The
Cavs once again made it to the NBA Playoffs and this morning the schedule was announced for the first round against the Detroit Pistons.
To celebrate the accomplishment and to rally the city, the Cavaliers today began decorating the Cleveland landmarks – starting with
Quicken Loans Arena – with banners and signs with boasting “#ALLIN216,” referring to the motto “All In to 16,” the number of wins needed to win the championship.
A full window wrap is being installed on the north and west sides of the building, including the front window. Banners are being placed on each arena bridge one on the bridge that connects The Q to Gateway east garage and one on the north bridge that connects to
JACK Casino Cleveland’s Collection Auto Group Centre parking lot. Additional banners on the east and west side of the arena are also being flown.
After the signage is in place at the Q banners will then be hoisted all over town, many local businesses are also hanging banners with the motto.
“There’s so much signage going up in the next week or so,” says Tracy Mare, Cavs chief marketing officer. “Definitely fans will see it throughout the city.”
Cavs team representatives urge other businesses and individuals alike to also show their support. Last year, Marek says many residents painted their front lawns or put up their own signs to show support for the Cavs.
“We encourage all of Cleveland to recognize this as one more moment to show just how great Cleveland is, and to showcase our community,” Marek says. “Our playoff run provides an opportunity to look at the city with a different lens.”
Even if you don’t have a ticket to the home games or when the Cavs are on the road, there are plenty of ways to get in on the excitement. Marek says they will host watch parties and pre-game entertainment outside the Q, complete with food trucks, beer, live music and the Cav entertainment team for several hours before the games.
“There are so many more ways for people to get involved,” she says. “Even if you don’t have a ticket to the game, come on down. It’s an outdoor fun fest. Downtown Cleveland’s a great place to be.”
For a full Cavs playoff schedule and a rundown of activities, visit the
Cavs Fan Guide.