Lakewood

east meets west: a new generation of businesses bridging the old divide
Ask a millennial about the east-west divide and their eyebrows usually rise and knit over their black frame glasses. These days, west side shops are popping up on the east side, while east side institutions are making inroads west.
all aboard the west side shuffle for a safe way to bar and restaurant hop
Chris Tarr has a vision of uniting Cleveland’s west side neighborhoods into one large playground of great restaurants and tasty beers. The establishments already exist, but getting around safely, affordably and easily is another challenge.
 
After being stranded at Brew 133 in Lakewood during a snow storm last year, Tarr came up with the idea for the West Side Shuffle – a black school bus with a big white sign advertising the phone number to call to get on board -- that takes passengers from Lakewood to Ohio City and everywhere in between. The bus runs from 9pm to 2:45am on Friday and Saturday nights.
 
“I had this idea to unify all of these neighborhoods,” Tarr explains of his plan. “You should be able to go to any of the bars and restaurants in the neighborhood. People who live here love it here, and I wanted them to be more connected to the area.”
 
Tarr has been running the West Side Shuffle for the past two weekends, and by Saturday night he had turned a profit. “Saturday was fantastic,” he says. “We filled the bus two times. Some people called our number for a pickup; some people flagged us down on our route. People were very receptive, and everyone was nice and courteous.”
 
While Tarr rides the bus, collects the fares and mingles with the passengers, he employs a head driver, insured with a commercial driver’s license, and has two back-up drivers.
 
After two weekends, Tarr has already made some changes, based on riders’ requests. He is in the process of creating route maps, flyers and easier access to the Shuffle’s phone number – (216) 673-4222. He’s been working with some of the bars to create coasters with the number on them. Tarr also now allows riders to play their own music from their phones on the bus’ sound system.
 
While the normal fare is $4 cash or $6 with a credit card, Tarr has instituted a discount deal for certain bars. If riders are already on W. 25th, they can ride the West Side Shuffle to Porco Lounge and Tikki RoomPlatform Beer Co. or Jukebox for just $2.
 
As business grows, Tarr plans to expand service to West Park, W. 6th Street and W. 4th Street.
what it will take to bring millennials like me back home
Young people born in Cleveland in the 90s don't feel a sense of nostalgia for the city's heyday. Instead, they see an increasingly vibrant city as a place of opportunity, provided we stay on our current path.
cleveland can grow alongside robust fiber optic network, says panel
 
"Think big" was the theme of an Amplify Speaker Series luncheon on making the most of Northeast Ohio's steadily developing information technology presence.

The region must continue to expand its fiber optic infrastructure alongside ongoing efforts to transform Cleveland into a bustling tech hub with worldwide reach, said a foursome of panelists during the October 1 event sponsored by Contempo Communications.

The physical network itself is burgeoning, notes Lev Gonnick of OneCommunity, a nonprofit foundation helping to grow high-speed internet in Northeast Ohio. Since its founding in 2003, the organization has laid 111 miles of fiber in Cuyahoga County alone.

An advanced fiber optic/digital base transporting data at high speeds can be a boon for the area's already robust healthcare sector, says Kevin Goodman, managing director/partner of downtown Cleveland cloud-computing provider BlueBridge Networks. Crystal clear doctor-to-patient conferencing is just one example of how robust telecommunications can aid the industry.

If a healthy digital platform can help build industry and bring jobs, it will give Northeast Ohio an advantage in the hunt for young professionals over similarly sized markets, says Ashley Basile Oeken, executive director of Engage! Cleveland, a talent attraction/retention nonprofit.

"We're falling behind cities like Pittsburgh and Indianapolis in bringing in talent,"  Basile Oeken says. "Cleveland has to find ways to stand out."

Dan Young, founder of technology and design agency DXY, is looking beyond county, state and even national borders when it comes to connecting with the next wave of innovators. Young helped establish a DXY satellite office in Germany, an experience that showcased the need for Cleveland to attract immigrant brainpower.

"The city has to be bigger and bolder about the conversation it's having," he says.

Creating a regional tech epicenter here would make drawing dynamic folks of disparate backgrounds all the easier easier, says Joy Roller, panel facilitator and executive director of Global Cleveland.
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"We need to be open to the flow of ideas and new people," she says. 
two artists are finalists in martha stewart competition
new owners transform winchester music hall into the bevy with live music and food
The Winchester Music Hall, a classic Lakewood venue that closed late last year after a decades-long run, will soon enjoy a new lease on life as The Bevy in Birdtown, a restaurant and music venue set to open next month.

New owners Patty Lim and Beth Scebbi of New Century Builders have completely refreshed the space. The bar area has new flooring, a new ceiling, fresh paint and custom-designed lighting crafted from old wine bottles. There are eight draft beer lines, and a new kitchen will allow for a full-service menu that is scheduled to start sometime in October.

"We felt that Madison Avenue is really going to be taking over," says Lim. "Detroit Avenue is at its peak, and this is the next phase of development in Lakewood."

County records show that Dially's Investment Group LLC purchased the building for $150,000 in July from previous owner James Mileti. The building needed to be updated, and the new owners are not only renovating the space, but also adding some new touches that will likely make the Bevy a popular destination spot.

Lim and Sceibbi have cleaned up the historic sandstone and brick exterior, and they're adding a prominent sign featuring The Bevy's logo (a martini glass with birds flying around it -- how cool is that?). They're also adding a large sidewalk patio to take advantage of the building's deep sidewalk. Next year, they plan to transform a lovely brick nook alongside the building into a second patio area.

The Bevy will feature a full lineup of entertainment scheduled to start later this year. Lim plans to hire not only bands playing rock, blues, jazz and other styles, but also comedians. She's not worried about competition from The Music Box, Vosh, Mahall's 20 Lanes or other nearby venues, saying "the more the merrier."

The music hall, which is located in a former bowling alley, will become a bit cozier thanks to the addition of a private party room and offices in the rear. The party room will be nicknamed The Winchester, and the owners plan to keep the historic logo that's painted on the wall. The new hall will feature a section with hardwood floors for dancing, upgraded seating, high-top tables and a standing area.

Lim, who got her start as manager with Cleveland PM restaurant in Valleyview, is glad to be back in the restaurant and bar business. She sees great opportunity in Lakewood, and points to the businesses that are moving to Lakewood and the renovated Madison Avenue streetscape as signs of the area's revival.
reps from prior convention host cities offer tips on how best to leverage the big show
Tampa Bay successfully hosted the Republicans in 2012, and Denver hosted the Democrats four years before that. Fresh Water decided to reach out to representatives from each city to see if our fair city could glean some best practices on how to pull off a successful -- and inclusive -- convention.
spruce selects borrow rentals for free pr services promotion
Tom Sarago, owner of Spruce, chose Borrow Rentals as the winning company to receive free marketing and PR services. Sarago, who started his full-service marketing communications firm earlier this summer, offered the services to one company as a way to promote Spruce and help a worthy company.

Spruce received about 20 applications for his services. Sarago chose a few finalists before naming Ann King, owner of Borrow Rentals as the winner. Borrow is an eclectic and vintage rental house for furniture and accessories to furnish any event. “I just found Ann intriguing,” says Sarago. “She’s clearly doing so much of a good thing, I can just step in and enhance.”
 
King, who read about the contest in Fresh Water, applied because she needed the services Spruce provides. “We are such a small boutique company – we don’t have a marketing department and we don’t know how to get in the press,” she says.
 
Professional photography firm Kalman and Pabst shot promotional photos of King as part of the package. Spruce will provide PR services. “"She needs some assistance in a couple of key areas and we're working to develop a plan on how to build new relationships," Sarago says of what he’ll provide. “She wants to find new audiences and engage her existing ones. We’re helping her with social media, starting a newsletter and we will issue regular press releases.”
 
Both Sarago and King see this as the start to an ongoing relationship. “He’s awesome,” says King. “He’s so great and I’m so excited to work together and try to promote our brands. Hopefully we can help each other out – mostly to promote Borrow.”
 
In addition to working with King, Sarago says he enjoyed meeting the other applicants. “It was wonderful to hear about all these companies doing some amazing things,” he says. “Companies I wouldn’t otherwise have met.”
 
lakewood's lusso cosmetics are humane, fragrance-free and good looking
As a professional makeup artist, Lou McClung is well aware what goes into good (and bad) makeup. So he started making his own, ultimately opening up his own shop, Lusso Cosmetics, in Lakewood. “As a makeup artist, what I wanted to do was have my own products,” he says.
 
As one of the few independent cosmetics manufacturers in the country, McClung makes and sells his own lipstick, eye liner, lip gloss and powder. His products aren’t tested on animals and are fragrance-free. As much as possible, Lusso products are plant-based and made with beeswax.
 
McClung blends all of his own shades and he custom blends foundations and powders to match skin tones. He teaches his customers how to use his products with free consultations. “It’s really simple once I explain it,” he says. “No one ever took the time to show them. Most of my clients want to look natural and they’re surprised how little makeup they need – it’s about knowing where to put it. Having a quality product and finding what to do with the stuff is key.”
 
The satisfaction McClung gets comes in pleasing his clients. “I know when I’ve nailed it and have the right product or shade,” he says. “I love to see my clients enjoying it, and I know it enhances their lives.”
 
When McClung isn’t helping clients with their makeup needs, he’s restoring religious art. Four years ago he bought the entire closed St. Hedwig church parish and turned it into The Museum of Divine Statues -- a museum of religious artifacts. He’s purchased the artifacts from closed churches around Cleveland. He says the restoration process is pretty much the same as doing makeup, except he uses pigments and oil paints.

THe museum is open Sundays from noon to 4pm and private tours can be arranged for groups of 30 or more. McClung is hosting a fundraiser on Sept. 27 to keep the museum going.
 
McClung employs an assistant and lives in the priest’s house on the parish property.
 
while sports are fun, gay games will leave a positive legacy long after closing ceremony
As the 2014 Gay Games play out with eclectic events all over town, it becomes clear how they will leave a lasting positive effect on the host city of Cleveland. Uniting beneath a banner of inclusion, collaboration and unity, participants and sponsors establish a spirit that will endure long after the lights have dimmed and the last athlete has left the track.
new cycling fest to attract 1000s to shores of lake erie
When the Greater Cleveland Sports Commission began looking at creating a new event a few years ago, cycling soon rose to the top of the list. Leaders knew that a premiere cycling event in Northeast Ohio would prove popular well beyond Cleveland, attracting visitors from other cities. Then they refined the idea into a weekend of races, offering multiple rides from which to choose, coupled with a lifestyle festival at Edgewater Park. They had a winner.

The result is NEOCycle, "an urban cycling festival consisting of competitive races and unique rides, connected by live entertainment and an interactive, action-filled festival at Edgewater Park on the shores of Lake Erie," according to the website. The event takes place September 26th-28th, and organizers say it could attract 1,000 people from other cities and generate $250,000 in economic impact.

NEOCycle will feature five rides: Night Ride, which will leave from Edgewater Park and offer views of the sunset and downtown skyline; Forest City Fundo, an untimed, mass ride with lengths ranging from 10 to 62 miles and benefitting Bike Cleveland; Cyclocross, a race through Edgewater Park with natural and manmade obstacles; Criterium, a lapped race through University Circle and surrounding neighborhoods; and a velodrome race in Slavic Village.

Whether you're a competitive cyclist or not, the unique new event holds many charms. The Fundo and Night Rides are geared to both casual and serious riders. Spectators will enjoy heading over to Edgewater Park to watch the races, drink beer, hang out by the beach and listen to music.

Speaking of music, organizers recently announced that Cloud Nothings and Jessica Lea Mayfield would headline the event. Other bands include Ohio Sky, Captain Kidd, Cities & Coast, Ottawa, Muamin Collective & Neil Chastain Trio, Silent Lions, Village Bicycle, JP & the Chatfield Boys and the Luckey Ones.

"The idea is, 'How do you take 1 plus 1 plus 1 and equal a whole lot more than three?'" says David Gilbert, President of the Greater Cleveland Sports Commission. "How do you take grassroots events and put them in one large festival? You’re going to get an experience here that you're just not going to get at any other event."
lakewood again enjoying fresh wave of new business development
Fresh Water has been on top of the dramatic new business development currently taking place in Lakewood, covering it herehere and here. The west side 'burb has seen an explosion of new shops, pubs and eateries in recent years, thanks in large part to a pedestrian-friendly Detroit Avenue streetscape that was completed in 2012. Now the city is poised for another wave of growth, with several new businesses set to open this year.

In a recent chat with Planning Director Dru Siley, we learned about Cleveland Vegan, which is set to open a storefront catering operation in the next 45 days (13611 Detroit), with a planned eatery to follow; Brown Sugar Thai, which will open its fourth location in a 2,600-square-foot space in the Bailey Building at Detroit and Warren; Birdtown Restaurant and Brewing, a project from restaurateur Tom Leneghan, will open next year in the old St. Gregory's Church on Madison; The Bevy, a new restaurant and music venue that will open in the old Winchester Music Hall; and The Stache, a hip new speakeasy set to open in the former Johnny Malloys/Gepettos space (17103 Detroit Ave.).

These are just a few of the new businesses flocking to Lakewood, which has seen impressive business growth along its Detroit and Madison commercial corridors.

"Part of what we've noticed is that Lakewood is a great place to open a first business, such as Beat Cycles, but it's also a good place for a business to do a second location," says Siley. "We're seeing that as a bit of a trend. Business owners are doing some intentional planning, and they're looking at Lakewood."

Although Lakewood is chock-full of independents, plenty of chains are getting in on the action, too. Another new addition to Lakewood is Bob Evan's, which opened up a surprisingly contemporary-looking eatery in downtown Lakewood. "It's the busiest 4:30 dinner spot in the entire world right now," jokes Siley.
new marketing agency offering free assistance to the right startups
After a career in marketing and public relations -- largely in the non-profit sector --Tom Sarago decided to hang out his own shingle and launch Spruce, a full-service marketing and PR company in Lakewood. But the non-profit mentality stuck with Sarago, so he’s offering up his services for free to the right Cleveland company -- a startup or an established company going through transition.
 
“It’s in my roots to always give back,” explains Sarago. “I know I have enough experience to help these businesses.” After pondering the best business advice he ever got from the COSE Best Business Advice Campaign, he came up with “never neglect a volunteer opportunity assisting an intriguing business.”
 
Sarago’s offer isn’t solely about helping new businesses; it’s about expanding his circle and getting the Spruce name out there. “I want to engage as many people as possible,” he says. “The business will come. This is about meeting new people and hearing new stories of companies doing great things in cleveland."

Companies are invited to contact Sarango and explain him why they should receive free help with marketing, PR, branding or strategic planning needs. Sarago is only looking for the most passionate business owners.
 
Sarago has recruited the talents of commercial photography studio Kalman & Pabst to also get in on the offer. The winning company leader will also receive a professional photo shoot.

The deadline to contact Sarago and tell him why you need his services is August 15. 
ideation challenge enters fourth year in attracting startup ideas to lakewood
Startup Lakewood is at it again with its annual Ideation Challenge, during which people are encouraged to present their business ideas. “People can take the next steps and validate their ideas,” says Lakewood’s entrepreneur in residence and Startup Lakewood’s director of Ideation, Mike Belsito. “Sometimes, the first step is the hardest to take -- and that's what we're hoping to encourage.”

Ideation, currently in its fourth incarnation, added some new facets to this year’s submission process. Whereas the last go-around required an executive summary, the contest now necessitates both a business model canvas (a one-page outline of the business concept) and a single-page validation plan, which outlines five assumptions about the business and a plan for validating them. “By creating a validation plan, we believe we're encouraging people to identify actual steps that they can take to determine whether their business is viable,” explains Belsito.

More information on these documents can be found on Startup Lakewood’s competition outline. The deadline to apply is August 8. From that group, four individuals or teams will be selected to give a final elevator pitch in front of business experts, investors, entrepreneurs and consultants.

Prizes include a lunch with an entrepreneur and Lakewood mayor Michael Summers; a full scholarship to a nine-week entrepreneurial course with Bad Girl Ventures; and a prize package from the Lakewood Chamber of Commerce. Past winners include Mickie Rinehart for her beer flavoring Hops Drops, Daniel Dudley for the co-working space Lakework+ and Ahmie Young’s The Parenting Shop.

However, Startup shouldn’t be thought of as an incubator for small businesses. “We believed that we could create an environment that could be helpful and serve as a connector to entrepreneurs and soon-to-be entrepreneurs,” says Belsito. “The city recognized that it wanted to be more entrepreneurially friendly and encourage people to start businesses in Lakewood.”

Further details can be acquired July 22 at an upcoming meeting to be held at University of Akron, Lakewood campus from 6:30 p.m. to 8 p.m.
putting art at the heart of neighborhood redevelopment
Artists are often the first to move into urban neighborhoods, and also the first to move out when rents escalate. Yet in the post-recession landscape, many communities are working with artists to transform blight, engage residents and reimagine their neighborhoods.
from bust to boom: how the city's brand is on the rise, within our borders and beyond
There has been a flood of new businesses that tout the city through an assortment of Cleveland-themed apparel and products or by integrating the city name right into the company’s branding. Many point to the recent recession as the dawn of this entrepreneurial movement, which coincided with a newfound pride of place.
university study ranks cities' walkability; cleveland in top 10
In a recently released report by the Center for Real Estate and Urban Analysis at George Washington University School of Business in conjunction with Smart Growth America, the 30 largest U.S. cities were ranked by how walkable they are. This is key indicator on how cities are shifting from suburban sprawl to urban infill.
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“The researchers, including Leinberger, first looked at Walkscore heat maps, focusing on areas that scored high. They then looked at areas with significant regional importance, meaning they have at least 1.4 million square feet of office space and more than 340,000 square feet of retail space. They combined these factors to determine areas they call "walkable urban places" or WalkUPs.”

But the report doesn’t just evaluate the present; it looks ahead.

“Researchers then tried to predict how these areas would grow in the future by looking at trend lines and pricing premiums in rent space, which indicate demand level. For example, demand around train stations in places like Washington, D.C. is so high commercial and residential renters can pay a premium of between 50 and 80 percent, said Emerick Corsi, president of Cleveland-based Forest City Enterprises Real Estate Services.

Coming in at No. 10 is Cleveland.

“Ohio's largest city hangs on to the bottom spot in the Top 10, but that may change soon. It's set to plummet to No. 24 in the future. Cleveland is one of a handful of older industrial cities where walkability is largely rooted in the past, where a strong city center is walkable while the rest of the surrounding suburban area lacks any kind of walkable urban space.”

Read the rest here.
we've got options: alternative transportation takes root in cleveland
There's more than one way to get around Cleveland. As more and more alternative transportation options like Lyft, Uber and pedicabs enter the local market, residents are discovering that it's increasingly becoming easier to leave the wheels at home. Fresh Water took them for a test drive.