Street Level

Valet service makes cruising Lee Road nightlife a snap
The Tavern Company owner Chris Armington and his fellow business owners along Lee Road in Cleveland Heights were tired of hearing their customers complain about how difficult it is to find parking on the weekends.

So they got together to solve the problem and, hopefully, increase their business traffic.

Most of the restauranteurs, bar owners and the Cedar Lee Theatre got together and hired VIP Valet to park customers’ car on Fridays and Saturdays. “It’s a convenience for customers,” says Armington. “Everyone’s biggest complaint is parking, walking, getting tickets.”
 
For $5, patrons can park at any of the four valet stations located in the business district along Lee Road – from Taste and Brennan’s Colony  to Parnell’s Pub. When they are done eating, drinking and catching a movie, they can pick their cars up at any station – regardless of where they dropped it off. Even establishments like Lopez, which has its own lot and valet, are participating.
 
Customers do not have to specify where they are heading to use the service. “They won’t turn anyone away,” says Armington. “The business owners are paying for it [the up-front costs] so people can have fun all evening at the restaurants and bars.”
 
Of course, the convenience also means better traffic for the business owners. “It’s a win-win for everyone,” Armington says, adding that the LED “valet” sign cones VIP uses make the valet stations easily identifiable, “inviting and safe.”
 
The service, which began on Friday, Dec. 18, is slowly catching on, according to Armington, with more people using the service as word spreads. “Every weekend is a little better and better,” he says. “Ideally, we want to make Lee Road a destination where people can go, park and then go anywhere.”
Geiger’s offers personal assistance to busy downtown holiday shoppers
Business has been booming at Geiger’s since the sporting goods retailer opened its third location downtown last month. “Things have been going really well,” says co-owner Gordon Geiger. “We’re quite pleased with the traffic and the acceptance of the store.”
 
Geiger admits there has been a learning curve to running the store in a downtown environment, as opposed to its Chagrin Falls and Lakewood locations, but the owners have consulted with the owners of neighboring Heinen’s about how to adapt.
 
Then, in a brainstorming session, Geiger’s management came up with an idea that not only returns to the era of personalized service during the holidays, it saves time for busy downtown residents and shoppers.

Geiger’s will offer personalized shopping for its customers during the holiday season.
 
“You have to be a good listener and trust your instincts,” says Geiger of his consultation with Tom and Jeff Heinen on the new store. “We realized the solution of personalized service could be of some value to our downtown clientele.”
 
Geiger says the idea came out of brainstorming session in which that staff were recalling the days at department stores like Bonwit Teller and Halle’s department stores. “Those were the heydays of retail,” says Geiger. “It was a high level of service era, one which we hope will be once again.”
 
Shoppers can call (216) 755-4500 to make an appointment and share their gift lists. A personal shopper will then bring a selection of gifts for everyone on the customer’s list. Customers can enjoy a coffee or another beverage while relaxing.
 
“If they don’t know what they want to get, we can make some nice suggestions,” says Geiger. “In the 11th hour there may be some interest in this sort of thing for last minute shoppers.”
 
Customers can make appointments during business hours, but after-hours exceptions can be made. The service includes free gift wrapping.
 
The service runs through Sunday, Dec. 20. Geiger says they may extend the service year-round if there’s demand for it.
Rudy’s Pub to fill former Cedar Lee Pub space on Lee Road
Zebrafish help unlock the mysteries of hearing loss in humans
Everyday items like head phones, ear buds, even loud music through speakers can damage our hearing. Hair cells and hair bundles in the inner ear receive audio information and transmit it to the brain. When those hair bundles are damaged, hearing loss can occur.
 
“The hair cells are used to convert sounds to electrical impulses that go the brain,” explains Brian McDermott, associate professor of otolaryngology-head and neck surgery at CWRU School of Medicine. “When sound comes into the ear, the hair bundles, or stereocilia, move back and forth. Loud noises can kill the bundle.”
 
 But now researchers at Case the have discovered that the movement of protein within hair cells of the inner ear shows signs of a repair and renewal mechanism. That recognition means that researchers may be able to find a way to reduce or repair hearing loss, says McDermott. “We hope it gives insight into the important hair cell.”
 
McDermott and his team are using zebrafish – a transparent fish found in India's Ganges River – to study and better understand the workings of the human ear. “We use zebrafish in our research to study ears because the fish are optically clear,” explains McDermott.  “Their hair cells are similar to human hair cells.”
 
McDermott learned a lot about the human ear from studying the fish. “For a number of years people thought that the hair bundle was a static structure and really didn’t change much over time,” he says. “We showed the hair bundle proteins actually move quite fast. We were shocked. We were surprised to see that movement.””
 
The discovery gave the researchers hope that there may be a way to cure hearing loss. “The reason that movement is important is it implies that there is a renewal process going on,” says McDermott. “Proteins are exchanging, which might be a repair process.”
 
The next step is to determine how the hair bundle may repair itself with the protein movement. McDermott and his team will continue to study the process fully in the transparent zebrafish ear. “There are no drugs right now that actually cure hearing loss,” says McDermott. “It’s very much a possibility that when we understand the process, that movement may heal hearing loss.”


The research was published in the Nov. 17 edition of Cell Reports
County approves $10 million for quality preschools
The expansion of early education in greater Cleveland received a $10 million boost last week when Cuyahoga County Council and executive Armond Budish reached a biennial budget agreement for 2016 and 2017.
 
The two-year investment creates the Cuyahoga Early Childhood Trust, a public-private partnership meant to attract private funds to continue the push for universal, high-quality pre-kindergarten education to children across the county.

It’s the kind of support partners of the PRE4CLE initiative say is necessary to achieve and surpass the original goal of enrolling 2,000 additional children into high-quality preschool seats at public and private schools in Greater Cleveland by 2016.
 
“We are so grateful to the county leadership for this new investment,” PRE4CLE director Katie Kelly says. “It’s going to make a big difference in the amount of kids served across the county. The impact on Cleveland will be significant in not just number of students served, but the quality of our early learning program.”
 
The investment will fund teacher education and retention programs, as well as social, emotional and behavioral support for low-income students. According to the council presentation supporting the investment, there are 20,800 preschool-aged children in the county, but only 4,700 are in high-quality programs.
 
“We know it’s one of the most important factors in providing high quality outcomes for students,” Kelly says of teacher education. “Those additional supports in staff coaching and training on how to help students experiencing those challenges is a big part of quality as well. It can make our already good programs even better.”