Campus District

all aboard: how rta is breathing new economic life into the region
Turning commuters, suburbanites and Joe and Jane Doe into "choice riders" -- those who choose public transit over driving -- has been an ongoing battle for mid-size transportation systems across the country, and Cleveland is no exception. Locally, that task falls on the shoulders of the Greater Cleveland Regional Transportation Authority, which is taking significant steps to cultivate a new generation of riders.
emerald cities aims to bring green jobs, energy efficient buildings to cuyahoga county
A new initiative being pioneered by Cuyahoga County, Policy Matters Ohio and a bevy of partners aims to create more energy-efficient municipal buildings and catalyze the creation of green, living wage jobs.

Now that advocacy within the green jobs movement has shifted away from the state and federal level -- where activity is slow or nonexistent -- organizers are counting on this new initiative to help create a new model for energy-efficient construction as well as stimulate good, union jobs in Cuyahoga County.

"We were pushing on the national level, but when the cap and trade legislation fell apart, we still lacked a comprehensive energy strategy," says Shanelle Smith, local organizer for the Emerald Cities Cleveland-Cuyahoga County project. "We had the economic stimulus, but now that the money is on the ground, it's about organizing locally so it benefits all of us."

Emerald Cities, which was approved last week by Cuyahoga County Council, aims to "create a clean energy economy by developing community workforce opportunities, enhancing environmentally sustainable practices and working to make government buildings more energy efficient," according to a release.

The initiative aims to make municipal buildings in Cuyahoga County 20 percent more energy-efficient by 2020. Emerald Cities will achieve this by seeking financing mechanisms to help local governments pay for projects, creating community workforce agreements to help foster union jobs, and participating in the U.S. Department of Energy's Better Buildings Challenge.

"We want to build a pipeline to unionized apprenticeships for underrepresented communities," says Smith. "Our goal is to help create family-sustaining jobs."

Now that the initiative has been approved by Cuyahoga County, Emerald Cities partners are working together to assemble a strategic plan for implementation.


Source: Shanelle Smith
Writer: Lee Chilcote
progress by degrees: the northeast ohio talent dividend initiative
As a region we are fortunate to have NOCHE, the Northeast Ohio Council on Higher Education, leading our regional efforts to increase college attainment levels. Their efforts, called The Northeast Ohio Talent Dividend, has three primary goals: improve college readiness of high school and adult students, increase student retention through degree completion, and increase degree attainment among adults with some college experience but no degree.
95-year-old cleveland artist updates historic diversity mural for tedxcle
Mort Epstein, a distinguished 95-year-old Cleveland artist and designer who founded Epstein Design in 1962 and has a lengthy history of social activism, will present a talk entitled "A Designer and the Community" at this year's TEDxCLE event. In keeping with the event, whose theme is "The Maker Class," Epstein has updated an iconic mural he completed for Cleveland State University in the mid 1970s.

The original artwork, which featured six black and white electrical outlets beside one another, celebrated CSU's commitment to diversity. The new design by Epstein features nine red and black outlets set against a sleek, black background, as if inviting viewers to plug into the opportunities before them. The term "The Maker Class" also hails Cleveland's past and present as a hub for creativity and ingenuity.

TEDxCLE founder and organizer Hallie Bram Kogelschatz says that she commissioned the design to celebrate Cleveland's little-known history as a place of distinctive, high-quality public art, the role of artists and designers in making cities better places to live, and Cleveland as a place that sparks opportunity.

"We wanted to pay homage to Mort as a designer and take this iconic artwork and update it. The city is an outlet and you just need to plug in to make it happen."


Source: Hallie Bram Kogelschatz
Writer: Lee Chilcote
wall street journal touts rock hall archives opening
A recent item in the Wall Street Journal highlighted the opening of the Rock and Roll Hall of Fame archives.

"The Rock and Roll Hall of Fame Foundation is best known for its raucous induction ceremonies -- on April 15, acts including the Beastie Boys, Guns N' Roses and the Miracles will be welcomed into the fold. But today, the 29-year-old institution is emphasizing a quieter aspect of its mission with the grand opening of a new library and archives facility near its Cleveland, Ohio, headquarters."

"The library's collection spans more than 3,500 books, 1,400 audio recordings and 270 videos. It includes contracts, correspondence and photographs donated by industry icons such as Scotty Moore, Elvis Presley's original guitarist, whose papers were recently acquired. The Rock Hall had been accumulating such materials for years, but it was difficult for the public to access them; there wasn't much room for storage and research in the museum's pyramid-shaped headquarters."

Read the rest here.
saving cities documentary aims to tell true story of a rising rust belt
A year ago, Jack Storey launched an ambitious project to create a documentary about the Rust Belt with no money, no filmmaking experience and no camera.

But he did have Kickstarter.

Today, Storey and his partners have raised over $20,000 through the popular arts-focused fundraising website. They have crisscrossed the Rust Belt region while garnering more than 100 hours of footage of entrepreneurs and civic-minded individuals. Saving Cities, the grassroots "idea bank" that Storey helped found in 2010, plans to release the documentary, entitled Red, White and Blueprints, early next year.

"We're stubborn and we love it here, but we don't defend ourselves very well to the outside, and the perspective of national media tends to be lopsided," explains Storey, who recently participated in a panel discussion of Cleveland artists funded through Kickstarter. "Our goal is to have a very positive piece of media that tells the story of the Rust Belt from boom to decline, and also talks about the future and entrepreneurs who are doing creative things with very few resources."

Red, White and Blueprints will highlight the connections between small, hyperlocal efforts taking place in various Rust Belt cities to paint a coherent picture of a diverse, interconnected region. It will also suggest that Rust Belt cities could do a significantly better job sharing successes between various metropolitan areas, and in turn, furthering these connections for mutual benefit.

"All of these cities used to be connected by railroads," says Storey. "We're talking about the Rust Belt as a mega-region. We can digitally reconnect these cities in conversation."

Saving Cities has launched another Kickstarter campaign to fund the final leg of the documentary, including editing and duplication. Storey hopes to begin sending the film to festivals and organize a series of community screenings next year.

Now that the project is nearing fruition, Storey has a better understanding of why he needed to do it. "Maybe for good reason, we're the only people to do this. We were crazy enough to get in a car and drive around the region several times. In hindsight, I'm glad we did it, but it was a huge undertaking."


Source: Jack Storey
Writer: Lee Chilcote
metroparks to present emerald necklace centennial plan at public meetings
Do you want to see more mountain bike trails in the Metroparks? Or spur trails that lead visitors through secluded, natural landscapes? Could the Metroparks take over the city's ailing, neglected lakefront park system, which suffers from millions in deferred maintenance from the cash-strapped State of Ohio?

These issues and many others will be the focus of public meetings scheduled in April and May by the Cleveland Metroparks. The Metroparks is seeking to present and gather feedback on its Emerald Necklace Centennial Plan, a document that has been in the works for more than two years and will guide the park system for the next decade.

The focus of the Metroparks over the past 10 years has been on preserving a well-maintained park system while also completing a loop trail through the Emerald Necklace. The new Master Plan will address basic maintenance needs like roads and bridges, while also planning for new projects, such as completing more spur trails. The plan comes at a crucial time, as the park system is dealing with a decline in state funding and the need to pass a new operating levy in 2013.

There has also been discussion about the Metroparks taking over lakefront parks in Cleveland, as well as Wendy Park at Whisky Island and, ultimately, the newly-created Cleveland Lakefront Nature Preserve. According to Jim Kastelic, Senior Park Planner at the Metroparks, the Master Plan directly addresses these opportunities.

"When we surveyed Northeast Ohioans about whether Cleveland's lakefront parks should be operated by the same organization, 47 percent said  yes and 37 percent said they weren't sure," says Kastelic, who cites the Metroparks' recent acquisition of two acres at Rivergate Park in the Flats and its agreement to manage the Towpath Trail in Cleveland as evidence of its commitment to urban parks and recreation. "That tells us that it's something that we need to look at."

Kastelic says the Centennial Plan will also focus on such key areas as green infrastructure, health of surrounding watersheds, strengthening the Metroparks' role in urban areas and creating a regional greenway system.

Additional meetings slated for April and May will largely focus on plans for individual Metroparks. Once the plan is finalized, the Metroparks will develop a list of strategic priorities and seek a levy in November of 2013.


Source: Cleveland Metroparks
Writer: Lee Chilcote
q & a: noelle celeste and jon benedict, publishers of edible cleveland
Moving counter to the assertion that Print is Dead!, two local optimists have just launched a new print magazine. Edible Cleveland is a new print quarterly that focuses on the local food scene -- not just restaurants and chefs, but also farmers, history, tradition and lore. FW's Erin O'Brien brakes bread with publishers Noelle Celeste and Jon Benedict.
the rust belt brain gain, creatives flocking to cleveland
A multi-part spread in Details magazine trumpets the remarkable rise of the so-called "Rust Belt."
 
In the piece titled, "Talented, educated, creative people are no longer fleeing the region -- they're flocking to it," the writer kicks off with:
 
"Rust connotes decay and neglect -- and indeed, the Rust Belt's decline coincided with a massive brain drain. But in the past half decade, the region has retained more of its homegrown talent while drawing the best and brightest from across the country."
 
Cited in the article is a Brookings Institution report that found "cities like Pittsburgh and Columbus have increased their college-educated population in recent years, and Cleveland and Buffalo are on their way -- having stanched their decades-long outward migration."
 
Called out for special attention are Clevelanders Eric Kogelschatz and Hallie Bram.
 
"In Cleveland, Eric Kogelschatz founded the think tank shark&minnow with his wife, Hallie Bram Kogelschatz, after both fled high-powered marketing jobs in Boston; besides organizing TEDxCLE (last year's sold out in two hours), the organization collaborates on events with the Rock and Roll Hall of Fame and the Cleveland Museum of Art. What prompted the move? "We really didn't know what we were getting into," Eric admits. "But we were tired of Rust Belt cynicism."
 
Read it all right here.
county's next-gen council aims to stem brain drain by giving young people a voice
Every time a young person leaves Northeast Ohio for another part of the country, Greater Cleveland loses 120 percent of their salary in actual economic value, says Cuyahoga County Executive Ed FitzGerald.

That's why he recently created the Next Generation Council, a group that is intended to stem brain drain by giving young people a voice in helping the county attract and retain young talent in the region.

Recently, FitzGerald selected 15 council members from a diverse pool of 125 applicants between the ages of 20 and 35. The group began meeting last month and is working to develop a strategic plan.

“The Next Generation Council will provide an opportunity for my administration to get input from young professionals on how the county can develop the right conditions to engage the creative class,” said FitzGerald in a news release. “We are lucky to have such a diverse group to begin this important initiative.”

"I joined the NGC because I admired Ed FitzGerald's willingness to take a very visible step to engage the region's emerging leaders," says council member Hermione Malone, who works at University Hospitals and lives in Detroit Shoreway. "I knew this would allow me to meet a new cadre of smart, creative, passionate, networked peers."
 
She adds, "My aim is to help identify or establish pathways to boost the engagement of young professionals in the public sector, ensuring our voices are consistently represented at the highest level."

Each member of the council serves two years. The group is part of a broader effort by FitzGerald to make Cuyahoga County "a more inclusive and competitive region."


Source: Cuyahoga County Executive Ed FitzGerald
Writer: Lee Chilcote
on opening day, indians harness wind power to fuel ballpark operations
When Cleveland Indians fans catch their first game at Progressive Field this season, they'll be able to check out not only the power hitters in the batting lineup, but also a giant, new wind turbine that harnesses wind power to fuel the ballpark's operations.

The recently constructed turbine, which is the latest in the team's efforts to green-up its ballpark operations, was designed by Cleveland State University engineering professor Majid Rashidi. It weighs 10 tons and generates 40,000 kilowatt hours per year, which is enough to power about 2.5 households. Progressive Field uses about 17 million kilowatt hours per year.

"As our fans know, it's very windy at the ballpark. We've always wanted to do a turbine, but the technology just wasn't there," says Brad Mohr, Assistant Director of Ballpark Operations. "I gave a talk to the Corporate Sustainability Network organized by CSU in 2008, and that's when I got connected to Dr. Rashidi."

Rashidi had designed a vented wind turbine design, which fits into a more compact space than a traditional turbine and pivots with the wind. "It works in cities where there's turbulent wind," explains Mohr. "Much like a rock in a river, it pushes the air molecules at a faster speed through the turbine and generates power."

Mohr, who says he is proud that this is an all-Cleveland project, is working on efforts to educate fans. The Indians will install an interpretive area in the ballpark where people can learn about the park's sustainability efforts, which include solar arrays, energy reduction initiatives, recycling and food composting.

"Without a doubt, teams are looking hard at sustainability," says Mohr. "Through the Green Sports Alliance, we're sharing what's next with each other. For the Indians to influence others in the industry, that makes us very proud."


Source: Brad Mohr
Writer: Lee Chilcote
COSE wellness program helps small biz owners stay healthy and be more productive
Small business owners are often the very first to turn the lights on in the morning and the last to leave at night. So when an owner doesn't show up for work until midmorning, that's typically something his or her employees take notice of right away. They may gossip and joke that the boss is out playing hooky.

"They'll look around and wonder where the boss is," says Ginny Hridel, Product Manager of Health Insurance and Wellness Programs with the Council of Smaller Enterprises (COSE). "Taking an hour and a half a week is not something owners are used to."

Yet, dedicating such time to health and wellness is what's expected of participants in Wellness Tracks, a COSE program that's geared towards helping Cleveland's small business owners become healthier. Throughout the 12-week program, owners learn how to integrate nutrition and wellness into their lives. The result, says Hridel, impacts not only the owners' fitness levels but also their companies' bottom line.

"Think about the sustainability of small businesses," she says. "If the owner gets sick, there's a big impact on the business. If they're able to stay healthy, they can focus on the business and be more productive. There are so many wellness programs for big companies, but it's harder to achieve for small businesses."

To that end, COSE set up its program to make it easy and affordable for small business owners to participate. The program requires a manageable chunk of time and is free for anyone covered by COSE's Medical Mutual plan. Owners not covered by that plan can still attend Wellness Tracks for a small fee.

"There are so many individual success stories," says Hridel. "This is not just about pounds lost but about the business owner making a personal transformation."

In the past two years, Wellness Tracks has graduated more than 300 individuals. The next program kicks off April 19th and classes start the week of April 23rd.


Source: Ginny Hridel
Writer: Lee Chilcote
new website to plug education gap about complex new health care law
Just as the U.S. Supreme Court this week begins to hear arguments about the constitutionality of the federal Affordable Care Act, several Northeast Ohio foundations have banded together to provide nonpartisan, consumer-friendly information to help citizens navigate this complex new law.

The public education effort takes place as liberal and conservative groups across the country launch a fight not only over the constitutionality of the law, but also over how it's perceived by the general public. While the Obama campaign and other Democratic groups are trying to demonstrate how the law is already improving people's lives, Republican groups, on the other hand, are trying to cast the law as a job-killing, top-down mandate.

For Kim St. John-Stevenson of the Saint Luke's Foundation, ensuring that ordinary citizens have the information they need to navigate this complex law -- which will affect their lives, whether they know it yet or not -- is by far the most important objective.

"There's a huge education gap, and we need to be proactive about plugging that gap," says St. John-Stevenson. "Whether you like the legislation or not, right now it's the law of the land, and it's in everybody's best interests to understand it."

The new website, www.affordablecareactneo.org, was launched by the George Gund Foundation, Mt. Sinai Health Care Foundation and Saint Luke's Foundation. Modeled after a similar effort in Cincinnati, it provides information about costs, private insurance, Medicare, mental health coverage, coverage for kids and more.

The website is available in English and Spanish, and there is also a wallet card that can be printed out. The foundations will be working over the coming months to spread the word about the website through their nonprofit partnerships.


Source: Kim St. John-Stevenson
Writer: Lee Chilcote
manufacturing shift helps 'cleveland plus' region emerge from rough economic waters
Like most of the country, Northeast Ohio was slammed hard by the tidal wave of the most recent recession. But thanks to an increasingly diversified economic strategy -- one that saw a transition from traditional manufacturing (steel, tires) to modern forms of manufacturing (healthcare equipment, polymers) -- the region is emerging from those damaging waters stronger than it has in the past, say area advocates.
q & a: rick batyko, executive director cleveland plus
The Cleveland Plus Marketing Alliance is celebrating its fifth birthday promoting Northeast Ohio as a vigorous regional entity. Like any proud parent, Cleveland Plus executive director Rick Batyko is eager to show off the campaign's accomplishments over its first five years of life. Fresh Water writer Douglas J. Guth spoke with Batyko about the campaign's successful past as well as the Wadsworth native's hopes for the region's future.
kickstarter comes to town to show artists how to land diy funding
Since the financial crowdsourcing website Kickstarter was founded a few years ago by New York entrepreneurs, it has helped to raise millions of dollars for artistic projects, including many in Cleveland.

Just how important is Kickstarter for arts funding? A recent New York Times article reported that the organization expects to raise $150 million in contributions in 2012. By comparison, the National Endowment for the Arts has a budget of $146 million.

Next week, Kickstarter is coming to Cleveland as part of a Midwest tour to showcase how artists can land DIY funding for their creative-minded startups. The Community Partnership for Arts and Culture (CPAC) and the Foundation Center of Cleveland partnered to create the event, which takes place on Thursday, March 29th from 6 to 8 p.m. at the Idea Center's Miller Classroom at 1375 Euclid Avenue.

"Kickstarter is important not only because it helps artists raise funding, but also because it leverages their ability to get the word out," says Susan DePasquale, Program Manager with CPAC. "There aren't many opportunities for artists to be funded directly. Kickstarter also allows givers to feel like entrepreneurs."


Source: Susan DePasquale
Writer: Lee Chilcote
green jobs surge ahead in recession, including cleveland
Triple Pundit, a publication that covers "people, planet, and profit," recently published an article that counters assumptions that the green economy is just a passing fad.
 
"To hear conservative commentators tell it, the green economy is a fad, with trumped up benefits, offering jobs that only come at the expense of conventional jobs. And now, they say, with a recession raging all around us, is not the time to be investing money in a more sustainable future," writes the reporter.
 
Rather, "global demand for renewables grew by 31 percent during 2011 to nearly $250 billion. Last month, renewable energy jobs in the European Union broke through to 1.14 million, finally exceeding through the milestone million. The report goes on to say that the EU is on track to meet their goal of 20% renewables by 2020."
 
Closer to home, clean energy jobs in the US, in the years 1998-2007, grew by 9.1% while overall jobs grew by only 3.7%.
 
Mark Muro, of the Brookings Institution, says the 100,000 green jobs were added between 2003-2010, with the highest levels of growth occurring in areas with green tech clusters, like Albany, NY and Cleveland, OH.
 
Read the rest of the good, green news here.
what neighborhoods need: burgs strive for that elusive formula for lasting success
What makes a neighborhood thrive? Is it a coffee shop? A fistful of chef-owned bistros? What about a grocery store and dry cleaners? When it comes to Cleveland's various neighborhoods, some seem to have all the pieces in place. Ohio City, Tremont, Detroit Shoreway… these budding burgs appear to have everything a resident could want and need. But do they?
bipartisan bill would provide funding to demolish vacant and blighted homes
Against a backdrop of vacant, foreclosed homes and empty lots, U.S. Representatives Steve LaTourette and Marcia Fudge this week unveiled the bipartisan Restore Our Neighborhoods Act of 2012. The new legislation seeks to provide $4 billion to states and land banks to issue 30-year demolition bonds to demolish vacant, blighted homes across the country.

"This country needs to come to the realization that sometimes you just need to tear it down and start over," LaTourette told an audience of city leaders and community development professionals outside of a vacant home on E. 69th Street in Slavic Village. LaTourette stressed that the foreclosure crisis is not just an urban problem; it affects the Lake County communities he represents, too. "Vacant homes drag down property values and can lead to crime."

Congresswoman Marcia Fudge noted that more than 40 percent of the homes on E. 69th Street off Union Avenue were either vacant or foreclosed. A block away, a woman was recently dragged into a vacant property and raped.

Currently, only 10 percent of funds from the federal Neighborhood Stabilization Program (NSP) can be used for demolition. The bill would change that by allowing greater flexibility in how NSP funds can be used. It would also provide more than $40 million in Qualified Urban Demolition Bonds to every state, with additional funding flowing to states like Ohio that are considered "hardest hit" by the foreclosure crisis. Any unused allocation would be redistributed by the Secretary of the Treasury after two years to "qualified" states (including Ohio).

Fudge and LaTourette stressed that the legislation would be budget neutral, as there are at least two possible offsets under consideration for the $4 billion cost.

City and county leaders said the legislation is not only about removing blight, but also clearing the way for future redevelopment of neighborhoods. "We want to see a city that's thriving and bustling," said Gus Frangos, President of the Cuyahoga Land Bank. "This is about creating a new vision for our neighborhoods."

Although more than 6,000 vacant homes in Cleveland have been demolished in the past five to seven years, there are still more than 12,000 condemned or blighted homes throughout the city. Throughout Cuyahoga County, there are estimated to be 25,000 to 30,000 blighted or condemned properties in need of demolition.

"This is a $250-million problem," said Frangos. "That number is much greater than we can handle, no matter how strategic we are with our resources."


Source: Steve LaTourette, Marcia Fudge, Gus Frangos
Writer: Lee Chilcote
positively cleveland to unveil plans to strengthen city as a tourism destination
To conduct an authentic test of what it's like to be a tourist in Cleveland, Positively Cleveland recently sent several Northeast Ohioans on all-expenses-paid trips to parts of the city with which they were unfamiliar. The outcomes of this "mystery shopper" test were revealing, if not exactly surprising: Safety, wayfinding signage and public transportation ranked among participants' top concerns.

Lexi Hotchkiss, Communications Manager with Positively Cleveland, says the "Tourist for a Day" effort was part of a larger, regional initiative to make Cleveland a more visitor-friendly destination. The "Destination Cleveland" project has been launched by Positively Cleveland and other civic-minded partners in anticipation of $2 billion in tourism-related development that is currently being invested in downtown Cleveland.

"Our new President and CEO, David Gilbert, started the process when he joined the organization," explains Hotchkiss. "We knew it was time to look at Cleveland in a different way, and really examine how we look, act and feel as a destination."

In November, Positively Cleveland held a summit with over 200 community ambassadors, ranging from government officials to hotel managers. This unprecedented, collaborative effort to take Cleveland's tourism economy to the next level resulted in 11 focus areas. Top government officials also signed a memorandum of understanding agreeing to work together on this effort.

In a few days, tourism leaders are set to unveil and begin implementing a new, five year plan to improve Cleveland as a travel destination. Positively Cleveland and its partners are holding the Destination Cleveland Travel and Tourism Outcomes Launch on Tuesday, March 27th from 7:30 to 10 a.m. at the House of Blues. The event is free and open to the public.

"Tourism is the fourth largest private sector economy in Ohio," says Hotchkiss. "One of the things we really want to do is engage locals as ambassadors of our city."


Source: Lexi Hotchkiss
Writer: Lee Chilcote