Thanks to a bevy of new accelerators and incubators -- all grooming startups to be the Next Big Thing -- the art of the pitch is more important now than ever. Whether it’s a casual elevator pitch or an intense 20-minute address to potential investors, there are some definite dos and don’ts to giving an effective pitch.

Whiskey aficionados sat up and took notice when Cleveland Whiskey hit the market last March. Founder Tom Lix’s “radically different” approach to making whiskey -- pressure aging the whiskey for a superior quality in a short period of time -- has been met with enthusiasm and praise.

“I think, if anything, we just had an incredible reception,” says Lix. “The support has been phenomenal, especially when we are doing things untraditionally.”
 
Cleveland Whiskey sold 50,000 bottles in 2012 and now employs 12 people. Today, Lix is producing 4,000 bottles a week. The company started selling in Illinois and Tennessee last year, has begun selling in Virginia, and is about to start distribution in Michigan.
 
“We want to make sure we can keep up with demand at our Cleveland home base,” says Lix. “We want slow growth, but our mission is to sell nationally and eventually overseas.”
 
During the holidays, Cleveland Whiskey released its Christmas Bourbon and is about to launch a new whiskey – 87 – a slightly lower proof version of the original. “It still has the same bold flavors but it's a little less strong,” explains Lix.
 
The Cleveland Whiskey group will contribute to a float in Cleveland’s St. Patrick’s Day parade that will feature Celtic band CRAIC. The team will host an after-parade party at McCarthy’s Downtown with another concert by CRAIC and, of course, some whiskey.

 
Source: Tom Lix
Writer: Karin Connelly
 

The City of Cleveland has installed 40 recycling bins downtown as part of its "ongoing efforts to increase recycling bins and materials diverted from landfills," according to a press release from the Office of Sustainability. The bins, which are being funded by Cleveland’s Energy Efficiency and Conservation Block Grant (EECBG) Program, are being rolled out as part of the Year of Zero Waste, which is part of Mayor Jackson's Sustainable Cleveland initiative.

“The presence of recycling bins downtown is a visible way for residents, employees and tourists to understand that Cleveland is committed to sustainability and to do their part by recycling,” said Jenita McGowan, Chief of Sustainability, in a release. “These bins not only provide opportunities for the public to recycle in high traffic areas downtown, but also increase the City’s recycling rates. We look forward to collecting metric information from these bins to inform future expansion of recycling in public spaces.”

The blue-lidded recycle bins have been placed next to existing waste receptacles. They are located between West 9th Street and East 12th Street from Lakeside Avenue to Prospect Avenue, and there are also some locations on Euclid Avenue near Playhouse Square and Cleveland State University.

For more information on the Year of Zero Waste, click here.


Source: Jenita McGowan
Writer: Lee Chilcote

Cleveland tech companies attracted venture and angel investments in 2013 amounting to pre-recession levels, according to JumpStart and a report released by the Venture Capital Advisory Task Force. One hundred and eighteen companies spanning IT, healthcare, clean tech, and business and consumer products received $259 million in equity investments last year, a 15-percent increase over the previous year.

“$259 million puts us up where we were pre-recession,” says JumpStart’s principal of communications Samantha Fryberger. “So that’s really good.”
 
IT companies led the way in investments. Sixty-six IT firms attracted $116 million, followed by 32 healthcare companies bringing in $98 million, and 15 clean technology businesses getting $44 million. Consumer products raised $1 million.
 
Furthermore, 27 of the investors were first-timers to the Northeast Ohio business community. “Year after year, there are investors finding we have great companies here,” says Fryberger. “More than 50 percent of the companies had angels involved in their deals, which means there are wealthy investors here who see good deals and want to put their dollars into these promising businesses.”
 
Seed companies fared well, securing 70 percent of the $259 million, according to the report, while companies in the early stages of growth followed the national trend and did not fare as well in Series A funding. Fryberger attributes the number of accelerators in the area fostering early business as one of the reasons seed funding was up. “We have more seed companies than ever before,” says Fryberger.
 
The news overall is good for growing companies in the area. “There’s certainly a great deal of entrepreneurial activity in Northeast Ohio,” notes Fryberger. “While a national shortage of Series A dollars could make fundraising more of a challenge for early stage businesses in the year ahead, it’s exciting to see new startups getting off the ground and some of the more mature companies attracting the capital they need to expand their market share.”


Source: Samantha Fryberger
Writer: Karin Connelly

OnShift, which provides online staff scheduling and labor solutions in healthcare, recently closed $7 million in Series C investment financing. The investors include HLM Venture Partners and five previous investors in OnShift.
 
OnShift CEO Mark Woodka said the money will be used to expand the company’s sales and marketing, product development and customer service departments. “We doubled our customer base last year, and we’re getting out of the gate this year pretty strong as well,” he says.
 
In response to its rapid growth, OnShift last year added 23 employees, 15 of which were new positions. Woodka predicts he will add another 20 to 30 new staffers in 2014. In fact, the company currently has 18 open positions.
 
OnShift’s staff scheduling software caters primarily to long-term care and senior living facilities, helping prevent overtime and scheduling gaps and increase efficiency. With the enactment of the Affordable Care Act, Woodka has seen a surge in business. He predicts that trend will continue as companies try to manage their costs and part-time employees.
 
OnShift is serving a virtually untapped market, with almost 85 percent of the senior living and long-term care industry lacking scheduling software. “They are mostly doing it on a piece of paper,” says Woodka. “The really advanced ones are doing it in Excel.”
 
Woodka continues to embrace Cleveland as the ideal home for OnShift. “Cleveland’s a great place,” he says. “We have access to great talent, with younger talent coming from Case and CSU, and the cost of doing business is one-third of what they are on the coasts. And we have the best view of downtown Cleveland.”

 
Source: Mark Woodka
Writer: Karin Connelly
 

Some storefronts sparkle with inviting merchandise, while others languish behind a layer of dust. For the latter, Cleveland's Storefront Renovation Program has been lending a helping hand to entrepreneurs for almost two decades with financial assistance for exterior improvements and signage.

Jonathon Sawyer, the award-winning chef behind Greenhouse Tavern and Noodlecat, is opening a new restaurant with his wife Amelia. The venue, to be called Trentina, will feature cuisine from the Trento region of northern Italy, where Amelia's family is from. It will open in the former Sergio's space in University Circle in the coming months.

Sawyer describes Trentina as a "passion project" that will allow him to pay tribute to his wife's heritage while introducing the cuisine of Northern Italy to a wider audience.

"I always had an affinity with 'the Boot,' as it were," he says. "When I started Bar Cento, it was really a Roman restaurant in the style of the street mongers of Rome. I didn’t want to repeat that, but I knew my wife’s family had tie-ins with Trento."
 
He traveled there and fell in love. "We subsequently returned -- more than 100 days in past four years, in fact. The thing I keep coming back to is how similar the growing seasons are in Trento and the Cuyahoga Valley. The indigenous people are very similar to the ethnic backgrounds of a lot of Clevelanders; there's Austrian, Swiss, Slovenian… so much more so than just straight-up Italian."

To help fund the restaurant and pay for some extras like a pasta extruder, wood-burning grill and double-sided hearth, Sawyer launched a Kickstarter campaign. The original goal was $21,999, but the project already has exceeded that amount by nearly $10,000 with 18 days still left to go.

So Sawyer set a new, loftier goal: "We want to be the most-funded hospitality Kickstarter campaign in Ohio, whatever that is," he jokes.

Sawyer certainly has earned his fan club, but the campaign rewards also don't hurt. For $100, you can take a cooking class that normally would cost $150. Three hundred bucks buys a cocktail named after you, while $600 gets you meals shipped to your home for six months. The list goes on and on, all the way up to dinner at your house for 20 of "your foodiest friends and family," cooked by the chef himself ($500).

Trentina will offer fine dining with showy tableside service like polenta seared over burning embers. Sawyer says, "For us, it will be the first time we'll be able to accurately portray cuisine with ingredients from just outside our back door."


Source: Jonathon Sawyer
Writer: Lee Chilcote

The historic Terminal Tower offices of the Van Sweringen brothers, the duo that built the iconic skyscraper and the streetcar suburb of Shaker Heights, will soon be occupied by a women-owned consulting firm that helps businesses and organizations embrace a more sustainable future.

BrownFlynn is relocating from Highland Heights to the tower's 36th floor. The firm, which provides sustainability consulting, communications and training, needs more space. The 7,000-square-foot office, boasting panoramic views of the city and located a few flights below the Observation Deck, will be completely renovated by the end of April.

"Clearly, we're committed to the city and want to be part of its vibrancy," says principal Margie Flynn. "We're committed to sustainability and want to make sure we're walking the talk in what we're doing. And the essence of sustainability is really historic preservation."

Flynn says her employees, many of whom live in the city, are very excited about being downtown. The office gives BrownFlynn room to grow, and the firm can welcome out-of-town guests via RTA's Red Line, which stops in Tower City.

"The space has a tremendous amount of natural light," Flynn comments. "We're going to adapt the space as a very open, collaborative work environment."

Vocon is helping to design the space, while Forest City, which owns the Terminal Tower and has been a major player in corporate sustainability nationwide, will facilitate renovations. Instead of reusing the massive corner offices as private suites, as the Vans once did, the principals plan to convert these spaces into open offices to encourage collaboration and stimulate creative thinking.

"The most important thing is to have a very open inviting environment for our team," says Flynn, adding that BrownFlynn could grow from 14 to 21 employees in the coming years to keep up with growing demand for its services.

BrownFlynn secured a job creation grant from the City of Cleveland to help facilitate the move.


Source: Margie Flynn
Writer: Lee Chilcote

Cleveland continues to gain momentum in leading the country and the Midwest in biomedical investments, according to BioEnterprise’s 2013 Midwest Healthcare Venture Investment Report. The report, released last month, shows that while overall investing is down nationwide, biomedical investments in health IT and medical devices in Northeast Ohio continue to be on the rise.

Ohio ranked number-one in healthcare venture investments. Cleveland earned the number-two regional ranking with $201.2 million invested in 50 companies, second only to Minneapolis. “It’s a very strong report, particularly for medical devices in the Midwest,” says Aram Nerpouni, president and CEO of BioEnterprise. “There is a strong pipeline of companies coming out of the Cleveland area.”
 
This is the second year the Cleveland area has seen $200 million in venture capital coming into the medical field, according to Nerpouni. But the ranking has taken years of effort. “As a region, it’s something we’ve been working toward for a decade now,” he says, crediting the area’s healthcare systems, universities and savvy entrepreneurs with the investment increase.
 
Ten years ago Cleveland’s leaders recognized the region’s assets in the biomedical field and have worked to create a reputation. But Nerpouni cautions we are only just beginning. “Look at it as a very good start,” he says. “We have to strike a balance of celebrating the progress but not getting too confident that it’s automatic.”
 
Nerpouni cites institutions like Cleveland Clinic Innovations, the Global Cardiovascular Innovation Center, and University Hospitals’ Harrington Discovery Institute, and now the Global Center for Health Innovation as just some of the contributors to the region’s growth in the biomedical field.
 
“Look at how much growth has happened, we’re just seeing this steady progress,” he says. “You begin to find there’s this flywheel gaining momentum.”

 
Source: Aram Nerpouni
Writer: Karin Connelly

Team NEO, the entity charged with marketing Northeast Ohio to the rest of the country and the world, brought a record 16 new businesses to the region in 2013, seven of which are in Cuyahoga County. The new companies add to the region almost 1,400 new jobs and more than $85 million in new annual payroll. The average salary in these companies is $62,000, which also is a record high. The majority of the companies are in manufacturing, healthcare and biomedical.  
 
“Obviously, we’re really happy about this,” says Tom Waltermire, Team NEO CEO. “The reasons the companies are here vary significantly, but they’re here because we have a whole bunch of resources available.” Three criteria attracted companies to Northeast Ohio, says Waltermire: close proximity to customers; low cost of doing business; and the ability to find and train the talent they need.
 
Team NEO has been promoting the 18-county Northeast Ohio region since 2007. In seven years, the organization has attracted 83 companies and 6,200 jobs to the area. The organization averaged nine to 12 new companies in each of its first five years. Last year, Team NEO brought 15 new companies to the area.
 
Waltermire attributes the rising interest in Northeast Ohio to increased awareness. “All of us as a community and a region are just getting better at this,” he says, adding that as consultants become more familiar with the region, they're more apt to promote it. “As we’ve been marketing the region for seven years, we’re becoming progressively better known.”
 
He also says both newcomers and lifelong residents have helped improve the region’s reputation. “Whether it’s a cocktail party or in a coffee shop, when you get that buzz going and get that informed ambassador effect going, then you’re really rolling.”
 
Of course, Team NEO alone does not take the credit for attracting the 16 companies. JobsOhio, the state and local communities all were involved in wooing new business to the region.

 
Source: Tom Waltermire
Writer: Karin Connelly

Even as the economy recovers, Americans are driving less and taking public transit more. With all that demand comes congestion and backups at major rail hubs. But smart cities are anticipating and adapting so that the transit station of tomorrow is a true neighborhood amenity.

How hot is the rental market in and around downtown Cleveland? Not only are there wait lists at most downtown apartment buildings, but developers are scrambling to bring more units online. But more than just beds, these new developments are boosting the vitality of urban neighborhoods while bringing with them much-needed retail.

Over the past decade, personal office space has dropped in size by 30 percent per person. That downward shift has accelerated as corporations seek to become more efficient and productive by embracing a mobile, open and collaborative workplace culture.