Entrepreneurs + Innovators

new energy drink kicks all that sugar and acid to the curb
Brothers Jarred and Brandon Smith were avid hockey players in college, and like most athletes, they used sports drinks to supplement their energy needs.  
 
However, as a college senior, Jarred eventually began to experience acid reflux as a result of the elevated acid content in traditional sports drinks. So the brothers, graduates of Miami and Brown universities, sought to create a healthier sports drink without all that sugary acid.
 
Along with partner Chris Cummins, the brothers toiled for over a year creating an electrolyte-based drink, eventually unveiling NOOMA, which is shorthand for “No More Acid.”
 
NOOMA relies on a healthier, minimalized approach to formulation. “NOOMA doesn’t have any acid or preservatives, which gives it a light, smooth taste,” says Jarred. “It also has a very appealing formula with only 10 calories and two grams of sugar, a blend of five electrolytes with a high level of potassium. There are no GMOs, artificial flavors or sweeteners, meaning it’s gluten-free and vegan.”
 
Last fall the Smiths introduced NOOMA in Northeast Ohio. “We decided to bring NOOMA to Cleveland first because it is our hometown,” says management. “Being from Cleveland we know the power of this community and the support that Clevelanders give each other, something we definitely have felt since we launched last fall.”
 
Right now, NOOMA is headed by the Smiths and Cummins, with one other employee. The brothers wish to grow into a national brand while keeping the principles of health in the forefront, beginning with distribution in Northeast Ohio yoga studios, CrossFit gyms, and Heinen’s stores. 
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bloom & clover wax studio extends lorain ave's westward retail march
Some might say that the opening of a waxing studio in the former home of the Speak in Tongues music club signals a seismic shift in the Ohio City neighborhood it calls home. To owner Danielle Fuller, it simply fills a need for those looking to get pretty.
 
On Tuesday, July 8, Fuller opened the doors to Bloom & Clover Wax Studio at 4309 Lorain Avenue, the former home of the infamous rock club Speak in Tongues, which closed in 2001. It has remained vacant ever since.

“You wouldn’t believe the random stuff we found in this place,” says Fuller.

Walk in there today and you’ll find a hip, contemporary space with three employees eager to depilate clients in style and comfort. The former S.I.T. space was divided into two 1,000-square-foot properties.

“The space is a little industrial, mid-century modern mixed with hard edges,” says Fuller. “It has its rough edges, but with pretty pieces -- just like me.”

Fuller, who lives in Ohio City and has a child who attends Campus International, is a skilled aesthetician with years in the business. But all of those years have been spent in suburbs, where all of the salons and studios tend to be located.

“The problem is that there isn’t anywhere for girls -- and guys too -- to go in the city for these services,” she says. “All the salons are in the suburbs. With all the young professionals moving into the neighborhood and downtown, it seemed like the perfect timing to open.”

In addition to making customers baby-smooth, Bloom & Clover will also offer spray tans. “We want to keep people out of the sun and healthy,” she adds.

In addition to old cassette tapes, Fuller unearthed the old bowling alley addition in the back, which doubled as “home away from home” for many touring musicians. That old lumber was turned into furniture.

As for the name, Fuller says she was just looking for something “fun and quirky, not all new-agey.”
from bust to boom: how the city's brand is on the rise, within our borders and beyond
There has been a flood of new businesses that tout the city through an assortment of Cleveland-themed apparel and products or by integrating the city name right into the company’s branding. Many point to the recent recession as the dawn of this entrepreneurial movement, which coincided with a newfound pride of place.
homegrown bird fishing game targets nature lovers of all ages
V.L. Finley is a nature lover. After seeing the success of games like Temple Run and Candy Crush, the filmmaker decided to try his own hand at developing a game that would combine his love for wildlife with his movie background. The result is Bird Fishing, a downloadable app for Android phones where the player is a bird of prey attempting to catch fish.
 
“The objective of the game is to catch fish and survive for the next level,” explains Finley. “As you move up levels, you will get stronger birds. Each level is harder -- from catching the fish, flying and rewards.”
 
A Cleveland native, Finley moved to Phoenix to start his film company, AGP Films, after studying cinematography at Tri-C. The company makes short films based on life in Cleveland. He then decided to move back to Cleveland and dive into the app business with his wife and two other partners.
 
“The goal is to create a major film in Cleveland for the next 10 years and to create a major game app or sequel every year,” Finley says. “I feel this will change the way the people look at Cleveland, and the film and game app scene in Greater Cleveland.”
 
Bird Fishing is designed to appeal to all ages. Finley is hoping to make the game available for free download on National Geographic, zoos and national parks websites. “Bird Fishing will convert many people to the parks, hunting, fishing, birding and all things nature,” he says.
 
Finley is still trying to raise money through gofundme.com. The app should be available in August.
 
 
1 million cups, a national entrepreneurial effort, comes to cle
On Wednesday, June 25, Cleveland will become the 43rd U.S. city to join the 1 Million Cups campaign, a national effort to engage, educate and connect entrepreneurs both locally and nationally -- and eventually internationally. The program, funded by the Kauffman Foundation, is based on the idea that entrepreneurs network and move their ideas forward over one million cups of coffee.

“It’s just about creating a community put together by entrepreneurs, for entrepreneurs, across multiple industries,” explains Jose Vasquez, owner of Quez Media Marketing and one of the organizers of the Cleveland chapter.
 
1 Million Cups Cleveland will host weekly meetings, during which two entrepreneurs each will deliver six-minute presentations followed by 20 minutes of Q&A with the audience. “What can we do for you? is the question to be answered at these weekly engagements,” says Vasquez. “A lot of opportunity can come from the community. This is really about entrepreneurs who need help and advice from the community.”
 
Vasquez explains that 1 Million Cups is different from other entrepreneurial networking organizations in that it spans multiple industries. “It brings all these communities together,” he says. “It’s really just helping people.”
 
The goal of 1 Million Cups is to eventually serve as a worldwide networking organization, where entrepreneurs can call upon other entrepreneurs in similar industries for advice and support.
 
Other Cleveland organizers include Colleen Beyer of Borrow Vintage and Eclectic Rentals; Cole Worley, a co-conductor of StartupBus and GiveCamp volunteer; and Carl Shotwell, a developer and entrepreneur at LeanDogJumpStart and LaunchHouse worked to help make Cleveland a 1 Million Cups City.
 
Meeting locations will change on a quarterly basis, with the first meetings being held at JumpStart’s offices on June 25th, from 9 to 10 a.m. Vasquez says they are still recruiting entrepreneurs to speak, location sponsors and coffee sponsors. The two entrepreneurial speakers have yet to be announced.
 
daily press juice bar to open this summer in gordon square arts district
Jodi Rae Santosuosso grew up in the restaurant business, working in her parents' Italian restaurant. She later moved to California for 10 years, where she grew enamored of the healthy living movement and got into cold-pressed juices. When she returned to Cleveland to join the revitalization of her hometown, she discovered that there weren’t many juice bars in the city, so she decided to launch her own.

If all goes as planned, Daily Press, a juice bar and vegan café, will open next month in the Gordon Square Arts District (6604 Detroit Ave.). The cafe will serve cold-pressed juices and vegan menu items that include raw sandwiches, soups and salads. Daily Press will open at 7 a.m., with evening hours yet to be determined.

"I want to help people be healthy and feel good, and to make it easy and convenient for people to do that," says Santosuosso. "This is new to Cleveland, but the market is here; people are just not aware of the benefits of juicing this way."

Cold-press juicing is different from tossing fruit in a blender and grinding it up, she explains. The heat from a centrifugal juicer can destroy natural enzymes in the drink, making it less nutritious. There are two steps in the cold-pressing process: First, you turn the produce into pulp so that the vitamins and other good stuff stays intact. Second, you put the pulp into a bag and place it in a hydraulic press, where 2,000 pounds of pressure releases all that sweet goodness.
"The result is delicious juice that has all kinds of good things for your body," she says.

Some of Daily Press's offerings will include the Johnny Apple Manziel (apple, ginger and lemon), Greenest Cleanse (kale, spinach, chard, parsley, cucumber, ginger and turmeric) and Water You Doing? (watermelon). A 16-ounce juice in a glass jar will sell for $7-9. If you bring back the jar, you get $1 off your next juice.

The 800-square-foot storefront will have a bar that seats five to six people, additional window seating and some outside tables. There will be Wi-Fi access for anyone who wants to work at the cafe. Santosuosso is looking forward to joining the neighborhood.

"I love the neighborhood and the arts district, and Detroit Shoreway Community Development Organization was really excited about having me come to this space," she says. "It helped that the neighborhood wants me here."

If you're interested in checking out Daily Press before the cafe opens, Santosuosso will be at the Gordon Square Farmers Market for the next few weeks, and she invites you to come by and learn more about juicing.
all-natural applesauce start-up something both 'mothers and kids love'
Ethan M. Holmes learned how to make applesauce from his grandfather at a young age. By the time he was 15, he had mastered the recipe and decided to go into business with it. “I looked at the market and saw an opportunity,” says Holmes. “I looked at other applesauces and they were all made with corn syrup and artificial flavoring.”
 
Holmes Mouthwatering Applesauce makes an all-natural product in plain and cinnamon varieties. “My goal was to take all the stuff out of it and make something mothers and kids love,” Holmes explains. “The only ingredients are apples, pears and apple cider.”
 
Today, at age 20, Holmes sells his applesauce at farmers’ markets, area events and through his website. He is in talks with local grocery stores and is joining the Cleveland Culinary Launch and Kitchen.
 
Recently, Holmes gave out samples of his sauce at Entrovation. The attendees voted the company one of the top five at the event, earning Holmes the chance to pitch his applesauce company to a panel of judges at the Innovative Entrepreneur of The Year Competition. Holmes took home $500 from the event, tying for third place.
 
Holmes is using the money to cover the Culinary Launch fees and inventory. “We are on our way this upcoming month to producing our first run in their facility,” Holmes says of his move to the Culinary Launch. “This will help us create a large amount of product and educate us in the licenses and procedures needed to be in retail markets.”
 
Holmes donates 10 percent of his profits toward fighting childhood obesity.
 
developer purchases southworth building, plans 18 new downtown apts
Developer Rich Cicerchi of Cicerchi Development Company was scouting for an investment opportunity downtown when he met Matt Howells, owner of the Park Building and the Southworth Building. The two developers stayed in touch, and Cicerchi later purchased the vacant Southworth building from Howells. Now he plans to convert it to 18 high-end apartments that will add to downtown's rental housing boom.

Cicerchi's interest in downtown goes back to when he was a kid. "I remember going downtown with my dad,” he says. “I'd grab his big hand in my two little hands and he'd swing me from one sidewalk line to the next, having a good old time. He was twice my height, and I'd look past him at all the big buildings, all the activity and people. That's what got me enamored with downtown."

Cicerchi, who is primarily a residential developer, watched downtown's decline and resurgence and decided that he wanted to be a part of the efforts to improve Cleveland's urban core. In 2006, he purchased the Krouse building on East Fourth Street and converted it to apartments.

The Southworth Building is located at 2013 Ontario, across from Tower City and the casino. Built in 1850, the four-story building will be converted to nine one-bedroom and nine two-bedroom apartments. The plans call for an atrium to be constructed in the center of the building to bring in natural light, Cicerchi says. On the lower level, there are two retail spaces that house a Subway and an Indian restaurant. Parking will be a short distance away in the May Company garage.

Perhaps the coolest feature, other than the suites themselves, will be the roof deck overlooking Public Square and downtown.

Cicerchi plans to preserve the building's historic features wherever he can, including refinishing existing wood floors that can be salvaged. High-end features likely will include granite countertops and stainless steel appliances. The suites will have a lofted look, with exposed spiral ductwork and high ceilings. One bedrooms will be about 750 square feet, two bedrooms about 1,100 square feet. The building also will boast many green, energy-efficient features. Tri-State Capital will soon provide financing for the $4 million project.

The first suites should be completed by early 2015, the developer says.

"I always look at properties with the eyes of potential," says Cicerchi. "I saw a great way to add more downtown living and integrate it with the downtown community."
new collaboration aims to support entrepreneurs who focus on social enterprise, sustainability
Three organizations -- LaunchHouseCivic Commons Ideastream and Economic and Community Development Institute (ECDI) -- have come together as the lead partners in supporting entrepreneurs with ideas to improve their communities.

SEA Change, a Social Enterprise Accelerator, provides up to $50,000 in funding, coaching and connections to eligible candidates trying to make a difference in Cleveland neighborhoods. “We’re funding people who have ideas to improve their communities in a sustainable way,” says Mike Shafarenko, Civic Commons director. “A number of organizations came together last November to discuss how to revive development and support of social enterprises in Northeast Ohio.”
 
Seven other groups are also involved, including JumpStart, Foundation Center Cleveland and Business Volunteers Unlimited (BVU). SEA Change is funded by the Business of Good Foundation, the Generation Foundation, the Burton D. Morgan Foundation and the George Gund Foundation.
 
Shafarenko says SEA Change emerged as the involved organizations saw a need to support the growing number of social enterprises in Cleveland. “We have a tremendous amount of talented, active people in Northeast Ohio who just don’t have the means to execute their ideas,” he explains. “The entrepreneurial spirit needs a little bit of coaching and support to take it to the next level.”
 
Examples of existing successful social enterprises include Edwins Restaurant at Shaker Square, which employs former inmates, Tunnel Vision Hoops, which manufactures and sells hoop houses to extend the growing season, and From the Blue Bag, which converts recyclables into works of art.
 
Sea Change will host training sessions on Friday, June 13 and Friday, July 11 from 9 a.m. to 5 p.m. The events will provide training, one-on-one consultation and networking to help participants get social enterprise ideas off the ground.

 
young entrepreneurs recognized at annual ceremony
Youth Opportunities Unlimited (Y.O.U.) and Ernst & Young named Thomas W. Harvey High School junior Brandon McClain "Young Entrepreneur of the Year" during its annual ceremony. McClain is CEO of B Kind Cards, which features his original photography of Cleveland landmarks. He received $1,000 and the chance to compete in the national Network for Teaching Entrepreneurship (NFTE) competition in November at the Computer History Museum in Mountain View, California.
 
Y.O.U. is a non-profit organization dedicated to helping at-risk teens succeed in life. The E-City program uses the NFTE curriculum to teach entrepreneurship, business and leadership skills and encourages participants to start their own companies. “They can go to school, take the E-City class, enter the workforce and pursue their own ideas,” explains Emily Bacha, development and marketing administrator for Y.O.U. “Lots of students go on to continue their businesses after taking the class.”
 
Y.O.U.’s E-City classes prepare students for the real business world, especially when finding a decent job or going to college can be difficult right out of high school.
 
“Teaching our students about entrepreneurism and how to start their own business is important because it provides another route to economic and personal success,” says Bacha. “A number of our alumni have sustained their businesses after finishing the program and the income they’re earning is helping them pay bills and pay for college.”
 
Eight high school entrepreneurs from Horizon Science Academy, John F. Kennedy High School, Shaw High School and Thomas W. Harvey High School had eight minutes to present their business plans to a panel of three judges on May 22 at E&Y’s new Flats-based offices.
 
The experience of presenting provides its own rewards in putting classroom lessons into practice. “Youth are tasked with presenting their business plans, but are rewarded with practical advice on how to grow their businesses from successful entrepreneurs,” says Bacha. “Our finalists are rewarded with financial investments in their businesses.”
 
In addition to McCain, Harvey senior Byron Alston, CEO of Jazzy Scarves, took second place and won $500 from Y.O.U. to put towards his business and a trip to the NFTE competition. Shaw senior and CEO of KJ’s Steam Clean Service Kevin Alexander took third place, winning $250.
 
study shows local startups are getting the funding, support they need to thrive
An annual economic impact study conducted by Center for Economic Development at Cleveland State University’s Levin College of Urban Affairs shows that companies that received support from 16 of the area’s business accelerators, incubators and other organizations generated $424 million for Ohio.
 
Of the 245 companies surveyed, 236 companies are in Northeast Ohio, generating $306.2 million in the region. These numbers reflect good news for the startup community in Cleveland. “Companies that start here are growing,” says JumpStart chief marketing officer Cathy Belk. “The fact that companies are growing and generating jobs reflects that those courageous folks jumping into the startup world are able to access great people, capital and the expertise -- and are able to lead their companies forward. The ecosystem here is robust and getting more robust all the time.”
 
Of the companies included in the latest study, 42 local businesses have participated each year over the past four years. “Over that time, they have grown payroll by $14.7 million and created and retained 134 jobs in this region,” says Belk. “This reflects that startups here are able to be successful, creating sustainable jobs for people who live here.”  
 
Belk wants to see these trends grow. “We want entrepreneurs to continue to decide to start companies in this area, and keep them here because of their ability to be successful here,” she explains. “We have to make sure we continue to have the successful startup programs and ecosystem in this region, ensuring companies are able to access the capital they need. And we must continue to help a broader number of small businesses -- including those that could create a significant number of jobs. These are all next steps for our community to maintain and accelerate our momentum.”

 
bizdom searches the country for its next class of talented tech startups
Startup accelerator Bizdom is looking for its ninth group of tech companies to join its three-month summer/fall session. Bizdom’s accelerator program mentors and provides companies with up to $125,000 to launch and grow their tech-based businesses in Cleveland.

"We're looking for amazing founders -- founders with passion, uncommon ideas and the technical, design and leadership skills to build a business," says Bizdom Cleveland leader Paul Allen. "We're looking for everything from an idea on a napkin to a business that's already developed a product and has one or two customers."
 
Bizdom primarily is looking for web and mobile software, and technology-enabled services companies. "We're especially interested in seeing sports, wellness, healthcare, financial tech, marketing, real estate and hospitality related business ideas," explains Allen. "Those are ones where we can really leverage the over 100 business in the Quicken Loans Family of Companies to help the startups grow bigger faster."
 
Startups are a critical part of Cleveland’s economic success, says Allen, and he describes Bizdom as the first rung on the ladder to success. "To have a thriving economy you need to have lots of smaller, more agile companies that push the boundaries with new technologies and business models," he says. "Not all of these businesses will succeed, but many will. Over time, these businesses will contribute greatly to the regional GDP. But just as importantly, they attract a highly desirable type of creative worker to the region."
 
Twelve tech companies will be accepted into the next session. The deadline to apply is Monday, June 2. The session begins on July 7. The summer session is funded $240,000 grant from the Ohio New Entrepreneurs (ONE) Fund.
 
early adopters: how teaching entrepreneurship at a tender age pays off down the road
Area schools are offering entrepreneurship education to high school, middle school and even elementary school students. Aside from the extra cash, entrepreneurship teaches skills that will last a lifetime, including self confidence, time management, problem solving and creative thinking.