Entrepreneurs + Innovators

modern-day home ec school agrarian collective teaches the 'hows of the home'
Kelli Hanley Potts has lived in Denver and Albuquerque, where she got involved in the slow food movement, replaced her front lawn with a vegetable garden, and worked for some of those cities' top chefs. When she got the urge to move back home to Cleveland, she knew she wanted to do something food-related.

That's when she stumbled upon a business idea. Despite the rise of the local food movement, most people had no idea how to cook kale, make jam or preserve food. She asked 18 female friends if they knew how to make a pie from scratch, and only two said yes.

Additionally, many people in the local farming movement have trouble explaining and marketing their products to customers, who are largely unfamiliar with them, she explains.

There are no cooking schools in Cleveland that did what she wanted to do -- connect people back to the land and back to their grandmothers' kitchens by teaching them the age-old skills of home economics -- so she decided to create one.

"I didn't want to watch a chef in front of me and drink wine," says Hanley Potts. "I wanted to learn something. I wanted to reconnect people to the lineage of the table, help them build their own table culture."

She recently launched the Agrarian Collective, an earth-to-table lifestyle school. Her mobile cooking school is offering classes this fall that cover topics like roasting your own coffee, fermented and cultured foods, and discovering local apples, among others. She'll be teaching students how to make the perfect pesto at this weekend's Cleveland Flea.

She was aided by a $5,000 low-interest loan from Bad Girl Ventures, which enabled her to purchase supplies and begin reaching out to chefs and farmers as partners.

"This is like home ec, but not quite as official and nerdy," she says. "It's about reconnecting people. All these things we once learned and were taught, they're missing. We're teaching people the 'how' of home."

Source: Kelli Hanley Potts
Writer: Lee Chilcote
downtown cleveland alliance hosts first all-ohio BID conference
As millenials, empty nesters and other demographic groups flock to downtowns across Ohio, business improvement districts -- or BIDs -- are playing an important role in ensuring that these areas are clean and safe and that residents, office workers and property owners have the amenities they need to thrive.

A business improvement district is a defined area in which property owners pay an additional tax in order to fund projects and services that enhance the area. Downtown Cleveland has a BID, and the organization provides basic "clean and safe" services, organizes events and markets downtown to prospective residents, visitors and businesses.

This week, Downtown Cleveland Alliance, which manages the downtown BID, organized the first all-Ohio BID conference, bringing together BID leaders from across the state to network and learn about issues they share in common.

"It came from the idea that there's not a unifying organization or conference for BIDs," says Anna Beyerle with DCA. "We can learn a lot from other BIDs across Ohio. The idea was to get in the same room and throw out ideas and best practices."

Topics included food truck legislation, downtown transportation, farmers markets, placemaking, and office and retail recruitment strategies.

Participants also enjoyed several tours of downtown Cleveland and the surrounding area and had a chance to learn from Cleveland's redevelopment.

Beyerle says the conference will help BIDs, such as the one in downtown Cleveland, to become more effective. "We're up for renewal in a couple years, and we're looking at how we can improve."


Source: Anna Beyerle
Writer: Lee Chilcote
insivia broadens its services, expands its staff
When Andy Halko founded Insivia right out of college in 2002, he was more of a freelancer, picking up projects piece by piece. Today, the company is a full-service marketing firm working out of the Agora in Midtown.
 
“We’ve really evolved into a strategic marketing firm for our clients,” says Rick Scheeser, Insivia's director of operations. “Nowadays we’re their entire marketing department. We have a more strategic partnership with our clients, and we have a lot more control over what we do.”
 
Over the past year Insivia has developed its client base, grown into a 16-person company, and is looking to add a back-end developer and an account executive.
 
“Before we had lots of one-off projects,” says Scheeser. “Now our clients are more our partners; we’re working with them on a long-term basis.”
 
Scheeser says Insivia has developed a niche market in the manufacturing industry. “It really helps us understand how we can use technology in their businesses and communicate with their clients,” he says regarding developing an expertise in the market. “I don’t think you could be in Cleveland without helping manufacturing companies.”
 
Another niche evolves around small tech startups. But Scheeser says no matter what the industry, Insivia gets to know the inner workings of the client. "It’s all about learning about our clients,” he says. “We focus on long-term objectives from a marketing perspective. It allows us to really own the results, instead of just one small piece.”
 
Source: Rick Scheeser
Writer: Karin Connelly

renovated shoreway building will offer 45 loft apartments with stunning lake, city views
There are very few properties in Cleveland where a resident can don a pair sandals and stroll straight to the beach from one's front door. But when it comes online next summer, the Shoreway Building will join that small and privileged group.

The building at 1260 W. 76th Street, once home to the Globe Machine and Stamping Company, has been used for years as a storage facility by the Catan family (of Pat Catan's Craft Centers).

With the reopening of the pedestrian tunnel at W. 76th Street -- a few feet from the building -- the Catans recognized that it was time to reenergize the building as a hub for city living.

Using a combination of state and federal historic tax credits and other financing sources, the Catans are renovating the empty building into 45 market-rate loft apartments with indoor and outdoor parking, huge windows and a common roof deck boasting matchless lake and downtown views.

The building also will feature an indoor fitness center and a small street-level retail space that could become home to a future cafe.

"These are true loft-style units," says Michael Augoustidis, an architect with Domokur Architects who helped design the project. "They have exposed brick walls, really big industrial-style windows, exposed concrete ceilings and concrete floors."

Augoustidis says the level of quality will set the building apart. All units will have gourmet kitchens featuring Corian countertops, hardwood cabinets, and boast an "urban feel."

There isn't a bad view in the building. The structure's orientation allows for stunning treetop views looking out over Edgewater Park and Lake Erie, or dramatic urban views looking out over the lake, Battery Park and downtown. You choose.

Units will be between 900 and 1,400 square feet and will lease for $1,000-1,900 per month.
 
Augoustidis says that units will be ready starting in May or June of next year, and that some of the old wood plank floors will be upcycled into common area design elements.


Source: Michael Augoustidis
Writer: Lee Chilcote
top-selling good greens goes national with wellness bars
When Good Greens launched in 2011, the founders were confident their wellness bars would be popular. They’re packed with protein, completely natural and provide 100 percent of daily fruit and vegetable requirements. 

Within four months, the Good Greens bars were the top nutrition bar sold at Heinen’s stores, and they also landed shelf space at Dave’s Markets and Marc’s stores.
 
Two years later, the LaunchHouse portfolio company continues to be a best seller at Heinen’s. The company sold close to 480,000 bars with Heinen’s last year. They’re good for kids with allergies and people have supposedly lost 25 pounds eating Good Greens bars.
 
Good Greens are so popular, in fact, that Good Greens struggled to keep up with demand. Heinen’s wanted more and more bars, and the company lost accounts because it couldn't keep up with demand.
 
 The company hired a national distributor and is now in 200 Chicago stores, 150 Iowa stores and 100 Wisconsin stores. Good Greens also is the top selling bar on Ohio college campuses, including Ohio State.
 
Good Greens has grown from three employees in 2011 to 10 full-time and 22 part-time employees. John Huff recently joined as COO/CFO. The company is growing so fast that Shaker Heights invested $100,000 in renovations to the second floor of LaunchHouse's building and offered Good Greens a two-year lease in the four-office space.
 
Today, Good Greens sells 10 varieties, six of which are vegan and dairy free. Good Green’s new soy Greek yogurt line includes four flavors, and the company plans to introduce two more flavors by the end of the year. Coming soon is a superfood brownie.
 
 
Source: John Huff
Writer: Karin Connelly
5th street arcades adds several new retailers, nears 100 percent occupancy
The historic Colonial and Euclid Arcades in downtown Cleveland suffered from 40 percent vacancy last year, yet this year they added a slew of new shops and have gone from half-empty to nearly completely full.

Renamed the 5th Street Arcades, the once-moribund properties have been turned around by Dick Pace of Cumberland Development, who has breathed new life into the spaces by luring entrepreneurial tenants with fresh concepts and excitement about downtown.

"Step by step, we're getting there," says Pace, who has focused on locally themed retail that serves downtown residents and office workers. "Each month, there's something new going on. Our tenants cross-market and help each other."

Last year, a retail grant competition netted Soulcraft Furniture Gallery, which opened earlier this year, and Pour Cleveland, which will open by November 1st.

Several of the businesses in the 5th Street Arcades will soon add outdoor seating, including Pour, Sushi 86 and a yet unnamed food tenant that Pace is working with.

Additional businesses that will open this fall include Herron Starr Apparel (a shoe store), The Tea Lab (a tea shop run by Bob Holcepl of City Roast), The Olive and the Grape, and a take-out vendor called C'mon Let's Eat (CLE).

Finally, Sushi 86 is expanding to create space for banquets and cooking classes, and Alphonso's, a men's and women's accessories shop, will open later this year.

"Tenants are drawn here because this is becoming known as a retail area, an area for shopping," Pace says. "That says a lot about downtown and what's happening."


Source: Dick Pace
Writer: Lee Chilcote
bgv earns outstanding non-profit honor, is kiva zip trustee
Bad Girl Ventures recently was honored by the SCORE Foundation as Outstanding Non-Profit Organization for its work with entrepreneurs in starting their businesses. BGV works with SCORE mentors in its business education classes.
 
“BGV has been using SCORE mentors and services since 2010,” says Reka Barabas, director of BGV Cleveland. “We tap into their expertise and we match up our finalists with SCORE mentors.”
 
Additionally, BGV is now a Kiva Zip trustee, meaning it can recommend businesses for zero-interest loans for up to $10,000 through that organization. “Bad Girl Ventures is the first Kiva Zip trustee in Ohio,” says Barabas. “We have a two-pronged approach to helping female-owned businesses. We provide education, and if they have a strong business plan and are ready to go, they have access to capital. Having these partnerships really helps our mission.”
 
Two BGV Cleveland graduates already have been identified as candidates for the Kiva Zip loan. Anne Hartnett received a 2012 $5,000 BGV loan for Harness Cycle, which is opening this fall in Ohio City. Paula Hershman, owner of Storehouse Tea Company, is one of the first Cleveland graduates of the BGV program and will use the Kiva Zip loan to expand her business. One more graduate will be endorsed this year.
 
BGV business education courses also offer the opportunity to receive a $25,000 low-interest loan. The application deadline for the fall session is September 1.
 


Source: Reka Barabas
Writer: Karin Connelly
indie foundry set to open creative clubhouse in slovenian mansion in st. clair superior
The founder of the successful Cleveland Flea will soon move her growing business, The Indie Foundry, into a historic mansion on St. Clair Avenue. The location will function as a co-working and classroom space aimed at helping small creative businesses to grow and flourish. It joins a growing list of new startups on that street.

"This is the business development side of a business incubator, a place where you meet other creatives," says Stephanie Sheldon. "You’re making things in the kitchen, crafting things or making stuff in the woodshop -- but when it’s time to work on your business, where do you do that? 'Hey, have you found great insurance agent? Who do you use for bookkeeping? How do you deal with a growing company?' These are the kinds of questions that the Indie Foundry is dedicated to."

The stone mansion, located behind the Slovenian National Home, is a bit of a "time capsule" that has beautiful hardwood floors, natural woodwork and two ballrooms.

Sheldon says the Indie Foundry will offer desk space and wi-fi for freelancers and creative entrepreneurs as well as classes, workshops and a slew of pop-up events.

Examples include a lecture series from Bad Girl Ventures and workshops hosted by Soulcraft, the Cleveland Culinary Launch and Kitchen, and Craft Connection.

Sheldon will also work closely with the Slovenian National Home to help improve their operations over the next year, including making the home's courtyard a signature outdoor space for events, pop-up dinners and other activities.


Source: Stephanie Sheldon
Writer: Lee Chilcote
lutheran metropolitan ministry celebrates grand opening of new hq, central kitchen, metal shop
Next week, Lutheran Metropolitan Ministry (LMM) celebrates the grand opening of its new headquarters in a former textile manufacturing shop at E. 45th Street and Superior Avenue. The redeveloped office not only makes LMM more efficient, sustainable and accessible, it also contains a 2,400-square-foot central kitchen and 6,000-square-foot metal shop that allows the group to advance its social enterprise branch.

Michael Sering, Vice President at LMM, says that the organization is able to churn out hundreds of bike racks a year using the new metal shop. Recently, LMM inked a contract with the Cleveland Clinic to build and install an additional 136 racks. LMM employs individuals from 2100 Lakeside, a men's shelter, to make the racks.

The new, spacious central kitchen will allow LMM to continue its work to employ individuals reentering society after time in prison. LMM already prepares about 1,500 meals per day for area homeless shelters and other social service facilities.

LMM is preparing to break ground on a new community garden adjacent to 2100 Lakeside. Sering hopes to build a custom fence for the garden in the metal shop.

LMM's new administrative headquarters are named after Richard Sering, Michael Sering's father and LMM's former director. Richard Sering died of cancer 10 years ago.


Source: Michael Sering
Writer: Lee Chilcote
i live here (now): len gray, legal entrepreneur
Len Gray, a young attorney and Memphis native, has relocated to Cleveland to launch his legal startup Inlaw.me, an online recruiting aid that connects legal employers with candidates. What attracted him was the local business community's spirit of collaboration and enthusiasm.
aerial silks classes offer cirque du soleil style training in the heart of cleveland
Leslie Friend will be the first person to tell you that what she does is dangerous, but it's also a real thrill and great workout. She teaches aerial silks classes, best known as the acrobatic art form of Cirque du Soleil, at two different locations in Cleveland, the Studio Cleveland and Sokol Greater Cleveland.

"It utilizes every aspect of the body: core strength, balance and flexibility," says Friend. "Most importantly for most people, it builds confidence. A lot of people have a fear of doing stuff off the ground, and this builds up their confidence."

Aerial silks athletes climb and perform acrobatic maneuvers on nylon fabrics that are rigged to the ceiling. Friend starts class participants low to the ground, and as they advance in ability, she allows them to climb higher into the air to perform tricks. She's never had an accident, although participants sometimes do get tangled.

"We've had to build a tower of mats to reach them," she says. "We always tell people, 'If you're ever in doubt, back yourself out, lower yourself to the floor.'"

In Friend's classes, silks climbers can reach heights of up to 20 feet in the air. They entwine themselves in the silks to perform spins and hang upside down.

Although aerial silks classes are growing in popularity, there still are very few places in Ohio where you can even try it. Friend's classes have become so popular this year that she's introduced software on her websites allowing people to sign up in advance.

Classes typically cost between $15 and $20, with discounts available for five-class packages. All of the classes are open to beginners as well as more advanced aerial silks athletes.


Source: Leslie Friend
Writer: Lee Chilcote
25k grant up for grabs at enterprise innovation awards
Enterprise Community Partners is hosting its second annual Leadership in Community Innovation Awards, providing the winner with a $25,000 unrestricted grant for non-profit organizations that are creating community development solutions in Cleveland.
 
Last year’s winner was the Ohio City Market District, which attracted 30 new businesses to the neighborhood through its grant program, creating 300 jobs.
 
This year, Enterprise is introducing the Nurture an Idea Award, which recognizes a group with an innovative idea. The winner will receive $10,000 and a team of advisors that will help bring the idea to fruition.
 
“The Nurture an Idea Award is about the future,” says Kathy Matthews, an Enterprise program director. “It’s an award for an idea that hasn’t been implemented yet and needs the wind at its back to move it forward.”
 
In addition to the $10,000 awarded to the winner, a few finalists will be selected to participate in a Crowdrise fundraising campaign. Ohio Savings Bank will award $10,000 to the organization that raises the most money.
 
The application deadline is September 6.

 
Sources: Kathy Matthews
Writer: Karin Connelly
video game comic proves effective tool in identifying, treating autism
What has been a lifelong love of comics and video games for Tamar Medina has turned into an interesting business. Medina and his co-founders developed J-Lynn Entertainment in 2011, which makes video game comics -- interactive comics where the reader controls the outcome of the comic or an entire series of comics.
 
In July, Medina began test marketing the video game comics at conventions. “The feedback we got at the comic conventions was great,” says Medina.
 
But at the conventions Medina also got an unexpected reaction. Parents and teachers approached him to say his video game comics would be a helpful tool for children with autism. After some research into autism, Medina and his team discovered their games were perfect for cognitive training, collecting performance data, and research in autism spectrum disorders.
 
“Kids with autism have trouble reading and comprehending certain words,” Medina explains. “But reading a comic and seeing what’s going on with pictures, the kids really adhere to technology.” Because the comics are interactive, they also help autistic children develop their social and decision-making skills.
 
Medina went to top experts for help in developing a line of games specific to kids with autism. “At the end of the game, we put statistics on the social choices they made,” says Medina of one feature he’s incorporated. “We wanted to have it be fun and be interactive.”
 
J-Lynn Entertainment is still developing its regular line of video game comics and is talking to investors. The company has five employees. Medina says they are hoping to bring on a full-time programmer, and envisions J-Lynn will employ 25 to 50 people within the next five years.
 
“The passion is awesome and we think our product will be great, not only in improving the autism condition, but also identifying it,” says Medina. “I believe we have the ability and skills for growth. J-Lynn is currently polishing its prototype and hopes to release it this fall for android.

 
Source: Tamar Medina
Writer: Karin Connelly
high-end linen shop joins 20 new businesses in and around downtown lakewood
Cotton, a high-end linen store recently launched by Plantation Home owner David Stein, joins an impressive list of new businesses opening in Lakewood. The store sells mid- to high-end sheets, duvets, tablecloths and linens. It also offers tableware and "one-of-a-kind" ladies handbags, according to Stein.

Cotton opened in the ornate stone building where Kucinich once maintained a district office. The rehabbed storefront at 14400 Detroit Avenue boasts new landscaping and signage. The interior features a dramatic, high-ceilinged layout.

The new business appears to be in good company. According to Dru Siley, Director of Planning for the City of Lakewood, at least 20 new businesses have opened or are breaking ground this year in and around the downtown Lakewood core.

New downtown businesses include Humble Wine Bar, World of Beer, Avalon Exchange, Pizza Bogo, Falafel Express, Get Go, and Bob Evans (which is breaking ground this year and will open in 2014). Additionally, Paisley Monkey recently doubled in size and Eddie n' Eddie rebranded as Cerino's Casual Italian.

Outside of the downtown district, new businesses include El Carnicero, Barrio, Discount Drug Mart, Vosh, That's Nutz, G.V. Art and Design, Stem Handmade Soap, Cleveland Pickle (opening in November), Crossfit Birdtown and Sushi Raxu.


Source: Dru Siley, David Stein
Writer: Lee Chilcote
usa today writer praises noodlecat
In a USA Today feature titled “Great American Bites: Top-notch Asian flavors sourced from Ohio,” writer Larry Olmsted praises Cleveland chef Jonathon Sawyer and the two-year-old Noodlecat, inspired by Tokyo and New York noodle houses.
 
Olmsted opens discussing the unique atmosphere and its popularity in the community, but like all food writers, focuses much of his attention on the important aspects: the food.
 
"A former downtown pizzeria has been turned into one of Cleveland's hippest casual eateries. Two-year-old Noodlecat, inspired by Tokyo and New York noodle houses, is the work of beloved Cleveland chef Jonathan Sawyer, renowned for his focus on local and sustainable ingredients, food sourcing and extensive in-house, from-scratch preparation."
 
“While there are a handful of dinner entrees, the bulk of the menu is small plates and noodle dishes, each of which is available as a large full portion ($11) or a half order ($6). This makes Noodlecat great for grazing or tapas-style dining, though the entrees are quite good as well.”
 
Check out the full travel piece here.

lakewood's ideation challenge will award access to key resources
Lakewood is looking for a few entrepreneurs to join its business community through its third annual Ideation Challenge. Anyone with a business idea is welcome to submit a business plan for consideration. “We make it really simple,” says Mike Belsito, director of Ideation for Startup Lakewood and co-founder of e-Funeral. “All it takes is a simple two- to three-page summary. And if people qualify we invite them to give a quick elevator pitch.”

Applicants have until Friday to submit their summaries. Four finalists will be chosen to give a two-minute elevator pitch in front of an audience and a panel of judges at a Startup U event on August 27. Two winners will be announced at the September Startup U event.
 
The theme of this year’s challenge is “access,” as in access to resources often out of reach to new entrepreneurs. The winners of the challenge will receive a lunch meeting with Lakewood mayor and entrepreneur Michael Summers; a half hour meeting with investor Christopher Celeste; an elevator pitch session with Belsito, SociaGram co-founder Ryan O’Donnell and DecisionDesk co-founder John Knific; a scholarship to a nine-week Bad Girl Ventures course; and other useful tools to get their businesses started.
 
All applicants are invited to ask for feedback on their business plans. While only one of the winners must be a Lakewood resident, the hope is that both winning businesses will set up shop in the city. “We hope that some of these businesses get started in Lakewood, but it’s all about helping people,” says Belsito. “The goal of the competition is to help people take the next step with their ideas for new products or businesses.”

 
Source: Mike Belsito
Writer: Karin Connelly
creative placemaking reframes how residents and visitors experience neighborhoods
Recent grants awarded to the Collinwood and St. Clair Superior neighborhoods are allowing them to proceed with arts- and culture-based projects each hopes will revitalize their communities and boost their economies. The efforts are part of a larger national movement known as creative placemaking.
new collinwood bakeshop fears' confections promises 'sweets to die for'
You can add one more to the list of artisan businesses choosing North Collinwood as the place to launch and grow. Fears' Confections, a sweet shop specializing in scratch-made brownies and candies, has opened in the former Arabica space at 818 E. 185th Street.

The business, launched by Cassandra and Jeremy Fear, uses "sweets to die for" as its tagline. The bakery and confectionery offers "thick, fudgy, decadent creations made from scratch using only the freshest ingredients," its Facebook page says.

The Fears launched their business in January 2009 when Cassandra was laid off from her engineering job. What started as a part-time obsession has blossomed into a real business, even though she has since found gainful employment again. This is Fears' Confections first brick-and-mortar location (they also do catering).

Brownies became their specialty when they discovered that there was less competition in this space than in the ever-trendy cupcake and cookie category. The range of flavors includes dark chocolate orange, raspberry, peanut butter and jelly, lavender and pumpkin blondies. The candies take an hour to cook and are all hand-cut and hand-dipped.

Fears' Confections opens at 6:30 a.m. and serves Troubador Coffee out of Fairview Park. The space is shared by Simply Sweet Cupcakes, also based in Fairview Park.


Source: Fears Confections
Writer: Lee Chilcote
study shows small startups have huge economic impact on the region
An annual study conducted by CSU’s Center for Economic Development at the Levin College of Urban Affairs shows that start-up companies in Northeast Ohio contribute significantly to the economy. The study surveyed tech-based companies that received assistance, either financially or in services, through JumpStart or the North Coast Angel Fund.
 
The 127 companies who participated in the study generated $211 million in economic benefits in Northeast Ohio in 2012, $270 million state-wide. These companies helped create and retain 1,100 in-state direct jobs, with a total Ohio employment impact of 2,140. The companies and their suppliers also increased total Ohio household earnings by $125 million and contributed nearly $12 million in state and local tax impact.
 
As the early-stage companies grow, their impact increases, according to the study. Among those surveyed, 44 companies participated over three years -- from 2010 to 2012, showing 53 percent job growth and a 36 percent increase in economic impact over those three years.
 
“These numbers quantify the impact small companies made,” says Cathy Belk, JumpStart COO. “Small companies make a big difference.  It’s exciting to see the impact the companies we see every day are having. We see how hard these companies are working.”
 
With all of the organizations in Cleveland that support start-ups, in addition to support from Ohio Third Frontier, which provides funding to organizations like JumpStart, the region is ideal for new businesses.

“We continue to believe that Northeast Ohio is the best place in the country to have a small business or a new business,” says Belk. “We have such a robust ecosystem for startups and small business.”

 
Source: Cathy Belk
Writer: Karin Connelly