Ohio City

regional marketing groups sell northeast ohio, one story at a time
For a number of years at the tail end of the 20th century, Greater Cleveland's public and private leaders attempted to pull the city up through ambitious marketing campaigns. For awhile it seemed to work. The national media began referring to Cleveland as the "Comeback City" in conjunction with the grand openings of ambitious projects like Tower City Center, Jacobs Field and the Rock and Roll Hall of Fame and Museum.
 
But toward the end of the '90s a strange thing happened: The city, for all intents and purposes, stopped marketing itself.
 
Why?
 
"We began to believe our own press," says Rick Batyko, president of the Regional Marketing Alliance of Northeast Ohio, which conducts the Cleveland Plus campaign. And civic officials "moved on to other tasks and defunded marketing."
 
In essence, Northeast Ohio stopped telling its tale with the tale barely begun -- a rather large mistake in retrospect. "The underlying economy wasn't doing that well," Batyko says. "That's something you couldn't see in the skyline shots."
 
During the mid-2000s, the region's narrative thread was picked up by Cleveland Plus campaign. Established in 2005 -- with founding members that included Greater Cleveland Partnership, Positively Cleveland and Team NEO -- the organization champions Northeast Ohio as a culturally rich, yet affordable place to live.
 
Read the rest of the story here.
cleveland hostel now renting bikes to guests and non-guests
The Cleveland Hostel on W. 25th Street in Ohio City recently acquired a collection of eight bikes for rental purposes. It plans to offer daily rentals to visitors and locals who want to explore the city on two wheels come spring (or now, if you're a snow rider).

"We just got 'em a week and a half ago," says Mark Raymond, the Geneva native who opened Cleveland's first hostel last August. "The Akron Bike Club came up for the West Side Market Centennial on the Towpath, and they liked the hostel so much they donated these bikes."

The eight two-wheelers -- a mix of road bikes and cruisers -- are available for $15 per day if you're a hostel guest or $20 per day if you're not. The bikes are available during regular hostel hours: 9 a.m. until 10 p.m.

Renting bikes was always part of Raymond's plan, and he's excited to showcase his city to travelers who don't have a car or prefer to get around without one. In the past six months, he's hosted travelers from 40 countries around the globe.

The Cleveland Hostel has also hosted visiting artists and individuals affiliated with Cleveland Public Theatre, LAND Studio and other groups. Raymond already has the entire hostel booked by a group of Germans for the Gay Games in 2014.

The hostel is also open to Ohio City residents and the general public for event rentals and special events. Raymond will host bands on the second floor during Brite Winter Festival on Saturday, February 16th. He's even found a hidden market in Clevelanders looking for a place to crash during Ohio City outings.

"We've had a lot of people from the area stay here, especially around New Year's," he says. "They'll see a show, have dinner and then spend the night in the hostel."


Source: Mark Raymond
Writer: Lee Chilcote
market recovery: community rallies around west side market after fire
As news of the fire at the West Side Market spread, the Cleveland community was in disbelief. And then it got to helping. While untold amounts of food and product were lost, and 100s of employees continue to go without work, scores of loyal shoppers and fans are doing everything they can to ease the pain.
roll (tax) credits: a second look at ohio's film tax credits
Back in 2011, Fresh Water ran a feature about Ohio's newly instituted Film Production Tax Credit, which helped attract big-budget productions like "The Avengers" and "Alex Cross," plus smaller films like "Take Shelter" and "Fun Size." We decided to revisit the topic to see how it's working out for Cleveland, and Ohio.
cpac roundtable asks how arts can foster sustained economic prosperity for cleveland
Arts and culture can define a community, creating a critical mass that translates into jobs, business opportunities and, ideally, sustained economic prosperity. These were the words of Northeast Ohio Sustainable Communities Consortium Initiative (NEOSCC) director Hunter Morrison during a January 25 roundtable hosted by the Community Partnership for Arts and Culture (CPAC).

These also are words that CPAC president and CEO Tom Schorgl likes to hear. The focus of the roundtable event was sustainability, and how the arts and culture community can assist the region as it evolves through population and land use shifts. The local arts sector becoming engaged in these issues can help keep Northeast Ohio resilient, vibrant and sustainable, said Morrison, a notion that the CPAC president shares.

"We have cultural clusters throughout the region, and the ability to communicate on a larger basis with the population about those clusters," says Schorgl. "We need to continue to reach our audience."

The roundtable, which drew over 50 attendees to the Cleveland Museum of Natural History's main gallery, was CPAC's first such event of the year. The nonprofit will sponsor similar forums through November, with an overall aim of connecting the arts and culture realm with professionals from sectors including community development and health and human services. Past roundtable speakers have included Cuyahoga County Executive Ed FitzGerald, Cleveland Metropolitan School District CEO Eric Gordon, and City of Cleveland Mayor Frank Jackson.

"The idea is to provide a forum for new ideas around a common cause," Schorgl says.

 
SOURCE: Tom Schorgl
WRITER: Douglas J. Guth
expansion allows providence house to help more of the region's neglected children
Providence House has spread its arms just a little bit wider to Northeast Ohio abused and neglected children with the recent expansion of its facilities.

The Ohio City-based agency, which stands as the first crisis nursery in Ohio, renovated its current at W. 32nd Street and Lorain Avenue location and added 6,500 square feet of space, which combines the children’s shelter and services. As a result of its growth, Providence House will be able to serve an additional 125 at-risk children each year, notes executive director Natalie Leek-Nelson.

"All of our kids are moved over," Leek-Nelson says.

The expansion is the first part of a $2 million, three-phase project designed to allow the nonprofit agency to better serve Northeast Ohio families in crisis. Providence House has raised $2.3 million since launching its "Protect the Promise" campaign in spring 2011. Not only will the agency be able to provide more short-term housing for kids unsafe in their homes, it will also increase the ages of children served from newborn to six up to the age of 10.

"Now the older brothers and sisters in the same crises as their younger siblings will be helped," says Leek-Nelson. "We've created unique educational spaces with computers and academic resources so these kids can catch up on their schoolwork."

The second phase of the “Protect the Promise” capital campaign will include a new family center that will take over an existing building across the street from the expanded facility. The third and final phase involves construction of a 60,000-square-foot children and family campus.

 
SOURCE: Natalie Leek-Nelson
WRITER: Douglas J. Guth
greater cleveland rta's ridership gains championed in rail mag
In a Progressive Railroading feature titled “Greater Cleveland RTA posts ridership gain in 2012,” the transportation mag covers the positive news.
 
"Ridership on the Greater Cleveland Regional Transit Authority (GCRTA) rose 4.3 percent to 48.2 million in 2012, marking the second consecutive year of growth, agency officials said in a prepared statement."

"Every service mode registered an increase, but the biggest gain was posted on the Red Line rail corridor, where ridership climbed 9.1 percent. The Blue and Green rail lines posted a 4.1 percent ridership gain."

"Customers are making a choice to ride, especially on the rail," CEO Joseph Calabrese is quoted in the piece. "With our recent increase in frequency on the Red, Blue and Green lines, and 8,000 free parking spaces at rail stations, we have room for more Northeast Ohioans to make the green choice and ride RTA."

Average daily trolley ridership rose 5 percent to 3,840 trips.

Read the rest right here.
educational fair to attract private, charter, public and parochial schools
The motto of the Near West Family Network (NWFN) is "Stronger Families, Stronger Cleveland." Good schools are an important means of bringing those families into town, maintains the volunteer group's founders, hence the forthcoming Near West Cleveland PreK-8 School Fair.

The fair takes place February 2 from 10 a.m. to 2 p.m. at St. Ignatius High School. Sponsored by NWFN and advocacy group Ohio City, Inc., participants will get information about the private, charter, public and parochial schools found in Ohio City, Detroit Shoreway, Tremont and other Near West Side neighborhoods. School representatives will be on hand to provide information and answer questions.

"There will be a gamut of educational options available," says NWFN co-founder and Ohio City resident Norma Polanco-Boyd.

The mother of two daughters expects between 18 to 20 schools to be represented at the fair. "The goal goes back to the reason we started this organization [in November 2012,] says Polanco-Boyd. "We wanted to create a resource-based organization to retain families or attract them to these neighborhoods."

Along with the schools, Polanco-Boyd expects attendance from a handful of non-academic groups as well. These entities will provide yet another source of information for participating parents.

The NWFN website has a list of schools serving the Near West Side. Polanco-Boyd, a community affairs officer with a bank regulator, moved to Cleveland from Chicago with her husband, Joe. At the time, the couple didn't know anyone; Polanco-Boyd helped create NWFN for young families in similar straits.

The school fair is a critical to her group's mission, Polanco-Boyd believes.  "We want to grow Cleveland and help maintain its vibrancy," she says.
 
 
SOURCE: Norma Polanco-Boyd
WRITER: Douglas J. Guth
draft mag drinks to cleveland beer bars
Once again, Draft Magazine has included multiple Cleveland watering holes in its annual round-up of America’s 100 Best Beer Bars: 2013.

"As craft beer has exploded, so has the number of incredible places that serve it. This list celebrates those special haunts with less than three locations and one passionate focus: beer. There might be darts and a jukebox or candlelight and a turntable; there might be five beers or 500. But in every spot on our list, you’ll find an excellent brew in your glass and people -- staff, owners, barflies -- who care about that as much as you do."
 
Among the list is:

Buckeye Beer Engine

"Grab a seat at the horseshoe bar, order up a cask-conditioned pint from local brewery Indigo Imp, and marvel at the inventive displays of beer paraphernalia -- like the beer-bottle light fixtures illuminating this upbeat watering hole."

La Cave du Vin

"A flicker of candle flame and the glow from the bottle coolers is all the light you have to go by in this subterranean beer mecca, which means the handful of taps, discerning bottle selection and vintage list under lock and key are best enjoyed on a date -- leave your beer notebook at home."
 
Bier Markt

"Rich, dark wood tones and soft lighting set the mood for this swanky, Belgian-enriched bar, while bottles of 3 Fonteinen Oud Gueze circa 2009 and plates of pickled pork shoulder help make this joint one of the classiest beer spots in Cleveland to bring a date."

Drink up all the good news here.
cleveland among 'american cities that brew the best beer'
AMOG, an online magazine geared to men, included Cleveland in its recent listing of "The 10 American Cities that Brew the Best Beer."

"There’s a lot to consider when planning a vacation. The cost, climate, and sightseeing, are of course, major factors. But what about the beers that are brewed in that city? Regardless if you want to party like a frat boy or sip on a craft beer during dinner, beer can say a lot about the city of its origin. Whether it’s a revolutionary technique used for brewing, unique flavors or just a local favorite, each city that brews their own beer puts their own stamp on beer. So, before you book anything, check out the 10 American cities that beer the best beer."

Cleveland gets nods for Nano Brew Cleveland, which will “pour you a bready amber ale while they tune your bike.” As well as Market Garden Brewery, Fat Heads, the Brew Kettle and Great Lakes Brewing Company.

"Even towns nearby, like Strongsville and Akron, are great places to check out if you’re a beer enthusiast."

Read the rest here.
new organization aims to leverage area's expertise in water technology
The health of Lake Erie has come a long way in the past 40 years, and it is now considered by many to be a case study of a recovering ecosystem. Yet not very many people know that, in part as a result of cleaning up our water pollution as well as our close proximity to a Great Lake, Northeast Ohio companies have developed rich expertise in water technology.

To leverage this cluster, influence policy, and conduct research and education, a group of organizations have launched The Alliance for our Water Future, a new nonprofit organization that seeks to spur innovative solutions to freshwater issues locally and globally.

"Silicon Valley is an example of what one industry cluster can do for a region," says Byron Clayton, Vice President at NorTech. "Companies all worked together in that region to leverage their strengths. In Northeast Ohio, we have a great legacy in cleaning up industrial waste water. We identified areas where we have the best chance of competing, and that's been the focus of our water technology cluster."

The areas that NorTech identified are automation and controls (identifying the best, most efficient way to control water), absorbents (extracting contaminants from water) and corrosion resistance (preventing water systems from corroding).

NorTech's role is to identify, organize and accelerate clusters. The Alliance will help promote this success story and spur cross-sector collaboration. By working together, the groups involved in the Alliance hope to make a global impact.

"This is about the economic future of our region," says Fran DiDonato, Program Manager of the Alliance. "If we can show that we had success with cleaning water, then that gives us credibility when we export our solutions to other places."

Two Northeast Ohio companies, MAR Systems and ABSMaterials, were recently selected by the Artemis Project as 2012 Top 50 Water Companies. Rockwell Automation is also considered a major player in the water technology field.

The founding members of the Alliance are NorTech, Case Western Reserve University, Port of Cleveland, Cleveland Metroparks, Cleveland State University, Hiram College, Great Lakes Science Center, Kent State University, MAR Systems and Northeast Ohio Regional Sewer District.


Source: Byron Clayton, Fran DiDonato
Writer: Lee Chilcote
creative workforce grants support artists while transforming 'rust belt' into 'artist belt'
Each year in Cuyahoga County, 20 fortunate artists are awarded $20,000 Creative Workforce Fellowship grants to pursue their art, which often takes a back seat to more pressing needs. The fellowships also help to brand the region to outsiders as an artist-friendly place to live.
velvet tango room's manhattans touted in chi-town tribune
In a Chicago Tribune article titled "Mad for a Manhattan," writer Zak Stambor explores the virtues of the iconic cocktail.

"Two parts whiskey to one part sweet vermouth, add a dash or two of Angostura bitters and stir. That's all there is to making a Manhattan. And yet the classic cocktail has endured since the 1870s. It's iconic. And for good reason. Like every great cocktail, the finished product is even better than the sum of the individual components -- no matter how good those ingredients are."

For the article, Stambor hits up Velvet Tango Room owner Paulius Nasvytis for some information.

"It's supposed to be powerful, it should rack (sic) you up in a warm dark liquor embrace," says Paulius Nasvytis, owner of Cleveland's Velvet Tango Room, which helped pioneer the chic cocktail lounge trend when it opened in 1996.

"Even though rye is traditional, Nasvytis prefers the more mellow bourbon. At the Velvet Tango Room, where the bar's three variations on the Manhattan are its most popular drinks, he uses Maker's Mark because of its smooth, honeyed flavor with notes of caramel and dark fruit."

Drink up the rest right here.
classical meets working class: younger audiences being fed new diet of old art
It's not that younger Clevelanders don't appreciate classic art forms like ballet, fine art, literature or the symphony. It's that they don't necessarily appreciate the medium. To engage new audiences, traditional arts institutions are working hard to make their art forms more accessible, less intimidating, and just plain fun.
lorain-carnegie bikeway opens, making bridge safer for pedestrians, cyclists
Nearly 100 years after it was first constructed, the Hope Memorial bridge, which is home to the famous Guardians of Transportation statues and connects downtown to Ohio City, is now considered to be "complete."

That's because a 14.5 foot protected bikeway just opened, making the street safer and more accessible for pedestrians and bicyclists who would prefer not to ride in the street. The $4.5 million investment is consistent with the city's new Complete and Green Streets law, which requires sustainable transportation options to be incorporated into new road projects.

"We really want to encourage more people to bike more often. Anytime you can create an environment where you can take kids out, you know it’s a safe place," says Jacob Van Sickle, Executive Director of the nonprofit group Bike Cleveland. "We're always advocating for infrastructure that makes biking as safe and stress-free as possible. To create a mode shift, that's where we need to be."

The Ohio Department of Transportation agreed to pay for the bikeway as well as bike-friendly enhancements to the Abbey Road bridge a few years ago. At the time, it was offered as a concession to multimodal transportation advocates who had pressed for bike lanes to be built on the new I-90 Innerbelt bridge.

The Carnegie-Ontario intersection also has been made safer for pedestrians and cyclists thanks to a new pathway along the bridge's northeast end. That pathway will lead cyclists and walkers to cross at Eagle Avenue. Finally, the Guardians of Transportation statues will also be lit at night as part of the roadway project.


Source: Jacob Van Sickle
Writer: Lee Chilcote
high on the hog: how lower cost of living equals better quality of life
Recent transplants to Cleveland arriving from so-called "big-ticket" metropolitan markets say that they are experiencing appreciable cost savings in terms of housing, transportation, entertainment and food. And that translates to a better standard of life with little lost in terms of quantity and quality of offerings.
la times shares secret to market garden's sweet potato pie
In a Los Angeles Times column titled “Culinary SOS: Divine medley of flavors,” Noelle Carter answers a reader’s question about her experience with Cleveland’s own Market Garden Brewery and shares their recipe for sweet potato pie.
 
“A while ago, on a visit to Cleveland, our son took us to eat and drink at the Market Garden Brewery. I believe it is near the interesting Garden Market on the near west side of Cleveland. I ordered the sweet potato pie. It was out of this world! I was glad I had eaten lightly before devouring it.”
 
Not sure what the "Garden Market " is, but Carter soldiers on and, after some research of her own, provides the secret to its awesomeness as well as the recipe.
 
“This is no ordinary sweet potato pie. Creamy mashed sweet potatoes are lightly spiced with nutmeg, cinnamon and vanilla paste, and sweetened with a touch of honey, sugar and muscovado brown sugar -- a rich, dark, unfiltered brown sugar -- for a wonderful medley of flavors. Not too sweet and not overly spiced. In a word: perfect. This is one pie I'll be making again and again.”
 
View the full column and recipe here.
think local, buy local: a procrastinator's gift guide
It's crunch time, folks! In less than three weeks, the 2012 holiday season will be a memory. We feel your pain. To help, we've stitched together a provocative assortment of gift ideas that should knock out your list in no time flat. This year, keep it fresh, keep it tasty, keep it local.