Any two-bit picker can wrangle up some cast-offs, display them in a storefront, and call the place an "antiques shop." Walk into Reincarnation Vintage Design, however, and you'll be reaching for your wallet faster than an auctioneer yells, "Sold!" Owners Ron and Cyndy Nicolson don't just clean and sell other people's unwanted items; they grant them a whole new life. "Reincarnation" isn't just a name, you see -- it's a business plan.

Contractor Matt Berges loves it when he hears that home energy prices are going up. Nope, he doesn't own stock in utilities -- he just knows that ever-rising heating and cooling costs will jolt the market for making homes more energy-efficient.

Berges earns his living by retrofitting older homes and building new homes to ultra-green standards. He's banking on the fact that rising energy costs will make construction of innovative passive homes like the SmartHome at the Cleveland Museum of Natural History more attractive to consumers.

This winter, Berges has had an opportunity to put some of his green dreams into practice. The owners of an historic home on Devonshire Road in Cleveland Heights tore it down to build a new, passive home that doesn't require a furnace. Although Berges, like many others, was sad to see the old house go, he says in some cases there are no cost-effective ways to make older homes energy-efficient.

"Green retrofits and passive home construction are happening all over the country, and they will make more sense as the housing market begins to come back," he says. "We're kind of pioneers in this area."

Interested in checking out the second Northeast Ohio home to seek passive house certification? You can tour it this Saturday, Jan. 14th at 2 pm. The tour is free, but the group is limited to 40 people and advance registration is required. Berges, the owners and architect will be on hand to discuss the project and answer questions.

For more information or to register for the event, email info@neogreenbuilding.org.


Source: Matt Berges
Writer: Lee Chilcote

The prevailing impression of regionalism that has been bandied about Northeast Ohio for the better part of a decade is all wrong, says a collaborative group of area nonprofits. While the consolidation of countless municipalities is useful, it is not intrinsically regionalism. True regionalism, they argue, is defined by economic activity -- not political boundaries.

A weekend project to build a hoop house turned into a thriving business for three local entrepreneurs. Carlton Jackson, Todd Alexander and Michael Walton were all at a Sustainable Cleveland 2019 meeting in 2009. Walton needed help erecting a hoop house on his urban farm, Jackson and Alexander came to help, and they all ended up with a business idea.
 
“It took seven to 10 days to build instead of the weekend,” recalls Jackson. The three started talking and figured they could do better. They came up with a design for a better tunnel hoop house and have been building ever since.  
 
Tunnel Vision Hoops designs, manufactures and installs high tunnel hoop houses for everyone from the backyard gardener to working farms. Hoop houses extend the growing season by keeping out harsh elements like wind and sleet while trapping the heat from solar radiation.

Jackson’s hope is to expand Northeast Ohio’s 135-day growing season and use of the 3,500 acres of vacant land in Cleveland for growing food and thus creating jobs. His hoops are comprised of galvanized steel arches covered with UV-protected, condensation-control polyethylene plastic
 
“We innovated and came up with our own designs and install them,” says Jackson. “We had no intention of actually starting a company. We thought we’d just make a few bucks. We each paid $7, went to Home Depot and made a scale model.”
 
Their model was a success and TVH’s first client was CWRU’s Squire Vallevue Farm. Today, the company has put nearly 20,000 square feet under cover in four counties. “You know you have a good product when someone’s willing to spend their own money,” says Jackson.
 
TVH has plans to expand by 2013, hiring trained installers or landscapers to erect the hoops as well as summer interns. Jackson also has plans to expand their product line and to build hoops for disaster relief efforts.

 
Source: Carlton Jackson
Writer: Karin Connelly

While we pride ourselves here at Fresh Water in having crisp, professional prose, the truth is, without art, a feature is just font on a page. Pictures tell a thousand words, we're told, but the best ones simply leave us speechless. Every masthead and feature image since we launched this pub over a year ago has been shot by Fresh Water shooter Bob Perkoski. Here is a collection of some of his finest work.

When Fresh Water launched in September 2010, we promised to highlight Cleveland's most progressive and creative people, businesses and organizations. But more importantly, we endeavored to place those subjects against the most compelling backdrop of all: Cleveland and its wonderful neighborhoods. Each Thursday, our readers are invited to dig a little deeper into this city we call home. What follows is a list of the 10 most-read features of the previous 12 months. Looking at the subject matter of those stories, it's clear that the most important topics to our readers include neighborhood development, sustainability and transportation, and, of course, food and booze.

Residents of Northeast Ohio are beginning to think of new ways to reduce energy consumption and save money on their utility costs. Cleveland-based YellowLite is helping people do that with its custom-designed solar panels for both residential and commercial uses.
 
“We wanted to find out how we can give back to the community and do something good,” explains YellowLite president Azam Kazmi. “When we started two and a half years ago, the economy was a lot slower and it got us thinking that energy is such an issue. Solar just sounded like such a good technology to solve our energy needs.”
 
YellowLite has a staff of dedicated people who educate customers on the benefits of solar power, from how to receive grants and tax deductions to the energy cost savings and 25-year warranty. “We can show you a good return on investment,” says Kazmi. “Most of the systems last about 40 years.”
 
Kazmi says solar roof systems have grown in popularity recently as consumers become more educated. “Next year is going to be a good year for us,” he says. “Knowledge of the industry has grown. The costs go down with more installers and more knowledge about the industry.”
 
Kazmi predicts YellowLite’s sales team will double in size by mid-summer of 2012, and the company plans to expand into the Detroit area.

 
Source: Azam Kazmi
Writer: Karin Connelly

Completing the last five-mile leg of the Towpath Trail into Cleveland might be taking longer than it took to dig the entire Ohio and Erie Canal, whose 100-plus mile span was carved out by hand in just two years in the 1820s. Yet thanks to a recent $500,000 grant from the State of Ohio, the trail is inching ever closer to its final destination -- Settlers Landing Park in the Flats.

The grant from the Ohio Cultural Facilities Commission, along with $3 million that was received earlier this year from the Great Lakes Restoration Initiative, will allow trail backers to break ground next year on an important .6-mile stretch along Scranton Road. More than 80 miles already have been completed; the last five miles into Cleveland is considered the home stretch for this decades-long project.

The funds will be used to build a 10-foot-wide paved trail along Scranton from Carter Road south to University Road in the Flats. The trail will be isolated for now, until it is eventually connected with the section of the Towpath that runs through the Steelyard Commons shopping center. A portion of the funding will also be used to restore fish habitat along the edge of the Cuyahoga River.

“This grant, and the construction work to come, represents another step forward in fully connecting this important regional resource to downtown Cleveland,” said Cuyahoga County Executive Ed FitzGerald in a statement. “This will mean a more attractive riverfront and a cleaner environment. This is good news for Cuyahoga County.”

Towpath planners predict the last trail sections, which must wend their way through formerly industrial land in the Flats, will proceed in three more stages. The portion from Steelyard to Literary Avenue in Tremont could start in 2015.


Source: Cuyahoga County Office of the Executive
Writer: Lee Chilcote

It only takes 10 minutes to walk from St. Vincent Hospital at E. 22nd Street and Community College Avenue to Cleveland State University on Euclid Avenue. Yet few people do it, in part because it is not a pedestrian-friendly experience. A new $4.2 million plan to redevelop E. 22nd aims to change that by creating a bicycle- and pedestrian-friendly boulevard and green space that could spur over $100 million in new development.

"We really see E. 22nd Street as a spine for the Campus District neighborhood," says Rockette Richardson, Executive Director of the Campus District, Inc., a nonprofit community development organization. "We developed this plan because we recognized the need for a north-south gateway to our neighborhood."

The plan re-envisions the street as a multi-modal boulevard with bike lanes, landscaped median and new retail, housing and green space development. Fresh opportunities may exist on land that will become available when the ODOT completes the Innerbelt Bridge project. The plan already has $780,000 of committed funding since ODOT is using the street as an alternate highway route and therefore must resurface it in 2013.

"The investment that is taking place by our anchor institutions -- Cleveland State University, St. Vincent and Cuyahoga Community College -- will strengthen their individual campuses and the entire area," says Richardson. She noted that St. Vincent Charity Medical Center is in the midst of a 10-year, $100 million renovation project and Tri-C recently spent $34 million on improvements.

The East 22nd Street plan is part of a larger effort to reconnect these institutions to their communities, Richardson added. "They're deeply rooted here, and they're investing in their campuses and adjoining neighborhoods so they all prosper."


Source: Rockette Richardson
Writer: Lee Chilcote

The City of Cleveland, Neighborhood Progress Inc. (NPI) and ParkWorks recently launched ReImagining Cleveland II, a $1 million push to fund sideyard expansions, vacant lot beautification, and market gardens in Cleveland. They hope the program will improve vacant land, enhance local communities and further green the city.

"In a city like Cleveland, rebuilding the housing market really means taking down bad houses and reclaiming vacant land," says Bobbi Reichtell, Senior Program Officer with NPI. "We're focusing the sideyard expansions in areas where there are already a number of other things happening, such as Model Block programs and the Opportunity Homes rehab program, so that we can get a real impact."

Reichtell anticipates two-thirds of the funding will go to yard expansions, while one-third will go to stabilization projects like market gardens, wildflower gardens and vineyards. Over 50 applicants have already applied for sideyard expansions, while 16 stabilization sites have been identified. Funding will be used to clean, grade and fence properties before they are transferred to their new owners.

Reichtell also stressed that the city has a formal application process, and that it retains sites with critical short-term development potential. Owners with code violations or tax delinquencies cannot be accepted into the program. Applicants must also invest some of their funds to acquire a lot or create a project.

Lilah Zautner, Sustainability Manager with NPI, says the reaction to the program differs radically depending upon the individual and where they live. "Some view sideyard expansion as the suburbanization of the city, while others view it as homesteading -- they're adding gardens, pools, gazebos and more."

Since the program launched, there's been no shortage of applicants. "We've had an overwhelming response so far, but we are still accepting applications," she says.


Source: Bobbi Reichtell, Lilah Zautner
Writer: Lee Chilcote

When Ohio Department of Transportation  (ODOT) officials recently asked business leaders from across the state to rank their region's planned infrastructure projects by importance, the Greater Cleveland Partnership ranked the West Shoreway project as the number one priority for Northeast Ohio.

For City of Cleveland Planning Director Bob Brown, that's one more reason why ODOT's numbers don't add up. The state agency gave the city zero out of ten points in the "economic development" category on its recent application for $28 million in additional funding to complete Phase II of the project.

"States all across the country are beginning to think differently, and they're realizing that projects like this can actually improve their economic competitiveness," Brown said at a recent community meeting to discuss the project. The 10-year-old plan would transform the underutilized, 50s-style freeway into a landscaped boulevard with bicycle and pedestrian pathways. It would also offer residents and visitors improved access to Lake Erie.

As evidence of economic impact, city officials cited Battery Park, a new home development that has attracted 70 new residents, many of whom bought homes because they believed the West Shoreway project would come to fruition. Phase I of the Shoreway project is underway, and includes the redevelopment of two pedestrian and bicycle tunnels and a new interchange at West 73rd Street.

Residents who attended the meeting also questioned ODOT's cost estimates, which have ballooned from $50 million in 2003 to $100 million today.

"ODOT doesn't have enough controls against contractors coming back for more," Ken Silliman, Chief of Staff for Cleveland Mayor Frank Jackson, told the audience. "We believe their contracts are too contractor-friendly. That's why we're trying to convince ODOT to give us the funding and let us manage the project locally."

Cycling advocates who attended the meeting also questioned the city's commitment to bike and pedestrian access, suggesting that Cleveland hasn't fought hard enough to fund the project's multi-modal pathway.

Adopting a mantra of "Keep the promise, finish the job," City officials vowed to press on with the project. They are planning a caravan trip to Columbus on December 15th for a crucial ODOT meeting where funding decisions occur.

Source: Ken Silliman, Bob Brown
Writer: Lee Chilcote

The November CBIZ Small Business Employment Index (SBEI), a barometer for hiring trends among companies with 300 or fewer employees, increased by .35 percent in November. While the trend reflects companies surveyed across the country, “a good number of the survey respondents are from the Cleveland area,” says Phillip Noftsinger, business unit president of CBIZ Payroll Services.

While the trend is typical for the holiday season, Noftsinger is optimistic that the increase may lead to future job growth. “I think this time of year we would expect to see growth during the holiday season,” he says. “But we’re hoping a strong holiday season will support a longer term trend in these numbers. It’s a little early to tell though.”
 
A good holiday shopping season has the potential to continue into the new year. “Strong consumer spending sustains growth,” says Noftsinger. “We hope to see a continued strong holiday season, which leads to income growth and labor growth and an upward spiral in employment.”

 
Source: Phillip Noftsinger
Writer: Karin Connelly

Valerie Mayen of Yellowcake, a fashion designer who became the poster child for Cleveland's nascent design industry after she appeared on Project Runway, will launch a nonprofit sewing studio to push the city's young talent into the spotlight.

The new loft studio, which is called Buzz and Growl, intends to offer work space, professional equipment, coaching and classes to young artists and entrepreneurs. It is located at 1400 East 30th Street in the St. Clair Superior neighborhood. Mayen is raising funds and plans to open the space sometime next year.

"I see a lot of artists that are making products here, but they're not saleable yet," says Mayen. "This is about helping them to hone and polish what they have, so they can become reputable businesses and sustain themselves in Cleveland."

Mayen says that Buzz and Growl already has a waiting list for new members. So far, she has raised $11,000 towards the costs of renovating the studio, and has invested some of her own resources as well. Mayen and her cohorts now hope to raise an additional $15,000 to purchase equipment and open the doors.

"This is the hard part, the frustrating search for money," says Mayen, who will serve as the Executive Director of Buzz and Growl. "Yet we've been able to attract grassroots support because people know this is about creating jobs."

To that end, Mayen is hosting an invitation-only "friendraiser" at Buzz and Growl's new studio on December 8th. Despite the challenging hunt for grant dollars, she is confident that the city will support this fledgling effort.

This year, Mayen hired several new employees for her business and opened and closed a series of pop-up stores. Beyond Buzz and Growl, she wants to launch a permanent Yellowcake shop in Ohio City or Detroit Shoreway by Fall of 2012.


Source: Valerie Mayen
Writer: Lee Chilcote

Black Friday is, blessedly, behind us. So, too, is Cyber Monday. All that stands between today and the holidays are a few weeks of retail panic. Relax, brave shoppers. It has never been easier for a Clevelander to wrap up his or her holiday shopping thanks to a bevy of brief boutiques. These fleeting ventures spring up like magic mushrooms after an imaginary storm to make shopping fun, easy and 100-percent local.

What's the best thing a city can do to achieve more economic success? Increase its number of college graduates. Simply put: The most prosperous cities have the highest number of college grads. Efforts by CEO's for Cities and our own NOCHE -- dubbed the Talent Dividend -- are designed to up college attainment and thereby boost everybody's bottom line.

Residents of Lyndhurst typically live 24 years longer than residents of the Hough neighborhood of Cleveland, according to a recent analysis by the Cuyahoga County Place Matters Team. This health disparity is why the group, in collaboration with the Saint Luke's Foundation, has launched a speaker series at the City Club of Cleveland focused on creating healthier communities in Cuyahoga County.

"It shouldn't matter how much money you have, your community should still be thriving," says Sandy Chappelle, Senior Program Officer with the Saint Luke's Foundation and a leader of the Place Matters initiative. "Quality housing, safe streets and other factors all go into whether a community is healthy or not."

This past Tuesday, the Place Matters team hosted a City Club event with Ron Sims, former U.S. Department of Housing and Development Deputy Secretary, who spoke about how land use planning can impact public health outcomes.

The long-term goal of the Place Matters initiative, says Chappelle, is not to drive prescriptive policies, but rather to infuse knowledge of healthy communities into the larger, public policy decisions that are made at the regional level.

"One example of unhealthy planning is that many new schools are built so that kids have to take the bus, which contributes to lack of physical activity and obesity," says Chappelle. "Yet now we're becoming increasingly aware that all sectors must work together to tackle health outcomes. People are also more aware that this is directly connected to our region's economic viability."


Source: Sandy Chappelle
Writer: Lee Chilcote