Entrepreneurs + Innovators

local filmmaker makes goal on kickstarter, nears completion of first feature length film
Cleveland filmmaker Robert Banks, Jr. doesn’t consider his feature film Paper Shadows a film about Cleveland. Yet the entire production -- shot in 35mm black and white -- was filmed in various parts of the city

“Officially, it was all filmed in Cleveland -- east side, west side and we used archived footage of Cleveland in the ‘50s and ‘60s,” says Banks. But we’re not naming Cleveland. I didn’t want this to be a ‘Cleveland’ movie. It’s Metropolis, showing different aspects of a city in transition.”
 
Paper Shadows depicts a shared creative angst between two main characters: a widowed African-American Vietnam vet who works as a janitor at an art college and a young, white middle class female undergrad completing her final year at school. The two main characters represent cultural, class and generational gaps in society.  
 
The film uses experimental film techniques to create metaphoric symbols of the social frustration and emotional angst caused by the supporting characters. “We’re using the city as a metaphor for a woman getting a facelift,” says Banks. “All of the characters represent facets of people I’ve met over the years. I consider my films to be a moving collage.”
 
Paper Shadows is Banks’ first feature length film. He’s made 25 to 30 short films and he’s lost track of the number of film festivals his work has appeared in. Paper Shadows is Banks’ “last hoorah for cinema,” using the 35mm film instead of modern-day digital techniques.
 
Banks launched a Kickstarter campaign to fund the completion of his film. On September 15 he exceeded his $10,000 goal with 252 backers and $12,685. He hopes to have the project finished by December. Banks has been using the film as a teaching experience for his students at the New Bridge Center for Art and Technology.
baab writing uses bgv lessons to create its own funding
When Apryl Beverly signed up for the Bad Girl Ventures education program last spring, she had her eye set on winning the $25,000 loan awarded to one of the class finalists. What she ended up learning was how to make her business, BAAB Writing and Marketing, create its own success and income.
 
“The BGV program is geared around applying for a loan at the end of the class,” explains Beverly. “I was so, I need this money, I need this money. And when I didn’t get the loan I thought, what am I going to do now?”
 
What Beverly did was put the lessons she learned in the program to work and managed to drum up more than $26,000 in contracts from five clients between May and July. BAAB is a business writing service. Beverly and her staff assist their clients with writing business plans and proposals to coaching and marketing services.

“After moving past my pity party, I realized losing was the best thing for me,” says Beverly. “It's not about loans and competitions. It's about perseverance and the drive to make things happen.”

Before she started BAAB (the initials of her family members) in 2011, Beverly had worked in PR and marketing at a few different companies. She used her previous employers as a starting point to grow her own company. “I just started reaching out to previous employers, people I met in the BGV program; asking my existing clients to give me more work,” explains Beverly. “I had to be really focused and I said this is what I need to do. Now I’m not even looking for a loan. I realized I can do it without one.”

With BAAB’s growth, Beverly has been able to hire a part-time editor and a part-time writer to assist with the workload. Eventually, she plans to hire a full staff so she can focus on running BAAB.
 
nortech hosts its first innovation un-conference, an event with no agenda
NorTech hosted its first Innovation UnConference at the Cleveland Convention Center Wednesday, September 24. It was billed as an exchange of innovative ideas with no set topic or agenda, but rather a chance for the more than 250 participants to set their own discussion topics.
 
“This is no longer NorTech’s conference -- it’s your conference,” NorTech president and CEO Rebecca Bagley told the group in her registration welcome. With that, more than 50 people lined up to present their discussion topics. Thirty-two sessions were chosen and the group broke into smaller discussion groups. Attendees were reminded of the two-leg law: If you don’t like a discussion or are bored, get up and move to another group.
 
Discussion topics ranged from “Collaborations Between Small and Big Companies” to “Growing Entrepreneurs from Education into the Economy.” Bagley said most of the topics centered around talent attraction, energy and technology topics.
 
The event idea originated from the MassTLC Unconference in Boston, which has been holding its event for the past 10 years. Cleveland organizers were pleased that the Cleveland Unconference surpassed Boston’s first-year attendance numbers. The Boston event has grown to about 1,200 people each year.
 
Additionally, Bagley said the idea came to her when she was on a panel at a conference and was bored. “Looking into the audience, I thought, I know he has something to say, I know she has something to say,” she recalls. “This is about how we accelerate the pace of innovation.”

Participants also had the opportunity to have one-on-one half-hour sessions with 32 mentors to pick their brains and ask advice.
newly-unveiled flats plan prioritizes projects, sets stage for additional development
The 2014 Flats Forward Framework Plan, which will be unveiled today at a public meeting at the Music Box Supper Club on the West Bank, offers a roadmap for the area's future. Some of the key priorities identified in the plan include preserving the area's history as an industrial corridor, further developing recreation and riverfront access opportunities, investing in infrastructure and wayfinding signage, and designating land uses to clear the way for additional development.

"The Flats are a critical part of Cleveland's history and demonstrate immense opportunity for future growth," the report states, citing the $4.5 billion in new development that has occurred downtown since 2010, 95 percent apartment occupancy rates, and the growth of Ohio City, Tremont and Gordon Square as reasons for optimism.

The report divides the core of the Flats into six different areas -- the Old River Channel, East Bank, West Bank, Columbus Peninsula, Scranton Peninsula and Irishtown Bend. Some of the challenges identified in the report include confusing entryways into the Flats and the lack of wayfinding signage, the underused riverfront, crumbling infrastructure and poor public transit access.

So what's the future look like? The Flats Forward plan shows a network of green spaces (Whiskey Island, Canal Basin Park, Scranton Flats, Rivergate Park)  connected by trails (Lake Link Trail, proposed River Walk Trail, Towpath Trail). It calls for a maintenance plan to improve the condition of streets and sidewalks and make the area more bike- and pedestrian-friendly. It calls for wayfinding signage, better waterfront access, and improved public transit links.

The plan also develops a roadway typology, suggesting that certain streets should be designated for primarily industrial uses.This could reduce the conflicts that currently exist between industrial concerns and other users in the Flats.

Other immediate next steps including identifying and applying for funding for planning efforts, hiring a marketing and branding firm, and determining market demand and potential land uses through a detailed economic study.

Although this plan represents a long-term vision, new economic activity is already being generated in the Flats. The shipping channel is very active, Rivergate Park is a recreation hub, the Columbus Peninsula is seeing redevelopment and both the East and West Banks are adding new businesses. This report suggests that this activity will increase -- and provides a roadmap to help guide it along.
 
ingenuity fest celebrates 10 years with engines of ingenuity summit
Ingenuity Fest will return to Cleveland Lakefront Dock 32, the Great Lakes Science Center and the Rock Hall, this weekend, September 26-28, for its 10th year of highlighting and celebrating innovation in Cleveland. In addition to the music, art and technology demonstrations that attract attendees every year, Ingenuity is featuring some new attractions this year.

The event kicks off with an opening party at the Great Lakes Science Center, called “Science After Dark.” The adults-only party offers a chance to drink, mingle, explore the exhibits and see artists’ interpretations of technology in our lives.
 
A can’t-miss is a flame bonfire sculpture, powered by stationary bicycles, says Annie Weiss, Ingenuity’s marketing manager. “The faster you pedal, the brighter the flame is,” she explains.
 
Perhaps the most significant addition to Ingenuity Fest this year is the Engines of Ingenuity Summit on Saturday, September 27 at the Great Lakes Science Center. Hosted by Plain Dealer tech columnist Michael DeAloia, the summit schedule offers dialogs between large and small companies, exhibits and presentations.
 
Weiss says the summit grew out of the feedback from prior attendees. “We saw an opportunity for this market,” she says. “I feel like there are a lot of summits for entrepreneur startups or corporate businesses, but now a lot of connections between the two. We wanted to bring unlikely conversations to the event.”
 
Such unlikely conversations include Intellectual Property versus Open Space, featuring area business leaders. “It covers when do you share with the world what you made and when do you hold it close to you,” says Weiss. Other topics include Defining Audience, Hacking Health, and Games and Gaming.
 
The summit concludes with a presentation by Bizdom, The Art of the Pitch. “It’s learning how to explain and present your idea,” says Weiss. The pitch segment will feature area business founders and people experienced with pitching their companies.
 
Jeff Duerk, dean of the CWRU school of engineering, will deliver the keynote address, “The Maker Movement and the Future of Manufacturing.”

The summit is free to attend the day of the event, but advanced registration costs $5.
ohio city-based urban orchid opens second location in renovated little italy church
Urban Orchid, a floral boutique that opened in Ohio City in 2011, recently celebrated the opening of a second location at 2062 Murray Hill Road in Little Italy. The new shop is located inside an elegant, historic church converted to retail space. With business booming, the owners needed an east side workspace for arrangements and deliveries on the other side of town. Larger arrangements for weddings and other events are still being done in Ohio City.

"We wanted to keep it in the city, but we wanted to be in another neighborhood with a similar feel to Ohio City," says Jeffrey Zelmer, who owns Urban Orchid with Brandon Seitler, a floral designer. "We thought Little Italy was a good opportunity."

Zelmer describes the new space as possessing "amazing" architecture; it offers soaring ceilings, hardwood floors and many other historic features. The owners worked with local contractors John Paul Costello and Alex Loos to custom-build furnishings and work stations using reclaimed materials. "We tried to enhance the architecture of the space, and not mask it off," says Zelmer of the build-out.

The new location boasts a choir loft that allows visitors to get a bird's eye view of the space. Zelmer and Seitler are considering hosting pop-up shops there.

The company already has 75 weddings booked for this year and additional staff has been brought on to keep up with demand. "Brandon’s design capabilities and floral style are exceptional and people really respond to it," says Zelmer. "The word of mouth spead like wildfire. We also carry a really interesting line of locally made merchandise that can’t be found in other places. People are attuned to wanting to shop local, and we are a local business that carries local artists."
 
red lotus offers delicious nut-based vegan alternatives to dairy
Jeanne Petrus-Rivera became a vegan seven years ago, partly for health reasons. She quickly learned that one of the things vegans miss most is dairy. So she set out to create a tasty, healthy alternative. With that, Petrus-Rivera started Red Lotus Foods, making a variety of cashew-based products that are tasty, healthy and wildly popular at local farmers markets in Northeast Ohio.

“As a vegan, I found a lot of people who are interested in going vegan, but found it hard to give up dairy products,” says Petrus-Rivera. “Most non-dairy products are disappointing.” Cashews, on the other hand, are lower in fat but loaded with monounsaturated fat, antioxidants and other good things. Petrus-Rivera discovered that they also make a great substitute for dairy.
 
Red Lotus produces vegan flavored cashew spreads, cashew sour cream and a sweet cashew creme. “They’re really so flavorful and delicious,” she says. “I think this is the way to go to make vegan more accessible.” Flavors range from sun dried tomato and black garlic to the new spirulina bleu.
 
Petrus-Rivera participated in both the Bad Girl Ventures and Cleveland Culinary Launch and Kitchen business programs earlier this year. She operates out of the CCLK with one employee, her husband, and sells her products at farmers markets. More recently, she’s been dropping samples by local restaurants in hopes of forming partnerships.
 
Petrus-Rivera’s dream is to form a cooperative out of Red Lotus. “We’re really just at the beginning of something that’s part of a whole paradigm shift,” she explains. “I have a huge vision and I hope to achieve it in the next three or four years.”
urban community school opens new $6.3m middle school, increases enrollment
Urban Community School, an urban K-8 school founded in 1968, just celebrated the grand opening of a new, $6.3 million middle school. The new facility will allow UCS to serve an additional 150 students per year, bringing the total to 600.

UCS, which is considered a high-performing private school, has a mission of helping low-income students become high achievers. The school is an anchor on Lorain Avenue, which is experiencing a shot-in-the-arm of new business investment.

"Our long-term vision since 2000 has been serving more kids with a unified campus," said Sister Maureen Doyle, the head of the school, at the ribbon cutting ceremony. "Our goal is to inspire children and teachers to achieve."

UCS broke ground on its Lorain Avenue campus a decade ago. The project required tearing down a historic but dilapidated building that was donated to the school. The green-built facility opened in 2005, but the school still had a long waiting list. The new middle school caps off that decade-long expansion effort.

The middle school expansion was made possible by a lead gift of $5 million followed by a fundraising campaign. UCS will complete the project this month.

The facility allows middle school students to have their own separate wing. It features large classrooms designed for collaborative learning and gathering spaces outside the classrooms for studying or group work. The curriculum has also been redesigned to focus more on project work and social development. Science, math and the principles behind STEAM are also a strong focus area.

At the ribbon cutting, Natalie Celeste, Vice Principal of the middle school, outlined how the building's design helps facilitate learning. "We researched what adolescents need to learn best. They're becoming community members in an abstract world. Adolescents need to be able to practice community."

In addition to the new classroom and learning spaces, the building also features a new, larger middle school cafeteria. A new program gives every middle school student access to a personal iPad at school. Finally, the campus features a new middle school playground, learning garden and outdoor classroom. Through a partnership with Refugee Response, students learn about urban farming.
two artists are finalists in martha stewart competition
but wait, there's more! 10 huge projects clevelanders are eagerly anticipating
A fresh energy is crackling all across the 216, from ambitious new developments taking shape downtown and in University Circle, to bike-friendly avenues and the transformation of blight into pedestrian-friendly green space. But the fun’s just getting started. We rounded up 10 of the most exciting projects on the horizon that have us shaking with anticipation.
twist creative to relocate, expand in new fairmont creamery offices
Twist Creative, a small design firm that was founded in Ohio City 15 years ago, is expanding into a larger, custom-designed space at the Fairmont Creamery in Tremont. In part, the move was prompted by the need to consolidate its space, which is spread out over four floors in a building at West 28th and Lorain. Yet the firm also wanted room to grow, as revenues have doubled in recent years and there are plans to hire additional staff.

"We definitely wanted to stay downtown or in the surrounding neighborhoods," says founder and design director Connie Ozan. "We have employees and clients on both sides of town. There's a lot of energy here that contributes to our culture."

Ozan and her team landed at the Fairmont Creamery thanks to the opportunity to custom build space and be part of a larger project. "We're at the beginning of the revitalization of this area, a new phase of Tremont development," says Ozan.

Twist's new offices will be located on one floor, and the space is designed to be more open and collaborative. The interior will have new mechanicals and finishes as well as improved technology features. The design blends old and new, with high ceilings, cement flooring and traditional architectural features like columns.

The Creamery's new rooftop garden and deck will be an added bonus. Ozan and her coworkers are looking forward to relaxing with views of downtown Cleveland, and also entertaining clients there. The presence of the Tremont Athletic Club also is a plus as Twist encourages a healthy work-life balance.

The entire Fairmont Creamery project is slated to be complete by November. Twist Creative anticipates moving into its new offices sometime in October.
 
western reserve school of cooking extends reach from hudson to downtown cleveland
The Hudson-based Western Reserve School of Cooking (WRSOC) has been in existence for 42 years. It provides a variety of classes for professionals, amateurs and kids and features a small retail space stocked with kitchen gadgets. Now the institution is expanding to a storefront adjacent to Cleveland Culinary Launch and Kitchen (CCLK), a pay-as-you-go commercial kitchen and food business incubator that is located at 2800 Euclid. The cooking school will open by the end of the year.

"It's a complementary relationship, and we're excited for the classes to start," says Carolyn Priemer, one of the founders of CCLK. "Previously, we had food, but we didn't have a space for entertainment and events."

Priemer also has hired Carl St. John, co-owner of WRSOC, to manage the CCLK kitchen. The new WRSOC will sell a limited range of kitchen gadgets and offer products created by CCLK's food-based businesses, which include Saucisson butchery, Cleveland Kraut and Red Lotus Foods. CCLK entrepreneurs also will help teach classes, workshops and demonstrations at the new school. 

St. John and his wife and partner Catherine are opening the cooking school to tap into a new market in Cleveland and join the city's food scene. They will offer single classes geared towards amateur cooks and use the space for corporate team-building events and other functions. The storefront can fit at least 30 to 40 people for cooking classes, and more for a demonstration. St. John says the event space also will be available for rentals. 

WRSOC offers classes in bread making, cake decorating, sushi rolling and more. There are Friday night date night classes and weeklong classes for professionals (these will remain in Hudson). Many are taught by Catherine, an experienced chef, but there are guest instructors as well. St. John says he hopes to partner with PlayhouseSquare and other institutions to offer an evening of entertainment where participants cook their own meal and then see a show.

St. John says the classes have grown in popularity. WRSOC is far more affordable than a fully-accredited cooking school, yet offers professionals a chance to break into the industry without the coveted degree. Over the years, the school has seen many of its graduates go on to work in the restaurant industry.

"The cooking school [in Hudson] is going great, but space is our biggest issue," says St. John. "We're turning down private events and corporate team-building events because we can only host 12 to 14 people. In our new space, we'll be able to have 30-40 people, and more for demos." 
navy pr pop-up vintage clothing shop to open in gordon square
Fashion industry veteran Mary Peffer road-tripped across the U.S. to source vintage clothing for her new pop-up shop in the Gordon Square Arts District. The Cleveland native, who is a consultant in Los Angeles, sifted through estate sales in Boise, Idaho; rooted around at thrift stores in Portland, Oregon; and hunted in stores in North Carolina and Texas, to name a few. Now, Peffer's unique shop is set to open next week.

The NAVY PRoject, which is named after Peffer's communications consulting firm specializing in art, architecture, design, fashion and hospitality, will offer vintage, unisex, ready-to-wear clothing. Examples include vintage Levis, letterman jackets, vintage jackets, CPO jackets ("Chief Petty Officer") and deadstock army t-shirts. Peffer, who has worked for companies like Nanette Lepore and Saint Laurent, says that she was inspired by trends she saw on the runway. As a Cleveland native and lover of the city, she wanted to bring her ideas home.

"There's a lot of excitement about these fashion trends, but I think it's nonsense when I hear that everyone can't have access to it," says Peffer, whose store will open Friday, September 5th and remain open through October. "I thought, why not go to the source and give it to people for a different price?"

Peffer, who owns NAVY PR with her sister-in-law Melinda Peffer, says she's looking forward to being in Cleveland and spending time with family and friends. Her brother, Stephen Peffer, runs the Hausfrau record store in Gordon Square.

Peffer says the NAVY PRoject will launch a series of pop-up shops in emerging markets across the U.S. No details have been announced about future locations. Regarding her fashion road show, Peffer quips, "I thought, 'Well, if everyone just laughs in my face, I'll just keep everything and have this killer wardrobe.'"

The NAVY PRoject will be located at 6602 Detroit Avenue and will have regular hours from Wednesday through Sunday. Peffer says it will be a great place to hang out, with curated racks that are easy to browse and art from Brooklyn-based artist Savannah King of Third Eye and Cleveland illustrator Deanna First. The clothing will also be affordable, with everything priced under $100. 
 
 
new owners transform winchester music hall into the bevy with live music and food
The Winchester Music Hall, a classic Lakewood venue that closed late last year after a decades-long run, will soon enjoy a new lease on life as The Bevy in Birdtown, a restaurant and music venue set to open next month.

New owners Patty Lim and Beth Scebbi of New Century Builders have completely refreshed the space. The bar area has new flooring, a new ceiling, fresh paint and custom-designed lighting crafted from old wine bottles. There are eight draft beer lines, and a new kitchen will allow for a full-service menu that is scheduled to start sometime in October.

"We felt that Madison Avenue is really going to be taking over," says Lim. "Detroit Avenue is at its peak, and this is the next phase of development in Lakewood."

County records show that Dially's Investment Group LLC purchased the building for $150,000 in July from previous owner James Mileti. The building needed to be updated, and the new owners are not only renovating the space, but also adding some new touches that will likely make the Bevy a popular destination spot.

Lim and Sceibbi have cleaned up the historic sandstone and brick exterior, and they're adding a prominent sign featuring The Bevy's logo (a martini glass with birds flying around it -- how cool is that?). They're also adding a large sidewalk patio to take advantage of the building's deep sidewalk. Next year, they plan to transform a lovely brick nook alongside the building into a second patio area.

The Bevy will feature a full lineup of entertainment scheduled to start later this year. Lim plans to hire not only bands playing rock, blues, jazz and other styles, but also comedians. She's not worried about competition from The Music Box, Vosh, Mahall's 20 Lanes or other nearby venues, saying "the more the merrier."

The music hall, which is located in a former bowling alley, will become a bit cozier thanks to the addition of a private party room and offices in the rear. The party room will be nicknamed The Winchester, and the owners plan to keep the historic logo that's painted on the wall. The new hall will feature a section with hardwood floors for dancing, upgraded seating, high-top tables and a standing area.

Lim, who got her start as manager with Cleveland PM restaurant in Valleyview, is glad to be back in the restaurant and bar business. She sees great opportunity in Lakewood, and points to the businesses that are moving to Lakewood and the renovated Madison Avenue streetscape as signs of the area's revival.
spruce selects borrow rentals for free pr services promotion
Tom Sarago, owner of Spruce, chose Borrow Rentals as the winning company to receive free marketing and PR services. Sarago, who started his full-service marketing communications firm earlier this summer, offered the services to one company as a way to promote Spruce and help a worthy company.

Spruce received about 20 applications for his services. Sarago chose a few finalists before naming Ann King, owner of Borrow Rentals as the winner. Borrow is an eclectic and vintage rental house for furniture and accessories to furnish any event. “I just found Ann intriguing,” says Sarago. “She’s clearly doing so much of a good thing, I can just step in and enhance.”
 
King, who read about the contest in Fresh Water, applied because she needed the services Spruce provides. “We are such a small boutique company – we don’t have a marketing department and we don’t know how to get in the press,” she says.
 
Professional photography firm Kalman and Pabst shot promotional photos of King as part of the package. Spruce will provide PR services. “"She needs some assistance in a couple of key areas and we're working to develop a plan on how to build new relationships," Sarago says of what he’ll provide. “She wants to find new audiences and engage her existing ones. We’re helping her with social media, starting a newsletter and we will issue regular press releases.”
 
Both Sarago and King see this as the start to an ongoing relationship. “He’s awesome,” says King. “He’s so great and I’m so excited to work together and try to promote our brands. Hopefully we can help each other out – mostly to promote Borrow.”
 
In addition to working with King, Sarago says he enjoyed meeting the other applicants. “It was wonderful to hear about all these companies doing some amazing things,” he says. “Companies I wouldn’t otherwise have met.”
 
SOUP's on: meal-based micro-grant program for creative projects takes root in cleveland
Based on the dinner-party model, Cleveland SOUP provides financial support for innovative, locally based initiatives that touch on sustainability, public art and diversity. As garnering funds can often be one of the tallest hurdles for independent upstarts, SOUP has helped offset those costs in more than 60 cities.
recently profiled holmes applesauce exceeds fundraising goals, looks ahead
It’s been a busy month for Ethan Holmes, founder of Holmes Mouthwatering Applesauce. The 20-year-old took home $500 from Entrovation earlier this summer before moving into the Cleveland Culinary Launch and Kitchen (CCLK). He then launched an Indiegogo campaign in hopes of raising $1,500, but raised $2,274. He also received 100 pre-orders and produced 400 jars, or 5,000 ounces, of his original and cinnamon applesauce in two days during his first session at CCLK.

“Producing in the kitchen was challenging,” Holmes says. “I had never made such large quantities in such a short period of time.” But with the help of friends and family, Holmes filled his orders, then hand-delivered jars of applesauce in gift bags to all of the local contributors to the campaign.
 
Holmes plans to sell heavily at local farmers markets this fall and is in talks with area restaurants about some menu collaborations. He also is waiting to hear from some retailers about carrying the applesauce.
 
Holmes headed back to college last weekend feeling optimistic about the future of Holmes Mouthwatering Applesauce.
“It felt amazing to surpass my goal,” he says. “It was unbelievable to have so much support from family, friends and those interested in my product. I tried crowdfunding a year ago on Kickstarter and failed my goal, so having the strength to try again and actually being successful this time is such a great feeling to have.”