Karin Connelly Rice

casexpert helps insurance companies resolve claims quickly, fairly
JumpStart recently invested $250,000 in Casentric, a Shaker Heights developer of a cloud-based software-as-a-service application to help insurance companies resolve property and injury claims quickly and fairly. CaseXpert streamlines the information needed to resolve a claim by integrating liability, injury and medical reports into one, making the adjuster’s job easier and un-biased.

“This tool helps insurance companies resolve their cases more accurately and faster,” explains Jim Kaiser, Casentric CEO. “CaseXpert helps adjusters evaluate claims in a balanced way that is fair to the customer, but represents the companies’ interests as well.”
 
Before CaseXpert, adjusters often were left to rely on their own experience to determine claims. “Claims were determined through their own expertise,” says Kaiser. “Adjusters had to grapple with claims.”
 
Casentric launched the first version of CaseXpert in September, and relied on user feedback before releasing its second version early this year. “We heard adjusters get bombarded with a lot of information, and it’s hard for them to get their arms around,” says Kaiser. “We made sure the information is easy to use. The users said, ‘It makes me more confident in figuring out what’s going on with the case.'”
 
Kaiser says Casentric plans to use the JumpStart investment to roll out additional components to CaseXpert and generate sales. The next component will be a negotiation tool. “Adjusters spend a good part of the day negotiating,” says Kaiser. “Our virtual dashboard tells users how it’s going, are we miles apart and does this look like it’s going the right way.”
 
Casentric currently outsources three positions. Kaiser says he hopes to hire some permanent staff members with the JumpStart investment.

 
Source: Jim Kaiser
Writer: Karin Connelly
online resource unites region's agencies to help bridge the education-to-employment gap
Imagine having an online resource with the information needed to custom design your own career path. That’s what the UNCOMN.TV does. This project identifies what employers need in employees, what educators need to be teaching students, and what students need to be doing to snag jobs -- thus helping to turn brain drain into brain gain.
researchers develop screening protocol to identify and treat lynch syndrome
A team of Cleveland Clinic researchers have found that regular screening for Lynch Syndrome, the top genetic cause of adult colon cancer, can significantly reduce the occurrence of subsequent cancers. Researchers screened all colorectal cancers surgically removed at the Clinic for Lynch Syndrome and referred those who tested positive to genetic counselors.

Lynch Syndrome affects patients at an early age and often leads to multiple colorectal cancers. Women are additionally more susceptible to uterine and ovarian cancers. By identifying the disease early, people with Lynch and their families can work with their doctors and counselors to keep an eye on signs of early cancers.
 
The research was led by Charis Eng, Hardis Chair and founding director of the Cleveland Clinic Lerner Research Institute’s Genomic Medicine Institute. The findings were published in the online Journal of Clinical Oncology.

“This paper shows successful implementation of a rapid, cost-effective system-wide screening to detect potential Lynch syndrome,” says Eng. “Because of this research, we know how to catch these things early and how to prevent them. If you are positive for Lynch, cancer can occur as young as age 25 and you should get a colon screening every year, and women should also get uterine screenings.”
 
Eng says patients with Lynch Syndrome can then weigh the surgical options when they are diagnosed with colon cancer. Patients may opt to have the entire colon removed, and women may opt to have the uterus and ovaries removed as well, to prevent future cancers.
 
“Instituting high risk surveillance early routinely saves lives,” Eng says. "It is an extreme challenge to bring genomics research to successful implementation in genomic medicine practices,” says Eng. “Here, we have achieved 100 percent successful implementation of universal Lynch syndrome screening.”

 
Source: Charis Eng
Writer: Karin Connelly
one fund grants $200,000 to bizdom, launchhouse for 20 new startups
Bizdom and the Shaker LaunchHouse Accelerator (LHX) program each received $200,000 from the Third Frontier Ohio’s New Entrepreneurs (ONE) Fund to invest in a total of 20 startups. The two are the only business accelerators in Ohio to receive the funding.

While Bizdom’s program focuses on software and web opportunities in healthcare, consumer finance, real estate, entertainment, sports, online marketing and gaming, the LHX program centers on technology, internet, mobile and hardware/robotics industries.
 
However, Bizdom leader Paul Allen says they welcome all types of businesses to apply for their accelerator. “Every company today uses technology in some way, so the definition of technology companies is evolving,” he says. “We do like software, web and apps companies because they are less capital intensive, but we want to see everything. We’ll look at any technology business.”

LaunchHouse will accept applications for the August 12-week accelerator program starting tomorrow. Bizdom's application deadline for the summer program is March 17 and July 7 for the fall program.
 
The two organizations are looking forward to running their fall programs simultaneously. “We’re looking to collaborate and build jobs and the best businesses in Northeast Ohio,” says LaunchHouse CEO Todd Goldstein.
 
Allen says the two programs will be of historical importance in the region. “As far as I know, we’ve never had 20 companies at the same time,” he says. “We collaborate whenever we can, wherever it makes sense. The goal is to create lots of successful new businesses, create jobs and replace jobs that have been lost.”
 
Since January 2012, Bizdom has launched 18 new tech businesses in Cleveland, nine of which received follow-on funding and are profitable. LaunchHouse, which was recently named one of the best incubators in the North and Midwest by Elite Daily, has launched 10 companies in its inaugural accelerator program last summer, and has invested in 40 companies and raised $9 million in follow-on funding since 2008.

 
Sources: Paul Allen, Todd Goldstein
Writer: Karin Connelly
20/30 club honors young professionals who do more than just their jobs
Last week at the 2013 Movers and Shakers Awards, the Cleveland Professional 20/30 Club honored 25 area professionals under the age of 35 who are active in their communities. The event was held at Ariel International Center.
 
The up-and-coming leaders were honored for their work as volunteers or board members in the communities and businesses they are involved in. The keynote speaker was Jonathon Sawyer, chef-owner of Greenhouse Tavern and Noodlecat.
 
Sawyer spoke about moving back to Cleveland and how he and his wife wanted to make a difference in the city. He set out to open Cleveland’s first green certified restaurant, eventually succeeding and opening the Greenhouse Tavern. He spoke about his excitement that Cleveland is becoming recognized for its restaurant scene.
 
Honorees included Ryan Anderson, Chijioke Asomugha, Andrew Bennett, Emily Campbell, Michael Christoff, Rachel Ciomcia, Samantha Schartman-Cycyk, Katie Davis, Dave Diffendal, James Gasparatos, Donté Gibbs, John Hagerty, John Hausman, Julie L. Hill, Dominique LaRochelle, Amanda Leffler, Amanda Maggiotto, Timothy McCue, Kelly McGlumphy, Bryan Schauer, Lori Scott, Brent Shelley, Jeff Sobieraj, Jessica Wallis and Jonathan Wehner.
 
Gautam Pai, president of the 20/30 Club, stressed the importance of honoring young professionals.

“We hear constantly that young professionals are the future,” says Pai. “However, the future is the result of those things we're doing right now, in the present. Movers and Shakers is the Cleveland Professional 20/30 Club's opportunity to showcase those young professionals that are doing just that:  Making positive contributions right now and serving as leading examples for all to follow.”

 
Sources: Gautam Pai
Writer: Karin Connelly
jumpstart receives $1 million grant for entrepreneurial mentoring program
The Burton D. Morgan Foundation, which supports entrepreneurship education and programming in Northeast Ohio, awarded a $1 million grant to JumpStart last week for an entrepreneurial mentoring program over the next three years.

“Our goal is to reach aspiring entrepreneurs by using the talent and time of the mentors to help these businesses move along with their plans,” explains Deborah D. Hoover, Burton D. Morgan Foundation CEO and president.
 
The mentoring program has been operating as a pilot program for about a year at JumpStart, with 24 mentor teams participating. The goal is to provide mentoring and support services to 1,500 early stage businesses in the region through 2015.
 
“This is an amazing investment the Burton D. Morgan Foundation made in JumpStart and the work we’re doing in the region,” says JumpStart COO Cathy Belk. “This is an incredible opportunity for entrepreneurs to access the wisdom and insight of people who have been through the same things they’re going through, people who know how to grow a business in tough positions.”
 
The grant will allow for the creation of a mentorship council, which will help form the most effective mentoring program. “The council will learn about best practices, understand other programs in the region and the differences between them,” says Belk.
 
Mentoring was one of Morgan’s core values as an entrepreneur himself. This program fits exactly with the foundation’s mission. “Mr. Morgan helped mentor hundreds of businesses,” says Hoover. “He loved to talk to people and had an open door policy.” Belk adds that JumpStart CEO Ray Leach once received mentoring from Morgan.
 
Source: Deborah Hoover and Cathy Belk
Writer: Karin Connelly
sleepless in cleveland: after a three year hiatus, startup weekend returns to town
Startup Weekend is returning to Cleveland March 8-10 at the 5th Street Arcades. An event that originated in Seattle, Startup Weekends occur all over the world and are designed to get people with the entrepreneurial bug together to pitch ideas, form teams to hash the ideas out and potentially form companies.

 
The event has not been held in Cleveland since 2009, but thanks to the efforts of Hyland Software employees Ryan Marimon and Brian Adams, it’s back and promises to be a jam-packed weekend of ideas. Anyone with a business idea, or just the desire to help build on an idea, is welcome to attend.
 
“There are no restrictions,” says Marimon. “The interesting thing about Startup Weekend is that many people have the notion, ‘I’m not ready to pack up and quite my job to start a new business.’ The reality is this is about community building, networking with people who have like-minded skills. You can really learn so much, no matter what you are doing.”
 
Participants give their pitches and the audience votes on the best ideas. Teams are then formed around the best ideas. The rest of the weekend is spent flushing out the businesses before final presentations are made to judges Kendall Wouters, CEO of Reach Ventures; Morris Wheeler of Drummond Road Capital; and Jeff Hoffman, co-founder of ColorJar.
 
Teams will have access to coaches from successful local businesses for advice. Teams can work around the clock throughout the weekend if they choose.
 
“Come prepared to not get a lot of sleep,” says Marimon. “It’s an awesome, exciting and intense weekend.” The event begins at 5:30pm Friday and run through 9pm Sunday.
 
Marimon says 2013 seemed like the perfect time to bring Startup Weekend back to Cleveland. “When you look at what’s happening downtown, it’s definitely a renaissance,” explains Marimon. “We wanted to use this as a springboard for that.”
 
Registration is $99 for the weekend and includes meals and coffee – all locally sourced. Fresh Water readers however can receive a $25 discount using the code “freshwater” in the promotional code section during registration.
 
Source: Ryan Marimon
Writer: Karin Connelly
expedient and fast switch bring tech networking event to northeast ohio
Expedient and Fast Switch are bringing their Tech Strategy event to Northeast Ohio. Started in 2007 in Columbus by Fast Switch, the Tech Strategy events are relaxed invitation-only networking events between senior level IT executives and promising technology startup companies.

Expedient got on board as a co-sponsor soon after the group’s inception, and now the two companies brought the concept to 70 attendees at Lockkeepers in Independence on Tuesday, Feb. 26 for its inaugural Tech Strategy NEO. “I think it’s a great, unique concept for this area,” says Michael DeAloia, Expedient’s regional vice president. “It’s invitation-only to senior IT executives so they can meet with their peers while at the same time meeting with a select group of startups.”
 
The goal is to help the startups generate local customers, find advisory board candidates, access capital, gather employee referrals and receive business plan and strategy critiques. While the structure is casual, startup founders are given a short time to give their elevator pitches to the executives.

Eight startups pitched their companies, including WiddleDragonID and J-Lynn Entertainment. Additionally, Fast Switch New Ventures and North Coast Angel Fund pitched to the group. “When was the last time a venture group pitched a room full of entrepreneurs,” asked DeAloia.
 
“It was a fascinating mix of people, creeds and generations in the room and I am always jazzed to be in the company of entrepreneurs and the energy and enthusiasm they possess,” says DeAloia. “I dig hanging out with the experienced executive and enjoy the opportunity to explore their experiences.”

No selling is a firm rule at these meetings, which will occur every two months, although DeAloia admits that occasionally the meetings have led to client relationships. The objective is to provide a casual yet controlled forum for executives to learn about technology start-ups in the region and explore ways to help them succeed. 
 
For information about future Tech Strategy events, contact DeAloia.
 
Source: Michael DeAloia
Writer: Karin Connelly


 
 
beachwood offers incentives to businesses that locate or expand
The city of Beachwood already is home to 2,500 businesses, and the city has long taken pride in providing services and amenities that make the city an attractive place to locate. Now Beachwood is launching a grant program to further entice new businesses and encourage existing businesses to expand.
 
The Job Creation Incentive Grant Program offers annual grant payments to companies. The payments are based on a percentage of payroll withholding taxes generated by new jobs. Businesses that relocate to Beachwood must create a minimum of 30 full-time jobs or a minimum annual payroll of $1 million within three years. An existing Beachwood company that expands within the city also qualifies for the grant under the same rules. Retail and food service businesses are not eligible.
 
Mayor Merle S. Gorden and city council must approve each grant application.
 
“We know that expansion of business is very important to the wellbeing of the community,” says Beachwood economic development director Jim Doutt. “Payroll is subject to income tax. A company would be able to get back some of that tax if it locates here.”
 
The program is just the first step in a larger economic development plan recommended after Gorden commissioned a study last October to position Beachwood for future business growth. City council approved the program on Feb. 4.
 
“This is just one element of a larger incentive framework we’ll be putting in place,” Doutt says. He has no estimates on how many jobs the incentive program may create in the city. “It’s anyone’s guess; we just hope it spurs job growth.”

 
Source: Jim Doutt
Writer: Karin Connelly
venture for america plants fellows to halt brain drain
Venture for America, a non-profit group that places new college grads in startup companies, is coming to Cleveland. The New York-based organization focuses on placing new college grads in jobs at startups in cities with a low cost of living and in the process of revitalization.

“The goal is to create young entrepreneurs,” explains VFA vice president of corporate development Mike Tarullo. “Too many of our best and brightest are going into big firms and too few are going into growth businesses and startups.” Ultimately, the hope is that the fellows will become successful entrepreneurs themselves in the cities where they are assigned.
 
The VFA team scours college campuses for recruits. The grads then spend two years in startup or growing companies, getting hands-on experience in developing a company. The employers pay the fellows $36,000 a year.
 
VFA launched 18 months ago with 40 fellows in five cities: Cincinnati, Detroit, New Orleans, Providence and Las Vegas. This year the organization expanded to Cleveland and Baltimore. The concept is modeled after the Teach for America program, which places new teachers in underserved schools.
 
“We identify cities that are kind of reinventing themselves through entrepreneurship industries,” says Tarullo. “A lot of it is about preventing brain drain.” The VFA wants to create 100,000 new jobs by 2025 by helping young companies expand and train new college graduates to become business builders and job creators.
 
The organization has identified 25 possible Cleveland companies, and Tarullo has already talked to more than 10 companies that are interested in hiring a fellow. “They are all different sizes in all industries,” he says. “The common thread is great leadership and exciting growth opportunities. The fellows can cut their teeth and spend a couple of years learning and growing.”
 
VFA plans to send eight to 10 fellows to Cleveland each year. Tarullo has relied on area support organizations to identify companies. “JumpStart and Bizdom have played a huge role,” he says. “They have welcomed us to the community and introduced us to the right people.”

 
Source: Mike Tarullo
Writer: Karin Connelly
portside, cle's first distillery since prohibition, is hiring
Dan Malz is a science guy and a rum aficionado who always dreamed of making his own rum. Three years ago over a pint of Guinness, that dream was on the way to becoming a reality. That's when Malz and his three business partners, John Marek, Keith Sutton and Matthew Zappernick, founded Portside Distillery, Cleveland’s first distillery since Prohibition.
 
Portside Distillery produces small-batch artisan spirits and craft beers from its lakeside location on W. 9th and Front streets. Malz and his partners got the distillery’s name from their location. “We’re right on the lake, and rum is a very nautical term,” he says. We’re on the side of the port and in the same building as the Cleveland Port Authority, so it fit up well.”
 
Their first batch of silver rum was released in December of last year. “Silver rum is un-aged rum,” explains Malz. “It’s just high class distilled spirits.” Portside rum hit 22 state liquor stores in January. “The first batch of 800 bottles sold out in three days,” says Malz. “The second batch is in stores now.”
 
Plans are underway to expand Portside’s selection. “We’re going to make vanilla maple rum and spiced rum,” says Malz. “And we have a couple of beers brewing right now.” Malz and his partners are brewing double pale ale, followed by an imperial stout. The two new rums should be available later this month.
 
Additional plans include a restaurant at the distillery, which is scheduled to open this summer. It will feature upscale food, eight Portside beers and 18 local guest brews on tap.
 
Portside is currently looking to fill two positions, one in the brewery and one in the distillery.

 
Source: Dan Malz
Writer: Karin Connelly
shaker launchhouse raises $15k in the name of entrepreneurship
Shaker LaunchHouse raised $15,000 at its second annual gala, held last week at Crawford Galleries of Western Reserve Historical Society. The money will help support Cleveland’s budding entrepreneurs. More than 260 attended the event, which was sponsored by the Shaker Heights Development Corporation.
 
“It was huge,” says LaunchHouse co-founder Todd Goldstein. “There were entrepreneurs, business leaders, successful CEOs of companies and people from the city of Shaker Heights. We even had people who flew in from out of state. It was a broad range of people supporting the entrepreneur community.”
 
The money will be used to support LaunchHouse startups and for programming. Specifically, Freebie Fridays, when people can come into the offices to work and pitch their ideas, will continue. LaunchHouse will also continue its support of the LightHouse Entrepreneurial Accelerator Program (LEAP), a program targeted at high school students.
 
Goldstein points out that LaunchHouse staff will assist anyone with an idea. “We never turn an entrepreneur away,” he says. “If an entrepreneur shows up at our door, we’ll work with them. And we’ve helped hundreds of small business owners who come in on Thursdays for open office hours and one-on-one business advice from our team members.”
 
Since its founding in 2009, LaunchHouse has invested in more than 40 companies, with more than 100 working directly out of LaunchHouse.
 
“Our advanced goal is to be an idea hub in the region,” says Goldstein. “Seeing that many people come out really is a testament to all the entrepreneurial activity happening in Shaker Heights.”
 
Stephanie Colangelo, director of public relations and marketing, adds that LaunchHouse has a solid relationship with other entrepreneurial support organizations. “If something is not necessarily for LaunchHouse, we direct them to JumpStart or Bizdom,” she explains. “And they do the same for us.”

 
Source: Todd Goldstein, Stephanie Colangelo
Writer: Karin Connelly
fast-growing toa earns forbes honors as one of the 'most promising companies in u.s.'
TOA, a developer and provider of field service and mobile management applications, was named to the Forbes Most Promising Companies in America list, ranking 81 out of 100 and the only Ohio company on the list of privately-held, high-growth companies. TOA went through a rigorous application process to be chosen from thousands of applicants.

“It’s a big honor for us,” says John Opdycke, TOA’s vice president of worldwide marketing. Opdycke and others involved kept the application process a secret until they found out they made the list last week. “Co-founder Yuval Brisker was just over the moon.”

Criteria for the honor included sales and hiring growth, quality of the management team and investors, market size and key partnerships. “It says TOA is a great place to work, our technology solves a problem that reaches a lot of people and we’re recognized as a technology innovator,” says Opdycke.

TOA’s ETAdirect Mobility App provides accurate, up-to-the-minute workforce management on any browser for in-home services – making sure the service people arrive on time.

The Forbes recognition is not only good for TOA’s business, but it helps put Cleveland on the map for technology business as a whole. “We absolutely enjoy and embrace the role of visionary of technology in Northeast Ohio,” says Opdycke. “You think the only companies on the list are in the Silicon Valley, New York or Boston. But you can be doing technology in Cleveland and doing business all over the world.”

Opdycke says the title helps attract top talent and customers from around the country, as well as locally. “It’s a great acknowledgement that we’re a company on the move and were growing,” he says. “It helps us attract people -- the best and the brightest -- retain our customers and attract new customers."

TOA employs 425 people worldwide, with more than 50 in its Beachwood headquarters. Opdycke predicts significant growth in the upcoming year, while continuing to foster creativity among TOA’s current employees and providing top customer service.

 
Source: John Opdycke
Writer: Karin Connelly
csu wind power co. wins clean energy challenge, heads to chicago for regionals
For the second year in a row, Amplified Wind Solutions competed in the Ohio Clean Energy Challenge. This year the company won $10,000 and a trip to Chicago for a chance to win $100,000 in the Midwest competition.

Amplified Wind Solutions has designed a wind amplification system that can produce up to six times more electricity than a typical wind turbine. The company is targeting the telecommunications industry.
 
AWS CEO and co-founder Niki Zmij had eight minutes to present the company to the competition judges. They were the second company to present, but Zmij felt prepared and that she answered the judges’ questions well. Apparently, she was right.
 
“The winner was not to be announced until the awards reception at the very end of the day, but during our judges’ feedback session they decided to tell us early that we had won,” says Zmij. “They said our presentation really set the bar for the entire day, and wanted to ask us to present again at the awards ceremony so the other teams could hear our pitch. It was such a huge compliment.”
 
AWS is a Cleveland State University company co-founded in February 2012 based on technology invented by Majid Rashidi, chair of CSU’s engineering technology department. Other company members include Terry Thiele, director of sustainable product strategies at Lubrizol Corporation and Jon Stehura, financial manager at Laird Technologies and former CFO of Park Ohio.
 
The company has prototypes at CSU and Progressive Field. They have now completed designs for a third prototype, and Zmij is in discussions with several telecom companies about installing the pilot model on their towers. They are also looking for a manufacturing partner. Zmij predicts AWS will be ready for commercial sale in 2014.
 
If AWS wins the Midwest challenge in Chicago, the company will proceed to the national competition, for a chance to win an additional $100,000.
 
Zmij will earn her MBA in August and will stay with AWS full-time. “I'm fairly certain the entrepreneurial bug has given me the entrepreneurial virus,” she says. “I don't anticipate it going away any time soon.”

The company anticipates hiring additional staff in the third quarter of this year.

 
Source: Niki Zmij
Writer: Karin Connelly
to accommodate rapidly growing staff, explorys moves into former museum space
Explorys, which offers a secure software platform that allows healthcare systems to summarize, analyze and manage data, has moved into the former home of MOCA. The Cleveland-based company currently has more than 80 employees and is expected to climb to between 110 and 125 by next year.
market recovery: community rallies around west side market after fire
As news of the fire at the West Side Market spread, the Cleveland community was in disbelief. And then it got to helping. While untold amounts of food and product were lost, and 100s of employees continue to go without work, scores of loyal shoppers and fans are doing everything they can to ease the pain.
rising info tech salaries help local companies attract, retain best workers
Salaries for technology professionals working in Cleveland rose by double percentage points over last year, according to the 2013-2012 Dice Salary Survey from Dice, a career site for technology and engineer professionals.

Salaries for tech and engineering jobs rose 11 percent in the city, compared to the national average of just 5.3 percent. The average salary in 2012 was $75,773, compared to $68,519 in 2011 and $65,045 in 2007, according to the report.
 
“It’s really good to see, from a career perspective, salaries going up,” says NEOSA director Brad Nellis. “We like to see more students go into IT after high school because the pipeline is not full enough. The salaries drive more interest among students to go into IT.”
 
Nellis reports that 82 percent of NEOSA companies had job openings last year, and 73 percent expected to add staff this year. Given Cleveland’s cost of living, the salary increase gives the area an advantage, especially when the 11 percent growth ranked Cleveland fifth out of the seven cities that saw double digit tech salary growth.
 
While some of the smaller and startup tech companies in the region may struggle a bit to offer the higher salaries, JumpStart recruiter Kara Hornikel says these companies are also eager to attract the best employees. “Our startups want to attract and retain top talent,” she says, adding that one third of the 50 to 70 open jobs at JumpStart companies are in IT.
 
There are advantages to working at a startup tech firm too. “It’s a lot more exciting for a developer to work in a startup environment,” says Hornikel. “They get a lot more say from start to finish and they get to stretch their creative skills.”
 
The increase gives technology companies in Cleveland the ability to attract and retain talented employees from both within and outside the region. “Northeast Ohio is starting to recognize how important attraction and retention is,” says Sean Turner, senior recruiter at JumpStart. “We’re trying to be more competitive about attracting talent here. With the salary increases compared to the national average and the cost of doing business here, you get more bang for your buck.”

 
Sources: Brad Nellis, Kara Hornikel, Sean Turner
Writer: Karin Connelly
growing background check provider safecare transitions into the b2b market
SafeCare, which provides continuous monitoring and background checks of employees in the healthcare industry, received a $25,000 grant in November from the Innovation Fund. The money will help SafeCare expand and refocus the company, which was formed out of Bizdom Cleveland’s inaugural class in April 2012.

The grant will allow SafeCare to concentrate more on the B2B market, rather than the consumer market. The company monitors employees on a monthly basis against nationwide healthcare and criminal public data sources.

“We will be using that money to really concentrate on flushing out our B2B offerings,” explains SafeCare founder and CEO Lissette Rivera. “We’re moving away from consumer products because of the sticky situations you can have when you share people’s information.”
 
SafeCare is in the process of re-designing their website to create a more personal feel. “We’re focused on providers rather than families, and our website will have a more warm and fuzzy feel,” Rivera says. The new website should launch by the end of this month.
 
SafeCare has three clients spanning nine healthcare facilities. Rivera has grown the company to four employees -- a CTO, two contract employees and a paid intern -- and is hoping to hire a salesperson in the next six months. “We’re fast moving in the direction of creating more and more jobs,” boasts Rivera.

 
Source: Lissette Rivera
Writer: Karin Connelly
expecting 15 to 20 percent sales growth, 4 walls to add staff
4 Walls, a Cleveland designer and manufacturer of digital wall coverings for residential and commercial markets, has partnered with Sherwin-Williams in a new program, SurroundDecor.

The program caters primarily to the health care, hospitality, retail and corporate markets, and features new original digital designs printed on premium recycled PVC-free material. Customers choose their designs, colors and sizes and SurroundDesign creates custom murals for their spaces.
 
4 Walls and Sherwin-Williams are long term partners, and SurroundDecor is a natural fit, says4 Walls founder Patrick Walker.

“We have a good and close relationship with the decor group at Sherwin Williams, and have for many years,” he says. “They are familiar with our commitment to quality in both product design and manufacturing. When we presented the program, they felt we'd be a great partner.”
 
Sherwin-Williams announced the program at its annual show last week. Their sales network will handle initial requests and quotes, then 4 Walls will take over. “They not only handle 100-percent of the sales process with their rep network, but they also field the incoming requests for quotes and information,” says Walker “As soon as the questions get more complex and technical -- things we like to handle and take off their plate -- they pass the calls to us. They are great to work with, and provide solid guidance regarding their needs, and those of their customers.”
 
Because one order can typically take between three and 12 months to complete, Walker anticipates sales in the SurroundDecor program to ramp up by second quarter of this year. “We are planning for 15 to 20 percent sales growth, and to hire one to two additional people,” Walker predicts. “This is our forecast, and is certainly achievable. Getting there will of course depend on both the overall economy and the trends in our industry. As always, we are cautiously optimistic.”

 
Source: Patrick Walker
Writer: Karin Connelly
great lakes neurotechnologies receives $280k to study deep brain stimulation
Great Lakes NeuroTechnologies (GLNT), which creates biomedical technologies for the treatment of movement disorders, announced last week that they will be leading a study to improve algorithms for deep brain stimulation in treating Parkinson’s disease.

The study will use GLNT’s Kinesia technology and is funded by a $283,828 phase I Small Business Innovative Research grant from the National Institutes of Health's National Institute of Neurological Disorders and Stroke. It will take place at the University of Alabama at Birmingham this spring.
 
Deep brain stimulation involves implanting an electrode in a certain area of the brain to treat the side effects of Parkinson’s disease and other movement disorders. But the technology has varied results. GLNT hopes to improve the outcomes.
 
“Implanting the electrode is more art than science right now,” says Dustin Heldman, biomedical researcher and principal investigator for GLNT, explaining that outcomes depend on amplitude and frequency -- leaving a lot of variables on the individual programmer.
 
“With the existing Kinesia system we’re trying to level the playing field for everyone by making an objective standard way of programming,” explains Heldman. “We’re taking the guesswork out of it.”
 
While phase I will just collect preliminary data, deep brain stimulation could be another application for GLNT’s Kinesia. “It’s great for us,” Heldman says. “We have this sensor technology now, it’s released and it’s FDA cleared. This is just another application. Assuming we get good results, we'll apply for a much larger study.”
 
GLNT grew from 15 to 23 employees last year, and is hiring three additional people now.

 
Source: Dustin Heldman
Writer: Karin Connelly