Karin Connelly Rice

friend-owned cardigan events takes the headaches out of event planning
Jenni Baker and three of her friends were talking one day and realized they all had some degree of background in event planning. The realization sparked an idea. “We decided to come together and form this company,” says Baker.
 
So, in January 2012, Baker, Holly Lauch, Timi Kormos and Jane Diemer started Cardigan Events. Baker and Lauch work on the development and business side of the company, while Diemer and Kormos apply their talents on the creative and design side.
 
Instead of just serving as another party planning company, Cardigan focuses on helping clients attain certain goals with respect to their events. “We’re really focused on events for companies trying to reach specific objectives,” says Baker. “Whether it’s raising awareness -- helping nonprofits tell their stories or raise supporters -- or showcasing a new program or facility, we really try to hone in on the reasons to have the event.”
 
Cardigan’s first event was a fundraising dinner for St. Vincent DePaul. Other clients include a March Madness fundraising event for In it Together, a support organization for families of children with cancer, and the Catholic Community Foundation.
 
“I never thought that working on this kind of stuff could be so much fun,” says Baker. “Someone said to us, ‘All of this gives me a headache.’ So our unofficial motto became, ‘Your headache is our fun.”

 
Source: Jenni Baker
Writer: Karin Connelly
northeast ohio venture and angel investments up 34% in 2012
In 2012, Northeast Ohio was a popular place for venture capitalists and angel investors to back startup companies. Investments nationally decreased by 10 percent last year, and decreased in the rest of Ohio by 33 percent, according to a study in The MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association.
 
But in Northeast Ohio, according to the Northeast Ohio Venture Capital Advisory Task Force, 105 tech-based companies in Greater Cleveland raised $201 million from venture capitalists and angel investors -- a 34-percent increase over the amount raised by companies in 2011.
 
“We’ve been on an upward trajectory of the number of companies that have been able to raise money,” says Samantha Fryberger, vice president of marketing for JumpStart. “There’s a strong angel community here and our angels are well organized and well educated.”
 
In fact, Northeast Ohio has the first and fifth largest angel funds in the country. Fryberger says the diversity of businesses and the number of support organizations attract investors to Northeast Ohio. 
 
“We have a very robust early-stage investment ecosystem right here in Northeast Ohio,” says Clay Rankin, managing member of the North Coast Angel Fund, which invests in life sciences companies and is the country’s fifth largest angel group. “We’ve been building a lot of momentum in the last six to eight years. We’ve been very fortunate in supporting early stage ventures.”
 
Citing successful companies like Juventas Therapeutics, Cleveland HeartLab and Neuros Medical, Rankin says it’s no wonder Cleveland is growing in investments. “There really are world class companies being developed right here in our backyard,” he says. “When you have world class companies, you attract support from angel groups.”

 
Source: Samantha Fryberger and Clay Rankin
Writer: Karin Connelly
quick2launch creates pain-free presentations with a few mouse clicks
Phil Alexander and Mohit Ahluwalia realized something when they were earning their MBAs at CWRU: that people in all segments of businesses are charged with creating presentations at some point in their careers. However, not everyone has the talent -- or budget to hire an agency -- to create an eye-catching presentation.

“Thirty million PowerPoint presentations are made every day across America,” says Alexander.
 
So Alexander and Ahluwalia thought about starting a business that would help customers create their presentations.

“We wanted to do something with digital media,” recalls Alexander. “We were looking to figure out if we could automate the process and avoid paying the high rates of agencies.”
 
The two applied to LaunchHouse Accelerator last summer and developed Quick2Launch, a company that creates great visuals for any presentation. The company officially launched last week with its ConceptDrop technology.
 
With the company’s ConceptDrop, users login, upload their content outlines and fill out a creative brief questionnaire describing their presentation. They are then presented with a selection of pre-approved templates and themes, and Quick2Launch takes it from there and creates the visuals to go along with the content. The end result is a complete, professional presentation.
 
“We’re just trying to hold their hand throughout the creation of the presentation,” says Alexander. “We’ve tried to make it so it’s really simple.”
 
Quick2Launch partners with Reality Premedia Services, which provides access to 150 graphic designers. The company is about a month away from launching its business-to-business platform.
 
Alexander says they hope to hire a sales team and in-house designers soon. “The goal is to completely build our own entity,” he says. “We really want to be the all-in-one stop for presentations.”

 
Source: Phil Alexander
Writer: Karin Connelly
flydrive's regenerative braking flywheel replaces battery in hybrid, electric cars
What started as a design project in CWRU mechanical and aerospace engineering student Kristen Brouwer’s senior design class has evolved into a full-blown business. Brouwer and three of her classmates took an existing patent for a regenerative braking flywheel and created FlyDrive, which makes a flywheel that replaces the battery in electric and hybrid cars. They are bringing their flywheel to market.

“In a Prius, for instance, when you brake, the electric motors are charged, which then charge the battery,” says Brouwer. “With our flywheel, it’s just as efficient in returning energy and doesn’t have to be replaced. And it’s environmentally better than batteries because it doesn’t use chemicals.”
 
Brouwer and teammates Jordan Lajoie, Luke Voigt, Kris Bosma and Cleveland Institute of Art industrial design student Adam Lauser have been developing the flywheel for market since September. “Most of our developments have stemmed from market identification and development as well as creating a preliminary concept for implementing the flywheel in a transportation system,” says Brouwer.

FlyDrive will be competing in the Ohio Clean Energy Challenge semi-finals next week, where they will compete for $10,000 and the chance to move on the Midwest regional competition in Chicago. The company has been assessing licensing options in the meantime.

“We’re waiting to see if we make it to the next level of competition,” says Brouwer. “It’s been a great learning experience.”


Source: Kristen Brouwer
Writer: Karin Connelly
software development firm urbancode to double its staff (again) this year
What began as a game and website development company in 1996 has blossomed into a thriving developer of software products.

After creating internal software that allowed UrbanCode to track the progress of its own software development projects, the company began developing similar products for its customers. UrbanCode products help their customers get their software to production faster -- decreasing time to market and ultimately getting their technology to the end users quickly and easily.
 
“One trait that unites all our customers is that they realize the strategic importance of their technology,” says Maciej Zawadzki, UrbanCode cofounder and CEO. “They need to get their technology into the hands of end users as quickly as possible. Our products facilitate the adoption of Agile methodologies in development and DevOps practices in operations."
 
Last year, UrbanCode was a finalist for Tech Company of the Year in NEOSA’s Best of Tech Awards, and its AnthillPro product won Best Software Product, Impact in 2008.
 
By recognizing their clients’ needs, UrbanCode has been growing by leaps and bounds. “Recently, we have been focused on DevOps releasing three new products: uDeploy, uBuild and uRelease,” says Tracy Gavlak, UrbanCode’s office manager. “We have been able to increase our growth rate to 70 percent over the last two years, with no signs of slowing down.”
 
UrbanCode has grown from 25 employees to 55 in the past year. Gavlak cites finding the right talent as one of the company’s biggest challenges. The company is currently recruiting sales engineers, field sales executives and software developers.

“We have the energy and informal atmosphere of a start-up, with the customers and financial security of a much larger firm” says Gavlak.
 
Company officials expect to double in size again this year. Plans are underway to move to a larger space in the Halle Building later this year.

 
Source: Maciej Zawadzki and Tracy Gavlak
Writer: Karin Connelly
expanding great lakes neurotechnologies widens reach to australia
Great Lakes NeuroTechnologies (GLNT), which creates biomedical technologies, received Therapeutic Goods Administration (TGA) approval to market its Kinesia technology in Australia. The technology is used to assess and find treatments for Parkinson’s disease.
 
“The Kinesia system is used for quantitative assessment of Parkinson’s motor systems, which include tremors, bradykinesia, or slow motor movements, and rigidity,” explains Joe Giuffrida, president and principal investigator at GLNT. Furthermore, Parkinson’s medications can cause side effects, including involuntary movements.
 
Kinesia hooks patients up to motion sensors that are in turn hooked into a computer. It has applications for both the doctor’s office and at home. Doctors can then monitor symptoms of the disease and patients’ responses to different medications and doses. The technology has multiple uses. “For patient care, doctors can assess the symptoms,” says Giuffrida. “Pharmaceutical companies developing new drugs can measure efficacy. And it can be used for deep brain stimulation.”
 
GLNT received FDA clearance to market in 2006, and permission to market in Europe a couple of years ago, says Giuffrida. “This continues our international growth,” he says. One in 350 Australians has Parkinson’s. Kinesia features a system for home users, which will help patients in the country’s remote locations. “Australia is an important place for us to come next.”
 
GLNT grew from 15 to 23 employees last year, and is hiring three additional people now.

 
Source: Joe Giuffrida
Writer: Karin Connelly
five student teams heading to columbus to compete in clean energy challenge
Five student entrepreneurial teams will compete in the semifinals at the Ohio Clean Energy Challenge in Columbus on January 29, presenting their business plans and technologies to a panel of judges for the chance to win $10,000 and an opportunity to go on to the Midwest regional competition in Chicago.

The event is hosted by the University Clean Energy Alliance of Ohio (UCEAO) and NorTech as part of the Department of Energy’s National Clean Energy Business Plan Competition. This is the second year the competition has been held in Ohio.
 
“We’ve expanded quite a bit this year,” explains Ashley Sparks, senior project coordinator at NorTech. “Each team was paired up with an industry mentor who could really help the teams build on their ideas and get feedback.”
 
The businesses represent various ideas in clean energy solutions. “It’s paramount for this region to have students really interested in commercialization,” says Byron Clayton, NorTech vice president. “These are students who are involved in bringing jobs here and it addresses the brain drain issue in that these businesses they create keep them here.”
 
The top team in the Ohio competition will go on to compete for $100,000 in Chicago at the Midwest regional competition. In addition to the five Cleveland teams, there are seven other teams from around the state.
 
“This challenge helps raise awareness of these startup companies in the state and the region,” says Clayton. “This challenge brings new innovations to the area, provides funding, creates mentoring opportunities and access to venture capital.”

 
Source: Ashley Sparks, Byron Clayton
Writer: Karin Connelly
guided interventions uses revolutionary technique to asses coronary blockages
JumpStart recently invested $250,000 in Guided Interventions, a startup company that has developed technology to assess coronary artery blockages. The company was formed two years ago and has been mainly focused on developing its intellectual property and proof of concepts, says Guided Interventions CEO Matthew Pollman.

“The concept is revolutionary,” Pollman says. “It uses a pressurized guideline to measure fractional flow reserve (FFR). It facilitates assessing blockages in the coronary artery and determines whether to perform an intervention.”
 
Pollman cites a clinical study, published in the New England Journal of Medicine, that showed using technologies like Guided Interventions’ FFR product instead of traditional angiogram indicate that 37 percent of the time the blockage should be left alone. “Sometimes leaving it alone is actually the best thing for patients,” he says.
 
Pollman plans to use the JumpStart investment to build out operations at GLIDE and the SMART Commercialization Center for Microsystems at Lorain County Community College.
 
The money will also allow the company to hire as many as six employees in the next two years, in particular engineers, and then triple or even quadruple the number of employees in the next three to five years. Currently, Pollman and his partner, Reinhard Warnking, are the only two employees.
 
Pollman, who is in the process of moving to Northeast Ohio from California, says he is looking forward to moving to a region that is so supportive of startup biotechnology companies and research.

 
Source: Matthew Pollman
Writer: Karin Connelly
revolutionary bike pedal improves efficiency while reducing fatigue
About 15 years ago Nick Stevovich was experiencing the familiar burn in his legs from bike racing. He thought to himself, there has to be a better way to pedal a bicycle.

“I thought how do I overcome leg fatigue and still get the same performance,” he says. “About the same time I was rollerblading.” With that the idea for Motion Resolution was born.

Stevovich is developing an improved bike pedal that uses some of the concepts of rollerblading. “It changes the stroke cycle, has greater efficiencies and uses different muscles for greater speed,” he says. “It distributes the work of your legs a little more evenly, and the pedals stride in and out in a skating motion.”
 
Stevovich plans to market the pedal to tri-athletes and racing cyclists. “The pedals fit on any bike -- if you saw them you probably couldn’t tell the difference,” he says. “I’m hoping it changes the way people look at bike pedals.”
 
Working out of the Incubator at MAGNET, Stevovich recently received $25,000 from the Lorain County Community College Foundation Innovation Fund. He plans to use the money to develop additional prototypes and show proof of concept.
 
For now, Stevovich’s wife is working on marketing and a Kent State graduate student is writing her thesis on the bike pedal concept. He plans to show his product at a bike show in Las Vegas in September, and hopes to bring the pedals to market by 2014.

 
Source: Nick Stevovich
Writer: Karin Connelly
strong cities initiative places citizens in government to help improve city
Genna Petrolla is working in Cleveland’s economic development department, improving the city’s website and blog, as well as helping to increase exposure to the city’s loan and grant program. She is one of three people at city hall in a two-year fellowship through the Strong Cities, Strong Communities (SC2) fellowship program.

Launched in September by the German Marshall Fund of the United States, Cleveland State University and Virginia Polytechnic Institute and State University, SC2 is a pilot initiative that is designed to strengthen cities by developing their economic visions. It is funded by a grant from the Rockefeller Foundation and overseen by the department of Housing and Urban Development.
 
“This federal program placing individuals in city governments is innovative,” says Kathryn Hexter, director of CSU’s Center for Community Planning. “It’s a new way for the federal government to help cities. Three mid-career fellows for two years work on priority items for the city.”
 
While the cities get skilled help with priority projects, the fellows get valuable insight into city programs. “The fellows get experience and leadership and public management training,” says Hexter. “The idea is they would stay on with the cities if it works out, but it’s not a requirement.”
 
All three of the fellows worked in Cleveland before getting involved in the SC2 program, and each has an average of 10 years of work experience. Petrolla, who has a background in marketing and community development, applied for the fellowship on a whim and says she is enjoying the experience. “I’m learning so much from it, I love it,” she says. “It’s been really cool watching this initiative play out here.”
 
The other two fellows are working in the building and housing department and the Cuyahoga County Land Bank.

 
Sources: Genna Petrolla, Kathryn Hexter
Writer: Karin Connelly
point-man approach to info tech serves booming lazorpoint well
When Dave Lazor founded Lazorpoint nearly 16 years ago, he had a vision of building a full-service IT firm that would allow clients to focus on what they do best and not worry about whether their information services capabilities were the right match.

“We think, build and run informational systems that instill confidence,” explains Lazor. “Entrepreneurs or mid-market CEOs are focused on running their businesses and servicing their customers. They know they need information services, but they don’t know anything about it. They need a point man.”
 
And a point man is exactly what Lazorpoint provides. Each client is assigned a point man, who makes sure every need is met. “They have a vision: the point man can provide the leadership,” says Lazor. “When there are problems, or opportunities, we provide the leadership to make things happen.”
 
Lazor makes sure all of his 22 employees are dedicated to their clients’ needs. “The people we hire are very passionate about serving our clients,” he says. “We are relentless in whatever mission we’re on. We go beyond just the technology. We look at the people process.”
 
An example of the point man philosophy at work is demonstrated in an instance where a client had a warehouse fire.

“The client called his point man at 11 p.m. on a Saturday night and asked if we could help,” recalls Lazor. “At 8 a.m. Sunday we were on site. They were back in business Monday morning, with emails getting through. No one knew they had this problem.”
 
The point man approach has proved successful for Lazorpoint. The company has been named to the Weatherhead 100 as one of the fastest growing companies in Northeast Ohio eight times. Lazorpoint hired two additional people last year, and recently brought in a co-op student for a second year. The company currently has one open position, plans on hiring two interns this summer and creating another full-time position later this year.
 
Source: Dave Lazor
Writer: Karin Connelly
milo biotech reaches milestone with fda drug designation
Milo Biotechnology, a BioEnterprise startup created to find therapies for neuromuscular diseases, received FDA orphan drug designation for its AAV1-FS344, a drug that increases muscle strength.
 
The drug is a myostatin inhibitor that produces the protein follistatin, which increases muscle strength. Milo is focused on using the drug for treatment of Becker and Duchenne muscular dystrophy. In both types of the disease, patients have progressive muscle weakness and cardiac and respiratory degeneration. The drug also has potential uses in muscle degeneration in AIDS and cancer patients, but Milo's initial focus is on muscular dystrophy.
 
Orphan drug classification is given to therapies that treat diseases that affect less than 200,000 people nationwide. “Orphan says two things: One, it says this compound looks like it’s effective in some model of whatever disease it’s treating,” explains Al Hawkins, Milo CEO. “Second,  it means that the  target population is under 200,000 patients." The designation gives expedited regulatory review, seven years of post-market exclusivity and it qualifies for an FDA grant program in clinical trials.
 
Milo was founded about a year ago, after receiving a $250,000 investment  from JumpStart. The company also received funding from the North Coast Opportunities Technology fund.
 
Milo's drug is being used in clinical trials at Nationwide Children’s Hospital in Columbus with patients who have Becker muscular dystrophy and inclusion body myositis. Hawkins says the designation will expedite development of the therapy.
 
“There are no approved  drugs for muscular dystrophy, but there are a lot of promising therapies in development,” says Hawkins. “The community has banded together in supporting this, but we are still years away from getting to market.”
 

Source: Al Hawkins
Writer: Karin Connelly
hooftymatch brings local, high-quality meat to the marketplace
Jonathan Yale has always been socially conscious. As an athlete, he is also concerned about what foods he puts into his body. Those two principles came together when Yale and Phillip Williams founded HooftyMatch last August, an online marketplace for buying and selling locally produced meats.

“It started from a nutritional aspect,” says Yale. “I actually went to farms and bought some whole animals. I started educating myself on all the different factors of why it’s better meat.”

Yale and Williams came up with the idea for HooftyMatch after seeing a booming trend in farm-to-table eating and a strong desire to consume meat from humanely treated animals.
 
“We focus on farmers and the trend of beef without hormones or antibiotics,” says Yale. “We want to make that higher-quality product easier to get into the market. We want to have a consumer-friendly product where our customers can buy directly from our site and have it shipped to them or they can pick it up from a set location.”
 
A portfolio company in LaunchHouse Accelerator, HooftyMatch received a $25,000 investment. The company also won Startup Lakewood’s Ideation Challenge last summer.
 
Yale plans on starting a monthly Cleveland Meat Series with "localvore" restaurants to market HooftyMatch and educate people. “There are definitely people who want this and we want to say it’s out there,” he says. “It's good for farmers, it’s good for the restaurant business, and it’s good for people. It’s kind of like a win-win-win.”
 
HooftyMatch plans to officially launch its site next month.

 
Source: Jonathan Yale
Writer: Karin Connelly
reclaimed cleveland turns salvaged wood into sought-after goods
When Deej Lincoln bought Interior Products Company two years ago, he thought he would build upon the commercial millwork company’s reputation for creating beautiful libraries. While the company continues to do library work, a new business built on sustainability, recycling and a bit of nostalgia has evolved.

Reclaimed Cleveland harvests wood from Cleveland properties slated for demolition and turns what they find into functional works of art. “We wanted to build the business in a new direction, and we got into wood reclamation,” explains Lincoln. “The idea resonated with our Interior Products Company customers.”
 
From benches and console tables to bottle openers and iPhone skins, every Reclaimed Cleveland product is stamped with the address of the property from which it came. Much of the focus is on old homes, which have a lot of old-growth wood, and churches.
 
“Obviously, there’s a sustainability component to it,” says Lincoln. “But there’s an aesthetic component that comes from a talented designer.”
 
The inspiration to create products from reclaimed wood came almost out of necessity. “About a year ago, we were sitting on all this wood and we had no furniture designed or built,” says Lincoln. “I said we have to have some holiday gift items at a low price point.”
 
From there, Reclaimed Cleveland made a bottle opener and marketed it through flash sales. “We immediately sold out of them,” says Lincoln. “We were impressed and pleased with the fact it took off as well as it did. I regret as a company, we didn’t do it sooner.” The products have even found a following outside of Cleveland.
 
Aaron Gogolin, who co-founded A Piece of Cleveland (APOC), joined the company in 2011 He helped produce the original products for Reclaimed Cleveland and helps maintain assembly and design standards. David Meyers joined in 2011 and is key in new product designs and branding of Reclaimed Cleveland. The company employs a total of 12 people.

 
Source: Deej Lincoln
Writer: Karin Connelly
biomedical job fair helps start-ups fill spots, keep pace with growth
This week BioEnterprise and Global Cleveland are hosting their fourth online biomedical job fair, hoping to attract top talent to the industry. “This is really driven by the growth in the biomedical sector in Northeast Ohio,” explains Aram Nerpouni, BioEnterprise interim CEO. “We’ve gone from 300 to 700 biomedical companies in the area. Cleveland is becoming a national hotbed for biomedical.”

The job fairs are an effective resource for employers. It is free for employers to post their listings and reach a wide population of qualified candidates. Arteriocyte, which does stem cell research for regenerating bones, has participated in three of the four job fairs this year. In each job fair the company has hired an employee.
 
“For us it’s appealing because it’s pretty easy as an employer,” explains Kolby Day, Arteriocyte‘s vice president and general manager of research and development. “We’ve seen really high caliber talent applying to the postings." Day says they’ve seen applicants from local schools as well as residents who left Cleveland and wish to return.
 
“We’ve interviewed a lot of people and, interestingly enough, they all want to be in Cleveland,” says Day. “A big part of that is how quickly the biotech industry is growing in Cleveland.”
 
Nerpouni points out that the online job fairs especially help the smaller employers. “For smaller companies that are growing rapidly and don’t have an HR staff, it helps them keep up with the pace of growth,” he says. “It’s much easier to hunt as a pack, so potential candidates aren’t looking at just one position.”
 
Close to 50 employers are participating in the job fair this week, posting 200 open positions. BioEnterprise plans to continue the biomedical jobs fairs on a quarterly basis.

 
Sources: Aram Nerpouni and Kolby Day
Writer: Karin Connelly
bgv winner birdtown crossfit to open gym in lakewood
Jillian Neimeister and Tricia Tortoreti met at a CrossFit gym in 2009 and have been friends ever since. In that time, both have become certified trainers and began talking about how they would do things differently if they owned a gym.

 “We got a feel for what we liked and what we disliked,” recalls Neimeister. So after hearing about Bad Girl Ventures’ fall business training program, the two decided to enroll in the class. “We learned a lot,” says Neimeister. “We had a business plan going into it, but throughout the course we completely re-wrote it.”
 
Ultimately Neimeister and Tortoreti not only won a $25,000 loan from BGV to start their business, they also won a loan from BGV loan partner Economic Community Development Institute (ECDI). They decided to accept the ECDI loan, and they plan to open Birdtown CrossFit in Lakewood in January.
 
Birdtown CrossFit is different from most gyms. Instead of treadmills and elliptical machines, CrossFit has jump ropes and barbells. “It’s not your typical gym,” says Tortoreti. “It’s very structured with group classes and hardly any machines.”
 
Neimeister predicts Birdtown will be a welcome addition to Lakewood. “I think there’s definitely demand for it on the west side of Cleveland,” she says. In addition to working at area CrossFit gyms, the two have toured gyms all over the country to get a feel for what they want in their own gym.
 
The BGV loan will now go to Renter's BOOM, a company that uses social media for apartment listings. BGV awarded Tantalize, a mobile spray tanning company, a $5,000 loan.

 
Sources: Jillian Neimeister and Tricia Tortoreti
Writer: Karin Connelly
sensor-guided intubation tube ensures proper placement, prevents harm
When a patient needs a breathing tube or feeding tube, proper placement is critical. Miach Medical Innovations, a company formed in 2011 out of CWRU, is developing tubes with built-in sensors to ensure proper placement.

“Several statistics show the need for properly placing these tubes,” says operations manager Cullen Dolan, who is working on his masters in engineering management. “Ten percent of breathing tubes are not initially placed properly. We found other statistics that show 20 percent of breathing tubes experience unplanned movement and 70 percent of feeding tubes experience unplanned movement. Also, 15 percent of extubate patients need to be reintubated." The ramifications can be damaging and even cause death.
 
The Miach Medical team, which includes CWRU doctors James Reynolds, Jim Rowbottom and Jeff Ustin, is developing sensors to assist caregivers with placement. “It will help caregivers know the tube is properly placed, unplanned movement, and when it is safe for the tube to come out,” explains Dolan.
 
Miach’s developments earned the company top honors at JumpStart's Northeast Ohio Entrepreneur Expo’s student competition. The company won $1,500 for placing first in the competition. Additionally, Miach was awarded $25,000 by the Lorain County Community College Foundation Innovation Fund.
 
The team will use the money on sensor development. “The key is finding a sensor that is cost effective and still meets all of our technical needs,” Dolan says. “We’re working with academic groups and companies to find the sensor we need.”
 
Dolan has found the experience educational and rewarding. “The sensor tube is something that’s needed, and with my background in biomedical engineering this was something I wanted to be a part of,” he says. Representing the company at the expo was a great experience. Winning the competition was just icing on the cake.”

 
Source: Cullen Dolin
Writer: Karin Connelly
mobile app upgrades cavs fans from cheap seats to good seats for a fee
Donna Lee, CEO of MascotSecret, has always eyed with envy the vacant good seats at sporting events. She thought there had to be some way to get those unused good seats into the hands of those sitting in the cheap seats. So Lee and co-founder Jennifer Jeng set out to find a way.

“This is the problem we had growing up -- we always wanted better seats,” says Lee. “You go to the game, you see all the empty seats, and we thought there has to be a better solution.”
 
This past summer, Lee and Jeng moved to Cleveland from San Francisco to develop MascotSecret through Bizdom, a non-profit startup accelerator founded by Dan Gilbert, founder and chairman of Quicken Loans and majority owner of the Cleveland Cavaliers. “It allows you to upgrade your seats during game time through your mobile phone,” explains Lee. “All you need to do is open the app, put in how many tickets you want to upgrade, and then move to your new seats.”
 
Lee says the price to upgrade might be cheaper or more expensiver than face value depending on availability, the game, and other factors.
 
So far, MascotSecret has been testing the app at Cavs games. As a Bizdom company, they have gotten the support from Gilbert and Veritix. “We’ve had a really great response so far," says Lee. "Customers who have heard about it want to try it.”
 
MascotSecret recently received a $25,000 grant from the Lorain County Community College Foundation Innovation Fund, which they will use to further develop the app. The company is beginning talks with the Indians to use the app. The goal is to sell the app to markets across the country.

“Of course we want to expand as quickly as possible,” says Lee. As they expand, the company will be looking for technical and marketing talent.

 
Source: Donna Lee
Writer: Karin Connelly
new cab company brings jobs, state-of-the-art rides to town
There’s a new cab company in town, and owner Ray Ibrahim boasts that his cabs are decked out with the latest technology. Ibrahim, who has logged 30 years in the taxi business in Chicago, moved to Cleveland this past October to expand his Wolley Taxi Company.
 
“The city is growing and so we came here to help out,” says Ibrahim, who sees demand for speedy cab service in Cleveland. “On Fridays and Saturdays, people wait over an hour to get a cab. It shouldn’t be that way.”
 
Based downtown, Wolley Taxi has 40 cars equipped with televisions, GPS and credit card readers. “They’re brand new cabs -- nice and clean. We will take people anywhere they want. We’ve trained our drivers to be very nice.”
 
Ibrahim has appealed to the city this week for permission to serve Hopkins airport. He says the airport could use an additional cab company as customers often have to wait for cab service. “We need these people here to do business,” he says. “We should be waiting for them, they shouldn’t be kept waiting for us.”
 
Right now Wolley employs 40 drivers and eight to 10 office personnel. Ibrahim expects to create another 20 to 25 jobs, as well as add another 40 to 60 cabs, if he gets a contract to service the airport.
 
Ibrahim has some family here, and has been impressed with Cleveland’s growth. Best of all, he enjoys the food the area has to offer. “I like the steak a lot here,” he says. “It’s better than Chicago.”
 

Source: Ray Ibrahim
Writer: Karin Connelly
fitvia app helps users find exercise buddies
Last May, Brandt Butze had what he calls an “Aha! moment.” He was 370 pounds and wanted to lose the weight and get in shape. He went on Facebook and posted that he was committed to walking.
 
“I had 225 comments on my Facebook page and all sorts of support,” he recalls. That first morning, his sister and a group of people met Butze and they went for a 30-minute walk. “We jogged the last block,” he says. “I was in tears there was so much support. Thirty-minute walks turned into 45-minute walks and in three weeks, I was walking six to seven miles a day.”
 
In fact, Butze had so much support that trying to schedule people to walk with him was interfering with actually walking. “I was spending three to four hours a day trying to plan walks,” he says.” I looked for an app to help and I realized other people were in the same boat I was -- finding some way to have a workout schedule where people can work out with other people.”
 
So Butze and friends Aaron Marks, Jonathan Schultz and Kevin Rahilly created FitVia, a mobile app that allows users to post their workout schedules and find others to join them.
 
“We tried different hypotheses, talked to friends and friends of friends and asked them what motivated them, what de-motivated them,” Butze says. “We realized we were on to something.”
 
The four approached LaunchHouse for help developing FitVia and were accepted to the accelerator program. FitVia will launch by the end of the year. “We’re launching this as a premier app initially,” says Butze. “We’re hoping to gain as many people as possible as quickly as possible.”
 
FitVia plans to hire additional staff as they grow. Butze plans to branch out to corporate America as they grow, targeting HR departments as a way to keep healthcare costs down.
 
To date, Butze has lost 71 pounds.

 
Source: Brandt Butze
Writer: Karin Connelly