Content marketing -- creating and distributing content (not ads) to drive customer action -- is big business. And in the healthcare field, it's even bigger, with nearly 90 percent of all healthcare businesses leveraging content marketing. In preparation for the upcoming Content Marketing World Health Summit (November 7-8, 2012 in Cleveland), event organizer Chris Seper explores the trend with Joe Pulizzi, founder of the Content Marketing Institute.

Thanks to Northeast Ohio's collaborative medical startup community, one fueled by forward-looking economic organizations and angel investors, entrepreneurs with viable ideas are making waves. Here are five Cleveland and Akron healthcare companies poised to be the Next Big Thing.

Whether it is health care, information technology, clean tech or business and consumer products, our region’s increased level of startup activity is attracting funding from venture capital firms both here in Northeast Ohio and beyond. But experts say there's a ways to go before the Silicon Valley comparisons stick.

A parent can cover their child's eyes when there is violence on television, but who will do that for a child when they're exposed to real-life trauma? That is the question United Way is answering with its 2-1-1 community access line, a 24-hour help number that's part of Cuyahoga County’s Defending Childhood initiative.

United States Attorney General Eric Holder and Cuyahoga County Executive Edward FitzGerald hosted a news conference September 28 at ... Read more >

The way Beachland Ballroom owner Cindy Barber sees it, Cleveland's music glory days are far from over. Yet our music scene could use some better amplification. That's why Barber has created a new nonprofit, Cleveland Rocks: Past, Present and Future, to preserve the legacy of the city's rock-and-roll history while also promoting and shaping its future.

"The past is the legacy project of capturing Cleveland music history, the present is documenting what'... Read more >

Lindsay Sims has been a lifelong renter and knows the headaches involved with trying to reach a property management office for leasing information. She also knows that property managers are not using social media effectively to promote their properties.

So, in 2011 Sims founded Renter’s Boom, a resource for property managers to use sites such as Facebook, Twitter and LinkedIn as leasing portals.
 
“We are a software and service company smashed tog... Read more >

For the next three months, artists from Sri Lanka, India, Armenia, Mexico and Chile will bring their talents, experiences and cultures to Cleveland through The Cleveland Foundation's international artist-in-residence program, Creative Fusion.

"The Cleveland Foundation does have a globalization agenda for Cleveland, and we think it's important for Clevelanders to see the city as a global, international city and that the rest of the world see us that way, too,&... Read more >

When it comes to attracting talent from outside the city, Cleveland "has room for improvement," according to recruiters and other pros tasked with the job. But numerous developments currently taking place in the city are major steps in the right direction, say those same pros.

Chamberlain College of Nursing has announced plans to open a new campus in the MidTown Tech Center amidst Cleveland's Health-Tech Corridor this January. The new school will offer an accelerated, three-year Bachelor of Nursing degree program.

"Chamberlain is sensitive to the nursing shortage and the need to create nurses at the bachelors level to provide care where there's high levels of need," says Adele Webb, President of the new Cleveland campus. "... Read more >

Giancarlo Calicchia, the Italian-born sculptor and artist who has been a fixture in the Cleveland art scene for decades, is opening a new gallery and offices in a historic, restored building at 4600 Carnegie Avenue in the Midtown neighborhood.

Calicchia still owns a large building at 6550 Carnegie Avenue, where his studio is currently located. However, he may be selling it to Fred Geis, who is developing space for high tech and biomedical companies along the Health-Tech C... Read more >

Like many foundations, the Saint Luke's Foundation in Cleveland has emerged from the recession with a narrower yet deeper approach to grantmaking. Beginning this year, the foundation has eschewed responsive grantmaking for targeted grants in three primary areas: health, communities and families.

"This year our foundation turned 15, and as we thought about what our successes had been and how to serve the community in the best way possible, there was interest in fo... Read more >

In recent years, Cleveland Municipal School District has opened 14 new high-performing public schools rated Excellent or Effective by the State. The Cleveland Plan, approved this summer by state legislators, will pave the way for even more improvements to the district's schools, making it more likely that urban parents will choose to remain in the city.

An innovative software program developed by the Center for Urban Poverty at Case Western Reserve University is helping Cleveland neighborhood development practitioners reinvent their urban communities in strategic, data-driven ways.

NEO CANDO, a publicly accessible database, provides one-stop-shopping for anyone looking to research property information in their neighborhood. The site allows users to go beyond researching individual properties and look at snapshots of neig... Read more >

Justin Coulter, a sculptor, bartender and rock band frontman, was elated when Beachland Ballroom owner Cindy Barber suggested that he craft an original piece in tribute to Harvey Pekar.

When the offer was made, he was outside smoking a cigarette during a 2010 memorial for Pekar at the Beachland. Barber, who had only just learned that her employee is a talented sculptor whose work can be found all over Cleveland, was suddenly inspired by the idea of hiring Coulter.
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