Stories

spruce selects borrow rentals for free pr services promotion
Tom Sarago, owner of Spruce, chose Borrow Rentals as the winning company to receive free marketing and PR services. Sarago, who started his full-service marketing communications firm earlier this summer, offered the services to one company as a way to promote Spruce and help a worthy company.

Spruce received about 20 applications for his services. Sarago chose a few finalists before naming Ann King, owner of Borrow Rentals as the winner. Borrow is an eclectic and vintage rental house for furniture and accessories to furnish any event. “I just found Ann intriguing,” says Sarago. “She’s clearly doing so much of a good thing, I can just step in and enhance.”
 
King, who read about the contest in Fresh Water, applied because she needed the services Spruce provides. “We are such a small boutique company – we don’t have a marketing department and we don’t know how to get in the press,” she says.
 
Professional photography firm Kalman and Pabst shot promotional photos of King as part of the package. Spruce will provide PR services. “"She needs some assistance in a couple of key areas and we're working to develop a plan on how to build new relationships," Sarago says of what he’ll provide. “She wants to find new audiences and engage her existing ones. We’re helping her with social media, starting a newsletter and we will issue regular press releases.”
 
Both Sarago and King see this as the start to an ongoing relationship. “He’s awesome,” says King. “He’s so great and I’m so excited to work together and try to promote our brands. Hopefully we can help each other out – mostly to promote Borrow.”
 
In addition to working with King, Sarago says he enjoyed meeting the other applicants. “It was wonderful to hear about all these companies doing some amazing things,” he says. “Companies I wouldn’t otherwise have met.”
 
SOUP's on: meal-based micro-grant program for creative projects takes root in cleveland
Based on the dinner-party model, Cleveland SOUP provides financial support for innovative, locally based initiatives that touch on sustainability, public art and diversity. As garnering funds can often be one of the tallest hurdles for independent upstarts, SOUP has helped offset those costs in more than 60 cities.
recently profiled holmes applesauce exceeds fundraising goals, looks ahead
It’s been a busy month for Ethan Holmes, founder of Holmes Mouthwatering Applesauce. The 20-year-old took home $500 from Entrovation earlier this summer before moving into the Cleveland Culinary Launch and Kitchen (CCLK). He then launched an Indiegogo campaign in hopes of raising $1,500, but raised $2,274. He also received 100 pre-orders and produced 400 jars, or 5,000 ounces, of his original and cinnamon applesauce in two days during his first session at CCLK.

“Producing in the kitchen was challenging,” Holmes says. “I had never made such large quantities in such a short period of time.” But with the help of friends and family, Holmes filled his orders, then hand-delivered jars of applesauce in gift bags to all of the local contributors to the campaign.
 
Holmes plans to sell heavily at local farmers markets this fall and is in talks with area restaurants about some menu collaborations. He also is waiting to hear from some retailers about carrying the applesauce.
 
Holmes headed back to college last weekend feeling optimistic about the future of Holmes Mouthwatering Applesauce.
“It felt amazing to surpass my goal,” he says. “It was unbelievable to have so much support from family, friends and those interested in my product. I tried crowdfunding a year ago on Kickstarter and failed my goal, so having the strength to try again and actually being successful this time is such a great feeling to have.”
how the arts inspire change in detroit
In Detroit, art isn’t just something to look at. The city’s rich artistic tradition has been an essential ingredient for cultivating community resilience, engagement and vitality.
chef mytro shares his personal and professional journey with daily meal
In an essay for the Daily Meal, a national food and drink publication, Matthew Mytro offers a personal look at his journey to becoming chef-partner at Flour Restaurant.
 
"If you’d asked me a few years ago, I would have told you that the moment I became a chef was when I put on my crispy white chef’s jacket with my name coupled with ‘executive chef’ at a now-defunct Cleveland restaurant. Looking back, not only was I in fact not a chef, but I really had no idea what I was doing. My chef’s jacket today is blank. The jacket -- or even the title -- does not define me. An inscribed jacket can make you too comfortable. And comfort is a chef’s worst enemy.”
 
Mytro recalls the precise moment in his life that he knew he wanted to become a chef.
 
“I was reading Kitchen Confidential on the bus heading home and happened to look up to see a bunch of chefs standing outside in their jackets, talking and smoking. It was this perfect trifecta of events and I was sold. I wanted this life -- or rather, the life I perceived those chefs to have.”
 
Ultimately, he landed at Flour in Moreland Hills, where he currently is chef and partner.
 
“I made my way to Flour where I met chef Paul Minnillo, a very well-respected, old school chef. We had instant chemistry. He taught me to take a step back and really focus on the details. He’s made me a better man and a much better chef.”
 
“I have no regrets about not going to culinary school and think my training and type of education can stack up to any. I learned long ago that school in the traditional sense does not make someone a chef. Discipline, passion, integrity, camaraderie and literally doing whatever it takes, no matter how long you’ve been sporting the coat… That is what makes a chef a chef.”
 
Read the rest of his recipe for success here.
what cities like cleveland can learn from denver
Fueled by collaboration, the Mile High City is investing in transit-oriented development while also preserving its historic neighborhoods. Denver has gained 50,000 new residents in the past four years, outpacing its suburbs and most other metro areas.
restored league park set to reopen following $6m renovation
League Park, the historic Hough ballfield where baseball legend Babe Ruth hit his 500th home run over the outfield wall in 1929, is set to reopen this weekend following a complete renovation. The reopening, in the works for years, will not only house the Baseball Heritage Museum, but also a replica of the original ticketing facility, a community room and a huge, new ballfield. It mimics the original down to the fact that home plate is set in the same spot as when Babe Ruth stood there.

Councilman T. J. Dow hopes that the project will spark reinvestment in the Hough neighborhood. "We love the fact that we have a recreational park in the community, but it will also serve as an economic development piece," he says. "Many of the new homeowners moved here with the expectation that League Park would be rebuilt. We believe that it will serve as an anchor."

Dow also believes that the park will serve as a tourist attraction, drawing baseball and history lovers from Greater Cleveland and beyond. The park has a special significance for the African-American community, since many black teams played here and the Buckeyes won the Negro World Series at League Park in 1920.

The restored League Park will also serve as home field for many Cleveland Municipal School District teams, a special privilege since the park is quite large and has brand-new astroturf. Outside organizations can rent the field for a fee, and the money earned will go back into maintaining the park. The ticketing office and museum will be open for regular hours during the week and on weekends.

"We have Hough residents who are starting up baseball clubs," says Dow, touting ways in which enhanced recreational opportunities will help the neighborhood. "They could play on the League Park field during the championship games."

Although there is no active community development corporation in Hough and redevelopment plans stalled out in the recession, that could change. Dow is currently in the process of kicking off a neighborhood planning process, and envisions new housing built on tracts of vacant land around League Park.

League Park is located at East 66th Street and Lexington Avenue. A grand opening party is set for Saturday, August 23rd at 1 p.m., and will feature the unveiling of the Fannie M. Lewis sculpture, an appearance by the Cleveland Blues vintage baseball team, a Home Run Derby and other activities.
split-liver transplants performed at clinic benefit two recipients instead of one
More than 16,000 people in the United States are on the waiting list for a liver transplant, yet 10,000 die before they get one. Cleveland Clinic transplant surgeon Koji Hashimoto has spent the last nine years researching the practice of splitting a donor liver between two recipients, thus reducing demand.

“There’s a big gap between supply and demand,” explains Hashimoto. “In many smaller recipients, the liver is too large. You can’t transplant a large liver into a small patient. So we can split the liver.”
 
Hashimoto performed split liver transplants in 25 patients in his study, which was published in the July American Journal of Transplantation. Some of Hashimoto’s patients received the left lobe of the liver, some received the right lobe. Two patients benefitted from one liver donated.
 
“The survival was the same as whole liver transplants,” says Hashimoto. “We’ve had an 80 percent survival rate after five years.”
 
Only a handful of hospitals are actively performing split liver transplants, with the Cleveland Clinic being one. “Many centers don’t do it because you have to have lots of people on the team and it’s very challenging,” Hashimoto explains. “With a split liver transplant you have two patients receiving livers at the same time. You have to divide the blood vessels too -- sometimes using microscopes in the transplant -- and one surgeon goes out to split the liver in the donor body.”
 
While the split liver allows surgeons to place an organ in smaller patients, such as children, larger patients benefit as well. “The liver is the only organ that can regenerate in the body,” says Hashimoto. “Eventually the liver will grow to the size to fit the patient.”
how local is your beer? craft brewers increasingly employing local, seasonal ingredients
Despite our obsession with locally brewed craft beer, many of the ingredients that go into those suds are anything but local. But that is quickly changing as area brewmasters increasingly seek out ways to tap into the local ‘farm-to-pint’ movement by adding more and more fresh ingredients.
lakewood's lusso cosmetics are humane, fragrance-free and good looking
As a professional makeup artist, Lou McClung is well aware what goes into good (and bad) makeup. So he started making his own, ultimately opening up his own shop, Lusso Cosmetics, in Lakewood. “As a makeup artist, what I wanted to do was have my own products,” he says.
 
As one of the few independent cosmetics manufacturers in the country, McClung makes and sells his own lipstick, eye liner, lip gloss and powder. His products aren’t tested on animals and are fragrance-free. As much as possible, Lusso products are plant-based and made with beeswax.
 
McClung blends all of his own shades and he custom blends foundations and powders to match skin tones. He teaches his customers how to use his products with free consultations. “It’s really simple once I explain it,” he says. “No one ever took the time to show them. Most of my clients want to look natural and they’re surprised how little makeup they need – it’s about knowing where to put it. Having a quality product and finding what to do with the stuff is key.”
 
The satisfaction McClung gets comes in pleasing his clients. “I know when I’ve nailed it and have the right product or shade,” he says. “I love to see my clients enjoying it, and I know it enhances their lives.”
 
When McClung isn’t helping clients with their makeup needs, he’s restoring religious art. Four years ago he bought the entire closed St. Hedwig church parish and turned it into The Museum of Divine Statues -- a museum of religious artifacts. He’s purchased the artifacts from closed churches around Cleveland. He says the restoration process is pretty much the same as doing makeup, except he uses pigments and oil paints.

THe museum is open Sundays from noon to 4pm and private tours can be arranged for groups of 30 or more. McClung is hosting a fundraiser on Sept. 27 to keep the museum going.
 
McClung employs an assistant and lives in the priest’s house on the parish property.
 
travel industry news outlet digs into cleveland's tourism revival
In a TravelPulse feature titled “Cleveland's Tourism Renaissance Goes Way Beyond LeBron,” writer Ryan Rudnansky goes beyond the LeBron headlines to uncover causes behind the rise in the Cleveland travel and tourism bottom line.
 
“Cleveland has gotten a bad rap over the years, but the national perception of the Ohio city finally appears to be shifting, boosted by tourism numbers that speak for themselves,” he writes.
 
“Positively Cleveland -- the official tourism authority of Cleveland -- recently reported visitor expenditures of $7.4 billion for 2013, up 6.7 percent from 2011. That’s in addition to a 4 percent increase in both visitors (15.6 million to 16.2 million) and jobs (63,394) from 2012 to 2013.”
 
Key developments include a new convention center, hosting the National Senior Games and the Gay Games, and the upcoming Republican National Convention in 2016.
 
“It was not about politics,” Positively Cleveland President and CEO David Gilbert is quoted in the piece. “It was about, 'We’re going to embrace these 50,000 people that are going to come to our town because they are choosing to come to our town, and it’s our job to make sure that they feel welcomed.'”
 
“You can argue that Cleveland was in a 40-year recession and, quite frankly, under a lot of pressure. It was the butt of a lot of jokes, starting in the 1960s with Johnny Carson. I think what has come of it is this combination of sophistication and grit. You have this city with great arts and culture, a great culinary scene, pro sports, tremendous parks and Lake Erie in the backdrop of this old manufacturing town. Without the world-class ego. We’re sort of proud of the fact that it’s not all shiny and brand new. It’s a polished-up version of a beautiful old city. And it has a real depth of character and depth of soul to it.”
 
Read the rest right here
new life for a grand old dame: terminal tower steps into the 21st century
Once among the tallest buildings in the world, the Terminal Tower remains the signature landmark of the Cleveland skyline. Following a massive top-to-bottom, inside-out renovation in 2005, the iconic structure is welcoming a host of new commercial tenants, including start-ups looking for co-working space. 
rta introduces ohio city connector, making it easier to travel between downtown and ohio city
More than 200 buses run between downtown Cleveland and Ohio City every day. At the same time, both areas have become increasingly popular places to work, live, shop, eat and play. So why not better market, brand and highlight the connections that exist between the two neighborhoods as part of a larger effort to encourage more people to use transit when traveling in and around downtown?

That's exactly what RTA has done with the introduction of the new Ohio City Connector, a branding, signage and marketing program that highlights how easy it is to get back and forth between Ohio City and downtown. With rebranded bus stops located at the corner of West 25th Street and Lorain Avenue and West 3rd Street and Superior Avenue, representatives say that the program will facilitate connections between the two neighborhoods and encourage new riders to hop on the bus.

"Connecting neighborhoods is the critical part," says Steve Bitto, Executive Director of Marketing and Communications with RTA. "We're also recognizing the opportunity that transit has with an emerging market like the Millennials. There are a lot of people who live downtown and in Ohio City that fall into that category. It's not all about getting into the car and driving. If it works, they’re going to take it."

Bitto says the service is akin to the popular trolley service that already exists downtown. The trolley service is free, yet RTA does not have funding to expand it. You have to pay bus fare to ride the Ohio City Connector, but officials tout the service as easy and convenient, a way to get from door to door in a few minutes.

Given the parking crunch that now exists in Ohio City and downtown, this service will no doubt prove popular, as drivers grow weary of fighting for a spot.
cwru's new university center to unveil six new eateries in coming weeks
Case Western Reserve University has opened the new Tinkham Veale University Center just in time for the start of the school year. In the coming weeks, six new eateries will be unveiled. The addition of mouthwatering new venues like Melt University, the latest from Matt Fish of Melt Bar & Grilled fame; Naan, an Indian venue by James Beard Award nominee Chef Raghavan Iyer; and Cool Beanz, which will serve Zingerman's Coffee out of Ann Arbor, are enough to make us want to go back to school.

Fortunately, we won't have to. All of the venues are open to the public, and the soon-to-be-named restaurant (a student contest will determine its name) will serve a prix fixe menu when the orchestra plays in town. Cleveland Botanical Garden Executive Chef Tony Smoody will serve as chef of the restaurant.

Additional eateries include 8Twenty6, where customers can build their own salad from an eight-foot counter stocked with 20 seasonal ingredients and six housemade dressings, and Pinzas, which serves personal pizzas, pasta bowls and Italian sandwiches served on pagnotelle rolls. Melt University will serve items off the Melt Bar & Grilled menu as well as "exclusive CWRU-themed sandwiches only available at Melt U, the Case Western BBQ and The Spartan Burger," according to a press release from Bon Appetit Management, the food service company.

"This is an opportunity to showcase the beauty of regional Indian cooking," said Iyer during a recent visit to the university center. "What you typically see in the U.S. is just a sliver of Indian cooking, and what I bring is multi-regional cooking."

CWRU has a large population of foreign-born students, so the ethnic diversity of these options will no doubt prove popular. The university has not only transformed its physical environment in recent years, adding student amenities that create a more vibrant campus, but has also seen a dramatic increase in enrollment.

Previously, there was no full-service restaurant on the CWRU campus, and dining options were a bit limited. These six new eateries add to the increasing vibrancy that can be found on campus and throughout University Circle.
popular cleveland heights barbershop and spa to expand into adjacent property
Alex Quintana grew up in Cleveland Heights, went to Heights High, and claims to have gone to college at the Tavern Company on Lee Road. (He was a bartender at that popular watering hole for five years.) Now, the Heights resident, who opened Quintana's Barber and Dream Spa with his wife Dawn 11 years ago, is expanding his footprint in the Cedar-Taylor area.

Quintana has purchased a building at 2190 South Taylor Road, immediately next door to the Colonial home where his business is located. They are now renovating the former beauty salon from top to bottom, inside and out. When the project is complete, the facade will be handsomely refreshed with new awnings, the interior will feature contemporary, brushed aluminum finishes and the entire place will be handicap-accessible.

"Nothing had been done to the interior since about 1984," says Quintana. "It had an interior like Mrs. Roper's beauty salon. We're making it more spa-like and modern."

Quintana's is unique, he says, because of the relationship between the two businesses, which are distinct yet complementary. The first-floor barbershop offers a "third place" for men outside of work and home, a kind of communal, comfortable man cave. The spa, which currently is housed on the upper floors, is a place where women can get massages, facials, manicures, pedicures and more. The renovation project will allow the spa to take over the former beauty salon, while the barbershop will gradually expand into the rest of the house.

Quintana says the Cedar-Taylor commercial district is becoming more vibrant. Not only are there fewer vacant storefronts than there were a few years ago, but the newly formed Cedar-Taylor Merchants Association is working on creating a new streetscape plan with public art and also forming a Special Improvement District.

All in all, Quintana is glad to be working in the Heights. "Cleveland Heights is a very unique community," he says. "Residents here are very passionate about where they choose to live. It's a pleasure to service this community."
 
thermedx device reduces risk of hypothermia during surgery
When doctors perform surgical procedures, they typically use cold surgical irrigation fluid to expand the patient’s body cavity. The cold fluid can increase their risk of hypothermia, which in turn leads to three times the risk of surgical site infections and other complications. 

Now hospitals like the Cleveland Clinic and University Hospitals have turned to a local company for a solution. Thermedx has developed the first smart surgical irrigation device to provide fluid warming in arthroscopic and hysteroscopic procedures.
 
“We developed a smart version of an irrigation pump,” explains Thermedx co-founder and executive vice president Mike Haritakis. “It’s a touchscreen, multi-functional irrigation pump that can actually allow a procedure to be done with one device”
 
The Thermedx’s Fluid Smart System, which is used primarily in endoscopic and laparoscopic gynecological, urological and orthopedic procedures, pressurizes the body cavity safely during surgery to improve visibility, warms the irrigation fluid and monitors the fluids and prevents hypothermia.
 
“It really consolidates the devices and streamlines the staff in the OR,” explains Angela Dubik, clinical services manager. “The end result is it makes surgeons’ and nurses’ jobs much easier, it saves the hospital money and it improves patient care.”
 
Thermedx developed the Fluid Smart System in part through funding from Third Frontier and BioEnterprise. The company employs 18 people and is growing. “We’re just looking to continue to develop new products,” says Haritakis. “We want to continue to add jobs to support Northeast Ohio growth in the medical device community. We’re all about growth, essentially.”
downtown cleveland alliance launches crowdfunding campaign for new flats dog park
An economic development professor at the Levin College of Urban Affairs at Cleveland State University once told our class that he knew downtown Cleveland was coming back when he saw the occasional pile of dog waste on the sidewalk. Yes, owners should pick up after their pooches, but the mere presence of pets downtown is a good indicator that the neighborhood is walkable and safe.

But now, downtown Cleveland is really going to the dogs. The neighborhood has become so vibrant and liveable in the past few years that there are now more people and pets than ever. With more than 12,500 residents, apartment occupancy rates at 98 percent and more than 1,000 registered dogs, the area is in need of a dog park.

That's why Downtown Cleveland Alliance is launching a crowdfunding campaign to create a new dog park at Settlers Landing in the Flats. The campaign aims to raise $10,000, which DCA will match dollar for dollar. The park is slated to open this fall.

According to a release from DCA, the park will be located in an "open area adjacent to the RTA rapid station on the eastern bank of the Cuyahoga River. Equipped with pea gravel, fencing, a gated entrance, and benches for their human friends, dogs will have the ability to socialize and play right in the city they call home."

The crowdfunding campaign, which runs for four weeks on the Cleveland-based Tackk site, will offer rewards such as retractable leashes and t-shirts. It will be open for four weeks. Sponsors at the $500 level will be recognized with plaques along the fence of the dog park. Various contests throughout the campaign will be announced on DCA's Facebook page, so look out for some cool prizes.