Stories

better bit of butter brings cookies, catering to near-east side
It's a match made in culinary heaven, to be certain. Bursting at the seams of their respective home-based kitchens, an artisan cookie maker and a scratch baker have joined forces to open a cozy bakeshop and catering kitchen at 4261 Mayfield in South Euclid.

"It's busier than I expected -- we've got nice foot traffic and neighborhood traffic," says Bob Sferra, owner of the full-service catering company Culinary Occasions, who partnered with Christine Mehling of Better Bit of Butter Cookies to open the Better Occasions Shop. Sferra, who got his start under famed Cleveland chef Parker Bosley, has studied French pastry arts and sources many ingredients locally.

Mehling is known for her creative, artisan cookies, including the cranberry-coconut with lemon glaze and apricot-cashew with lime glaze. She uses only natural products, including real butter and eggs from free-range chickens.

Sferra's business is up about 20 percent from last year, something he attributes to his growing referral-based business and the storefront. "The front is nice. It opens up the conversation to someone wanting to cater a party for the holidays," he says, adding that the shop is "somewhere in between homey and a little bit hip."

Adds Sferra: "When you take butter, eggs, sugar, chocolate and dried fruit and make something without adding any junk… For me, it’s almost like when I was a kid growing up in an Italian family. It’s just good. It’s good and it’s uncomplicated."

The Better Occasions Shop is open Tuesday to Saturday from 9 a.m. until 6 p.m.


Source: Bob Sferra
Writer: Lee Chilcote
home for the holidays: a pictorial guide to festive seasonal fun
Staying put in the 216 for the holidays has never been so easy -- nor so much fun. Thanks to a bevy of new attractions and eateries, combined with wonderful old traditions, locals and visitors alike will have no shortage of festive holiday fun. In this colorful slideshow, Fresh Water photographer Bob Perkoski highlights some of the season's best eats, treats, and places to be.
steelers fans offered taste of cleveland
Offered as a sort of travel guide to travelling Pittsburgh Steelers fans, the Pittsburgh Post-Gazette recently ran a feature titled "On the road with the Steelers: Cleveland."
 
Writer Gretchen McKay does a great job providing tips on where to eat, drink and enjoy the scene in Cleveland.
 
"A growing foodie destination with a landmark public market and a lively arts community, there's plenty of fun in store for the weekend traveler. So much, in fact, that Travel and Leisure named it one of America's 'favorite cities' in 2009 for affordability and its rockin' music scene: in addition to one of the world's best-known music museums, it boasts a renowned orchestra," writes McKay.
 
As for foodie-friendly spots, McKay writes:
 
"Many of the best tastes of Cleveland can be found in its historic West Side Market in an arched NeoClassical/Byzantine building in the Ohio City neighborhood. In October, the public market celebrated its 100th birthday with a parade, but every day here feels like a celebration for food lovers. Home to more than 100 vendors that show off the city's ethnic diversity -- you'll find everything from Old World smoked meats and pierogies to produce and gourmet cheeses to a French creperie serving to-order sweet and savory crepes -- it's been featured on the Travel Channel and Food Network."

"Even though Cleveland and Pittsburgh have similar demographics, Cleveland's food scene has a higher national profile. As former PG restaurant critic China Millman pointed out in a 2010 travel story, the food here really rocks."


Read the rest of the article here.

forward-thinking cdc's the 'special sauce' behind successful neighborhood redevelopment
To be truly successful at neighborhood redevelopment, CDCs must change how they do business, says Joel Ratner, president of Neighborhood Progress Inc. They must adopt a holistic strategy that combines bricks-and-mortar development with high-performing schools, social services, and other amenities that residents need and want. 
q & a: mike polk jr., local funny man
Local funny man Mike Polk Jr. has both enraged and delighted Clevelanders with his irreverent "tourism" videos, which have garnered more than 10 million views. He also created and starred in the HBO weekly web show The Man in the Box. For his latest effort, Polk leaves the Internet behind and dives into print with Damn Right I'm From Cleveland, which local publisher Gray & Co. debuted earlier this month.


cleveland-based paladar making waves in south florida
Cleveland-based Paladar restaurant is impressing the locals in South Florida, where a new outpost of the Latin-themed eatery recently opened.

In a Miami New Times article titled "Paladar: New Entry at Gulfstream Park Serves Up Winning Latin Fare," the food writer spoke fondly of the new restaurant, which is the fourth in the locally owned chain.

"Who would have thought that a respectable nuevo Latino restaurant would arrive in South Florida by way of Cleveland and Annapolis? Well, that's what's happened with the opening of Paladar Latin Kitchen and Rum Bar at The Village at Gulfstream Park. Paladar got its start in Cleveland in 2007 and opened in Annapolis three years later. A fourth location will be opening soon in Bethesda."

"Always on the lookout for new places to eat and drink, Short Order checked out Paladar and was impressed with the setting, ambiance, service and food."

Read the rest right here.
eddie 'n eddie brings 'burgers, bourbon and apple pie' to lakewood
Since Eddie 'n Eddie opened its doors in downtown Lakewood, the place has been jamming, a testament to the growing foodie culture that has sprung up in the heart of this inner-ring suburb.

"With all of the restaurants here like Deagan's, Melt, and the Beer Engine, downtown Lakewood is really becoming a destination," says co-owner Eddie Cerino Jr., who created the restaurant along with his father, Eddie Cerino Sr. "It's not just locals. People are coming in from the 'burbs, and that's a great thing."

Eddie 'n Eddie is described as Americana-style food with Southern flair. Propping up the tag line "burgers, bourbon and apple pie" is a menu of prime and choice cut ground beef burgers, an extensive list of handpicked bourbons, and apple pies baked from scratch using the family's recipe.

"This is a concept that I have always wanted to open, inspired by a couple of restaurants in New York City," says Eddie Jr., who also owns Eddie's Pizzeria Cerino in Seven Hills. "I saw how big and hot bourbon was at these places."

At Eddie 'n Eddie, bourbon isn't simply on the menu -- it is soaked deep into it. The apple pies, desserts and sauces all have a touch of Wild Turkey. "It's gonna add that distinct caramel sweetness to it -- that's why it makes a fantastic barbeque sauce," says Eddie Jr. "When we do pecan pie, we do a bourbon glaze with it, and that light cream sauce really complements the pie."

Cerino is excited for World of Beers to open a franchise next door in February. The venue allows patrons to carry in food from other establishments. With Eddie 'n Eddie right next door, Cerino is chomping at the bit for a piece of the action.


Source: Eddie Cerino Jr.
Writer: Lee Chilcote
cle named top college town in annual ranking
To come up with its annual College Destinations Index, the American Institute for Economic Research evaluates each community’s overall academic and cultural environment, quality of life and employment opportunities in the area.
 
“At a time when approximately half of current college graduates are unemployed or underemployed, the pros and cons of a particular college destination should be an important factor in making a college selection,” says Julie Zhu, the AIER research analyst who oversaw compilation of the Index.
 
The index includes the top 75 US towns and cities for college students with student populations of 15,000 or more.
 
Cleveland is ranked #12 under Mid-Size Metros.
 
“The characteristics that make up a great college destination often make a location ideal for business, retirement and tourism," says Steven Cunningham, AIER Director of Research and Education. "A top AIER College Destinations Index ranking should be just as important to the town or city as it is to the schools located there and the families and students attending or considering them.”
 
Read all about the rankings here.
fitvia app helps users find exercise buddies
Last May, Brandt Butze had what he calls an “Aha! moment.” He was 370 pounds and wanted to lose the weight and get in shape. He went on Facebook and posted that he was committed to walking.
 
“I had 225 comments on my Facebook page and all sorts of support,” he recalls. That first morning, his sister and a group of people met Butze and they went for a 30-minute walk. “We jogged the last block,” he says. “I was in tears there was so much support. Thirty-minute walks turned into 45-minute walks and in three weeks, I was walking six to seven miles a day.”
 
In fact, Butze had so much support that trying to schedule people to walk with him was interfering with actually walking. “I was spending three to four hours a day trying to plan walks,” he says.” I looked for an app to help and I realized other people were in the same boat I was -- finding some way to have a workout schedule where people can work out with other people.”
 
So Butze and friends Aaron Marks, Jonathan Schultz and Kevin Rahilly created FitVia, a mobile app that allows users to post their workout schedules and find others to join them.
 
“We tried different hypotheses, talked to friends and friends of friends and asked them what motivated them, what de-motivated them,” Butze says. “We realized we were on to something.”
 
The four approached LaunchHouse for help developing FitVia and were accepted to the accelerator program. FitVia will launch by the end of the year. “We’re launching this as a premier app initially,” says Butze. “We’re hoping to gain as many people as possible as quickly as possible.”
 
FitVia plans to hire additional staff as they grow. Butze plans to branch out to corporate America as they grow, targeting HR departments as a way to keep healthcare costs down.
 
To date, Butze has lost 71 pounds.

 
Source: Brandt Butze
Writer: Karin Connelly
award-winning amplified wind solutions to power up turbine biz
Amplified Wind Solutions, a Cleveland State University company behind a wind amplification system that can produce up to six times more electricity than a typical wind turbine, won second place and $600 in the student business competition at JumpStart’s Entrepreneur Expo November 13.
 
The AWS founders are targeting the telecommunications industry. “This system can be placed on top of cell phone towers in remote and urban locations, and be used to power the equipment on site,” explains CEO Niki Zmij. “In today's world, wireless communication is growing explosively and as a result more and more towers are going up in the U.S. and abroad. Each new tower has to be powered.”
 
Amplified Wind Solutions was founded in February 2012, based on technology invented by Majid Rashidi, chair of CSU’s engineering technology department. Zmij is working on her MBA. Other company members include Terry Thiele, director of sustainable product strategies at the Lubrizol Corporation. The team recently added Jon Stehura, financial manager at Laird Technologies and former CFO of ParkOhio.
 
AWS has two prototypes -- one at CSU and one at Progressive Field -- and a third prototype in the works that will be the version marketed to the telecommunications industry.
 
Zmij was so busy at the Entrepreneur Expo that she didn’t sit down all day. “It really helped AWS gain exposure within our community as well as make important connections that will support our business development,” she says, adding that she might have found some investment leads as well. “I did speak with a few individuals in the venture capital space who thought our idea was a compelling one and are interested in learning more about our plans.”
 
In addition to the $600, AWS has the opportunity to receive mentoring from JumpStart. “The mentoring alone has an incredible value for our business development,” says Zmij. Student teams from CWRU and Kent State were also winners in the competition.

 
Source: Niki Zmij
Writer: Karin Connelly
vision for local food system outlined in artsy animation

This animated video premiered at the 4th Annual Sustainable Cleveland Summit in September.

"It illustrates the vision for a local and sustainable food system in the Cleveland region, and how people can get involved," explains Jenita McGowan of the Mayor's Office of Sustainability  "As part of the Sustainable Cleveland 2019 year of local foods celebration, we wanted to create a video that is fun, simple and easy to understand.  It is our goal that this video resonates specifically with residents of Northeast Ohio using recognizable icons, such as the West Side Market.”



heck's revival, hip vintage decor store, opens in cudell neighborhood
Caley Coleff first began collecting vintage furniture from flea markets with her grandfather when she was a little girl. Once the furniture was home, she'd watch her grandfather refinish it, absorbing his techniques even when he thought she wasn't paying attention.

This month, Coleff unveiled a vintage store that pays tribute to those early experiences while adding her own unique twist. Located at 11102 Detroit Avenue in Cudell, Heck's Revival is named after her grandfather, whose last name was Heck.

"I started doing stuff from my home because you can't afford nice, well-made furniture anymore," she explains. "If you buy something it's the cheapo [stuff] that falls apart. I had a lot, so I started doing custom orders and selling to friends. I never realized I was actually good at it, I was just making stuff that I liked."

Then Coleff met her business partner, Jill Krznaric ("It's Croatian, even though I'm not"), and a business idea was born. Krznaric is into retro items like old barstools, while Coleff likes to take French Provincial furniture and paint it with cool designs. Together, they found a space with hardwood floors that they liked and signed a lease.

"A lot of our stuff comes out of the trash," says Coleff, who is 26 years old and also tends bar. "It's beat up and broken and people think it's out of style. We stain it, prime it and put it back together. Then I paint it with cool colors and designs."

The most expensive item in Heck's Revival is a $400 dresser that Coleff painted with a white background and a black outline of Marilyn Monroe's face. The least expensive items are old retro kitchen stuff that sell for a buck apiece.

"As new as we are, I thought it would have taken a lot longer to pick up. We've been doing really, really well," effuses Coleff, who aims to create a younger, more accessible kind of vintage retailer. "People like it enough to tell their friends."

Heck's Revival, which opened in mid-November, has regular hours on Mondays from 12-7 p.m., Wednesdays-Fridays from 12-5 p.m. and Saturdays from 12-4 p.m.


Source: Caley Coleff
Writer: Lee Chilcote
launchhouse showcases inaugural lhx startups to 140 investors
LaunchHouse showed off the inaugural 10 tech startup companies in its LaunchHouse Accelerator (LHX) Showcase Day on Wednesday, November 28, as the companies made their first public pitches to attendees and potential investors.
 
LaunchHouse selected the 10 companies from a pool of more than 50 initial applicants last summer. The LHX companies received an initial $25,000 investment and participated in a 12-week program to grow their companies to the validation point.
 
“We took a customer-centric approach to our accelerator,” explains LaunchHouse founder Todd Goldstein. “We’re different than the typical, ‘I have an idea, I’m going to build it and then sell it to customers.’ We took the idea, identified who the customer was, and who was going to buy the product.”
 
This customer-centric approach meant that many of the LHX companies altered their original ideas as they talked to potential customers and develop their products. “They started with one solution and ended up with something completely different,” says Goldstein.
 
For instance, Tagora originally had an idea for an online marketplace like Craigslist or eBay. “What they found was there were 20 other sites out there trying to be a marketplace,” says Goldstein. “After talking to 200 strangers from all walks of life, they developed an aggregate site, providing one-stop shopping for posting all second-hand commerce online.”
 
Goldstein says the customer-centric approach works for both the companies and the region. “We really believe this is the way to do it -- for job creation, for wealth creation,” he says. “All 10 companies started at the same time, and they started feeding off each others' ideas and helping each other.”
 
More than 140 investors from across the country came to Showcase Day to hear the 10 pitches.

 
Source: Todd Goldstein
Writer: Karin Connelly
jeopardy! champion watson takes up residence at case
“IBM’s Watson supercomputer is already a Jeopardy! champion, and has now embarked on a second career in medicine, working with students at the Cleveland Clinic Lerner College of Medicine at Case Western Reserve University to improve its knowledge of medical concepts in a problem-based learning environment,” writes Jennifer Bresnick of the website EHRIntelligence.com.
 
Watson has the ability to formulate “inference paths,” and by feeding it thousands of gigabytes of medical information including medical dictionaries, studies, health records, findings, etc. it is hoped it will become a tool for doctors to check their own thinking against in order to provide the best health care decisions possible.
 
This new tool will not be available for use overnight as a multitude of tests and programming must still take place.
 
“Case Western students and staff will answer Watson’s questions and correct its mistakes to enable it to learn faster, hoping that someday its artificial intelligence will help save lives by returning the favor.”
 
Read the full story here.
big river improves online giving, gets boost from jumpstart to expand
Big River helps organizations get the most out of their online giving campaigns with a simple theory: Appeal to what the potential donors react to and they will donate. The theory apparently proves correct. The 18-month-old cloud-based online fundraising platform has won accolades from clients such as the Cleveland Museum of Art and Lorain County Metro Parks in Big River’s ability to increase online giving.
 
“It’s almost like the last 17 years of e-commerce hasn’t made itself accessible to nonprofits,” says Big River founder and CEO Ron Cass. “Nonprofits haven’t done more than PayPal. The Big River product puts the most effective appeal in front of the donor at the right time to maximize that donation.”
 
The key is telling donors what the impact of their donations will be. “They want to know what their money does,” explains Cass. “They want to know what impact their gift is going to have. We allow organizations to create donation products, and then target those asks based on the donor’s history with the organization.”
 
Big River has eight customers of varying sizes and is already generating revenue. The Cleveland Museum of Art is one fan of Big River, reporting that membership has doubled since they hired Big River.
 
One of the first companies to be a part of Bizdom’s Cleveland operation, Big River is expanding within the Bizdom offices. JumpStart announced on Tuesday, November 13th a $250,000 investment in Big River to further expand.
 
“Any time you get an investment it changes the slope of the company,” says Cass. “We are going to focus on sales, marketing and product development.”
 
In addition to adding some new tools and bringing some ideas to reality, Cass also hopes to expand his staff. “A big part of the investment is hiring -- rapidly,” he says. “Around the order of four people in marketing and development.”
 
In the meantime, Cass was impressed with the connections he made at JumpStart’s Entrepreneur Expo this week. “I spoke to a lot of people who said, ‘I know someone with this organization,’” he says. “I got about 20 leads. I was very impressed.”

 
Source: Ron Cass
Writer: Karin Connelly
moca buzz continues to roll in
In an article titled "A Bold New Home for the Museum of Contemporary Art Cleveland" in Architectural Digest, writer Samuel Cochran highlights the stunning new home for MOCA Cleveland.
 
“Designed by London-based architect Farshid Moussavi, the new home for the Museum of Contemporary Art (MOCA) Cleveland cuts a fine and enigmatic figure. Situated at an unassuming uptown intersection, the recently opened, nearly 34,000-square-foot, four-story structure (Moussavi’s first in the U.S. and first museum commission) rises in geometric planes from a hexagonal footprint, tapering and tilting to reach a square roof.”
 
Stunning photographs of the museum add additional interest to the visual tour that highlights the smooth sheen of the exterior as well as the vibrant graphics of the interior walls.
 
Check out the complete piece here.
this way in: how wayfinding helps visitors navigate novel surroundings
"Wayfinding,” the use of signs, maps and other graphic sources of information to navigate one's surroundings, has become a vital issue in the redevelopment of our city thanks to splashy new developments and the increasing popularity of old ones.
nortech secures sba contract to grow its flexible electronics cluster
NorTech received one of seven Regional Innovation Cluster contracts from the Small Business Administration to grow its flexible electronics cluster FlexMatters. The four-year, $385,000 contract will allow NorTech to train and assist small companies in the FlexMatters cluster in attracting larger market leaders as customers through its Anchor Customer Engagement (ACE) Academy.
 
“One of the really important things about this contract is it gives us recognition on a federal basis,” says NorTech vice president Byron Clayton. “Being nationally recognized as an emerging cluster helps us bring more federal funding to the region.”
 
This is the fourth time the FlexMatters cluster has been recognized on a national level. The ACE Academy will help give the region an upper hand in terms of both jobs and securing the first customers for new technologies.
 
“It’s designed to help small, emerging businesses capture the first significant customers,” says Clayton of the academy. “It helps them be prepared so if they do get that opportunity to present themselves, they put their best foot forward. The goal is to go away with something concrete.”
 
Success of these businesses translates into more jobs in the region. “It really helps small businesses grow and create high paying jobs in growth industries,” says Clayton. “We’re already seeing success, and we’re just getting started.”

The SBA award is for one year, with a four year renewal option.

 
Source: Byron Clayton
Writer: Karin Connelly