CrossFit is a strength and conditioning program designed for people of all ages and fitness levels. Jillian Neimeister and Tricia Tortoreti, owners of the recently opened Birdtown CrossFit in Lakewood, believe the program can empower the lives of Cleveland's teenagers in ways beyond physical prowess.

During a fundraising campaign to help purchase equipment for the gym, the pair promised to donate a one-year membership to the Big Brothers Big Sisters of Greater Cleveland for every $2,000 raised. The duo ended up raising $7,260 through their indieGOGO.com campaign, equating to three memberships for teens affiliated with the Big Brothers Big Sisters program.

"Our intention is to introduce teens to a larger community of people who are committed to health, and a network of Clevelanders who may encourage and support them," says Tortoreti, a "Big Sister" with the organization for the last five years.

"We're happy to engage a different audience around the benefits of mentoring," says Big Brothers Big Sisters president/CEO Gretchen Faro regarding the partnership. "Fitness is clearly a need for our community."

The business partners expect that participating teens will come to the gym with their Big Brother or Big Sister, but membership affords them use of all classes on offer. CrossFit is not a typical gym, relying more on jump ropes and barbells than elliptical machines and treadmills. The Cleveland-based CrossFit is located in the Lake Erie Building in Lakewood's Birdtown neighborhood.

Partnering with Big Brothers Big Sisters was an easy call for Tortoreti. Her 14-year-old "Little" was eagerly searching for after-school activities that didn't involve video games or just hanging out with friends.

"CrossFit can do so much for you besides making you more fit," says Tortoreti. "We have a great community spirit here."
 

SOURCES: Jillian Neimeister, Tricia Tortoreti, Gretchen Faro
WRITER: Douglas J. Guth

The health of Lake Erie has come a long way in the past 40 years, and it is now considered by many to be a case study of a recovering ecosystem. Yet not very many people know that, in part as a result of cleaning up our water pollution as well as our close proximity to a Great Lake, Northeast Ohio companies have developed rich expertise in water technology.

To leverage this cluster, influence policy, and conduct research and education, a group of organizations have launched The Alliance for our Water Future, a new nonprofit organization that seeks to spur innovative solutions to freshwater issues locally and globally.

"Silicon Valley is an example of what one industry cluster can do for a region," says Byron Clayton, Vice President at NorTech. "Companies all worked together in that region to leverage their strengths. In Northeast Ohio, we have a great legacy in cleaning up industrial waste water. We identified areas where we have the best chance of competing, and that's been the focus of our water technology cluster."

The areas that NorTech identified are automation and controls (identifying the best, most efficient way to control water), absorbents (extracting contaminants from water) and corrosion resistance (preventing water systems from corroding).

NorTech's role is to identify, organize and accelerate clusters. The Alliance will help promote this success story and spur cross-sector collaboration. By working together, the groups involved in the Alliance hope to make a global impact.

"This is about the economic future of our region," says Fran DiDonato, Program Manager of the Alliance. "If we can show that we had success with cleaning water, then that gives us credibility when we export our solutions to other places."

Two Northeast Ohio companies, MAR Systems and ABSMaterials, were recently selected by the Artemis Project as 2012 Top 50 Water Companies. Rockwell Automation is also considered a major player in the water technology field.

The founding members of the Alliance are NorTech, Case Western Reserve University, Port of Cleveland, Cleveland Metroparks, Cleveland State University, Hiram College, Great Lakes Science Center, Kent State University, MAR Systems and Northeast Ohio Regional Sewer District.


Source: Byron Clayton, Fran DiDonato
Writer: Lee Chilcote

Each year in Cuyahoga County, 20 fortunate artists are awarded $20,000 Creative Workforce Fellowship grants to pursue their art, which often takes a back seat to more pressing needs. The fellowships also help to brand the region to outsiders as an artist-friendly place to live.

Jonathan Yale has always been socially conscious. As an athlete, he is also concerned about what foods he puts into his body. Those two principles came together when Yale and Phillip Williams founded HooftyMatch last August, an online marketplace for buying and selling locally produced meats.

“It started from a nutritional aspect,” says Yale. “I actually went to farms and bought some whole animals. I started educating myself on all the different factors of why it’s better meat.”

Yale and Williams came up with the idea for HooftyMatch after seeing a booming trend in farm-to-table eating and a strong desire to consume meat from humanely treated animals.
 
“We focus on farmers and the trend of beef without hormones or antibiotics,” says Yale. “We want to make that higher-quality product easier to get into the market. We want to have a consumer-friendly product where our customers can buy directly from our site and have it shipped to them or they can pick it up from a set location.”
 
A portfolio company in LaunchHouse Accelerator, HooftyMatch received a $25,000 investment. The company also won Startup Lakewood’s Ideation Challenge last summer.
 
Yale plans on starting a monthly Cleveland Meat Series with "localvore" restaurants to market HooftyMatch and educate people. “There are definitely people who want this and we want to say it’s out there,” he says. “It's good for farmers, it’s good for the restaurant business, and it’s good for people. It’s kind of like a win-win-win.”
 
HooftyMatch plans to officially launch its site next month.

 
Source: Jonathan Yale
Writer: Karin Connelly

Recent transplants to Cleveland arriving from so-called "big-ticket" metropolitan markets say that they are experiencing appreciable cost savings in terms of housing, transportation, entertainment and food. And that translates to a better standard of life with little lost in terms of quantity and quality of offerings.

A little imagination this holiday season could go a long way to building a home for a needy Cleveland family.

The Cleveland chapter of American Institute of Graphic Arts (AIGA) is collecting homemade Christmas ornaments from local creatives during its Art of Ornament event on December 14. The decorations will be auctioned off at 78th Street Studios, with proceeds going to Greater Cleveland Habitat for Humanity, a Christian-based organization that constructs homes throughout Northeast Ohio. The only rule is that ornaments can be hung for display and use.

"It's an opportunity for the design community to get together and give back using their natural creative tendencies," says Maggie Durguner, president of AIGA's Cleveland chapter.

All community members can make an ornament for the free, public event whether or not they are employed by the local creative sector. Last year, AIGA collected $2,000 through the auctioning of 80 ornaments. Designs ranged from an intricate depiction of 18th-century women to a tyrannosaurus rex covered in glitter. 

"Some of the designs were incredible," Durguner says.

Ornaments usually sell from $15 to $100. A new element this year has AIGA's corporate sponsors matching the highest bid.  Every dollar counts, particularly when it "hits home" for Cleveland's underserved, says Durguner.

 
SOURCE: Maggie Durguner
WRITER: Douglas J. Guth

It's crunch time, folks! In less than three weeks, the 2012 holiday season will be a memory. We feel your pain. To help, we've stitched together a provocative assortment of gift ideas that should knock out your list in no time flat. This year, keep it fresh, keep it tasty, keep it local.

Measured discourse is something that's not exactly commonplace these days, notes Jonathan Rodriguez-Lucas. Even this November's presidential debates had the two major candidates talking "at" each other rather than "with," he says.  

The argumentative atmosphere of last election season was a major catalyst for the launching of The Cleveland Salon, a seminar series where traditional, even-handed debate is the rule rather than the exception.

The "social experiment," created by Lakewood resident Rodriguez-Lucas and Andrew Samtoy, encourages participants to share their divergent opinions with others in a respectful manner. There have been two seminars this year, both held at Mahall’s 20 Lanes in Lakwood. The most recent, on November 29, touched on the role of the media and what effect the downsizing or loss of The Plain Dealer could have on local journalism.

Seminars are moderated by a facilitator, who kicks off the topic and then opens up the discussion to the group.
The rules of engagement are simple: "Someone can have a belief opposite yours; that doesn't mean they are wrong," says Rodriguez-Lucas, 28.

That means no shouting, finger-pointing or other unseemly behavior.  "That's always a concern, but it hasn't been an issue so far," says the co-founder.

The first Cleveland Salon was held this past summer at Ingenuity Festival. The idea was not to bring in a speaker to lecture for an hour, but rather allow non-experts to air their own constructive opinions. Rodriguez-Lucas looks forward to continuing the conversation during the next seminar in January.

"Everyone has a voice," he says.

 
SOURCE: Jonathan Rodriguez-Lucas
WRITER: Douglas J. Guth

Local funny man Mike Polk Jr. has both enraged and delighted Clevelanders with his irreverent "tourism" videos, which have garnered more than 10 million views. He also created and starred in the HBO weekly web show The Man in the Box. For his latest effort, Polk leaves the Internet behind and dives into print with Damn Right I'm From Cleveland, which local publisher Gray & Co. debuted earlier this month.

Since Eddie 'n Eddie opened its doors in downtown Lakewood, the place has been jamming, a testament to the growing foodie culture that has sprung up in the heart of this inner-ring suburb.

"With all of the restaurants here like Deagan's, Melt, and the Beer Engine, downtown Lakewood is really becoming a destination," says co-owner Eddie Cerino Jr., who created the restaurant along with his father, Eddie Cerino Sr. "It's not just locals. People are coming in from the 'burbs, and that's a great thing."

Eddie 'n Eddie is described as Americana-style food with Southern flair. Propping up the tag line "burgers, bourbon and apple pie" is a menu of prime and choice cut ground beef burgers, an extensive list of handpicked bourbons, and apple pies baked from scratch using the family's recipe.

"This is a concept that I have always wanted to open, inspired by a couple of restaurants in New York City," says Eddie Jr., who also owns Eddie's Pizzeria Cerino in Seven Hills. "I saw how big and hot bourbon was at these places."

At Eddie 'n Eddie, bourbon isn't simply on the menu -- it is soaked deep into it. The apple pies, desserts and sauces all have a touch of Wild Turkey. "It's gonna add that distinct caramel sweetness to it -- that's why it makes a fantastic barbeque sauce," says Eddie Jr. "When we do pecan pie, we do a bourbon glaze with it, and that light cream sauce really complements the pie."

Cerino is excited for World of Beers to open a franchise next door in February. The venue allows patrons to carry in food from other establishments. With Eddie 'n Eddie right next door, Cerino is chomping at the bit for a piece of the action.


Source: Eddie Cerino Jr.
Writer: Lee Chilcote

A school garden is a real, living world, a type of lab that offers teachers a way to embed creativity, collaboration and love for nature into their curriculum, believes Carlton Jackson, a farmer, self-described "food evangelist" and proprietor of Tunnel Vision Hoops, a provider of hoop houses that allow for year-round food production.
 
The Cleveland-based company is offering Cuyahoga County public school students grades K-8 a chance to win a hoop house for their school. The Gardens that Teach contest, which runs through February, asks students a series of questions about the preparation, construction and maintenance of a theoretical school garden. Answers will be reviewed by a panel of experts from the realms of food policy, botany and community gardening.
 
The winning school will receive the greenhouse-like hoop house, while the other participants will learn about the benefits of plants, year-round gardening and healthy eating, says Jackson. "We wanted kids to use their math skills," he adds. For example, "how many pounds of tomatoes can they get? What will the do with the food once it's grown?"
 
Hoop houses provide a high-temperature environment that protects crops from strong winds, cold and frost, allowing fruits and vegetables to grow during gardening's so-called "off-season," Jackson says.
 
The concept also is in line with the city's Sustainable Cleveland 2019 project, a movement that in part aims to increase the percentage of locally produced food. Mayor Frank Jackson also proclaimed October 24 to be Food Day, a national venture with the overriding objective of "eating real" and promoting healthy diets among the population.
 
The Gardens That Teach contest is certainly a nourishing exercise for Northeast Ohio's young students, says Jackson.
 
"There's a wonderment in watching something grow," he says. "If we can kids back to that, it would be a beautiful thing."
 

SOURCE: Carlton Jackson
WRITER: Douglas J. Guth

Taco Tonto’s, a popular eatery in downtown Kent that has garnered a near cult following over three decades, is expanding to Lakewood with a second location in the home of the former Bela Dubby on Madison.

The restaurant, which offers a simple menu of tasty burritos and tacos handmade from fresh ingredients, opened a few weeks ago. The cozy space has been remade with bright colors, a vintage bar and a new wall dividing the kitchen from the cafe. There's also a handpainted mural featuring such fantastic delights as a half-man, half-bird drinking a margarita and a half-woman, half-goldfish holding tacos.

Taco Tonto’s offers an extensive selection of craft beers as well as meat and vegetarian burritos and tacos, burrito bowls, taco salads, pizzaritos, chips and salsa and guacamole. Menu items are reasonably priced from $5 to $10.

Lakewood owners John and Jill Crino had run Bela Dubby for the past nine years. The couple met at Kent State University and John has dreamed of opening a Taco Tonto’s ever since he graduated. When Bela Dubby had run its course, they contacted Taco Tonto's owners Kevin and Emily Yohn and made a deal.

"When the opportunity to open Taco Tonto's came up, we had no questions about whether it was a good idea," says co-owner Jill Crino, who is now a full partner in the entire business along with her husband John. "Taco Tonto's has a following."

"We don't even have a freezer for anything other than ice," Crino adds of the cafe's scratch cooking. "We cook in small batches so everything is always fresh."

Taco Tonto’s is located at 13321 Madison. It is open from 11 a.m. to 10 p.m. Monday through Thursday, until 1 a.m. on Fridays and Saturdays, and closed on Sundays.


Source: Jill Crino
Writer: Lee Chilcote

Friends and colleagues Juan Vergara and Edward Padilla have opened Helvetica Juice Bar and Café in Lakewood, which offers authentic Latin American juices and cuisine with a Latin twist. The team hopes the space will become a gathering place for Cleveland’s graphic designers and creative class.

The café, which is named after a popular font used by designers, is located at 11823 Detroit Avenue across from Virginia Marti College of Art and Design.

“We’ve run out of food twice already,” says Vergara, who also co-owns Barroco Grill, a popular Columbian restaurant on Madison Avenue in Lakewood, with his father Carlos. “We got a huge turnout when we first opened. Now we know better!”

The café’s signature juices are made from pulp imported from Latin America. Other items include a plantain sandwich with beef and a vegan zucchini salad.

“What I did was take every juice from my childhood, very popular drinks in South America, that are different and people haven’t heard of up here,” says Vergara. “I put them all on the menu. We make them from ice, pulp, water and sugar. We also use agave syrup and soy milk. We make them so they’re almost like smoothies.”

Vergara and Padilla are both artists and graphic designers, so they designed the place as a hangout for creative types. “There’s really no place in Cleveland that’s designated for graphic designers,” says Vergara, who offers a library of graphic design books in the café and showcases successful local businesses on the walls.

Of the location near the Cleveland border, Vergara says, “The eastern end of Lakewood needs some love right now. With downtown becoming redeveloped, it is working its way out from the inside. So I thought, what better way to start?”


Source: Juan Vergara
Writer: Lee Chilcote

Gypsy Beans and Baking Company, the popular cafe that has become a hub in the Gordon Square Arts District, is expanding to a second location. Owner Nicole Gillota's homemade pastries, signature Passport coffee drinks, and soups and sandwiches will soon be available in Lakewood when Gypsy takes over the Beck Center Cafe on Detroit Avenue.

Gillota, who opened Gypsy in 2007 with a "monster kitchen" primed for growth, says that she began hunting for a second spot last year. When the Beck Center Cafe became available and the managers called her, it was a "no-brainer."

"I love being part of the theatre community," says Gillota. "One of the reasons I was attracted to Gordon Square was because of Cleveland Public Theatre. There's always been a good synergy between the theatre crowd and the coffee crowd."

Fortunately, the Beck Center space doesn't need much renovation because former manager and art dealer Paul Sykes did a great job fixing it up. "It's absolutely beautiful," says Gillota, noting that she'll keep the waterfall feature.

Gillota expects to feature many similar menu items to Gypsy Beans in Detroit Shoreway, but will add new dessert items, as well. "The space is a little bit more refined, and we're going to cater to the after-dinner theatre crowd there, as well."

Yet Gypsy's unmistakable brand -- as a community nexus that combines fresh food, great coffee and made-from-scratch pastries -- isn't going anywhere. "I think we're an all-inclusive, all-encompassing spot," Gillota says. "I love that."


Source: Nicole Gillota
Writer: Lee Chilcote

A parent can cover their child's eyes when there is violence on television, but who will do that for a child when they're exposed to real-life trauma? That is the question United Way is answering with its 2-1-1 community access line, a 24-hour help number that's part of Cuyahoga County’s Defending Childhood initiative.

United States Attorney General Eric Holder and Cuyahoga County Executive Edward FitzGerald hosted a news conference September 28 at Martin Luther King Jr. High School to announce a $2 million Justice Department grant that will aid Defending Childhood programs including the community access line.

The phone line is manned by United Way staff members. These trained staffers determine if Defending Childhood services can help a child who has witnessed violence or experienced trauma. Diagnosing and treating children who have lived through violence can be a significant step in helping them avoid trouble later in life, says Stephen Wertheim, president/CEO of United Way.

 "The trauma a kid goes through can impact their function in society," Wertheim says. "We're trying to get to these problems at the root."

While at the high school event, Holder participated in a round-table discussion with students and teachers. He later met with a group of law enforcement officers and social workers that were also on hand.

The impact of violence on children has reached "national crisis" proportions, Holder told the audience during the Sept. 28 conference. Assessing and screening the young people victimized by violence must take precedence over merely prosecuting those perpetrating the trauma.

Studies have shown how post-traumatic stress can negatively effect children, says FitzGerald. 

"If a child witnesses horrific acts of violence, they're more likely to be involved in the justice system themselves," says the county executive. Through a preventative measure like the 2-1-1 help line, "the idea is to increase public safety rather than just incarcerating everyone."

 
SOURCE: Stephen Wertheim, Ed FitzGerald
WRITER: Douglas J. Guth

The way Beachland Ballroom owner Cindy Barber sees it, Cleveland's music glory days are far from over. Yet our music scene could use some better amplification. That's why Barber has created a new nonprofit, Cleveland Rocks: Past, Present and Future, to preserve the legacy of the city's rock-and-roll history while also promoting and shaping its future.

"The past is the legacy project of capturing Cleveland music history, the present is documenting what's happening now, and the future is figuring out what we need to do to grow it," says Barber. "There's already a huge amount of music business here. We need to take stock of what we have and what we're missing."

Barber cites music business startups like Gotta Groove Records, Fortune Drums, Audio Technica and Dr. Z Amplification as success stories. She also wants to highlight the local bands that are touring and getting signed nationally.

"The plan is to create a website to highlight the bands that are getting attention," she says. "If they're out touring the world, they can bring that energy back to share with other people in Cleveland and grow the music business here."

To kick off the project, Barber and others are organizing a series of live interviews with local legends that played a role in Cleveland music history. The first event is scheduled to place on Saturday, November 3rd at 1 p.m. at the Beachland Ballroom. Tickets cost $15 and include lunch and the opportunity to participate as Larry Bruner, former booking manager for the 1960s folk music venue La Cav, is interviewed by Steve Traina, DJ for the WCSB radio show "Steve's Folk."

Future plans include working with the Rock Hall to preserve oral histories and promote live music, helping musicians identify investment sources for growing their bands or recording albums, and marketing the music industry here.

"All the clubs that came together as part of the Cleveland Music Coalition [to challenge the city's admissions tax] are part of this," says Barber. "We want to use the nonprofit to support what they're doing to create live music in Cleveland."


Source: Cindy Barber
Writer: Lee Chilcote