From cable TV shows to busy downtown streets, food trucks are all the rage these days. Yet short of firing up a Winnebago or launching a fleet of food trucks, owners' growth plans are limited by size. "It's such a small space, everything has to be done more frequently," complains Jae Stulock of
Umami Moto, which dishes out Asian fusion cuisine to hungry lunch crowds and late night revelers everywhere.
Stulock's solution? First, he found an unused kitchen in the
Agora Theatre that could be used for all-important prep work. Once that was secured, he decided to launch a restaurant to complement his fast-moving food truck business.
"It was the right place, the right time, and the right people," says Stulock of his decision. "Opening a restaurant had always been part of the plan, and when the Agora space became available, that moved the plan up a couple of years."
Last month, Agora Theatre owner Hank LoConti donated the complex to the nonprofit
MidTown Cleveland Inc. and developer
Fred Geis. The partners plan to complete a multimillion dollar makeover of the property that includes preserving the concert hall. MidTown Cleveland officials envision the Agora as the centerpiece of a mixed-use district that serves the growing Health-Tech Corridor. Leaders here are completing a study of the E. 55th and Euclid intersection and hope to spur additional office, retail and apartment development in the area.
Stulock says his restaurant should help. "We're planning to call it the Hipp because we want to draw on nostalgia for the Hippodrome in Cleveland," he says. "It will feature the same Asian-themed food as our truck, but will also introduce other international flavors paired with contemporary American cuisine."
The Hipp, which is slated to open in early February, will initially be open for lunch and happy hour; dinner will be added down the road. At least five more food trucks are set to hit Cleveland streets this spring, and Stulock hopes the synergy between Umami Moto and the Hipp will also help him to stand out from a crowded field.
Source: Jae Stulock
Writer: Lee Chilcote