Entrepreneurs + Innovators

Cleveland insider: a clear solution in the war against blight
Ridding the city streets of zombies—long abandoned vacant properties—has become one local entrepreneur's ongoing battle. His fiercest weapon is a product that literally changes the face of foreclosure.
Local firm puts a new spin on human relations, finds a welcoming niche
As a small-business owner, Mark D’Agostino knows firsthand the difficulties of staffing a human resources department. All too often, HR employees are overworked, undertrained and unsupported by company leadership, he says.
 
To address these issues, D’Agostino launched ConnectedHR, a professional services firm that provides its 30 clients with experienced HR consultants. ConnectedHR personnel work on-site at companies—albeit off their payroll and benefits programs—diving into the complex realm of workers' compensation claims, employee engagement and other duties beholden to an in-house HR operation.
 
"We go out to organizations and become their HR entity on a part-time basis," says D’Agostino, who started his Independence-based business in 2014. "We have one young woman who works at five different organizations each day of the week."
 
Company "technicians" are spread out to diverse industries such as biotech, childcare and law. Cleveland law firm The Rathbone Group and drug discovery company BioMotiv are among the entities currently hosting a ConnectedHR staff member. Client business models may differ, but human resources basics are similar across industries, D’Agostino notes.
 
"Our technicians have an agenda and structure they follow very closely," he says. "It's streamlined enough that they know what aspects to focus on."
 
Businesses that enlist D’Agostino's services generally don't have an HR strategy in place. The company founder and president understands how that goes, as he didn't have a human resources staff at the business supply distribution company he ran prior to launching ConnectedHR. Visiting other offices at the time revealed HR's dispersal throughout harried personnel groups. From there, a vision for a new employee engagement approach came into being.
 
Since its inception, ConnectedHR has steadily grown its client base and topped $1 million in annual revenue. D’Agostino enjoys working with an established clientele that have reached a stage of growth where a level of HR professionalism is needed.
 
"I'm also excited about my team," D’Agostino says. "There's such an energy and vibrancy with them. They're a very educated, experienced group."
 
Ensuring worker well-being is especially satisfying in a region where small business is an economic driver.
 
"I'm passionate about supporting these organizations, because I'm a small business owner, too," says D’Agostino. "My clients want to be a good employer for their employees." 
From minding the ledgers to urban farming: The Dealership is where businesses go to grow
Fresh Water pulled into the funky co-working space on Lee Road and met up with four of the resident businesses to get their stories and hear about what motivates and excites them.
Local craftsman welds discarded objects with art
Jereme Westfall, owner and artist of Work of Arc Welding, prides himself on breathing new life into discarded objects.
 
A damaged cello Westfall purchased from a music store, for example, is now a lighted sculpture complete with ribbed metal wings. The instrument can no longer play a beautiful concerto, but it's still lovely to behold, says its owner.
 
From his workshop at Steelyard Commons, Westfall also welds a unique identity onto working lamps, clocks, shelving, fountains and wall hangings. Primarily focused on metals, the arts-centric entrepreneur "upcycles" junk into works he sells at gallery shows or on his Etsy site.

"I take garbage and instead of recycling it to its original form, I'm turning it into something that still has a use," says Westfall, 39. "I've got a basement filled with valves, springs and other stuff that inspires me."
 
Hard work comes at cost for customers, although some pieces can be had at lower prices than others. Westfall's cello sculpture, a product of 100 man hours and $500 in materials, sells for $3,100, while his lamps run from $320-$355. More affordable offerings include business card holders built from transmission gears, which are $35 each.  
 
Westfall opened his studio a year ago after receiving certification from the Lincoln Electric Welding School. Creating functional art full time wasn't his first thought upon entering the industry, however.
 
"I worked as a welder for awhile, then decided I wanted to make my own rules," Westfall says. "I started making my own stuff, went to some art shows, and things took off from there."
 
Westfall's steampunk/industrial style lends itself to rustic spaces or the average man cave, he notes. The Medina native tries to add something quirky to each piece, like a valve that acts as a dimmer for a lamp.
 
Going into 2017, Work of Arc has several months of back orders to fill, among them a conference table repurposed for an area diamond broker. The business is also busy showing its regional pride through Cavaliers and Ohio State metal wall art pieces.

As long as folks keep buying, Westfall is happy to continue making something out of nothing.

"The biggest thing for me is to be flexible," says Westfall. "I like doing a wide range of pieces rather than just one thing over and over again. There's such a wide variety, I never get bored."
 
 
A busy week for new biz loans and programs
While most Clevelanders were finally finishing off the Thanksgiving leftovers, these organizations were busy announcing loans and programs aimed at helping area small businesses, entrepreneurs and employees with good ideas.
 
-A unique collaborative of organizations and institutions has launched a small business lending program to help African American and minority businesses create and maintain jobs for residents and build community wealth. With a focus on bringing capital to underserved groups, the National Urban League’s Urban Empowerment Fund, Morgan Stanley, the National Development Council, the Urban League of Greater Cleveland, and Cuyahoga County have come together to offer the Capital Access Fund of Greater Cleveland (CAF).
 
CAF is a three-year program that provides minority business owners with access to capital offering 50 loans totaling $8 million as well as pre- and post-loan counseling to ensure the success of those small business borrowers. With a goal of creating or maintaining a minimum of 300 jobs within those three years, CAF already has completed 8 loans totaling $1.4 million helping to create or maintain 70 local jobs.
 
Read more here.
 
-Bad Girl Ventures Cleveland celebrated their fall 2016 graduation and five-year anniversary on November 30th by awarding two $15,000 loans, in partnership with the Economic Community Development Institute (ECDI), to the following women entrepreneurs: Liza Rifkin of Liza Michelle Jewelry and Angelina Rodriguez Pata of Blackbird Fly Boutique. Both are located in Ohio City.

-The MetroHealth System hosted its second Think Tank Competition on November 30. Modeled after the ABC show Shark Tank, employees submitted their ideas for a chance to win money to fund projects for the betterment of MetroHealth. Two winners were awarded a cool $150,000 each.
 
Their projects include one aimed at the development of a strategic approach to reduce the risks of opioid dependence and addiction for patients and the community through integrated pathways, analytics, informatics, and education. The other will create a formal team/department to administer and coordinate all of event medicine needs.

Read more here.

 
Biomimicry: nature meets industrial design at CIA
Cleveland Institute of Art professor Doug Paige is showing students how to take a page out of Mother Nature's playbook when it comes to industrial design.
All City Candy celebrates three happy years of sweet treats, community events
"Nice matters" at All City Candy, whether simply greeting customers at the door or creating treat-filled gift baskets for corporate events, owner Elisabeth Sapell says.
 
Kindness as a core value has served the Richmond Heights candy store well over the past three years, during which it's offered up 4,000 tasty items from 100 manufacturers and distributors. All City Candy has grown 25 percent annually since October 2013, when Sapell first opened her colorful, candy-scented 6,000-square-foot space at 746 Richmond Road.
 
Sapell points to the store's atmosphere of joy and nostalgia that keeps sweet-toothed consumers coming back. Wide aisles provide bulging bins of hard-shelled chocolates and jelly beans customers can mix and match themselves, while nearby racks overflow with familiar brands and an assortment of retro taste treats.
 
"We're trying to inspire fun and happiness," says Sapell. "It's like a little wonderland here."
 
All City Candy expanded its line to include the Pretzelicious brand of gourmet chocolate pretzels, which are packaged with chocolate-dipped Oreos and other goodies for corporate getaways. Over the last 12 months, the has store sent upwards of 1,000 treat baskets to its business clients. Weddings, bar and bat mitzvahs and birthday parties get bulk orders, too, resulting in steady growth for the megastore.
 
An October 23 third anniversary celebration reflected the fun-loving attitude that's brought All City Candy such success, its owner says. About a thousand visitors enjoyed games and giveaways throughout the day, along with a Halloween-themed candy buffet and chocolate pretzel dipping display. 
 
Community and charity events are another piece of Sapell's business model. In recent months, the store hosted a party pairing wines with different candies. All City Candy also supplied sweet snacks to young patients at University Hospitals during the holiday season.
 
"Our mission is to inspire people to be creative, kind and giving," says Sapell. "What did we do today to make someone happy?"
 
Sapell is glad to bring fun to the retail experience, a state of beings she recalls from working in the family grocery store, Sapell's Bi-Rite in Lakewood. Happiness spreads from customers via social media, or a visitor gleefully calling a friend while walking the aisles and seeing the deliciousness on display.
 
"We looked at our core values, and it's more than just selling candy," says Sapell. "It's about creating a place where people can have a good time and get away from what's stressing them out."