Stories

new energy drink kicks all that sugar and acid to the curb
Brothers Jarred and Brandon Smith were avid hockey players in college, and like most athletes, they used sports drinks to supplement their energy needs.  
 
However, as a college senior, Jarred eventually began to experience acid reflux as a result of the elevated acid content in traditional sports drinks. So the brothers, graduates of Miami and Brown universities, sought to create a healthier sports drink without all that sugary acid.
 
Along with partner Chris Cummins, the brothers toiled for over a year creating an electrolyte-based drink, eventually unveiling NOOMA, which is shorthand for “No More Acid.”
 
NOOMA relies on a healthier, minimalized approach to formulation. “NOOMA doesn’t have any acid or preservatives, which gives it a light, smooth taste,” says Jarred. “It also has a very appealing formula with only 10 calories and two grams of sugar, a blend of five electrolytes with a high level of potassium. There are no GMOs, artificial flavors or sweeteners, meaning it’s gluten-free and vegan.”
 
Last fall the Smiths introduced NOOMA in Northeast Ohio. “We decided to bring NOOMA to Cleveland first because it is our hometown,” says management. “Being from Cleveland we know the power of this community and the support that Clevelanders give each other, something we definitely have felt since we launched last fall.”
 
Right now, NOOMA is headed by the Smiths and Cummins, with one other employee. The brothers wish to grow into a national brand while keeping the principles of health in the forefront, beginning with distribution in Northeast Ohio yoga studios, CrossFit gyms, and Heinen’s stores. 
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wall street journal digs into cleveland's lakefront development plan
In a feature titled, “In Cleveland, Developer Puts Down Stakes by the Lake,” Wall Street Journal scribe Chelsey Dulaney writes about the ambitious lakefront development plans currently taking shape in downtown Cleveland.
 
“Cleveland's longtime dream of developing its Lake Erie waterfront took a step forward last month when its City Council approved plans for a $700 million development,” she writes.

Spurred by increasing residential demand from new residents interested in a more urban lifestyle, the project is on its way to fruition.

“The downtown's population has risen by 88% since 2000 to more than 12,500, according to a Downtown Cleveland Alliance report published in April. Restaurants, microbreweries and art galleries dot Cleveland's once-lifeless streets.”

Among the plans is a school, boutique hotel and restaurants. Apartment rents will range from $1,000 to $2,000 a month, “making them affordable to young professionals, empty-nesters and families.”

"When I left Cleveland after college, downtown wasn't the place to be," Mr. Halloran said. "Now everybody coming back to Cleveland wants to be downtown. There's life there."

Read the rest right here.
fresh water and burning river fest team up for water-themed photo contest
Burning River Foundation and Fresh Water are sponsoring a photo contest in honor of the 45th Anniversary of the last burning of the Cuyahoga River. In anticipation of the upcoming Burning River Fest, we want to see your best water-themed photos -- from the winding Cuyahoga River to majestic Lake Erie -- that show how far we’ve come since that fateful summer of 1969.
bloom & clover wax studio extends lorain ave's westward retail march
Some might say that the opening of a waxing studio in the former home of the Speak in Tongues music club signals a seismic shift in the Ohio City neighborhood it calls home. To owner Danielle Fuller, it simply fills a need for those looking to get pretty.
 
On Tuesday, July 8, Fuller opened the doors to Bloom & Clover Wax Studio at 4309 Lorain Avenue, the former home of the infamous rock club Speak in Tongues, which closed in 2001. It has remained vacant ever since.

“You wouldn’t believe the random stuff we found in this place,” says Fuller.

Walk in there today and you’ll find a hip, contemporary space with three employees eager to depilate clients in style and comfort. The former S.I.T. space was divided into two 1,000-square-foot properties.

“The space is a little industrial, mid-century modern mixed with hard edges,” says Fuller. “It has its rough edges, but with pretty pieces -- just like me.”

Fuller, who lives in Ohio City and has a child who attends Campus International, is a skilled aesthetician with years in the business. But all of those years have been spent in suburbs, where all of the salons and studios tend to be located.

“The problem is that there isn’t anywhere for girls -- and guys too -- to go in the city for these services,” she says. “All the salons are in the suburbs. With all the young professionals moving into the neighborhood and downtown, it seemed like the perfect timing to open.”

In addition to making customers baby-smooth, Bloom & Clover will also offer spray tans. “We want to keep people out of the sun and healthy,” she adds.

In addition to old cassette tapes, Fuller unearthed the old bowling alley addition in the back, which doubled as “home away from home” for many touring musicians. That old lumber was turned into furniture.

As for the name, Fuller says she was just looking for something “fun and quirky, not all new-agey.”
a thousand words: tri-c's graphic design program gives students a story to tell
Graphic design is a form of visual storytelling, where a few well-crafted images can speak to the viewer in a language more powerful than words. Cuyahoga Community College's graphic design program helps students to harness that power for themselves, with the story they're telling going straight into their portfolios. 
a departure from tradition means a fresh start for tri-c jazzfest
Terri Pontremoli has a vision for the Tri-C JazzFest's first foray into summer. The event director imagines thousands of Clevelanders gathered in the newly chandeliered U.S. Bank Plaza, enjoying the early evening sunshine and a host of free outdoor music events. Close by, Playhouse Square's multiple indoor venues are packed with genre enthusiasts whose finger-snapping exuberance has helped make JazzFest the must-attend extravaganza that it has been for the last 34 years.
 
Whether this vision comes to life or not will be determined when the festival's 35th installment hits its first note later this week, marking an official shift from an annual 10-day event in April to a single summer weekend, June 26-28.
 
The new schedule is an experiment for the annual affair by Cuyahoga Community College, one made necessary by practical reasons and a desire to help transform downtown into a warm weather music destination.
 
"We think Cleveland is ready for it," says Pontremoli.
 
Read the rest of the JazzFest feature here.
putting art at the heart of neighborhood redevelopment
Artists are often the first to move into urban neighborhoods, and also the first to move out when rents escalate. Yet in the post-recession landscape, many communities are working with artists to transform blight, engage residents and reimagine their neighborhoods.
from bust to boom: how the city's brand is on the rise, within our borders and beyond
There has been a flood of new businesses that tout the city through an assortment of Cleveland-themed apparel and products or by integrating the city name right into the company’s branding. Many point to the recent recession as the dawn of this entrepreneurial movement, which coincided with a newfound pride of place.
homegrown bird fishing game targets nature lovers of all ages
V.L. Finley is a nature lover. After seeing the success of games like Temple Run and Candy Crush, the filmmaker decided to try his own hand at developing a game that would combine his love for wildlife with his movie background. The result is Bird Fishing, a downloadable app for Android phones where the player is a bird of prey attempting to catch fish.
 
“The objective of the game is to catch fish and survive for the next level,” explains Finley. “As you move up levels, you will get stronger birds. Each level is harder -- from catching the fish, flying and rewards.”
 
A Cleveland native, Finley moved to Phoenix to start his film company, AGP Films, after studying cinematography at Tri-C. The company makes short films based on life in Cleveland. He then decided to move back to Cleveland and dive into the app business with his wife and two other partners.
 
“The goal is to create a major film in Cleveland for the next 10 years and to create a major game app or sequel every year,” Finley says. “I feel this will change the way the people look at Cleveland, and the film and game app scene in Greater Cleveland.”
 
Bird Fishing is designed to appeal to all ages. Finley is hoping to make the game available for free download on National Geographic, zoos and national parks websites. “Bird Fishing will convert many people to the parks, hunting, fishing, birding and all things nature,” he says.
 
Finley is still trying to raise money through gofundme.com. The app should be available in August.
 
 
national roundup: detroit's wind economy, memphis' startup symphony, toronto's silicon valley
Issue Media Group publications such as 83 Degrees in Tampa, Confluence in Denver and Model D in Detroit cover "what's next" for urban centers. In this recurring feature, we highlight the top stories in urban innovation from across our national network of publications.
1 million cups, a national entrepreneurial effort, comes to cle
On Wednesday, June 25, Cleveland will become the 43rd U.S. city to join the 1 Million Cups campaign, a national effort to engage, educate and connect entrepreneurs both locally and nationally -- and eventually internationally. The program, funded by the Kauffman Foundation, is based on the idea that entrepreneurs network and move their ideas forward over one million cups of coffee.

“It’s just about creating a community put together by entrepreneurs, for entrepreneurs, across multiple industries,” explains Jose Vasquez, owner of Quez Media Marketing and one of the organizers of the Cleveland chapter.
 
1 Million Cups Cleveland will host weekly meetings, during which two entrepreneurs each will deliver six-minute presentations followed by 20 minutes of Q&A with the audience. “What can we do for you? is the question to be answered at these weekly engagements,” says Vasquez. “A lot of opportunity can come from the community. This is really about entrepreneurs who need help and advice from the community.”
 
Vasquez explains that 1 Million Cups is different from other entrepreneurial networking organizations in that it spans multiple industries. “It brings all these communities together,” he says. “It’s really just helping people.”
 
The goal of 1 Million Cups is to eventually serve as a worldwide networking organization, where entrepreneurs can call upon other entrepreneurs in similar industries for advice and support.
 
Other Cleveland organizers include Colleen Beyer of Borrow Vintage and Eclectic Rentals; Cole Worley, a co-conductor of StartupBus and GiveCamp volunteer; and Carl Shotwell, a developer and entrepreneur at LeanDogJumpStart and LaunchHouse worked to help make Cleveland a 1 Million Cups City.
 
Meeting locations will change on a quarterly basis, with the first meetings being held at JumpStart’s offices on June 25th, from 9 to 10 a.m. Vasquez says they are still recruiting entrepreneurs to speak, location sponsors and coffee sponsors. The two entrepreneurial speakers have yet to be announced.
 
university study ranks cities' walkability; cleveland in top 10
In a recently released report by the Center for Real Estate and Urban Analysis at George Washington University School of Business in conjunction with Smart Growth America, the 30 largest U.S. cities were ranked by how walkable they are. This is key indicator on how cities are shifting from suburban sprawl to urban infill.
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“The researchers, including Leinberger, first looked at Walkscore heat maps, focusing on areas that scored high. They then looked at areas with significant regional importance, meaning they have at least 1.4 million square feet of office space and more than 340,000 square feet of retail space. They combined these factors to determine areas they call "walkable urban places" or WalkUPs.”

But the report doesn’t just evaluate the present; it looks ahead.

“Researchers then tried to predict how these areas would grow in the future by looking at trend lines and pricing premiums in rent space, which indicate demand level. For example, demand around train stations in places like Washington, D.C. is so high commercial and residential renters can pay a premium of between 50 and 80 percent, said Emerick Corsi, president of Cleveland-based Forest City Enterprises Real Estate Services.

Coming in at No. 10 is Cleveland.

“Ohio's largest city hangs on to the bottom spot in the Top 10, but that may change soon. It's set to plummet to No. 24 in the future. Cleveland is one of a handful of older industrial cities where walkability is largely rooted in the past, where a strong city center is walkable while the rest of the surrounding suburban area lacks any kind of walkable urban space.”

Read the rest here.
fresh water welcomes new local publisher fran didonato
Prior to accepting the publisher position at Fresh Water, DiDonato spent several years helping to develop new orginaztions like the Cleveland Water Alliance. DiDonato will be looking at new ways that this publication can interact with the community, boost its marketing presence and do an even better job of drawing out story ideas from our readers and stakeholders.
daily press juice bar to open this summer in gordon square arts district
Jodi Rae Santosuosso grew up in the restaurant business, working in her parents' Italian restaurant. She later moved to California for 10 years, where she grew enamored of the healthy living movement and got into cold-pressed juices. When she returned to Cleveland to join the revitalization of her hometown, she discovered that there weren’t many juice bars in the city, so she decided to launch her own.

If all goes as planned, Daily Press, a juice bar and vegan café, will open next month in the Gordon Square Arts District (6604 Detroit Ave.). The cafe will serve cold-pressed juices and vegan menu items that include raw sandwiches, soups and salads. Daily Press will open at 7 a.m., with evening hours yet to be determined.

"I want to help people be healthy and feel good, and to make it easy and convenient for people to do that," says Santosuosso. "This is new to Cleveland, but the market is here; people are just not aware of the benefits of juicing this way."

Cold-press juicing is different from tossing fruit in a blender and grinding it up, she explains. The heat from a centrifugal juicer can destroy natural enzymes in the drink, making it less nutritious. There are two steps in the cold-pressing process: First, you turn the produce into pulp so that the vitamins and other good stuff stays intact. Second, you put the pulp into a bag and place it in a hydraulic press, where 2,000 pounds of pressure releases all that sweet goodness.
"The result is delicious juice that has all kinds of good things for your body," she says.

Some of Daily Press's offerings will include the Johnny Apple Manziel (apple, ginger and lemon), Greenest Cleanse (kale, spinach, chard, parsley, cucumber, ginger and turmeric) and Water You Doing? (watermelon). A 16-ounce juice in a glass jar will sell for $7-9. If you bring back the jar, you get $1 off your next juice.

The 800-square-foot storefront will have a bar that seats five to six people, additional window seating and some outside tables. There will be Wi-Fi access for anyone who wants to work at the cafe. Santosuosso is looking forward to joining the neighborhood.

"I love the neighborhood and the arts district, and Detroit Shoreway Community Development Organization was really excited about having me come to this space," she says. "It helped that the neighborhood wants me here."

If you're interested in checking out Daily Press before the cafe opens, Santosuosso will be at the Gordon Square Farmers Market for the next few weeks, and she invites you to come by and learn more about juicing.
global cle takes its show on the road in hopes of attracting talent
Global Cleveland will take its Talent Attraction Campaign on the road to Washington D.C. in the hopes of enticing people to relocate to Cleveland.

On June 26, leaders from Cleveland will travel to our nation’s capital to share the many employment opportunities in our region. Attendees also will hear about the exciting things happening in Cleveland like the thriving arts and culture scene coupled with our low cost of living.

“We’re very excited to take Global Cleveland on the road to show the rest of the country -- and really, the world -- what we’re capable of and what’s attractive about Cleveland,” says Joy Roller, President of Global Cleveland.

The Talent Attraction Campaign will promote its principal tool, the online portal at globalcleveland.org that can orient job seekers toward all of the offerings that Cleveland provides. The organization is billing it as a one-stop-shop about Cleveland. In addition to highlighting the newly launched portal, the event also will focus on its virtual job fair that runs June 23-27. Local companies across many sectors have posted opportunities and Global Cleveland is working to spread the word about the job fair outside of Cleveland in hopes of attracting more people to the region.

The event organizers are looking to Clevelanders to alert those they know in the D.C. area to this event to help drive attendance. If you know someone in the D.C. area, forward them this invitation to help spread the good news.
 
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job satisfaction: employee perks pay off with loyal staff that works as hard as they play
Everybody has those days when they just don’t feel like going to work. But some employers offer perks that make coming to work a little less painful. From all-you-can-eat snack bars to pursuing outside interests on company time -- and free beer! -- these companies help make coming to the office a little easier to swallow.