The large number of open jobs in the startup community indicates these companies are doing well and growing. But working for a young startup has unique challenges. Recruiters and employers discuss some of the critical qualities required for those looking for a good fit with a startup.

Cleveland, like most American cities, has had its challenges regarding segregation. But emerging patterns of desegregation can significantly advance our city's position as a center of innovation. This represents a key opportunity to reconstitute a new American neighborhood model by harnessing the potential of diversification.

Kelli Hanley Potts has lived in Denver and Albuquerque, where she got involved in the slow food movement, replaced her front lawn with a vegetable garden, and worked for some of those cities' top chefs. When she got the urge to move back home to Cleveland, she knew she wanted to do something food-related.

That's when she stumbled upon a business idea. Despite the rise of the local food movement, most people had no idea how to cook kale, make jam or preserve food. She asked 18 female friends if they knew how to make a pie from scratch, and only two said yes.

Additionally, many people in the local farming movement have trouble explaining and marketing their products to customers, who are largely unfamiliar with them, she explains.

There are no cooking schools in Cleveland that did what she wanted to do -- connect people back to the land and back to their grandmothers' kitchens by teaching them the age-old skills of home economics -- so she decided to create one.

"I didn't want to watch a chef in front of me and drink wine," says Hanley Potts. "I wanted to learn something. I wanted to reconnect people to the lineage of the table, help them build their own table culture."

She recently launched the Agrarian Collective, an earth-to-table lifestyle school. Her mobile cooking school is offering classes this fall that cover topics like roasting your own coffee, fermented and cultured foods, and discovering local apples, among others. She'll be teaching students how to make the perfect pesto at this weekend's Cleveland Flea.

She was aided by a $5,000 low-interest loan from Bad Girl Ventures, which enabled her to purchase supplies and begin reaching out to chefs and farmers as partners.

"This is like home ec, but not quite as official and nerdy," she says. "It's about reconnecting people. All these things we once learned and were taught, they're missing. We're teaching people the 'how' of home."

Source: Kelli Hanley Potts
Writer: Lee Chilcote

Are you sustainable, Cleveland? That's the question environmentally conscious city officials are asking heading into the fifth annual Sustainable Cleveland 2019 Summit. The initiative to build "a green city on a blue lake" is at the halfway mark, and Cleveland's new chief of sustainability believes Northeast Ohio is meeting the metrics set out a half decade ago.

There are now dozens of high-performing charter and public schools in the City of Cleveland. Yet a culture of school choice still is not the norm in many Cleveland neighborhoods, and as many as 60 percent of city families have not yet chosen a school to attend.

With the deadline looming on August 19th, those families that do not proactively choose a school will be enrolled in their neighborhood school, which may or may not be the best option depending on how the school is ranked on State of Ohio report cards.

Perhaps most startling is the fact that many high-performing schools in the city have empty seats waiting to be filled even as kids are enrolled in failing schools.

That's why the Transformation Alliance has launched an unprecedented campaign to "promote one common goal of driving enrollment to high-performing schools," says Megan O'Bryan, a nonprofit veteran who is its new Executive Director.

"The ultimate goal of the Transformation Alliance is to ensure that every child in Cleveland attends an excellent school and every neighborhood has a portfolio of high-quality school choices," says O'Bryan. "Our goal is to fill empty seats in the high-performing schools, and over time, drive demand to these good choices. In the marketplace, that demand will then naturally drive out low-performers."

Parents can learn more about school ratings at the Right School Right Now site. The group has completed three different mailers to 25,000 households promoting school choice options. Fliers have been passed out through local community groups. Families can also call 211 to learn more about school ratings.

"The goal is to get parents to look at the info and say, 'My child's school is in Academic Watch, but two miles away there's a school rated Excellent. Why?'"

Although the Transformation Alliance and this campaign are so new that they do not yet have formal goals, O'Bryan says the aim is a "cultural shift" that will take time. "I took this job because it’s an opportunity to create that cultural shift. It's very important for every single resident and the region that this shift occurs. It's a matter of equality and social justice. It's about economic success for our region."


Source: Megan O'Bryan
Writer: Lee Chilcote

Recent grants awarded to the Collinwood and St. Clair Superior neighborhoods are allowing them to proceed with arts- and culture-based projects each hopes will revitalize their communities and boost their economies. The efforts are part of a larger national movement known as creative placemaking.

You can add one more to the list of artisan businesses choosing North Collinwood as the place to launch and grow. Fears' Confections, a sweet shop specializing in scratch-made brownies and candies, has opened in the former Arabica space at 818 E. 185th Street.

The business, launched by Cassandra and Jeremy Fear, uses "sweets to die for" as its tagline. The bakery and confectionery offers "thick, fudgy, decadent creations made from scratch using only the freshest ingredients," its Facebook page says.

The Fears launched their business in January 2009 when Cassandra was laid off from her engineering job. What started as a part-time obsession has blossomed into a real business, even though she has since found gainful employment again. This is Fears' Confections first brick-and-mortar location (they also do catering).

Brownies became their specialty when they discovered that there was less competition in this space than in the ever-trendy cupcake and cookie category. The range of flavors includes dark chocolate orange, raspberry, peanut butter and jelly, lavender and pumpkin blondies. The candies take an hour to cook and are all hand-cut and hand-dipped.

Fears' Confections opens at 6:30 a.m. and serves Troubador Coffee out of Fairview Park. The space is shared by Simply Sweet Cupcakes, also based in Fairview Park.


Source: Fears Confections
Writer: Lee Chilcote

Welcome to Cleveland, an artists' visitation weekend hosted by Northeast Shores CDC and the Community Partnership for Arts and Culture, drew about a dozen artists to Cleveland, many of whom have signed leases and are expected to move here.

"The weekend exceeded our expectations by far," says Brian Friedman, Executive Director of Northeast Shores. "We didn't know they'd be so ready to go."

The artists were impressed not only by Cleveland's affordability but also by the accessibility of the rich arts scene here, Friedman says. "For them it was really the connectedness -- there's a much stronger ability for artists to network and connect here than in many of the communities where they're from."

The artists came from Brooklyn, Boston and Atlanta, among other locations. They were responsible for getting to Cleveland, but the nonprofit partners put them up in a hotel and covered most of their costs once they got here. The group spent the weekend on a whirlwind tour of North Collinwood, Slavic Village, St. Clair Superior, Ohio City, Tremont and Detroit Shoreway. Activities included a visit to the Cleveland Museum of Art and brunch at the Beachland Ballroom.

Northeast Shores and CPAC marketed to 12,000 artists nationally for the Artist-in-Residence program. Friedman says that since launching the effort a few years ago, he's seen 83 artists move to Cleveland, open a business, or do a project here.

Some of the artists who responded to the visitation weekend weren't sure if it was real. "They weren't sure if we would try to sell them a timeshare," says Friedman. "We told them, 'Really, just come. We want you to come be creative in Cleveland.'"

Once the artists move here, the nonprofit partners will help connect them to arts organizations and community efforts in their new neighborhoods. "We'll make sure that they get connected to the fabric of what's going on," says Friedman. "We anticipate that's the beginning of developing deeper roots in Cleveland."


Source: Brian Friedman
Writer: Lee Chilcote

From Gordon Square to North Collinwood, a definite shift is occurring among young homebuyers, who increasingly are choosing to raise families in the city. Thanks to phenomenal amenities and a growing roster of good schools, Cleveland is becoming downright kid-friendly!

City of Cleveland officials and non-profit leaders are taking notice of how an improved cycling infrastructure can reshape the future of our city for the better. How the city proceeds with a handful or projects could make or break our momentum.

John Farina and Adam Tully have been collecting art for years, and like many collectors, they've always wanted to open a gallery to showcase work of artists they love. That idea will become a reality next month as The Maria Neil Art Project opens up on Waterloo.

"There are a lot of artists in Cleveland who are either unrepresented or underrepresented," says Farina, who also recently bought a home in North Collinwood with Tully. "This work should be known. Having a space with low overhead, we can show off emerging artists that haven't been shown off before."

The cozy gallery at 15813 Waterloo will be open Friday, Saturday and Sunday starting September 6th. The first exhibition will feature artist Michaelangelo Lovelace, known for his gritty, whimsical portraits of street life in the city. Frameworks in Bedford, a framing shop, will offer framing in the space.

Farina says that the Waterloo Arts District is definitely becoming known as a good community for artists, with multiple galleries now located on the street, artists buying houses in the neighborhood and arts groups setting up shop here.


Source: John Farina
Writer: Lee Chilcote

The Northeast Ohio Sustainable Communities Consortium (NEOSCC) has mapped out what our region's future looks like if we stay on the same, urban-sprawl-lovin' course. Spoiler alert: It ain't good.

The group's "Business as Usual" scenario attempts to answer the question, "What will happen over the next 27 years if Northeast Ohio just keeps doing what it has been doing?" using sophisticated mapping.

NEOSCC's predictions include 2.4 percent growth in population and 6.2 percent growth in employment across 12 counties. Yet given our current land use patterns, about 92,500 acres will be used for new development and 77,100 acres will be abandoned.

That means Northeast Ohio is "on pace to abandon 10.5 percent of its housing units by 2040" or "18 units abandoned per day," according to the NEOSCC.

Although NEOSCC will not reveal its recommendations at this point, staff will present four scenarios to the public at open houses in the coming weeks.

These scenarios include "business as usual" (sprawl with limited growth), "doing things differently" (more sustainable development with limited growth), "grow the same" (sprawl with growth at a higher level than is occurring now) and "grow differently" (more sustainable development with greater growth). 

After receiving input from residents, NEOSCC will recommend a scenario to the four metropolitan planning organizations that help divvy up transportation dollars for the region and create long-term land use plans. Jeff Anderle of NEOSCC says that the group must create a "shared vision" to be successful with its efforts.

"We're not a governing organization; we don't have implementation power," he says. "It's been tricky, but we've gotten great participation from elected officials throughout the region. There's a lot of 'Let's see how and where this comes out.'"

To participate in the process, Northeast Ohio residents can attend one of the upcoming open houses or check out the Imagine My NEO tool on the website.


Source: Jeff Anderle
Writer: Lee Chilcote

Three prominent community development groups in Cleveland have merged, and staffers say the resulting alliance will help strengthen community revitalization efforts across the city, foster more unified advocacy, and allow for greater efficiency in citywide efforts.

Neighborhood Progress Inc. (NPI), a community development intermediary that provides grants and technical assistance to community development corporations (CDCs), has merged with Cleveland Neighborhood Development Coalition (CNDC) and LiveCleveland. CNDC is a trade association of CDCs; LiveCleveland helps to market city neighborhoods.

That might sound like a mouthful of acronyms to the average city resident, but Joel Ratner, President of NPI, says the collaboration really is about improving Cleveland's neighborhoods.

"We'll have a greater ability to coordinate the marketing of neighborhoods along with advocacy, capacity building and all the other things we've traditionally done," he says. "This is really about uniting the strands of community development across the city in a way that's integrated and strategic rather than separate."

For example, says Ratner, CDCs will be able to have a stronger voice in education reform and other efforts that affect the entire city, residents will see an increased marketing presence, and CDC employees will benefit from shared services like healthcare. It adds up to more effective efforts to improve all of Cleveland.

"Our mission is to foster communities of choice and opportunity throughout Cleveland," says Ratner, who acknowledges that NPI will still only have resources to provide core operating support to a subset of city neighborhoods. "There are lots of ways we can play a role in lifting up all CDCs and neighborhoods."

CNDC Director Colleen Gilson says that while the merger idea was far from popular among CDCs at first -- they feared losing their independence -- individual leaders saw the value in fostering a citywide community development network that provides more effective services to all neighborhoods, not just a select few.

The merger will be publicly rolled out in September, with NPI moving into its new offices in the Saint Luke's project at Shaker Boulevard and E. 116th by January.


Source: Joel Ratner
Writer: Lee Chilcote

Stormwater run-off can overflow sewers, flood homes, erode roads and streambanks, and pollute our beloved waterways. Northeast Ohio Regional Sewer District is seeking to address these issues with a stormwater management program. Kyle Dreyfuss-Wells, manager of watershed programs for NEORSD, explains what the venture means for the average resident.

Young urbanist leaders who were in Cleveland this week for Next City's annual Vanguard conference were asked a provocative question about this city's future. With new development activity happening in neighborhoods across a city that still is devastatingly poor, how can we do a better job of ensuring that these projects will benefit our poorest residents?

"I'm a little concerned that as we build projects, we're creating a city for yuppies and a city for everyone else," commented Ari Maron of MRN Ltd. in a presentation to 40 leaders from across the U.S. and Canada engaged in fields such as urban planning, entrepreneurship and sustainability. "How many cupcake and yogurt shops can a city sustain?"

Heads nodded and attendees laughed as Maron admitted the challenge was as much to himself as others, since MRN owns three of the city's most prominent new developments, E. Fourth Street in downtown Cleveland, Uptown in University Circle and property along W. 25th in Ohio City.

Several attendees noted that they were surprised by how few of the city's larger developments have translated into prosperity for surrounding neighborhoods. Sitting in the newly-built Museum of Contemporary Art at University Circle, leaders asked how that area's success could benefit its low-income neighbors.

Maron cited the Greater University Circle Initiative and local hiring and procuring efforts by University Hospitals and others. MRN has committed to hiring local residents for its projects, and the company now employs 285 city residents.

"When people from the neighborhood work here, they take ownership of the project because it's their neighborhood," he said, citing DoubleTree Hotel as one example of a University Circle project that employees many local residents.

An attendee from Chicago noted that Cleveland appears to be behind in adding bike-friendly infrastructure. He cited the recent addition of separated bicycle lanes to Surmac Avenue in Chicago as a game-changing project for his city. "Cleveland needs to do one really good pilot project," said the attendee.

Next City is a national nonprofit media organization that organizes the Vanguard conference to highlight best urban practices and develop young urban leaders. Updates from the conference are being posted on Next City's daily blog.


Source: Next City, Ari Maron
Writer: Lee Chilcote

With downtown Cleveland seeing more than $2 billion in travel-related development, we must step up and make sure visitors are provided with the best possible service. We want them to spread the word when they get home about how great Cleveland is.

That was the message from David Gilbert, CEO of Positively Cleveland, at the organization's recent annual meeting. Based on recent research, the organization has determined that the city has "a communication gap" rather than "a product gap."

"We have the product -- amenities that most cities would be jealous of," said Gilbert. "We don't have enough people experiencing it."

To close that gap, Gilbert unveiled an aggressive plan to train hospitality workers as well as locals in how to better market the city and welcome and direct visitors. Positively Cleveland will also focus on legibility and wayfinding signage, online information, streetscape improvements, visitor hospitality, altering local perceptions and better destination branding and communications.

"We've done a great job of building big buildings, but we need more than that," Gilbert said. "It's 'what was the walk like?,' not just the Rock Hall experience."


Source: David Gilbert
Writer: Lee Chilcote

As cities continue to become more bike-friendly, new bike-based businesses are springing up to support the movement. These bike-centric businesses are both banking on and promoting a growing interest in riding, and in the process they are boosting their cities' economies.