Inefficient, drafty homes in Cleveland not only are an impediment to attracting savvy urban homebuyers, they're also a harsh economic reality for those who must swallow high utility bills. Despite the daunting prospect of renovating an old home, there are simple, cost-effective ways to save energy -- and money -- that don't involve notching the thermostat down another degree or donning Eskimo-like clothing.

That's the impetus behind Cleveland Energy $aver, a new program just launched by the City of Cleveland, Cleveland Action to Support Housing (CASH), Cleveland Housing Network (CHN), LAND Studio and the U.S. Department of Energy. The program aims to make 100 homes in Cleveland energy-efficient by fall of this year.

Homeowners who enroll in this program can obtain a complete energy audit for a mere $50, a tidy sum that likely amounts to a fraction of their monthly heating bill. After the audit has been completed, owners will work with program staff to develop a scope of work, seek low-interest financing if needed, and hire a contractor. When the job is completed, professionals will help evaluate the work to make sure it's been done properly. As an enticement, owners will save 20 percent off the top, and another 20 percent when the work is complete.

“Cleveland Energy $aver will provide homeowners with tools they need to make energy-efficient improvements to their homes,” says Marcia Nolan, Executive Director of Cleveland Action to Support Housing (CASH). “It will also help Cleveland to become more sustainable and competitive to future residents.”


Source: Marcia Nolan
Writer: Lee Chilcote

It’s not exactly a news flash that tattoos have become decidedly more mainstream. Long the province of drug-addled rock stars, ex-cons and bikers, tats now can be spotted on even the most civilized among us. And as the tattoo market continues to heat up, more talented artists are finding work in Cleveland's new tattoo studios.

Are you militant about your love for Cleveland? A recently launched civic initiative entitled Cleveland Arsenal aims to reward the grassroots boosterism you've been doing -- while also spreading some of that love to far-flung corners of the region and beyond.

Cleveland Arsenal is a competition that will reward five hardcore Cleveland enthusiasts with $1,000 in cold, hard cash. In exchange, they'll be asked to use their connections and creativity to extol the city's virtues far and wide.

"We want people who are good at sharing their love of Cleveland to be rewarded for their efforts," says Brian Friedman, Executive Director of Northeast Shores Development Corporation, a nonprofit that serves North Collinwood.

Cleveland Arsenal is being launched as a part of the Northeast Shores Artists in Residence program, an effort to redevelop the North Collinwood neighborhood and Waterloo Arts District using artist-based development practices. In short, the focused initiative aims to attract more artists to live in North Collinwood, and to help those that are there to be successful and engage with the community.

Friedman says it's not a requirement that Cleveland Arsenal winners blog about North Collinwood, but adds, "We think what we're doing is so cool that they'll want to." Winners will meet with other passionate Clevelanders, develop a plan for sharing Cleveland's story locally and beyond, hear from Cleveland's young leaders and hone their skills at communicating about their beloved city.

Friedman says such grassroots marketing efforts, far from being scattershot, produce results. "We're already getting more inquiries from people outside of Northeast Ohio who are interested in what we're doing to support artists."

Got a sonnet to pen or Youtube video to stream for your Rust Belt paramore? Applications to Cleveland Arsenal are due by 5 p.m., Tuesday, January 31st.


Source: Brian Friedman
Writer: Lee Chilcote

While we pride ourselves here at Fresh Water in having crisp, professional prose, the truth is, without art, a feature is just font on a page. Pictures tell a thousand words, we're told, but the best ones simply leave us speechless. Every masthead and feature image since we launched this pub over a year ago has been shot by Fresh Water shooter Bob Perkoski. Here is a collection of some of his finest work.

When Fresh Water launched in September 2010, we promised to highlight Cleveland's most progressive and creative people, businesses and organizations. But more importantly, we endeavored to place those subjects against the most compelling backdrop of all: Cleveland and its wonderful neighborhoods. Each Thursday, our readers are invited to dig a little deeper into this city we call home. What follows is a list of the 10 most-read features of the previous 12 months. Looking at the subject matter of those stories, it's clear that the most important topics to our readers include neighborhood development, sustainability and transportation, and, of course, food and booze.

Call it poetic justice: Through an innovative partnership with the Cuyahoga Land Bank, some of the lenders whose lax lending practices helped spur the national foreclosure crisis are now helping to address problems of abandonment that are rife in Cuyahoga County.

The Cuyahoga Land Bank, a nonprofit organization whose mission is to reduce urban blight and improve property values by acquiring foreclosed properties and either returning them to productive use or tearing them down, is getting some help from two new partners. Bank of America and Wells Fargo began donating vacant and foreclosed properties to the Land Bank along with a $3,500 to $7,500 contribution towards demolition in July.

Wells Fargo and Bank of America are not the only partners to contribute to this program; others include Fannie Mae, HUD and J.P. Morgan Chase.

"Each partnership we establish provides us with more resources to tackle the issues of blight created by foreclosure and abandonment in our communities," Gus Frangos, President of the Land Bank, stated in a release.

Such collaborative approaches can also lead to solutions on a national scale, stated Russ Cross, Midwest Regional Servicing Director for Wells Fargo Home Mortgage. Recently, Wells Fargo announced an alliance with the National Conference of Mayors on addressing similar issues in cities across the country. Cross plans to share the Cuyahoga Land Bank model with mayors in other cities.

Many of these same lenders have also stepped up efforts to keep delinquent or at-risk homeowners in their homes. Bank of America recently launched a homeownership retention and foreclosure prevention initiative in Cleveland, including a recent mortgage modification outreach event where customers met with homeowner retention specialists over a three-day period to receive face-to-face counseling and underwriting of mortgage modification requests.


Source: Cuyahoga Land Bank
Writer: Lee Chilcote

Many a native Clevelander wears his or her hometown pride on their sleeve. Now, a new shop in North Collinwood's Waterloo Arts District is helping them do that in style.

In recent years, the T-shirt, once a ubiquitous symbol of hometown or team pride, has been transformed into a hip, ironic fashion statement. Nowadays, cheeky tees celebrate a city's attributes, quirky mistakes and even inferiority complexes. (Witness the proliferation of Cleveland T-shirts referencing the now-infamous 1969 Cuyahoga River fire.)

Native Cleveland, a new store that opened in December at 15813 Waterloo Road, aims to help shoppers find the perfect threads to celebrate their unique brand of Cleveland and Ohio pride. Some of the T-shirts the shop sells include the classic Cleveland -- You Gotta Be Tough, CLE Clothing Company's Elliot Ness for Mayor, and funky tees with Hello, Cleveland in bubble letters.

The T-shirts all have local themes, and most are designed and made in Northeast Ohio. The store owners decided to locate in the up-and-coming Waterloo Arts District after having success selling their wares at that neighborhood's annual summer festival.

In addition to shirts, the store also sells quirky "Ohio" bags, metal fish necklaces, and posters that read, "Erie: A lake so great it is what legends are made of." A selection of locally themed buttons and stickers are also available.

Some ethnic Clevelanders get a two-for-one shout out, as in the case of shirts that feature an outline of Slovenia with "Cleveland" printed at the top, a reference to our huge Slovenian community (the largest population of Slovenes outside of Slovenia).

Most adult shirts at Native Cleveland are in the $20 to 25 range.


Source: Native Cleveland
Writer: Lee Chilcote

The renewal of an urban core usually involves, at some point, a grand, sweeping plan that calls for huge development projects costing millions, or billions, of dollars: a new convention center, a mass transit system, a comprehensive waterfront plan. But as cities realize the importance of attracting and retaining talent, it's the smaller development projects and neighborhood investment that are driving real and sustainable change.

The Community Partnership for Arts and Culture (CPAC) announced Tuesday that it has selected North Collinwood for its Artists in Residence Program, an effort to use artist-based development to help revitalize one urban neighborhood.

The two-year, $500,000 pilot program will provide a small loan program for artists buying or rehabbing homes in the target area, a small grant program to support artists' work in carrying out community-based projects, and artist home ownership services such as credit counseling and saving programs.

A panel of arts, community development and planning experts selected the target neighborhood through a competitive process. Seth Beattie, Strategic Initiative Director for CPAC, said the panel was impressed by the grassroots, arts-based approach of Northeast Shores Development Corporation, the nonprofit that serves the neighborhood. A total of 13 community development corporations from various Cleveland neighborhoods applied to the program.

"We wanted to work with someone that got it, and Northeast Shores made a compelling case," says Beattie. "They've done a great job of giving artists license to use the neighborhood as their canvas, yet they've followed behind and supported them, resulting in organic, grassroots redevelopment of the neighborhood." He cited the arts-based businesses on Waterloo Road as one example.

Although the details of the program have yet to be worked out, Beattie mentioned several possibilities, including $2,500-$10,000 grants to artists for community-based projects, arts-based community dialogues, and integrating arts-based development into current redevelopment projects in a deeper way.

The program is being funded in part through a $250,000 grant from Leveraging Investments in Creativity's Creative Communities Challenge Grant Program, a one-time competitive grant program made possible through the support of the Kresge Foundation.

CPAC is a nonprofit arts and culture service organization that works to strengthen Greater Cleveland's arts and culture sector. Some of its programs include the Artist as an Entrepreneur Institute, a business training course addressing the needs of working artists, and From Rust Belt to Artist Belt, a conference series that examines the role of artists in the redevelopment of industrial cities.


Source: Seth Beattie
Writer: Lee Chilcote

Interim Cleveland Municipal School District (CMSD) CEO Peter Raskind, who is being replaced by Chief Academic Officer Eric Gordon, offered some parting thoughts on improving urban education at a forum last week on underperforming schools.

Introducing himself as "the lamest of lame ducks," Raskind told the audience at Cleveland State University's Levin College of Urban Affairs that quality urban schools are critical to reducing inequality. Then he evaluated two concepts that are often mentioned by the left and right as single solutions to the woes of public education: more money and more competition.

"Will more money help? No, not alone," he asserted. While the Cleveland Municipal School District (CMSD) laid off hundreds of teachers and staff this year, Raskind does not believe more resources alone would improve performance.

On the subject of fostering competition, he stated that "some competition is helpful, and charter schools and other competitors have induced what I like to call a 'positive discomfort' among schools. At the end of the day, we do have to compete -- yet alone, competition won't solve our problems."

The answer, Raskind said, is effective leadership. He cited Apple and General Motors as examples of two large companies that came back from the brink of destruction to flourish after being led by strong leaders.

Yet urban schools face a critical challenge in attracting good leaders because "leaders are drawn to environments where they can apply their talents to full effect, and repulsed by environments where they feel they'll be stymied," he said.

"How can we attract the best principals to our schools, when they don't have control of who they'll be able to hire?" Raskind asked the audience.

Raskind closed by drawing a comparison between urban schools and another industry that's been in the news a lot lately. "Like the auto industry, urban schools are also in a long slow decline," he said. "And labor and management are locked into complex, rigid agreements that don't function well in today's world."

"Our customers are defecting to more nimble and attractive competitors, particularly charter schools," he continued. "And like the auto industry, labor and management will go down together unless changes are made."


Source: Peter Raskind
Writer: Lee Chilcote

The Rock and Roll Hall of Fame and Museum has secured Cleveland's place in rock history, yet many of the legendary performances enshrined there would be lost forever without the artful eye of music photographers.

Now a new exhibition, entitled "Visual Music: Northeast Ohio Photographers Look at Rock and Roll," celebrates these unsung historians of the music scene. It opens with a reception on Saturday, June 11th at the Waterloo Road Gallery and runs through Saturday, June 25th, when it wraps up with an all-day open house during the Waterloo Arts Festival.

The first-of-its-kind show includes work by George Shuba, a photographer who captured the Beatles and the Rolling Stones when they played here in the 1960s; Bob Ferrell, Stephanie Saniga and Anastasia Pantsios, who shot local stages in the 1970s when Cleveland was considered a "breakout" market for many major artists; Karen Novak, who dodged stage divers and braved sweaty mosh pits to capture the underground shows of the Euclid Tavern in the 1990s; and Bryon Miller, who has shot many of the most creative bands playing today.

"Visual Music," which was curated by longtime music photographer and journalist Anastasia Pantsios, includes work by a dozen photographers. In a press release, Pantsios expounded on the breadth of this unprecedented exhibit.

"All of these artists have created distinctive bodies of work, many of which have never been exhibited in a gallery setting," she said. "With over 200 prints, this is the largest survey of local music photography ever seen."


Source: Anastasia Pantsios
Writer: Lee Chilcote

After 35 years in the ad game -- and induction into the Advertising Hall of Fame -- Alan Glazen retired, looking forward long days spent swinging on his Lake Erie island hammock. But that's not what happened. Despite not knowing the first thing about running a restaurant, Glazen reluctantly found himself doing exactly that. As the owner of three successful concepts, Glazen wants others to join him.

Homeowners were taking out equity loans with alarming abandon just a few years ago, yet now many are reluctant to invest money in their homes. "With housing values falling, demand for home repair loans has also fallen," says Larry Slenczka, Vice President of Community Development for Dollar Bank.

Yet Dollar Bank continues to finance home rehabs through a partnership with Cleveland Action to Support Housing (CASH), a nonprofit whose mission is to revitalize Cleveland neighborhoods through home repair lending.

"CASH has been successful in identifying projects driven by investors," says Slenczka. "Their transactions tend to be very solid loans that have a very low default rate." CASH offers investors and owner-occupants a reduced interest rate. Currently, that interest rate is 2.6%.

Even as the average homeowner sits on the sidelines, some rehabbers are jumping in and finding deals. And the glut of vacant properties in Cleveland has presented an opportunity for savvy investors; while foreclosure rates nationwide reached their lowest level in four years last month, Cleveland still has a backlog of empty homes.

Yet while it seems anyone with a credit card can snap up a cheap foreclosure -- plumbing optional, of course -- that's just the beginning of the process. Getting a loan is no simple feat. Struggling with unsold inventories, many banks are cautious about lending to investors, while others aren't lending at all.

That's where CASH comes in. The nonprofit's partnerships with Dollar Bank and other lenders help owners get financing. In addition to offering a reduced rate, CASH helps owners to pick a contractor, develop a list of repairs, and inspect the work.

"Everybody wins," says Slenczka. "The neighborhood benefits from reinvestment, the benefits from private investment, and the bank benefits from a healthy market return."


Source: Larry Slenczka
Writer: Lee Chilcote

Social media provides entrepreneurs with a great vehicle for communicating with current and potential clients. And like the companies they seek to promote, social media feeds often mimic the personality of their owners. But marketing experts warn that one size definitely does not fit all. What works for one type of business may come across as inappropriate for another.

Northeast Shores Development Corporation continues its push to attract out-of-town artists by offering affordable housing. Since 1994, the North Collinwood-based nonprofit has rehabbed approximately 125 area homes. A more focused development plan is concentrating efforts within a tight 14-block footprint.

Creative signs are making a comeback in Cleveland. Dramatic signage not only perks up a neighborhood visually, it makes them more competitive by helping indie retailers stand out from national chains. For proof, look at East Fourth Street.