish," she says.


Source: Valerie Mayen
Writer: Lee Chilcote