Sustainability + Environment

visit to cleveland 'lit my fire,' says starbucks co-founder
Zev Siegl came to Cleveland last week to speak to early-stage and student entrepreneurs at Bizdom and Blackstone Launchpad. Fresh Water gave him a tour and asked him about a lifetime of working with startups.
keycorp report answers the question, how green is my banking?
KeyCorp's business practices are becoming as green as the currency handled by its nearly 1,000 branches nationwide, according to a recently released 2013 Corporate Responsibility (CR) Report.

In earning its eighth consecutive "Outstanding" rating on the Community Reinvestment Act exam, the financial institution has emphasized its conscientious approach to banking, citizenship and operations. That responsibly includes establishing operational policies that protect the environment, notes KeyCorp head of sustainability Andrew Watterson.

Last year, the corporation invested more than $6 million in energy efficiency improvement projects in KeyCorp buildings nationally. This includes lighting retrofits and HVAC improvements, diversion of waste from landfills, and nearly 5,000 tons of recycled office paper.

In addition, over 900 KeyCorp facilities are engaged in the U.S. Environmental Protection Agency's Energy Star program, an effort promoting power saving products and buildings in order to reduce pollution and energy consumption. On the local front, the bank's Tiedaman Road offices are platinum-certified by the Leadership in Energy and Environmental Design rating system.

Meanwhile, the institution has invested upwards of $1.2 billion in its renewable energy portfolio. This funding has gone largely to utility-scale wind and solar farms that carry the capability of producing massive megawatts.

An environmental focus aligns nicely with KeyCorp's overriding mission of helping the community thrive, says Watterson.
"Sustainability is in perfect alignment with that purpose," he says. "It's an important component of being a responsible corporate citizen." 
secondhand to first rate: 10 upcycling shops worth checking out
Cleveland is full of hole-in-the-wall second hand stores. From vintage two-wheelers to hulking industrial-age machines and bins of repurposed art supplies, we take you on a tour of the coolest trash-to-treasure finds in the city.
 
newly-unveiled flats plan prioritizes projects, sets stage for additional development
The 2014 Flats Forward Framework Plan, which will be unveiled today at a public meeting at the Music Box Supper Club on the West Bank, offers a roadmap for the area's future. Some of the key priorities identified in the plan include preserving the area's history as an industrial corridor, further developing recreation and riverfront access opportunities, investing in infrastructure and wayfinding signage, and designating land uses to clear the way for additional development.

"The Flats are a critical part of Cleveland's history and demonstrate immense opportunity for future growth," the report states, citing the $4.5 billion in new development that has occurred downtown since 2010, 95 percent apartment occupancy rates, and the growth of Ohio City, Tremont and Gordon Square as reasons for optimism.

The report divides the core of the Flats into six different areas -- the Old River Channel, East Bank, West Bank, Columbus Peninsula, Scranton Peninsula and Irishtown Bend. Some of the challenges identified in the report include confusing entryways into the Flats and the lack of wayfinding signage, the underused riverfront, crumbling infrastructure and poor public transit access.

So what's the future look like? The Flats Forward plan shows a network of green spaces (Whiskey Island, Canal Basin Park, Scranton Flats, Rivergate Park)  connected by trails (Lake Link Trail, proposed River Walk Trail, Towpath Trail). It calls for a maintenance plan to improve the condition of streets and sidewalks and make the area more bike- and pedestrian-friendly. It calls for wayfinding signage, better waterfront access, and improved public transit links.

The plan also develops a roadway typology, suggesting that certain streets should be designated for primarily industrial uses.This could reduce the conflicts that currently exist between industrial concerns and other users in the Flats.

Other immediate next steps including identifying and applying for funding for planning efforts, hiring a marketing and branding firm, and determining market demand and potential land uses through a detailed economic study.

Although this plan represents a long-term vision, new economic activity is already being generated in the Flats. The shipping channel is very active, Rivergate Park is a recreation hub, the Columbus Peninsula is seeing redevelopment and both the East and West Banks are adding new businesses. This report suggests that this activity will increase -- and provides a roadmap to help guide it along.
 
ohio city-based urban orchid opens second location in renovated little italy church
Urban Orchid, a floral boutique that opened in Ohio City in 2011, recently celebrated the opening of a second location at 2062 Murray Hill Road in Little Italy. The new shop is located inside an elegant, historic church converted to retail space. With business booming, the owners needed an east side workspace for arrangements and deliveries on the other side of town. Larger arrangements for weddings and other events are still being done in Ohio City.

"We wanted to keep it in the city, but we wanted to be in another neighborhood with a similar feel to Ohio City," says Jeffrey Zelmer, who owns Urban Orchid with Brandon Seitler, a floral designer. "We thought Little Italy was a good opportunity."

Zelmer describes the new space as possessing "amazing" architecture; it offers soaring ceilings, hardwood floors and many other historic features. The owners worked with local contractors John Paul Costello and Alex Loos to custom-build furnishings and work stations using reclaimed materials. "We tried to enhance the architecture of the space, and not mask it off," says Zelmer of the build-out.

The new location boasts a choir loft that allows visitors to get a bird's eye view of the space. Zelmer and Seitler are considering hosting pop-up shops there.

The company already has 75 weddings booked for this year and additional staff has been brought on to keep up with demand. "Brandon’s design capabilities and floral style are exceptional and people really respond to it," says Zelmer. "The word of mouth spead like wildfire. We also carry a really interesting line of locally made merchandise that can’t be found in other places. People are attuned to wanting to shop local, and we are a local business that carries local artists."
 
flats-based brick and barrel brewery to open before end of october
urban community school opens new $6.3m middle school, increases enrollment
Urban Community School, an urban K-8 school founded in 1968, just celebrated the grand opening of a new, $6.3 million middle school. The new facility will allow UCS to serve an additional 150 students per year, bringing the total to 600.

UCS, which is considered a high-performing private school, has a mission of helping low-income students become high achievers. The school is an anchor on Lorain Avenue, which is experiencing a shot-in-the-arm of new business investment.

"Our long-term vision since 2000 has been serving more kids with a unified campus," said Sister Maureen Doyle, the head of the school, at the ribbon cutting ceremony. "Our goal is to inspire children and teachers to achieve."

UCS broke ground on its Lorain Avenue campus a decade ago. The project required tearing down a historic but dilapidated building that was donated to the school. The green-built facility opened in 2005, but the school still had a long waiting list. The new middle school caps off that decade-long expansion effort.

The middle school expansion was made possible by a lead gift of $5 million followed by a fundraising campaign. UCS will complete the project this month.

The facility allows middle school students to have their own separate wing. It features large classrooms designed for collaborative learning and gathering spaces outside the classrooms for studying or group work. The curriculum has also been redesigned to focus more on project work and social development. Science, math and the principles behind STEAM are also a strong focus area.

At the ribbon cutting, Natalie Celeste, Vice Principal of the middle school, outlined how the building's design helps facilitate learning. "We researched what adolescents need to learn best. They're becoming community members in an abstract world. Adolescents need to be able to practice community."

In addition to the new classroom and learning spaces, the building also features a new, larger middle school cafeteria. A new program gives every middle school student access to a personal iPad at school. Finally, the campus features a new middle school playground, learning garden and outdoor classroom. Through a partnership with Refugee Response, students learn about urban farming.
but wait, there's more! 10 huge projects clevelanders are eagerly anticipating
A fresh energy is crackling all across the 216, from ambitious new developments taking shape downtown and in University Circle, to bike-friendly avenues and the transformation of blight into pedestrian-friendly green space. But the fun’s just getting started. We rounded up 10 of the most exciting projects on the horizon that have us shaking with anticipation.
twist creative to relocate, expand in new fairmont creamery offices
Twist Creative, a small design firm that was founded in Ohio City 15 years ago, is expanding into a larger, custom-designed space at the Fairmont Creamery in Tremont. In part, the move was prompted by the need to consolidate its space, which is spread out over four floors in a building at West 28th and Lorain. Yet the firm also wanted room to grow, as revenues have doubled in recent years and there are plans to hire additional staff.

"We definitely wanted to stay downtown or in the surrounding neighborhoods," says founder and design director Connie Ozan. "We have employees and clients on both sides of town. There's a lot of energy here that contributes to our culture."

Ozan and her team landed at the Fairmont Creamery thanks to the opportunity to custom build space and be part of a larger project. "We're at the beginning of the revitalization of this area, a new phase of Tremont development," says Ozan.

Twist's new offices will be located on one floor, and the space is designed to be more open and collaborative. The interior will have new mechanicals and finishes as well as improved technology features. The design blends old and new, with high ceilings, cement flooring and traditional architectural features like columns.

The Creamery's new rooftop garden and deck will be an added bonus. Ozan and her coworkers are looking forward to relaxing with views of downtown Cleveland, and also entertaining clients there. The presence of the Tremont Athletic Club also is a plus as Twist encourages a healthy work-life balance.

The entire Fairmont Creamery project is slated to be complete by November. Twist Creative anticipates moving into its new offices sometime in October.
 
making sustainability in cleveland the new business-as-usual
In the past five years, Cleveland has made significant progress towards becoming a “green city on a blue lake.” This year’s Sustainable Cleveland 2019 summit will focus on leveraging those successes. But how sustainable are we? A new report examines key indicators and highlights some of the newest, greenest projects across the city. 
navy pr pop-up vintage clothing shop to open in gordon square
Fashion industry veteran Mary Peffer road-tripped across the U.S. to source vintage clothing for her new pop-up shop in the Gordon Square Arts District. The Cleveland native, who is a consultant in Los Angeles, sifted through estate sales in Boise, Idaho; rooted around at thrift stores in Portland, Oregon; and hunted in stores in North Carolina and Texas, to name a few. Now, Peffer's unique shop is set to open next week.

The NAVY PRoject, which is named after Peffer's communications consulting firm specializing in art, architecture, design, fashion and hospitality, will offer vintage, unisex, ready-to-wear clothing. Examples include vintage Levis, letterman jackets, vintage jackets, CPO jackets ("Chief Petty Officer") and deadstock army t-shirts. Peffer, who has worked for companies like Nanette Lepore and Saint Laurent, says that she was inspired by trends she saw on the runway. As a Cleveland native and lover of the city, she wanted to bring her ideas home.

"There's a lot of excitement about these fashion trends, but I think it's nonsense when I hear that everyone can't have access to it," says Peffer, whose store will open Friday, September 5th and remain open through October. "I thought, why not go to the source and give it to people for a different price?"

Peffer, who owns NAVY PR with her sister-in-law Melinda Peffer, says she's looking forward to being in Cleveland and spending time with family and friends. Her brother, Stephen Peffer, runs the Hausfrau record store in Gordon Square.

Peffer says the NAVY PRoject will launch a series of pop-up shops in emerging markets across the U.S. No details have been announced about future locations. Regarding her fashion road show, Peffer quips, "I thought, 'Well, if everyone just laughs in my face, I'll just keep everything and have this killer wardrobe.'"

The NAVY PRoject will be located at 6602 Detroit Avenue and will have regular hours from Wednesday through Sunday. Peffer says it will be a great place to hang out, with curated racks that are easy to browse and art from Brooklyn-based artist Savannah King of Third Eye and Cleveland illustrator Deanna First. The clothing will also be affordable, with everything priced under $100. 
 
 
SOUP's on: meal-based micro-grant program for creative projects takes root in cleveland
Based on the dinner-party model, Cleveland SOUP provides financial support for innovative, locally based initiatives that touch on sustainability, public art and diversity. As garnering funds can often be one of the tallest hurdles for independent upstarts, SOUP has helped offset those costs in more than 60 cities.
restored league park set to reopen following $6m renovation
League Park, the historic Hough ballfield where baseball legend Babe Ruth hit his 500th home run over the outfield wall in 1929, is set to reopen this weekend following a complete renovation. The reopening, in the works for years, will not only house the Baseball Heritage Museum, but also a replica of the original ticketing facility, a community room and a huge, new ballfield. It mimics the original down to the fact that home plate is set in the same spot as when Babe Ruth stood there.

Councilman T. J. Dow hopes that the project will spark reinvestment in the Hough neighborhood. "We love the fact that we have a recreational park in the community, but it will also serve as an economic development piece," he says. "Many of the new homeowners moved here with the expectation that League Park would be rebuilt. We believe that it will serve as an anchor."

Dow also believes that the park will serve as a tourist attraction, drawing baseball and history lovers from Greater Cleveland and beyond. The park has a special significance for the African-American community, since many black teams played here and the Buckeyes won the Negro World Series at League Park in 1920.

The restored League Park will also serve as home field for many Cleveland Municipal School District teams, a special privilege since the park is quite large and has brand-new astroturf. Outside organizations can rent the field for a fee, and the money earned will go back into maintaining the park. The ticketing office and museum will be open for regular hours during the week and on weekends.

"We have Hough residents who are starting up baseball clubs," says Dow, touting ways in which enhanced recreational opportunities will help the neighborhood. "They could play on the League Park field during the championship games."

Although there is no active community development corporation in Hough and redevelopment plans stalled out in the recession, that could change. Dow is currently in the process of kicking off a neighborhood planning process, and envisions new housing built on tracts of vacant land around League Park.

League Park is located at East 66th Street and Lexington Avenue. A grand opening party is set for Saturday, August 23rd at 1 p.m., and will feature the unveiling of the Fannie M. Lewis sculpture, an appearance by the Cleveland Blues vintage baseball team, a Home Run Derby and other activities.
how local is your beer? craft brewers increasingly employing local, seasonal ingredients
Despite our obsession with locally brewed craft beer, many of the ingredients that go into those suds are anything but local. But that is quickly changing as area brewmasters increasingly seek out ways to tap into the local ‘farm-to-pint’ movement by adding more and more fresh ingredients.
new life for a grand old dame: terminal tower steps into the 21st century
Once among the tallest buildings in the world, the Terminal Tower remains the signature landmark of the Cleveland skyline. Following a massive top-to-bottom, inside-out renovation in 2005, the iconic structure is welcoming a host of new commercial tenants, including start-ups looking for co-working space.