University Circle

regional marketing groups sell northeast ohio, one story at a time
For a number of years at the tail end of the 20th century, Greater Cleveland's public and private leaders attempted to pull the city up through ambitious marketing campaigns. For awhile it seemed to work. The national media began referring to Cleveland as the "Comeback City" in conjunction with the grand openings of ambitious projects like Tower City Center, Jacobs Field and the Rock and Roll Hall of Fame and Museum.
 
But toward the end of the '90s a strange thing happened: The city, for all intents and purposes, stopped marketing itself.
 
Why?
 
"We began to believe our own press," says Rick Batyko, president of the Regional Marketing Alliance of Northeast Ohio, which conducts the Cleveland Plus campaign. And civic officials "moved on to other tasks and defunded marketing."
 
In essence, Northeast Ohio stopped telling its tale with the tale barely begun -- a rather large mistake in retrospect. "The underlying economy wasn't doing that well," Batyko says. "That's something you couldn't see in the skyline shots."
 
During the mid-2000s, the region's narrative thread was picked up by Cleveland Plus campaign. Established in 2005 -- with founding members that included Greater Cleveland Partnership, Positively Cleveland and Team NEO -- the organization champions Northeast Ohio as a culturally rich, yet affordable place to live.
 
Read the rest of the story here.
wsj calls cleveland an 'overlooked entrepreneurial hub'
In a Wall Street Journal post titled “For U.S. Startups, ‘Times They-are-a-Changing,’” Steve Case, co-founder of AOL, shares his thoughts on entrepreneurship and trends that are changing nationwide, including Cleveland.
 
“I’m convinced that we’re beginning to see a regional 'rise of the rest' as cities like Washington D.C., Denver, Chicago, Atlanta, Raleigh, Cleveland, Detroit and many others experience unprecedented growth in startups. Silicon Valley will continue to be our nation’s most vibrant entrepreneurial hub, but a growing number of companies will start up in these often overlooked places.”
 
“America was built by risk-taking entrepreneurs who throughout history have turned dreams into new businesses, disrupted industries, created new ones and inspired the world.”
 
Check out the full piece here.

to accommodate rapidly growing staff, explorys moves into former museum space
Explorys, which offers a secure software platform that allows healthcare systems to summarize, analyze and manage data, has moved into the former home of MOCA. The Cleveland-based company currently has more than 80 employees and is expected to climb to between 110 and 125 by next year.
solar gain: what it's really like to live in cleveland's greenest homes
In Cleveland's green-building scene, all eyes are on two new homes -- ironically called passive homes -- that take energy efficiency to jaw-dropping extremes. We wanted to see what it's really like to live in the city's greenest homes.
roll (tax) credits: a second look at ohio's film tax credits
Back in 2011, Fresh Water ran a feature about Ohio's newly instituted Film Production Tax Credit, which helped attract big-budget productions like "The Avengers" and "Alex Cross," plus smaller films like "Take Shelter" and "Fun Size." We decided to revisit the topic to see how it's working out for Cleveland, and Ohio.
cma among museums that give back 'looted' art
In a New York Times story titled “The Great Giveback,” Hugh Eakin writes how major American museums are relinquishing antiquities due to foreign claims that various objects were looted.
 
The piece goes on to talk about the aggressive nature of some foreign governments and the demands they make on the museums to give back what they claim is rightfully theirs. 
 
“Other museums across the country -- including the Metropolitan Museum of Art in New York, the Museum of Fine Arts in Boston and the Cleveland Museum of Art -- have also given up prized antiquities,” Eakin writes.
 
What's more: "In nearly every case, the museums have not been compelled by any legal ruling to give up the art, nor are they receiving compensation for doing so. And while a few of the returned works have been traced to particular sites or matched with other fragments residing in the claimant country, many of them have no known place of origin."
 
"Foreign governments’ tactics have become so threatening that some museums are now combing through their permanent collections and pre-emptively giving up works that might become the targets of future claims."
 
Read the lengthy feature here.
county residents have a vote in how cac will award $300k in arts funding
Northeast Ohio has a vibrant arts and culture ecosystem, so why not let its patrons be directly involved in growing that environment?

This was a question asked by nonprofit Cuyahoga Arts & Culture (CAC) when putting to a public vote which large-scale arts or culture projects will receive funding through the organization's new Creative Culture Grants program.

Starting February 1, voters will be able to pick two winning arts projects from a list of six finalists chosen by an independent panel of arts and culture experts. The project finalists, among them a multi-media ballet led by Dancing Wheels, a multi-faceted light installation from LAND studio, and a community-wide arts collaboration between Cleveland's East and West sides, were chosen based on their creativity and prospective ability to impact thousands of Cuyahoga County residents.

"We wanted something that would be a stretch for these groups; something they may not have tried otherwise," says CAC executive director Karen Gahl-Mills.

The winning projects will get up to $150,000 each through the nonprofit's grants program. County residents can vote in two ways: Online up until 11:59 p.m. EST on February 20 or by mail until 4:30 p.m. EST February 15. Paper ballots will be available for download or by calling 216-515-8303. CAC will announce the winning projects on February 25. The chosen projects will take place between March 2013 and August 2014.

Gahl-Mills views the vote as the public's opportunity to have a real say as to where community dollars are going.

"Any of the six projects can be terrific for the region," she says. "We want the community to help make that decision."

 
SOURCE: Karen Gahl-Mills 
WRITER: Douglas J. Guth
cpac roundtable asks how arts can foster sustained economic prosperity for cleveland
Arts and culture can define a community, creating a critical mass that translates into jobs, business opportunities and, ideally, sustained economic prosperity. These were the words of Northeast Ohio Sustainable Communities Consortium Initiative (NEOSCC) director Hunter Morrison during a January 25 roundtable hosted by the Community Partnership for Arts and Culture (CPAC).

These also are words that CPAC president and CEO Tom Schorgl likes to hear. The focus of the roundtable event was sustainability, and how the arts and culture community can assist the region as it evolves through population and land use shifts. The local arts sector becoming engaged in these issues can help keep Northeast Ohio resilient, vibrant and sustainable, said Morrison, a notion that the CPAC president shares.

"We have cultural clusters throughout the region, and the ability to communicate on a larger basis with the population about those clusters," says Schorgl. "We need to continue to reach our audience."

The roundtable, which drew over 50 attendees to the Cleveland Museum of Natural History's main gallery, was CPAC's first such event of the year. The nonprofit will sponsor similar forums through November, with an overall aim of connecting the arts and culture realm with professionals from sectors including community development and health and human services. Past roundtable speakers have included Cuyahoga County Executive Ed FitzGerald, Cleveland Metropolitan School District CEO Eric Gordon, and City of Cleveland Mayor Frank Jackson.

"The idea is to provide a forum for new ideas around a common cause," Schorgl says.

 
SOURCE: Tom Schorgl
WRITER: Douglas J. Guth
art daily talks up cma's tech-heavy gallery one
In an Art Daily article titled “Gallery One: A new, unique and interactive gallery opens at the Cleveland Museum of Art,” the journal highlights the level of technology and its role in art appreciation in the new exhibit.
 
“Throughout the space, original works of art and digital interactives engage visitors in new ways, putting curiosity, imagination and creativity at the heart of their museum experience. Innovative user-interface design and cutting-edge hardware developed exclusively for Gallery One break new ground in art museum interpretation, design and technology.”
 
It is certainly a break from the standard observation and appreciation of artistic pieces enjoyed in the traditional manner.
 
“It’s very important to us that visitors interact with real objects, rather than digital reproductions,” David Franklin is quoted in the piece. “We want visitors to look closely at original art works and to make personal connections to what they are seeing.”
 
Check out the full story here.
flydrive's regenerative braking flywheel replaces battery in hybrid, electric cars
What started as a design project in CWRU mechanical and aerospace engineering student Kristen Brouwer’s senior design class has evolved into a full-blown business. Brouwer and three of her classmates took an existing patent for a regenerative braking flywheel and created FlyDrive, which makes a flywheel that replaces the battery in electric and hybrid cars. They are bringing their flywheel to market.

“In a Prius, for instance, when you brake, the electric motors are charged, which then charge the battery,” says Brouwer. “With our flywheel, it’s just as efficient in returning energy and doesn’t have to be replaced. And it’s environmentally better than batteries because it doesn’t use chemicals.”
 
Brouwer and teammates Jordan Lajoie, Luke Voigt, Kris Bosma and Cleveland Institute of Art industrial design student Adam Lauser have been developing the flywheel for market since September. “Most of our developments have stemmed from market identification and development as well as creating a preliminary concept for implementing the flywheel in a transportation system,” says Brouwer.

FlyDrive will be competing in the Ohio Clean Energy Challenge semi-finals next week, where they will compete for $10,000 and the chance to move on the Midwest regional competition in Chicago. The company has been assessing licensing options in the meantime.

“We’re waiting to see if we make it to the next level of competition,” says Brouwer. “It’s been a great learning experience.”


Source: Kristen Brouwer
Writer: Karin Connelly
clinic's efforts to control type 2 diabetes with bariatric surgery touted
In a Richmond County Daily Journal piece titled “Bariatric surgery may help send Type 2 diabetes into remission,” Laura Edigton reports on the Cleveland Clinic’s efforts to control Type 2 diabetes and how Bariatric surgery might help.
 
The Cleveland Clinic said that diabetes experts now believe that bariatric surgery “should be offered much earlier as a reasonable treatment option for patients with poorly controlled diabetes -- and not as a last resort.”

The Cleveland Clinic discovered the correlation and released it in their Top 10 Medical Innovations for 2013 list.
 
“Bariatric surgery can have a profound effect on diabetes, and many published studies have looked at the effect,” bariatric surgeon Raymond Washington is quoted. “Surgery can account for almost an 80 percent remission of diabetes. Oftentimes, patients with non-insulin-dependent diabetes will leave the hospital off of their oral medications after only a few days.”
 
Read more about this exciting discovery here.
greater cleveland rta's ridership gains championed in rail mag
In a Progressive Railroading feature titled “Greater Cleveland RTA posts ridership gain in 2012,” the transportation mag covers the positive news.
 
"Ridership on the Greater Cleveland Regional Transit Authority (GCRTA) rose 4.3 percent to 48.2 million in 2012, marking the second consecutive year of growth, agency officials said in a prepared statement."

"Every service mode registered an increase, but the biggest gain was posted on the Red Line rail corridor, where ridership climbed 9.1 percent. The Blue and Green rail lines posted a 4.1 percent ridership gain."

"Customers are making a choice to ride, especially on the rail," CEO Joseph Calabrese is quoted in the piece. "With our recent increase in frequency on the Red, Blue and Green lines, and 8,000 free parking spaces at rail stations, we have room for more Northeast Ohioans to make the green choice and ride RTA."

Average daily trolley ridership rose 5 percent to 3,840 trips.

Read the rest right here.
moca in the running for london-based design competition
Each year, Pillow Magazine -- an edgy London publication -- presents a Designs of the Year exhibition during which the best ideas from all over the globe are rounded up for consideration. The exhibition features nominees from seven categories including Architecture, Digital, Fashion and Furniture. In the end, winners from each category plus one overall winner will be announced in April.

Among the nominees in the Architecture category is the Museum of Contemporary Art Cleveland. The already iconic University Circle structure is up against The Shard in London, the Kukje Art Center in Seoul, and the Galaxy Soho in Beijing.

Check out all the nominees here.
five student teams heading to columbus to compete in clean energy challenge
Five student entrepreneurial teams will compete in the semifinals at the Ohio Clean Energy Challenge in Columbus on January 29, presenting their business plans and technologies to a panel of judges for the chance to win $10,000 and an opportunity to go on to the Midwest regional competition in Chicago.

The event is hosted by the University Clean Energy Alliance of Ohio (UCEAO) and NorTech as part of the Department of Energy’s National Clean Energy Business Plan Competition. This is the second year the competition has been held in Ohio.
 
“We’ve expanded quite a bit this year,” explains Ashley Sparks, senior project coordinator at NorTech. “Each team was paired up with an industry mentor who could really help the teams build on their ideas and get feedback.”
 
The businesses represent various ideas in clean energy solutions. “It’s paramount for this region to have students really interested in commercialization,” says Byron Clayton, NorTech vice president. “These are students who are involved in bringing jobs here and it addresses the brain drain issue in that these businesses they create keep them here.”
 
The top team in the Ohio competition will go on to compete for $100,000 in Chicago at the Midwest regional competition. In addition to the five Cleveland teams, there are seven other teams from around the state.
 
“This challenge helps raise awareness of these startup companies in the state and the region,” says Clayton. “This challenge brings new innovations to the area, provides funding, creates mentoring opportunities and access to venture capital.”

 
Source: Ashley Sparks, Byron Clayton
Writer: Karin Connelly
foundation looks to transform masonic space into technologically advanced media center
The imposing brick structure of the Cleveland Masonic and Performance Arts Center (CMPAC) has stood in Midtown Cleveland for a century. A local charity seeking to purchase the building sees a unique opportunity to harness CMPAC's historic legacy and create something new and distinctive. 

The Mason Foundation, a 501(c)3 organization structured "to promote the arts and academic excellence in Northeast Ohio," is working to buy the facility, which it would refurbish into a technologically advanced media center while also improving the performance space.

"We want to elevate the entire community," says foundation founder Gregory Mason, pointing to CMPAC's Midtown location as virtually equidistant to downtown and University Circle.

The foundation is now involved in engineering and architecture surveys on the site. The building's current owner is the Cleveland chapter of the Ancient Accepted Scottish Rite, and Mason believes his organization will be ready to purchase the facility before the end of the year.

The centerpiece of the new venture is the "Towne Hall," a 24/7 data center and public space participants can use to access civic and library resources. Other plans include renovating CMPAC's "acoustically perfect" performance space, while the building would also host creative arts classes. Current tenants like the American Red Cross would remain and could even benefit from Mason Foundation backing, says the organization founder.

"We want to help nonprofits reach some of the resources they can't access now," Mason says.

Restoration will cost $30 million, a figure Mason hopes to accrue through grants, donors and private investors. The cost is worth it to unite civic, academic and arts resources in one place, Mason believes.
 
 
SOURCE: Gregory Mason
WRITER: Douglas J. Guth
art journal highlights cma's 2012 accomplishments
In an Art Daily piece titled “Cleveland Museum of Art celebrates significant accomplishments from 2012,” the online arts newspaper highlights the remarkable year the museum experienced. From an increase in attendance to the opening of a dining facility featuring cuisine from a prominent local chef to educational programs, it was an exciting year.
 
"The Cleveland Museum of Art announced today that 423,640 visitors came to the museum in 2012. This attendance statistic represents a 38% increase year-over-year and brings the museum’s annual attendance in-line with pre-renovation figures, the first time such an accomplishment has occurred since 2005. Attendance drivers included the blockbuster special exhibition, Rembrandt in America, as well as the highly anticipated openings of the stunning Ames Family Atrium, dining facilities featuring cuisine by Chef Douglas Katz, the museum store and new galleries showcasing the Late Medieval, Renaissance and Islamic collections."
 
“As the museum approaches the final stages of our transformational renovation project and looks towards its centennial in 2016, we do so with a new vision for the future, led by director David Franklin,” Steven Kestner, chairman of the Board of Trustees, is quoted in the piece. “We are very pleased with the progress made by David and his team thus far and look forward to celebrating even more accomplishments in 2013.”
 
In the big business that is fine art, the CMA was also thankful to members and donors who make it possible to bring such experiences, exhibitions, films, and other special programs throughout the year. 
 
Read the full piece here.
new organization aims to leverage area's expertise in water technology
The health of Lake Erie has come a long way in the past 40 years, and it is now considered by many to be a case study of a recovering ecosystem. Yet not very many people know that, in part as a result of cleaning up our water pollution as well as our close proximity to a Great Lake, Northeast Ohio companies have developed rich expertise in water technology.

To leverage this cluster, influence policy, and conduct research and education, a group of organizations have launched The Alliance for our Water Future, a new nonprofit organization that seeks to spur innovative solutions to freshwater issues locally and globally.

"Silicon Valley is an example of what one industry cluster can do for a region," says Byron Clayton, Vice President at NorTech. "Companies all worked together in that region to leverage their strengths. In Northeast Ohio, we have a great legacy in cleaning up industrial waste water. We identified areas where we have the best chance of competing, and that's been the focus of our water technology cluster."

The areas that NorTech identified are automation and controls (identifying the best, most efficient way to control water), absorbents (extracting contaminants from water) and corrosion resistance (preventing water systems from corroding).

NorTech's role is to identify, organize and accelerate clusters. The Alliance will help promote this success story and spur cross-sector collaboration. By working together, the groups involved in the Alliance hope to make a global impact.

"This is about the economic future of our region," says Fran DiDonato, Program Manager of the Alliance. "If we can show that we had success with cleaning water, then that gives us credibility when we export our solutions to other places."

Two Northeast Ohio companies, MAR Systems and ABSMaterials, were recently selected by the Artemis Project as 2012 Top 50 Water Companies. Rockwell Automation is also considered a major player in the water technology field.

The founding members of the Alliance are NorTech, Case Western Reserve University, Port of Cleveland, Cleveland Metroparks, Cleveland State University, Hiram College, Great Lakes Science Center, Kent State University, MAR Systems and Northeast Ohio Regional Sewer District.


Source: Byron Clayton, Fran DiDonato
Writer: Lee Chilcote
wall street journal discusses affordable care act with clinic's dr. cosgrove
In an article titled "Cleveland Clinic Diagnoses Health-Care Act," the Wall Street Journal sits down with CEO Delos "Toby" Cosgrove to discuss the Affordable Care Act.

Anna Wilde Mathews writes, "Just over a year from now, the Affordable Care Act is set to unleash enormous change in the health-care sector, and Cleveland Clinic Chief Executive Delos 'Toby' Cosgrove is preparing his institution by expanding its reach and striving to make caregivers more cost-conscious.

Dr. Cosgrove sat down with the newspaper to discuss the coming changes and how the Clinic is preparing for them.

Read the entire exchange here.
creative workforce grants support artists while transforming 'rust belt' into 'artist belt'
Each year in Cuyahoga County, 20 fortunate artists are awarded $20,000 Creative Workforce Fellowship grants to pursue their art, which often takes a back seat to more pressing needs. The fellowships also help to brand the region to outsiders as an artist-friendly place to live.
clinic ceo cosgrove shares transparency lessons with forbes
In a feature titled "Five Lessons in Transparency from Cleveland Clinic CEO Toby Cosgrove," Forbes magazine discusses the Clinic's unique approach to medical transparency.

"Cleveland Clinic is the health care industry trailblazer when it comes to publishing its clinical outcomes. As discussed in this earlier story (“How To Report Quality To The Public”), the Ohio hospital system annually publishes Outcomes Books that detail the clinical performance of each of its departments."

Writer David Whelan spoke to CEO -- and "unofficial transparency officer" -- Delos “Toby” Cosgrove, who personally developed the Outcomes Book concept in the first place.

"Almost thirty years ago when he became chair of heart surgery -- and 20 years before he ascended to his current role -- he started measuring and sharing surgical outcomes as a way to hold staff accountable."

The feature goes on to share five lessons from Dr. Cosgrove on how to run a hospital in an increasingly transparent world of health care.

Read the rest here.