MidTown

recipe for success: food-based startups face unique challenges
Starting a successful food-based business takes more than a great idea and the ability to cook. Like any entrepreneurial venture, food startups require planning, money and a willingness to be flexible. But those who do dive in have found there's plenty of guidance, support and collaboration in the local food startup community.
ramble on: local filmmaker plans documentary on glory days of wmms
WMMS "The Buzzard" reached the largest radio audience in the history of Cleveland media. A new film hopes to document the glory years when a charmed roster of on-air talent introduced national rock acts like Bruce Springsteen, David Bowie and Joe Walsh to the people of Cleveland and the rest of the country.
local designer's grey cardigan named finalist in martha stewart competition
As a graphic designer, Brian Andrew Jasinski wanted a creative outlet to express himself outside of his work at Epstein Design Partners. So he started Grey Cardigan, which features a whimsical collection of Jasinski’s fine art prints and stationery.
 
Grey Cardigan debuted in summer 2009 at the annual Made in the 216 event. “Grey Cardigan was my need to return to my roots as a fine artist and illustrator,” says Jasinski, who earned his BFA at the Cleveland Institute of Art. ”It’s been growing and evolving ever since.”
 
Jasinski chose the name Grey Cardigan because of the symbolism. “It’s classic and iconic,” he says. “You can adapt it to your style -- very much like my work.” Jasinski’s work is sold at shops around town like the Banyan Tree in Tremont, as well as other boutiques around the country.
 
At the end of August, Jasinski nominated himself for Martha Stewart’s American Made competition, in which companies competed in six categories: technology, design, garden, food, style and audience choice. The winner receives $10,000, a trip for two to New York City to attend the American Made workshop, and a spread on Marthastewart.com. Jasinski entered in the design category.
 
The winner was decided on voting through social media. “I had a very aggressive social media campaign -- Facebook, Instagram, Twitter -- and I had an incredible amount of support,” Jasinski says.
 
Grey Cardigan was named a finalist in the design category. While he did not win the grand prize, Jasinski is pleased with the outcome. “Just being recognized in the top six is an honor,” he says. “And the tech finalist and I are talking about a collaboration; that’s a nice unexpected connection to make.”

 
Source: Brian Andrew Jasinski
Writer: Karin Connelly
bad girl ventures readies launch of fall business plan competition
Micro-lending organization Bad Girl Ventures (BGV) wants Cleveland to connect with the next generation of entrepreneurs and small business owners. That hopefully beautiful friendship will begin on Thursday, October 3, when BGV Cleveland hosts its kickoff event introducing the 10 finalists of its fall business plan competition.

The 10 women will present themselves at Battery Park Wine Bar, pitching their ideas to an audience before embarking on BGV's nine-week course to help tweak their fledgling enterprises. The final class will be in mid-November, with the winner of BGV's $25,000 low-interest loan announced during a "graduation ceremony" the following month.

Financing and mentorship are just two of the benefits for program participants, says Reka Barabas, director of BGV Cleveland.

"Networking is a huge motivating factor for them," she says. "These women are not just sitting in a stuffy classroom, but extending their professional network."

This autumn's class represents a wide range of industries and specialty areas. There's a children's party bus, granola bar company, match-making business, and more.

BGV Cleveland offers business education courses and financing twice per year to help women-owned startups launch, manage and market their businesses. In May, custom cake baker Sugar Plum Cake Company earned the business group's $25,000 loan. Two other ventures -- Journey Art Gallery  and The Agrarian Collective  -- each received $5,000 loans from a private giving circle. 

"We're exposing these businesses to as many resources as possible," says Barabas. "There's a huge value in that."

 
SOURCE: Reka Barabas
WRITER: Douglas J. Guth
noaca director touts bikes, multi-modal transportation in annual address
Speaking last week at the annual meeting of the Northeast Ohio Areawide Coordinating Agency (NOACA), the regional transportation planning agency for Northeast Ohio, Executive Director Grace Gallucci promised a more strategic distribution of money for projects and greater emphasis on multi-modal transportation options.

"We want more choices; that's what freedom -- being an American -- is about," she said. "NOACA is not trying to vilify the automobile; we're trying to attract the best and the brightest. Bicycling is increasingly popular, and more communities are integrating bike plans. Americans are driving less for the first time in a generation, and that trend is clearly led by the Millenial generation."

NOACA also has launched a far-reaching plan to assemble information on the condition of every highway, road and street in five counties, and use this information to make objective decisions about transportation spending. "Making decisions in an objective, data-driven way is more important now than ever. If there ever was a time to make decisions make economic sense, the time is now."

Gallucci touted NOACA's new Regional Bicycle Transportation Plan, a $15 million investment in the City of Cleveland's W. 73rd Street Extension Project and the Clifton Boulevard streetscape project among NOACA's recent, big ticket investments.

Peter Rogoff, Federal Transit Administrator, gave the keynote address. He argued that transit-oriented development projects can spark urban revitalization if done right, citing Cleveland's bus-rapid transit along the Euclid Corridor as one example of success.

Cleveland is a "national model for doing" with the Euclid Corridor project, Rogoff stated, because the project cost a lot less than light rail but resulted in big ridership gains and major economic development along the corridor. Other cities are studying how Cleveland did it and replicating our success, he added.


Source: Grace Gallucci, Peter Rogoff
Writer: Lee Chilcote
techpint event touches on lessons learned from business failures
"Failure" is a tough word, particularly for entrepreneurial types throwing so much of their lives into a venture that might go belly up within a few months. However, Paul McAvinchey, creator of TechPint, believes valuable lessons can be learned from disappointment.

Such is the theme of this fall's TechPint conference, a casual gathering for entrepreneurs and investors in Internet technology. Coordinator McAvinchey expects more than 250 of the region's most innovative tech pacesetters to attend the quarterly-held event taking place tonight (September 26) at Sterle’s Slovenian Country House. Speakers John Gadd of Hotcards.com, Kendall Wouters of Reach Ventures and Phil Brennan of Echogen Power Systems will touch on how businesses can bounce back from seemingly crushing setbacks.

"It's a fact that you must fail many times before you see success," says McAvinchey, who moved to Cleveland from County Tipperary, Ireland, in April 2012 to lead product innovation for MedCity Media. "If you're failing, that means you're trying. That's a good thing."

Even stories of tremendous achievement, like the billion-dollar acquisition of Instagram, began on a rocky road of risk and false starts, McAvinchey points out.

"Failure will work for you if you learn from it," he says.

The informal get-together is designed to connect the region's tech thinkers over a couple pints of beers, says McAvinchey. TechPint's moniker this month is "Techtoberfest," in appreciation of this suds-filled season of the year.

Autumn also is a time for scary stories, and attendees will hear a few frightening business-related tales at TechPint. "It's important to celebrate failure," McAvinchey says. "This is a way to bring positive attention to it."

 
SOURCE: Paul McAvinchey 
WRITER: Douglas J. Guth
thriving startup community means jobs aplenty... for the right candidates
The large number of open jobs in the startup community indicates these companies are doing well and growing. But working for a young startup has unique challenges. Recruiters and employers discuss some of the critical qualities required for those looking for a good fit with a startup.
ny times gives ink to new rust belt mag 'belt'
In a New York Times Arts Beat post titled “New Magazine Celebrates ‘Rust Belt Chic,’ With a Wink,” writer Jennifer Schuessler details her conversation with Belt magazine editor Anne Trubek about a new publication dedicated to fostering a new journalistic beat in Cleveland.
 
"The decaying cities of the post-industrial Midwest can sometimes seem like a museum of things America used to make: cars, refrigerators, steel, televisions. But if a start-up in Cleveland gets its way, the region may help rebuild the market for another endangered product -- long-form magazine journalism," Schuessler writes.
The magazine offers up a collection of essays and reporting that seeks to explore the regional identity that is known as the Rust Belt.
 
“I cringe at words like ‘authentic,’” Trubek says in the article. “But the rust belt aesthetic isn’t about the ephemeral global economy, it’s about boots on the ground and things hidden in grandma’s attic. We want to explore that.”
 
Check out the full interview here.

150k-sq-ft victory center nears completion in health-tech corridor
Core and shell renovations of the 150,000-square-foot Victory Center, a $26 million project located along the Health-Tech Corridor, are almost complete. Tenant build-outs will follow, and although none have signed leases yet, developer Scott Garson says that will change as his team finishes the common spaces and shows the property to more prospective tenants.

"Everybody thinks it's wonderful, great… The trick is getting the first one in," he says. "I have enough letters of intent out there that I'm confident it's only a matter of time."

Garson says the demand is there for flexible, ready-to-grow office space geared towards biomedical, research and technology companies, which is why he decided to undertake the project. He points out that nearby buildings owned by Geis Companies and Cumberland Development are almost completely full.

So far, Garson has completed the project without a bank loan, using partner equity and a $720,000 loan from the city, $2.5 million in tax increment financing, federal and state historic tax credits, and a $1 million State of Ohio job ready sites grant. Garson expects to secure bank financing in the near future for tenant build-outs.

The building's unique features include a new interior with a historic waffle slab ceiling, window wells that allow plenty of natural light, copious backup power, fiber-optic connectivity, and the right mechanicals in place for laboratory space. The building will be certified LEED Silver, saving tenants 20 percent on utility costs. Finally, it has views of downtown, free parking and HealthLine access.

"We went through a recycling program with the materials and our landscaping uses stormwater management strategies," says Michael Augoustidis of Domukur Architects, the firm that designed the project. "It's very energy-efficient."

Although he's not ready to declare victory yet, Gardon says the historic building, which was built in 1917 as the Arts Center, is nearing the goal line and ready to score.


Source: Scott Garson
Writer: Lee Chilcote
rta healthline praised for cost/benefit ratio in forbes
In a Forbes feature titled “Bus Rapid Transit Spurs Development Better Than Light Rail or Streetcars: Study,” contributor Jeff McMahon writes of an upcoming report by the Institute for Transportation and Development Policy that explores the cost/benefit ratio of various types of urban transportation.
 
“For example, Cleveland’s Healthline, a BRT project completed on Cleveland’s Euclid Avenue in 2008, has generated $5.8 billion in development -- $114 for each transit dollar invested. Portland’s Blue Line, a light rail project completed in 1986, generated $3.74 per dollar invested.”
 
The report goes on to discuss the many variables going into the study and its relation to the urban environment.
 
Read the full piece here.

modern-day home ec school agrarian collective teaches the 'hows of the home'
Kelli Hanley Potts has lived in Denver and Albuquerque, where she got involved in the slow food movement, replaced her front lawn with a vegetable garden, and worked for some of those cities' top chefs. When she got the urge to move back home to Cleveland, she knew she wanted to do something food-related.

That's when she stumbled upon a business idea. Despite the rise of the local food movement, most people had no idea how to cook kale, make jam or preserve food. She asked 18 female friends if they knew how to make a pie from scratch, and only two said yes.

Additionally, many people in the local farming movement have trouble explaining and marketing their products to customers, who are largely unfamiliar with them, she explains.

There are no cooking schools in Cleveland that did what she wanted to do -- connect people back to the land and back to their grandmothers' kitchens by teaching them the age-old skills of home economics -- so she decided to create one.

"I didn't want to watch a chef in front of me and drink wine," says Hanley Potts. "I wanted to learn something. I wanted to reconnect people to the lineage of the table, help them build their own table culture."

She recently launched the Agrarian Collective, an earth-to-table lifestyle school. Her mobile cooking school is offering classes this fall that cover topics like roasting your own coffee, fermented and cultured foods, and discovering local apples, among others. She'll be teaching students how to make the perfect pesto at this weekend's Cleveland Flea.

She was aided by a $5,000 low-interest loan from Bad Girl Ventures, which enabled her to purchase supplies and begin reaching out to chefs and farmers as partners.

"This is like home ec, but not quite as official and nerdy," she says. "It's about reconnecting people. All these things we once learned and were taught, they're missing. We're teaching people the 'how' of home."

Source: Kelli Hanley Potts
Writer: Lee Chilcote
halfway there: sustainable cleveland environmental initiative making progress, says city official
Are you sustainable, Cleveland? That's the question environmentally conscious city officials are asking heading into the fifth annual Sustainable Cleveland 2019 Summit. The initiative to build "a green city on a blue lake" is at the halfway mark, and Cleveland's new chief of sustainability believes Northeast Ohio is meeting the metrics set out a half decade ago.
insivia broadens its services, expands its staff
When Andy Halko founded Insivia right out of college in 2002, he was more of a freelancer, picking up projects piece by piece. Today, the company is a full-service marketing firm working out of the Agora in Midtown.
 
“We’ve really evolved into a strategic marketing firm for our clients,” says Rick Scheeser, Insivia's director of operations. “Nowadays we’re their entire marketing department. We have a more strategic partnership with our clients, and we have a lot more control over what we do.”
 
Over the past year Insivia has developed its client base, grown into a 16-person company, and is looking to add a back-end developer and an account executive.
 
“Before we had lots of one-off projects,” says Scheeser. “Now our clients are more our partners; we’re working with them on a long-term basis.”
 
Scheeser says Insivia has developed a niche market in the manufacturing industry. “It really helps us understand how we can use technology in their businesses and communicate with their clients,” he says regarding developing an expertise in the market. “I don’t think you could be in Cleveland without helping manufacturing companies.”
 
Another niche evolves around small tech startups. But Scheeser says no matter what the industry, Insivia gets to know the inner workings of the client. "It’s all about learning about our clients,” he says. “We focus on long-term objectives from a marketing perspective. It allows us to really own the results, instead of just one small piece.”
 
Source: Rick Scheeser
Writer: Karin Connelly

clinic's cosgrove aims to improve health of residents and city
In a lengthy Forbes feature titled "City Surgeon: Can The Cleveland Clinic Save Its Hometown?" writer Matthew Herper reports on Delos “Toby” Cosgrove's tenure at the Cleveland Clinic and his efforts to leverage healthcare to improve the Clinic's neighborhood and the region's economy.
 
"The rough old neighborhood is a distant memory, replaced by a gleaming testament to modern medicine stretching out over 46 buildings and covering 167 acres. Protected by a dedicated 141-trooper force of state police, there is a conference center, a fancy hotel and a farmers’ market. Over Cosgrove’s tenure the clinic’s revenues have nearly doubled to $6.2 billion."
 
But Cosgrove's biggest brainstorm was to build a "giant mall for hospital buyers." 
 
"Think about the things that go into a hospital. Shades, televisions, chairs, tables, wall coverings, all the medical gear, the operating tables, you name it,” Cosgrove is quoted in the piece.
 
"What is emerging is an Epcot Center for med tech. GE Healthcare, Siemens, Philips Health Care and Cardinal Health are among the 22 confirmed tenants in the soon-to-be-completed center. Next door, Bennett has already booked conventions that will bring 89,395 attendees this year and 100,400 next. By the end of 2016, he says, bookings should be enough to pay back the $465 million it took to construct both buildings."
 
“It will begin to influence the city as it comes back and make it a destination medical city,” Cosgrove predicts.
 
Read the rest of the article here.

detroit transit draws more inspiration from rta health line
In a Detroit Free Press story titled “Metromode: From freeway to busway? The call for bus rapid transit,” writer Kim North Shine details Detroit’s M1 light-rail line, which is set to begin construction shortly.
 
Shine writes of the inspiration Detroit’s BRT drew from cities such as Denver, Las Vegas, Portland, and Cleveland.
 
“We were very impressed. We came away thinking if Cleveland can do it, so can we.” [Southeast Michigan Council of Governments transportation planner] Carmine Palombo says. “When you were on it, it felt like a bus, but it looks more like a rail vehicle. Most importantly, it ran quickly. Getting on or getting off was much different than a bus. There are much larger doors, no steps, curb boarding. You could see the economic development. It was clean. You sort of got the best of both worlds there. … You could see how it would work for us.”
 
Check out the complete article here.

right school right now launches bold campaign to inform families about school choice
There are now dozens of high-performing charter and public schools in the City of Cleveland. Yet a culture of school choice still is not the norm in many Cleveland neighborhoods, and as many as 60 percent of city families have not yet chosen a school to attend.

With the deadline looming on August 19th, those families that do not proactively choose a school will be enrolled in their neighborhood school, which may or may not be the best option depending on how the school is ranked on State of Ohio report cards.

Perhaps most startling is the fact that many high-performing schools in the city have empty seats waiting to be filled even as kids are enrolled in failing schools.

That's why the Transformation Alliance has launched an unprecedented campaign to "promote one common goal of driving enrollment to high-performing schools," says Megan O'Bryan, a nonprofit veteran who is its new Executive Director.

"The ultimate goal of the Transformation Alliance is to ensure that every child in Cleveland attends an excellent school and every neighborhood has a portfolio of high-quality school choices," says O'Bryan. "Our goal is to fill empty seats in the high-performing schools, and over time, drive demand to these good choices. In the marketplace, that demand will then naturally drive out low-performers."

Parents can learn more about school ratings at the Right School Right Now site. The group has completed three different mailers to 25,000 households promoting school choice options. Fliers have been passed out through local community groups. Families can also call 211 to learn more about school ratings.

"The goal is to get parents to look at the info and say, 'My child's school is in Academic Watch, but two miles away there's a school rated Excellent. Why?'"

Although the Transformation Alliance and this campaign are so new that they do not yet have formal goals, O'Bryan says the aim is a "cultural shift" that will take time. "I took this job because it’s an opportunity to create that cultural shift. It's very important for every single resident and the region that this shift occurs. It's a matter of equality and social justice. It's about economic success for our region."


Source: Megan O'Bryan
Writer: Lee Chilcote
seventh healthcare organization joins cleveland clinic healthcare alliance
Cleveland Clinic Innovations (CCI) announced last month that Wisconsin’s Marshfield Clinic Applied Sciences is the seventh clinic to join the Clinic’s Healthcare Innovation Alliance. The collaboration will help Marshfield develop and commercialize its innovations and improve healthcare.
 
The alliance, formed two years ago based on CCI’s 13 years of experience, is a way for the Clinic to share its knowledge while also improving upon its reputation within the healthcare industry. In Marshfield’s case, the Clinic is hiring a senior commercialization officer who will be embedded in Wisconsin.
 
The officer will help to advance diagnostic tools and treatments created by Marshfield Clinic physicians, researchers and staff. The Innovation Alliance also will foster the transfer of Marshfield Clinic technology into commercialization.
 
“It’s about getting the technology quickly to the patient,” says Brian Kolonick, associate general manager of the Innovation Alliance. “It’s all collaboration, these are not bilateral relationships. We look for ways to collaborate, to share knowledge.”
 
There are 65 Clinic employees working within the alliance. “If someone in the alliance has an idea, we get a person on the ground there,” says Kolonick. “We find the right person with the right expertise. It’s getting the right people to the table.”
 
Conversely, the Clinic also learns about what other researchers are doing around the country. “We’re about going in there and getting fresh ideas, flushing them out and commercializing them,” says Kolonick. “It’s about getting in there and shaking trees.”
 
The Innovation Alliance gets a percentage of the revenues from any idea that goes to market.
 

Source: Brian Kolonick
Writer: Karin Connelly
young companies and startups aid both local and state economies
In a Techli story titled “Greater Cleveland Startups Improve Ohio With Jobs, Tax Dollars and Impact,” writer Annie Zaleski explores how important startups and young companies are to the success of a region’s economy.
 
In a study from Cleveland State University, a report found that 127 young companies generated $270 million in economic benefits for Ohio in 2012 alone.
 
“The companies in the report -- a group comprised of businesses that successfully leveraged things such as business assistance or seed capital -- helped create and retain 1,100 in-state direct jobs (with a total Ohio employment impact of 2,140). In the last three years, these very young companies are already contributing significantly -- more than $688 million -- to Ohio’s economy.”
 
The story goes on to discuss that the figures only represent a small portion of development in the region and do not encompass all of Northeast Ohio. Taking that into account, the importance of startups and young companies on the economy becomes even more significant.
 
Enjoy the full piece here.
urban-oriented families: as school choices increase, so too does the number of parents choosing city
From Gordon Square to North Collinwood, a definite shift is occurring among young homebuyers, who increasingly are choosing to raise families in the city. Thanks to phenomenal amenities and a growing roster of good schools, Cleveland is becoming downright kid-friendly!
clinic gets world's most powerful mri to 'see things you've never seen'
After more than a two year wait and construction of its very own building, the Cleveland Clinic took delivery of and installed an A-7 Tesla full-body MRI on Friday. It is the only one of its kind in Northeast Ohio, and one of only about a dozen in the country.
 
While the 1.5 Tesla MRI is more common, and the Clinic even has several 3 Tesla MRIs, the 7 Tesla provides a better look, even down to the cellular level. “It has special resolution where we can actually see much finer detail than a 3 Tesla or 1.5 Tesla,” says Mark Lowe, director of high field MRI at the Clinic. “With this higher special resolution you can see things you’ve never seen before.”
 
The MRI will be used for neuroscience research into disorders such a multiple sclerosis and Alzheimer’s. The finer detail will allow researchers to see focal dysplasia in epilepsy patients, or greater vascular detail in angiography. The acquisition of the new machine created two new jobs, with the potential for more future jobs with grant funding.
 
“The bottom line is, for years MRI has been very good at imaging soft tissue contrast, but it’s not as good in spatial resolution,” says Lowe. “This provides that spatial resolution.”
 
It was no easy task to get the 40-ton machine to Cleveland. Lowe and his team secured funding for the $10.5 million endeavor two and a half years ago. It was scheduled for delivery in December. But a shortage of helium, which is used to cool the MRI magnet, caused further delays.
 
The 7 Tesla is housed in a specially constructed building next to the Mellen Center for Multiple Sclerosis. The roof was lifted off the building to lower the MRI into place, which also comes with 350 miles of superconducting wire.

 
Source: Mark Lowe
Writer: Karin Connelly