Downtown

growing aromatherapy company leases space at downtown's leader building
Aeroscena is tapping into the world of aromatherapy with Ascents -- little sachets of essential oils that creators say not only smell nice, but help with everything from weight loss and insomnia to energy and relaxation. Aeroscena CEO Mark Kohoot says the idea was inspired by the 18th and 19th century trend of women wearing their own personal scents around their necks.
 
“Ascents are an innovative way to experience aromatherapy in a portable diffuser,” explains Shannon Gibb, product manager. “They are all natural, made with essential oils."

There are five different scents, each of which comes in a little packet. Unseal the packet and inhale the scent up to 500 times. The five signature blends are: Sleep, Energize, Calm, Focus, and Curb for weight loss.
 
Founded a little over a year ago, Aeroscena employees telecommuted from home until June of this year, when the company opened offices in the Leader Building downtown. Ana Sorel was just hired as marketing manager and Aaron Cornell was brought on as the new CFO. Gibb says the next step is to build a solid sales rep staff.
 
Ascents are available on the company’s website, at Nature’s Bin in Lakewood and at 360-5 Wellness Store at the Cleveland Clinic. The Clinic also gives Ascents to participants in their online sleep program, Go! to Sleep.
 

Source: Shannon Gibb
Writer: Karin Connelly
as 'the chew' debut approaches, symon's exposure escalates
 
With the highly publicized debut of "The Chew" hitting the airwaves next week (September 26 at 1 p.m. on ABC), the hosts are popping up everywhere. That includes Cleveland's Michael Symon, who along with the show's other personalities, is featured in a New York Times article titled, "Throwing Out the Recipe for Daytime TV."
 
"The Chew," as writer Julia Moskin points out, is the first new daytime show on ABC since the “The View” went on the air in 1997. The show, as we have heard loudly and clearly from diehard soaps fans, is filling the spot of the long-running “All My Children,” which was canceled after one million years.
 
"As of Monday, Susan Lucci’s cheekbones will be out, bone-in chicken will be in," pens Moskin. "'The Chew' has five full-time hosts: Mr. Batali; Ms. Hall; Michael Symon, the 'Iron Chef' stalwart and Cleveland native; Clinton Kelly, who is also a co-host of the fashion show “What Not to Wear”; and Daphne Oz, the 25-year-old daughter of Dr. Mehmet Oz (yes, that Dr. Oz), who plays her role of wide-eyed cooking apprentice beautifully. Together, they will cook, chat, taste and — if rehearsals are any indication -- refer frequently to their own lives and stories.”
 
Moskin interestingly points out that much of an original cast was discarded in favor of the present one, which apparently sat better with test audiences.
 
“'The Chew' is not a celebrity gabfest with a food hook, like Rachael Ray’s," adds Moskin. Nor is it the typical “dump and stir” half-hour cooking show, which relies on "precut, premeasured ingredients and swaps – the usual tricks that speed up the cooking process on camera." Rather, she writes, "it’s an attempt to engage daily with Americans about home cooking."
 
Read the rest of the article here.
cleveland's new generation of entrepreneurs featured on 'state of the re:union'
Launched in 2009, "State of the Re:Union" is a public radio program that sets out to explore what American cities are doing to create community in light of challenging circumstances. In this episode on Cleveland, the hosts delve into how a new generation of entrepreneurs is helping to transform the city.
 
"Cleveland, Ohio is a city that was made by entrepreneurs, but for decades, it’s been known as a city that’s a shell of its former manufacturing-era glorious self. However, Cleveland is being embraced by a new generation of entrepreneurs as a place to put their dreams in motion."
 
In large because it is an affordable city, argues observers, Cleveland is birthing a new wave of entrepreneurs who have less to risk than they would in pricier metros.
 
"Cleveland is a city of second chances," says Councilman Jay Westbrook.
 
This engaging broadcast includes Ray Petro of Ray MTB, Jennifer Coleman of CityProwl, Ray Leach of JumpStart, Evergreen Cooperatives, plus many others
 
Listen to the whole thing here.
80 entrepreneurs, 300 guests expected to attend neo entrepreneur expo
JumpStart will celebrate the region’s entrepreneurs at the Northeast Ohio Entrepreneur Expo and JumpStart Community Meeting on Tuesday, October 25 at the John S. Knight Center in Akron. The event will feature high-growth entrepreneurs, student entrepreneurs and investors. 

Organizers have signed up 20 entrepreneurs to exhibit their companies, and expect almost 80 by the time of the event. Three hundred people have already signed up to attend the event.
 
Entrepreneurs attracted $237 million in angel and investor capital to the area in 2010 and created or retained more than 8,500 jobs since 2005. Officials at JumpStart think those numbers are reason to celebrate and continue to encourage people to follow their ideas and dreams.
 
“We believe entrepreneurship is the key to creating jobs in the community,” says JumpStart director of communications Samantha Fryberger. “By having people involved in one place at one time creates a sort of synergistic celebration of what’s been done and what’s coming ahead.”
 
New this year is an educational component to the expo, focused on three main areas: capital, talent and public relations. Community leaders will speak on these three areas of entrepreneurship to help advise participants in how to raise capital in both traditional and non-traditional ways, how to attract good talent on a budget, and the importance of good PR to promote a business on a budget.
 
Student entrepreneurs will also get a chance to showcase their ideas, network and get feedback on things like elevator speeches and developing their ideas.
 
The expo is free to the public. Exhibitor booths are $85.
 

Source: Samantha Fryberger
Writer: Karin Connelly
company's ad-supported printing is win-win for both libraries and users
Ryan Clark and Nathan Lambert know how to sell advertising. They also figured out a way to help libraries offset printing costs. The co-founders of Knowta, a Shaker LaunchHouse portfolio company, have created a unique print ad system that runs ads at the bottom of a page that users print out at the library.
 
The concept is brilliantly simple: Users elect to receive the advertising in exchange for free or discounted printing. Instead of receiving documents on typical 8.5" x 11" paper, they are printed on 8.5" x 14" paper, with the bottom three inches featuring a perforated section of full-color ads. Advertisers are able to tailor or change their ads at will to fit the time of day, content or location of the user’s document.
 
“Libraries are really challenged by economic models,” says Lambert. “Knowta meets those challenges with sustainable printing.” A portion of the revenue collected from the ads goes back to the library to offset printing costs and other expenses. Lambert and Clark have already secured contracts with local merchants around the Case campus.
 
Knowta will launch its product in CWRU’s Kelvin Smith Library in October, followed by a launch in the Cuyahoga County Public Library system later this fall. While Lambert and Clark plan to expand in Northeast Ohio, they also have plans to sell their product outside of the region.
 
“As we grow we’ll be growing within the region with additional locations within the Cuyahoga County Library system and the higher education market within Northeast Ohio, with a few target markets outside Northeast Ohio,” says Clark.
 
The company has one full-time employee, with plans to hire regional sales reps as they continue to expand.
 

Source: Ryan Clark and Nathan Lambert
Writer: Karin Connelly
cleveland bike advocates score 'big' win with complete streets ordinance
Writing for the sustainable transportation and living blog Streetsblog, Angie Schmitt covers the recent victory in Cleveland City Hall regarding so-called "complete streets" legislation.
 
Titled, "In Cleveland, A Slow Evolution Toward Sustainable Transportation," Schmitt writes that, "Last night was a big moment for sustainable transportation in Cleveland. With a small group of helmet-toting onlookers in the wings, City Council finally gave their nod to a Complete Streets ordinance -- the culmination of more than five years’ struggle."
 
The news was especially welcome given recent and major defeats, such as ODOT's refusal to add cycling and pedestrian infrastructure to the new Innerbelt Bridge. Riders instead got a $6-million commitment to add bike and pedestrian improvements to the Lorain-Carnegie Bridge.
 
Cleveland's current bike-advocacy movement, argues Schmitt, began to coalesce in recent years thanks to Sustainability Director Andrew Watterson, whose multi-day Sustainable Cleveland 2019 birthed the Sustainable Transportation Action Team (STAT).
 
"Over the past two years, Cleveland’s Critical Mass has been booming, culminating in nearly 450 riders at the August 2011 ride. Growth in the cycling community was further amplified by the creation of a unified cycling advocacy group. Bike Cleveland appointed a board and held a two day summit attended by more than 100 to mark their official debut earlier this month. They plan to hire full-time staff within the year."
 
"Cleveland’s Complete Streets ordinance requires that 20 percent of every road project’s budget be spent on green amenities like permeable pavement, or cycling and walking amenities. City Council went further, inserting a rider into the legislation that requires the council member from the affected ward to be notified before a road project is exempted from the requirement."
 
Of course, law and reality are two vastly different things, a fact not lost on John Mitterholzer, a STAT member.
 
“Its time to celebrate it and thank the mayor for a good policy,” Mitterholzer is quoted in the article. “But we also have to make sure it’s implemented.”

Read the rest of the post here.
more than just a good time, ingenuityfest trumpets job-creating technology
Art meets technology at the 2011 Ingenuity Festival this weekend, September 16-18 on the lower level of the Veterans Memorial Bridge. While Cleveland is traditionally known as a manufacturing city in the traditional sense, Ingenuity Fest celebrates the manufacturing companies that lean more toward the creative and artistic side.
 
“When the festival was first conceived seven years ago, it was exploring this idea of art and technology,” explains director of programming James Krouse. “When people say ‘technology companies’ they are usually thinking about software. We’re missing out on communicating with companies that don’t define themselves as technology companies."
 
Krouse cites Aeroclay as a good example of the kind of technology Ingenuity Fest celebrates. The startup company out of CWRU develops an advanced polymer lightweight material that can be used in everything from packaging to sound barriers. “It’s a very advanced material used in all kinds of applications,” says Krouse. “That is the kind if company growing here in Cleveland.”
 
From chemistry demonstrations to 3-D printers to cutting edge treatments for eye problems, the festival celebrates that pioneering and unique efforts in art and science going on in Cleveland. “We’re not a trade how, but this is an example of something that’s kind of that wow factor, says Krouse.  “We think it’s important for technology to be on display.”
 
While the festival features all the expected attractions associated with the word “festival” -- tents, beer, music -- it also highlights the innovations that make Cleveland unique. “It’s a celebration of innovation, at the same time it’s people out having fun,” Krouse says. “We think it’s important for this technology to be on display.”
 

Source: James Krouse
Writer: Karin Connelly
IngenuityFest 2011
This weekend, September 16 through 18, IngenuityFest returns to its shadowy perch on the lower level of the Detroit-Superior Bridge. Now in its seventh year, the event has blossomed into one of the largest art and technology experiences in the nation. The theme for this year's production is Cur(Re)nts -- as in the power of forces that flow around us every day, be they air, water, information or grey matter.
freshwater wind farm snags $500k grant from uncle sam
The push to plant the nation's first freshwater wind farm just offshore from Cleveland has just received some financial assistance from The Department of Energy. The grant is part of a $43 million package intended to speed technical innovations, lower costs, and shorten the timelines for wind energy deployment.
 
Freshwater Wind, a private Cleveland-based developer selected by Lake Erie Energy Development Corporation (LEEDCo) to build the initial 20-30 megawatt offshore wind project, is the recipient.
 
“This award from the DOE validates the work done thus far by LEEDCo and Freshwater Wind and confirms the Lake Erie project is the farthest advanced project in the Great Lakes. Our next step is to gain policy backing from Ohio that will ensure Ohio remains in a leadership position,” says Chris Wissemann, Managing Director at Freshwater Wind.
 
Read the rest of the good news here.
local coffee roaster launches cle blend for airport coffee drinkers
Coffee aficionados at Cleveland Hopkins International Airport were at a loss when Banjo’s closed its door last year. The coffee shop was the only stop in the C concourse for Phoenix Coffee junkies to get their fill. So when Auntie Anne’s approached the local roaster about supplying their coffee, Phoenix decided to introduce a unique blend that is all Cleveland: CLE Blend.
 
“It’s a Cleveland pride thing,” says Phoenix CEO and self-described superbarista Sarah Wilson-Jones. “We thought it was time to have a coffee that is uniquely Cleveland.” The name reflects the Cleveland airport code.
 
The coffee, which originated as an espresso blend, is a combination of Brazilian, Columbian, Costa Rican and Sumatran coffees and is a medium body blend with floral aromas and touches of vanilla and a chocolate finish. The blend has its own logo – a CLE baggage tag.
 
Introduced in July, CLE Blend tempts travelers as they enter or leave the airport’s C concourse. It’s also available at Phoenix locations around Northeast Ohio and online. “It was designed to celebrate our relationship with the airport,” says Wilson-Jones. “It’s designed for Clevelanders by Clevelanders.”
 
Wilson-Jones says Auntie Anne’s approached Phoenix because they wanted a local connection for their coffee products.

“There’s a popular demand for local coffee in the airport,” she says. “And that’s what drove Auntie Anne’s to call us.”
 

Source: Sarah Wilson-Jones
Writer: Karin Connelly
in race to roll dice, cleveland casino a winner
In the race to roll the first set of dice in Ohio, it appears that Cleveland will be the big winner among the four new casinos. Cincinnati, according to this item in the Enquirer, likely will be the last.

"Latest timetables show the Horseshoe Casino Cincinnati opening at Broadway Commons in spring 2013, a year after a Horseshoe Casino opens in Cleveland. Hollywood Casinos will open in Toledo in the first half of next year and in Columbus in the latter half."
 
Delays caused by the recent state tax budget fight are to blame for pushing back the opening of the Cincinnati casino. Because the Cleveland casino is a renovation rather than new construction, the delays were less detrimental.
 
"Until the tax dispute last spring, Cincinnati was on track to open its casino in late 2012. But Rock Gaming halted construction at its casinos in Cincinnati and Cleveland while a settlement was worked out, delaying the opening here until spring 2013. Cleveland was less affected. Unlike Cincinnati, where a new building is rising from the ground, Cleveland is renovating an existing structure for the opening phase of its casino."

The article adds that Rock Gaming officials in Cleveland have already begun hiring staff, including dealers and managers.

"Once destined to be the last to open due to site difficulties, [Cleveland] city officials convinced Rock Gaming early this year to open the Cleveland casino in two phases, putting it first."

Read the rest here.
if walls could talk: historic properties make compelling new workspaces
When savvy small business owners with an eye for form and function set their sights on historic Cleveland properties, the resulting atmosphere soars beyond the reach of boxy suburban strip malls and bland skyscrapers. Behold recycling on the most profound level: repurposing spaces created decades ago into modern, functional, and inspiring workplaces.
hatch helps entrepreneurs bring bright ideas to market
Christopher Celeste and Blake Squires have business in their blood. Over the course of their careers, each has made his way through the political world, the marketing and digital music world, and everything in between. Together they founded and fostered Solon-based Findaway World before each eventually left the company.
 
The two came together again when they realized they most liked forming businesses, and wanted to put their knowledge to work helping others do the same.

“I spent a lot of time in my career helping people bring ideas to market,” says Celeste. “One on the things I realized I wanted to do is help other people create businesses.”
 
So the two created Hatch Partners, which stands for Help At The Critical Hour. The company helps entrepreneurs all over Northeast Ohio bring their ideas to life, whether it’s through mentoring, advising or financing.
 
“The idea behind Hatch is that every entrepreneur has that moment of Should I pursue this idea?" explains Celeste. “We like being at the moment if inception when an idea is really coming to life.”
 
While Hatch occasionally provides capital to its portfolio of startups, its underlying function is to encourage other entrepreneurs. “We have no interest in becoming venture capitalists,” says Celeste. “The idea is really being an advisor and coaching.”
 
Unlike other business incubators in the area, Hatch is focused on coaching. “We’re neither place-based nor institutional,” says Celeste.  “We’ve had a lot of good fortune in our lives. There were always key people who said, ‘Yes you can. You can build this business.’”

 
Source: Christopher Celeste
Writer: Karin Connelly
entry-level jobs + affordable rents = cleveland tops for recent grads
Newly minted graduates require two things to make life easy: a job requiring less than a year of experience and a place to live that doesn't require a forklift of cash. Cleveland, according to a recent analysis by CareerRookie and Apartments.com, has both.
 
"Newly graduated and ready for a change of scenery? The best city for recent grads is Hartford-New Haven, Conn. On its heels are Cleveland, Boston and Denver."
 
CareerRookie and Apartments.com ranked the cities based on the population of young adults between the ages of 20 and 24, number of jobs requiring less than a year of experience, and the average rent of a one-bedroom apartment.
 
Average rent for a one-bedroom apartment in Cleveland is $695.
 
See the rest of the ranking here.
heartlab's $18.4m financing paves the way for faster growth
Cleveland HeartLab is moving quickly in the prevention and detection of cardiovascular disease. The company, spunoff from the Cleveland Clinic in 2009, is a clinical laboratory and disease management startup that has developed a series of diagnostic tests for determining the risk of heart disease and stroke.
 
The company, which has grown from eight to 80 employees in two years, just completed an $18.4 million Series B financing round with Excel Venture Management and HealthCare Ventures, both out of Boston.
 
The investment will allow Cleveland HeartLab to expand -- both in employees and market acceptance. In addition to its current offerings, the company plans to introduce additional diagnostic tests in 2012. "The goal is to eliminate the threat of vascular inflammation," he says.
 
"The funding allows the company to double in size again," says Jake Orville, president and CEO. "And we've just committed to moving off [the Clinic's] campus to the Health Tech Corridor."
 
Orville predicts the company will double again in the next two years, adding positions in management, sales, marketing, and research and development. He attributes his company's growth to a talented, dedicated staff.

"We have the gift of really good novel technology," he says. "Combine that with really good people and a really good business plan."
 

Source: Jake Orville
Writer: Karin Connelly
10-year-old everstaff staffing continues to grow by leaps and bounds
What started a decade ago as a business of one in a little office in University Heights has blossomed into one of the fastest growing companies in the nation. Danny Spitz, president and CEO of EverStaff, started the professional staffing company to satisfy his entrepreneurial spirit. Today, the company has 50 employees in 14 branches across 25 states.

And they aren't done yet, says Spitz. "We’d like to be known as the next national staffing agency,” he says. “Our goal is to open one to two offices every quarter.”
 
EverStaff has three staffing specialties: Professional, manufacturing and retail. Services include everything in the hiring process, from pre-screening to interviewing to providing references. “We provide the resources to every client to assist them with the hiring process,” explains Spitz.
 
Spitz credits EverStaff’s success with its close attention to client needs. “We consider ourselves different than other people in the industry because we get to know our clients and customize our services to them,” says Spitz. “We provide a customized service to our clients and, more importantly, we listen to them.”
 
Spitz started his career with an accounting degree and four years at Robert Half International. “It was a great starting ground for me,” he says. “But I was at a point in my life where I always had an entrepreneurial mindset and decided to out on my own.”
 
EverStaff has twice been in the Weatherhead 100 and Inc. Magazine’s 500/5000 list of fastest growing companies.
 

Source: Danny Spitz
Writer: Karin Connelly
homegrown national conference aims to make cleveland hub for marketing
The decline of traditional newspapers, rise of the Internet, and advent of social media has led to a dizzying media revolution in the past two decades. A new conference aims to help marketing and communications professionals to keep up with these fast-paced changes -- and to make Cleveland a hub for marketing worldwide.

Content Marketing World, a first-ever national conference that will take place at the Renaissance Cleveland Hotel, aims to help businesses and nonprofits place storytelling at the center of their work and to create their own marketing channels to reach consumers rather than relying on traditional media.

"To create and attract customers, marketers need to create valuable, relevant, timely content," says Joe Pulizzi, founder of the Content Marketing Institute, a company headquartered in Cleveland, and organizer of the event. "Customers are bombarded by marketing all day long -- more companies realize they need compelling content during all parts of the buying cycle."

The event will feature more than 50 speakers from around the country, including bestselling authors David Meerman Scott and Sally Hogshead. Comedian and filmmaker Kevin Smith, who bucked Hollywood with the independent release of his early films and is set to release "Red State" this fall, is also part of the lineup.

Given the rich history of marketing and custom publishing firms rooted in the city, Pulizzi hopes to shine a spotlight on Cleveland's content marketers -- and to tout the city as a great place to do business.

"You don't have to be in Hollywood or on Madison Avenue anymore to tell a good story," he says. "Why not Cleveland?"

Content Marketing World takes place from Sept. 6th-8th.


Source: Joe Pulizzi
Writer: Lee Chilcote
cle-based angel investor group lands on entrepreneur magazine's top 10 list
Two Ohio angel investment groups -- one from Cleveland, one from Columbus -- have landed on Entrepreneur magazine's list of Top 10 Angel Investor Groups.

"Sometimes a company's future growth is contingent on landing angel investment funding," the article's author writes. "The challenge is to find the right angel investor who is passionate about your business."

"You can get started with this resource list of the largest angel investing firms in the U.S., according to the Angel Capital Association, a trade association of investment groups," he offers.

With a roster of 180 angels, Cleveland's North Coast Angel Fund, which invests in Ohio-based technology startups, claims the sixth spot. Columbus-based TechAngel Funds, with 282 angels, is the number one group. This group supports early-stage Ohio-based information technology, advanced materials, and medical technology companies.

Read the rest here.
mayor jackson: 'build freshwater wind farm'
"Greater Cleveland has the potential to become the national leader in the growing renewable energy economy," Mayor Frank Jackson writes in a Plain Dealer editorial.
 
Jackson says that Cleveland must do what it takes to bring about LEEDCo's goal of planting a 20-megawatt wind energy pilot project seven miles offshore from downtown. More than just an overblown science experiment, the project will be the country's first freshwater wind farm, creating approximately 600 initial jobs and the potential for 8,000 long-term wind-energy jobs.
 
Calling on all private and public sector parties to set aside short-term interests in favor of long-term benefits, Jackson says, "If we don't take advantage of this opportunity, someone else will. Some other city will build the first offshore wind farm. Some other region will create thousands of new green-collar jobs."
 
Read the Mayor's impassioned appeal here.
crash course in cleveland: intern programs immerse young pros in city's assets
Imagine if we'd all had a crash course in Cleveland -- a tutorial, administered while we were still young and impressionable, on all the great things this city has to offer. Each year, hundreds of high-school and college students are getting just such a lesson. Thanks to internships offered by dozens of local firms and non-profits, students from within and without our region's borders are learning about Cleveland and its potential as a place to live, work and play.