Health + Wellness

cleveland clinic cmo credited for making brand most recognizable
In a Forbes Magazine post titled “Behind the Brand: CMO Paul Matsen On Cleveland Clinic’s Strides As A Global Marketer,” Jennifer Rooney explains how Paul Matsen has taken his experience from prior endeavors such as Delta Air Lines and worked to establish Cleveland Clinic as one of the most recognizable healthcare brands in the world.
 
From the use of digital, social and traditional media, Matsen's primary goal is to increase brand awareness and ultimately get “those who don’t even need its services yet -- but may someday -- to “get consumers to find out who we are and then in the future for them to consider us as one of their first choices.”
 
Read the full piece and watch the interview here.

school crisis program gets funding boost from supporting foundations
Every tragedy carries its own story, believes Diane Snyder-Cowan, director of the Hospice of the Western Reserve’s Elisabeth Severance Prentiss Bereavement Center. If that's the case, children in particular may need help in translating those stories into something they can understand.

Thanks to funding the hospice recently received for its school crisis response programs, deciphering scary or sad incidents will continue to be a part of its mission. Earlier this month, the hospice was gifted grants from The Ridgecliff Foundation ($25,000) and The Pentair Foundation ($5,000). The money will assist staff development that engenders the nonprofit's relationship with area schools when death-related crises occur. Both foundations have provided the program annual support since 2007.

"Our grief counselors help meet the unique circumstances" of tragedy, says Snyder-Cowan. Counselors provide on-site support for such incidents as suicides, shootings, accidental deaths, unexpected sudden deaths, and anticipated deaths due to serious illness. Each response is carefully planned in coordination with the school's staff.

The resource is particularly needed in light of recent tragedies in Boston and Newtown, notes the program director. The funding will allow employment of a liaison to assist schools in their crisis planning. It will also pay for "crisis kits" filled with books, arts and crafts, and other materials to help children and teens develop a normalized view of the grieving process.

Snyder-Cowan views the program as an extra layer of encouragement to go along with in-school grief counselors.

"Everyone should have this kind of support," she says. "We're grateful to our foundations for supporting this mission."
 

SOURCE: Diane Snyder Cowan
WRITER: Douglas J. Guth
rise of the rest: it's not just silicon valley anymore, people
Has Silicon Valley jumped the shark? Ask many keen observers of technology hubs from coast to coast and they'll tell you that 2013 is prime time for startups to bloom in unexpected cities like Detroit and Cleveland. Dubbed the "Rise of the Rest," the burgeoning trend documents the blossoming of entrepreneurialism in unexpected places.
providence house's new wellness nursery to take in kids with chaotic home lives
Providence House wants to take some of the strain off local hospitals dealing with non-medical family issues. The solution, believe crisis nursery officials, is a forthcoming facility that will care for children whose households are dealing with emergencies that doctors cannot touch.

It's true that Elisabeth's House -- The Prentiss Wellness Nursery will take in kids with minor medical needs, notes executive Providence House director Natalie Leek-Nelson. But those children might come from such chaotic home situations that even their manageable conditions could blow up into something worse.

"These kids don't have the medical care at home to sustain them, and insurance won't pay for their hospital stays," says Leek-Nelson. A typical wellness nursery client would be a child with diabetes who is not getting the proper insulin treatments living with a drug-addicted or homeless parent.

The model also will offer family support and crisis intervention services for children with family stability concerns. In practice, the operation will allow hospitals to focus on the most serious cases, as children who could otherwise be discharged can now leave the hospitals and be cared for at the wellness nursery. Elisabeth's House is expected to serve newborns to children up to the age of 10.

The Elisabeth Severance Prentiss Foundation gave $1 million to Providence House to create the wellness nursery and aid the agency's ongoing campus expansion. The nursery, scheduled to open in September, will be located across the street from the newly expanded "Leo's House" on the Providence House campus at W. 32nd Street.  

 
SOURCE: Natalie Leek-Nelson
WRITER: Douglas J. Guth
greening of cleveland's building sector gets help from grant
A nonprofit seeking to create environmentally sound, high-performance building districts in Cleveland recently got a hand with its city-greening mission.

The Cleveland 2030 District, a group that would like downtown edifices to consume less energy and water and produce less greenhouse gases, received a $175,000 grant from The Kresge Foundation, funding that will go in part to the salary of the organization's first executive director as well as additional staff support.

The new executive director is Jon Reidy, who has been with the group of architects and engineers since 2011. The bulk of the grant will allow the group to intensify efforts put forth by the national Architecture 2030 project, which aims to reduce climate-changing emissions from the global building sector.

"We're creating a demand downtown for energy efficient projects in the interest of business development," says Reidy, a 15-year veteran of the architecture industry.

The Cleveland group is an offshoot of Mayor Frank Jackson’s Sustainability 2019 project, an effort to transform the city’s economy by "building a green city on a blue lake."

Cleveland 2030 works with owners, managers and developers within the downtown district to expand the number of buildings participating in the project. Five property owners controlling approximately 3.5 million square feet of Cleveland's brick and mortar are signed up so far.

Reidy hopes more area building owners share the project's vision of a future Cleveland where energy efficiency and a cleaner environment are the norm.

"Sustainability can be the foundation for rebuilding our economy," he says.
 
SOURCE: Jon Reidy
WRITER: Douglas J. Guth
researchers turn to squid beaks for medical inspiration
Researchers at CWRU have developed a material that can morph from stiff to soft, making its gradient properties potentially useful in medical implants. The research was conducted by professors Stuart Rowan, Justin Fox and Jeffrey Capadona of the macromolecular science and engineeringchemistry and biomedical engineering departments, and Paul Marasco of the Louis Stokes Cleveland Department of Veterans Affairs Medical Center.
 
The inspiration for the new material came from studying the properties of squid beaks. “Squid beaks are a stiff material, but they have to attach to very soft tissue,” explains Rowan. “They don’t have any bones per se. Imagine a piece of steel attached to a piece of plastic and you started bending or putting stressors on it. Things would start to tear, and that’s obviously not very good for the squid.”
 
Capadona, Marasco and Rowan came up with the idea after reading a research paper published in 2008 at the University of California, Santa Barbara. Rowan and his team looked at how the squid’s beak transitions from hard to soft material. “How the squid solves the problem is with a gradient design that goes from hard to soft when wet,” explains Rowan. “We created a material with a similar kind of structure. We tried to mimic the architecture and properties.”
 
The nanocomposite material the researchers developed changes properties when wet -- going from a rigid material to a soft material. It potentially will prove useful in medical devices such as diabetic glucose sensors, prosthetic limbs and central vein ports. The researchers are now working with the Cleveland Department of Veterans Affairs to develop uses for the material.
 
The research was recently published in the Journal of the American Chemistry Society.
 
Rowan and Capadona previously had studied the properties of the sea cucumber, developing a self-healing polymer that is useful in coating. Rowan enjoys taking his cues from natural phenomena.
 
“As a materials person, I can learn a lot from seeing how nature has evolved to tackle the challenges that we see in our world, too,” Rowan says. “Nature makes a wonderful variety of very cool materials. The key is in understanding how nature does that.”

 
Source: Stuart Rowan
Writer: Karin Connelly
w. 6th street to get $1m facelift with new streetscape, public art
Construction work has begun on a $1 million facelift to W. 6th Street, which will soon be transformed into a more attractive pedestrian-friendly environment that will include wider sidewalks, larger outdoor cafes, new public art and a branding campaign.

Thomas Starinsky of the Historic Warehouse District Development Corporation says that the impetus for the project came when officials realized that most of the buildings in the area had been restored, and that neighborhood leaders now needed to focus their attention on improving the "space between buildings."

"As the Global Center for Health Innovation, Convention Center and Ernst and Young Tower became a reality, we realized we needed to kick it up a notch," he says. "We pushed the City of Cleveland to make sure this project would be completed before the Global Center and the Convention Center open."

The project, which should be completed July 18th, is being funded through federal transportation enhancement dollars combined with a 20 percent city match. New banners and flower baskets are being paid for by sponsorships and memberships.

The downside is that businesses along W. 6th Street will sacrifice their patios this spring. "They're excited, but not about four months of construction," says Starinsky. "But we're taking it off like a band-aid and getting it done fast."

Although W. 6th perhaps is best known for its (occasionally infamous) clubs, Starinsky says the district's identity is not only diverse -- he cites a range of excellent ethnic cuisine in a few compact blocks -- but also quickly evolving.

"We have 3,000 residents and employees today, and we're adding 2,000 more employees with the Ernst and Young Tower," he says. "We recognize there will be a different type of person walking around here from the Convention Center and Global Center. We look at this as an opportunity to step up the Warehouse District."

Starinsky cites Take 5 jazz club as an example of the kind of new business that he hopes will add to the Warehouse District's ever-blossoming entertainment and dining scene. "There needs to be more diversity of food and entertainment."

The project also will include public art that tells the story of the Warehouse District. The 11-foot tall displays, which will be installed in the streetscape on W. 6th Street and eventually throughout the district, are designed by artist Corrie Slawson and authored by Warehouse District Director Tom Yablonsky.


Source: Thomas Starinsky
Writer: Lee Chilcote
clinic doc reveals new dangers of red meat consumption
In a New York Times article titled “Culprit in Heart Disease Goes Beyond Meat’s Fat,” Gina Kolata explains how Cleveland Clinic Dr. Stanley Hazen led a study that discovered a new explanation regarding why red meat may contribute to heart disease.
 
“The researchers had come to believe that what damaged hearts was not just the thick edge of fat on steaks, or the delectable marbling of their tender interiors. In fact, these scientists suspected that saturated fat and cholesterol made only a minor contribution to the increased amount of heart disease seen in red-meat eaters,” Kolata writes.
 
It was proposed that the real issue with red meat is a chemical released by bacteria in the intestines after eating red meat that quickly gets converted by the liver and released into the blood. This little-studied chemical is called TMAO.
 
The piece goes on to detail findings of the study and their correlations to red meat consumption.
 
Read the complete piece here.

first-ever pay-as-you-go commercial kitchen set to open its doors on euclid avenue
The final inspections for Cleveland Culinary Launch and Kitchen take place this week, and a customer is planning to come in the next day. The organizers behind Cleveland's first-ever shared commercial kitchen hope that's a sign of good things to come.

The kitchen's goal is to help local food entrepreneurs bring products to market. With so many food truck owners, caterers, urban gardeners and budding chefs making their products in cramped home quarters or church kitchens that aren't always available, the group behind the venture hopes to fill a growing need.

"We're a food launchhouse," says Carolyn Priemer, whose family-owned real estate company is a partner in the project, along with Tim Skaryd of Hospitality Marketing and Sales and the Economic and Community Development Institute (ECDI). "Ours is the only facility in Cleveland that you can pay as you use."

The facility allows entrepreneurs to lease time for $18-24 per hour. The kitchen, which was built by Cleveland State University before it moved to the new student center, has stations for baking, catering, canning, thermal processing and dry packing. The venue also has dry storage and walk-in coolers and freezers.

ECDI is available to offer loans to food entrepreneurs, and the partners plan to offer classes as well. Hospitality Sales and Marketing is a food brokerage, and Skaryd says he will help customers with small-scale canning and labeling.

So far, prospective customers that have expressed interest include food truck operators, an ice cream maker, tea maker and granola bar maker, among others. Priemer says that she's gotten inquiries with only word-of-mouth marketing.

The facility is available for use 24/7, and has its own security system and key card access. Users do not have to sign a lease, but must sign a basic user agreement.

Will it be profitable? Priemer says that will depend on the amount of usage, and right now it could go either way. However, she hopes entrepreneurs will see the value not only in the space, but in networking opportunities with other startups.

"There is no food hub for businesses," she says. "This seems to connect a lot of areas of the food industry here. We're planning to hold networking events to bolster the local food community, including bringing in some guest chefs."

Cleveland Culinary Launch and Kitchen is located at 2800 Euclid Avenue.


Source: Carolyn Priemer
Writer: Lee Chilcote
young audiences program teaches bullying prevention through the arts
Bullying prevention is a hot topic in U.S. schools. Young Audiences of Northeast Ohio is partnering with Cleveland educators and creative types to curtail such unkind behavior through the arts.

The arts education organization, which promotes innovative arts-infused learning for local children and teenagers, has created a series of anti-bullying and healthy living programs designed to empower students and create a kinder classroom community. About 20 area artists lent their imaginative expertise to upcoming programs that will use literature, dance and film to help students and teachers learn strategies to recognize and prevent bullying.

"Bullying can effect a school's entire culture," says Jennifer Abelson, director of marketing at Young Audiences. "Art is a way of creating a more empathetic environment."

A program from singer, songwriter and storyteller Susan Weber, for example, uses folk tales from diverse cultures to study characters' responses when confronted with unfriendly words and actions. Discussing bullying through stories will allow the program's elementary school-aged audience to grapple with their feelings from a safe place, notes Abelson.

"The idea is to get them young," she says. "Teaching tolerance and empathy is something that can reflect throughout their entire lives."

A program for high school students, meanwhile, uses humor and live demonstrations to share the stories of " real-life action heroes" who overcame obstacles to star on the silver screen. The brainchild of Akron-born fight director John Davis aims to help students break through self-doubt and achieve greatness.

"Soft skills" like confidence and self-esteem can create stronger, more tolerant communities, stopping bullying before it even begins, says Abelson.  

 
SOURCE: Jennifer Abelson
WRITER: Douglas J. Guth
clevelander's documentary offers real-life tales of rust belt revitalization
For some, the term "Rust Belt" conjures unpleasant images of empty factories, foreclosed homes and unhappy people wandering cracked streets, wondering when times will get better. But what's really happening in some of the Midwest's major cities, and how different is it from the way these cities are often depicted?

Jack Storey thinks he has an answer. The impassioned city advocate has created a documentary chronicling what he believes is a more accurate representation of resilient cities working on reinventing themselves.

"Red, White & Blueprints" is an examination of the strides being taken by Cleveland, St. Louis, Detroit, Pittsburgh, Buffalo and Youngstown, highlighting the most innovative initiatives, individuals and ideas coming out of these cities.

"It's a positive movie about the Rust Belt, which nobody is really doing," says Storey, 30. "We're showcasing another side of these cities."

Storey, founder of the grassroots community development organization Saving Cities, spent two weeks in the summer of 2011 traveling and taking footage with friend Rick Stockburger. He met steelworkers and autoworkers, entrepreneurs and politicians, all with their own ideas on how to boost their respective homes. Locally, he interviewed figures including Gina Prodan from Unmiserable Cleveland and Katie O'Keefe, better known as "the pink-haired tattoo girl."

Storey, of Collinwood, learned just how tough Midwesterners are. More surprising was how deeply the people he met cared about their city's livelihood. "It was the most educational experience of my life," he says.

"Red, White & Blueprints" debuted this week at Cleveland International Film Festival. (Screens tonight at 6:30 p.m. on stand-by.) Storey hopes the film gives viewers a truer vision of what it means to live in Cleveland and other less heralded parts of the country.
 
 
SOURCE: Jack Storey
WRITER: Douglas J. Guth
market fair a day to teach clevelanders how to make their gardens grow
A one-day crash course in urban gardening is coming to Cleveland later this month thanks to Fresh Fork Market.

The free-to-the-public event will feature a full day of classes and workshops taught by area farmers, with detailed demonstrations on maintenance, harvesting and anything else participants need to know to make their gardens grow. The April 27 fair will be held at Urban Community School in Cleveland.

Connecting people to local foods is just one goal of the day-long event, notes market founder Trevor Clatterbuck. Bringing folks back to good eating in general is part of the mission, too, he maintains.

"We want to show people how their food is produced, where it comes from and the expertise it takes to grow it," says Clatterbuck, a West Virginia native who came to Cleveland in 2004 as a freshman at Case Western Reserve University.

Along with hands-on gardening advice, vendors selling seeds and other supplies will be on hand. While participants learn how to build their urban gardens, kid-friendly activities will keep the little ones busy.  

Fresh Fork Market provides farm-fresh foods to Cleveland-area customers, working with 108 farms within a 75-mile radius of Cleveland. Its tasty wares include organic and/or sustainable fruits and vegetables, pasture raised meat products, farmstead cheeses, and a variety of baked goods.

Clatterbuck views the fair as a way of giving back to the community. What better way to do that than by teaching Clevelanders how to grow their own healthy eats?

"It's a skill they will be able to appreciate," says Clatterbuck.

 
SOURCE: Trevor Clatterbuck
WRITER: Douglas J. Guth
orchestra gift highlights record-setting granting round for cleveland foundation
With a record-setting recent round of grants, The Cleveland Foundation is ensuring, among other things, that a well-loved local institution will continue to make beautiful music.

Last week, the foundation's board of directors approved a best ever $26.6 million in grants for the first quarter of 2013. The funding included a $10 million grant to the Cleveland Orchestra in support of operation and programming efforts as well as the organization's larger initiative to attract a broader audience. Besides the orchestra grant, additional monies totaling nearly $10 million will bolster core neighborhood and youth initiatives.

The orchestra funding is the largest single grant given to an arts organization in the foundation’s 99-year history, notes executive vice president  Bob Eckardt. A portion of the grant stands as a leadership gift to help fund the ensemble's “Sound for the Centennial" strategic campaign, culminating with a century celebration in 2018.

"The orchestra is an important part of Cleveland's brand," says Eckardt.

Another grant recipient is Neighborhood Progress, Inc., which garnered $5 million in support of its strategic plan to forge a new community development network for Cleveland’s underserved neighborhoods.  

Overall, Cleveland Foundation beat its previous grant-giving record of $21.6 million set in the third quarter of 2012. The large orchestra grant helped boost this number, but the nation's slow economic recovery has also grown the foundation's capacity, says Eckardt.

The organization's VP hopes this winter's big gain is just the start of a year that at the very least matches 2012's $90 million in total grants.

"We'll be in that neighborhood again," Eckardt says.

 
SOURCE: Bob Eckardt
WRITER: Douglas J. Guth
more bike boxes are coming to a cleveland neighborhood near you
Some creative, outside-the-box thinking by the city's leading urban design and cycling advocates has led to the creation of four additional "bike boxes," which are to be installed this spring in various Cleveland neighborhoods.

The newest wave of bike boxes are modeled after a successful pilot project at Nano Brew in Ohio City. That installation transformed a steel shipping container into a colorful curbside bike garage for two-wheeled visitors.

By offering secure, covered parking in a bike corral that also functions as dynamic, placemaking public art, the Bridge Avenue bike box does more than simply provide practical parking: It brands the city as a place that prioritizes cycling.

"It's really a center of gravity," says Greg Peckham, Managing Director of LAND Studio, the nonprofit that spearheaded the project with Bike Cleveland. "It's as much about a safe, convenient, protected place to park your bike as it is about making a statement that cycling is an important mode of transportation in the city."

Peckham says that Ohio City's bike box is very well used on days when the West Side Market is open and in the evening when riders coast in for dinner or a drink. With the street's bike racks often at capacity, the bike box was critical, he says.

The new bike boxes will be installed in time for Bike Month in May. The locations are Gordon Square (a barn-red beauty outside Happy Dog), Tremont (two "half loaves," as Peckham calls them, outside South Side and Tremont Tap House), St. Clair Superior (location TBD) and a final, undetermined community.

The bike boxes are being custom-fabricated by Rust Belt Welding, which is an entrepreneurial duo that has made creative bike parking a calling card for their work. Each of the boxes is being designed with neighborhood input -- hence Tremont's half-boxes, which amount to a shipping container split in two.

The project is being supported by Charter One Growing Communities, which has also funded retail attraction efforts in Ohio City, downtown and St. Clair Superior.

Peckham says the new designs accommodate more bikes and use lighter colors. Users can expect more innovations in the future -- LAND Studio is working to secure funding so that green roofs and solar panels can be added to the boxes.

The bike boxes are being maintained through partnerships with neighboring businesses, which agree to maintain, clean and keep secure the facilities.


Source: Greg Peckham
Writer: Lee Chilcote
future perfect: program to look at the exciting possibilities for university circle
University Circle already holds claim as Cleveland's premier medical, cultural and educational district. But what does the future hold for the rich, square-mile enclave and the neighborhoods around it?

"Building the Circle 2035: Height, Density and Social Equity" will attempt to answer that question during a free panel discussion on April 10 in the Cleveland Museum of Art's Gartner Auditorium. The program is part of the Circle Neighbors lecture series sponsored by the art museum's Womens Council in collaboration with the Cleveland Botanical Garden, the Cleveland Museum of Natural History, The Women's Committee of The Cleveland Orchestra, and the Western Reserve Historical Society.

University Circle is an ever-active neighborhood of "arts, ed and med," says Circle Neighbors co-chair Sabrina Inkley. With development on the rise, the district just four miles east of downtown Cleveland has become an anchor for a city that certainly needs one.

"As Clevelanders we have this inferiority complex," says Inkley. "University Circle is the one of the most unique one-square-mile areas in the nation."

The panel talk, moderated by Plain Dealer architecture critic Steven Litt, will peer two decades into the future to imagine what University Circle might look like, and how the district's rising wealth could benefit struggling surrounding neighborhoods. Panelists will include Chris Ronayne of UCI Inc, developer Ari Maron of MRN Ltd. and India Pierce Lee of the Cleveland Foundation.

Inkley doesn't have all the answers, but she knows University Circle is an enormous linchpin for Cleveland's economic future. New rental apartments and various institutions constructing new facilities are just two examples of the growth taking place.

"It's just very exciting," Inkley says. "There is something for everyone here."

 
SOURCE: Sabrina Inkley
WRITER: Douglas J. Guth
clc 'boot camp' to take hard look at cleveland poverty
Cleveland Leadership Center (CLC) director of engagement Earl Pike can't turn around in downtown Cleveland without seeing a crane or some other piece of construction equipment erecting a new building.

There's certainly good work happening locally, but there's also one critical question that Pike wants answered: With all the development in our region, who is being left behind, and what can we do to ensure that "all boats rise"?

This complex query will be explored through "Making Ends Meet," a series of intensive one-day "civic engagement boot camps" hosted by CLC and Ideastream. The programs, which run from April 22 to May 29, are not "easy" experiences, where participants sit in a classroom and listen to speakers, says Pike.

Instead, the boot camps live up to their name, putting attendees in small groups where they will intimately address key aspects of poverty and economic vulnerability in the region. For example, a planned housing-related boot camp includes a visit to eviction court and a trip to a housing project that supports disabled, homeless individuals.

"There is a hunger out there for an experience that is deeper and tougher than people are used to," Pike says. "We can't just be sitting in a room."

A more profound level of engagement with Cleveland's problems is more likely to create a problem-solving "action group" for further activity, the CLC director maintains. In addition, Ideastream will gather video content from each of the program days to create a documentary on Cleveland's economic vulnerability.

"Cleveland's poverty conversation has taken a back seat," says Pike. "We want to rekindle that conversation."

 
SOURCE: Earl Pike
WRITER: Douglas J. Guth
thanks to more downtown visitors, rta extends trolley service
With over 11 million visitors expected in downtown Cleveland this year (up from nine million last year), RTA officials sought last year to better connect the city's neighborhoods via public transportation. Their goal was to ensure that RTA is the transportation mode of choice for visitors to downtown. 

Six months ago, RTA was able to launch expanded, free shuttle service downtown on weeknights and weekends, thanks to $2.88 million in federal transit money and $720,000 in donations. The program is funded for the next three years.

Speaking at a downtown tour last week, RTA General Manager Joe Calabrese touted the trolley service as a huge success for downtown Cleveland that will enhance the visitor experience as the Global Health Innovation Center opens.

"RTA experienced five percent growth last year," he said. "We think downtown growth will help us. We want to make public transit a viable option for tourists."

As downtown experiences a so-called "parking crunch," Calabrese said that RTA is increasingly becoming the transportation mode of choice. Trolleys run until 11 p.m.

There are five lines: The C-line, which links the casino with the convention center; the L-line, which focuses on lakefront destinations; the NineTwelve line, which helps shuttle office workers from large garages to offices on E. 9th; the E-line on Euclid Avenue; and the B-line on Superior and Lakeside Avenues. Trolleys start at 7 a.m. on weekdays and 11 a.m. on weekends, and they arrive every 10 minutes.

The trolleys also serve downtown's growing residential population, expected to swell from 11,000 to 14,000 as new apartment projects open in the next two years. Another benefit? Helping office workers get around downtown easily.


Source: Joe Calabrese
Writer: Lee Chilcote
tenant buildout weeks away, global health innovation center gets ready for closeup
On March 31st, Cuyahoga County will turn over the Global Health Innovation Center -- formerly known as the Medical Mart -- to its individual tenants so they can begin to build out each of their spaces. 

It will be a landmark moment for the project, says Dave Johnson, Director of Public Relations and Marketing for the GHIC. He expects the project to be majority leased when the ribbon is cut in June.

"The project will open ahead of schedule and under budget," says Johnson, who also cites the building's LEED Silver (Leadership in Energy Efficiency and Design) status, a sought-after sustainable building rating.

GHIC tenants include a partnership between the Cleveland Clinic and GE Healthcare, a partnership between University Hospitals and Phillips Healthcare, Johnson Controls, and the Health Information Management Society.

The GHIC will include a display of the "home of the future," which will be built out by vendors and will feature medical devices that allow people to stay in their homes. UH and Phillips will showcase scanning equipment, while Johnson Controls will display the latest in hospital operating systems. Visitors will be able to view the behind-the-wall systems that would otherwise be invisible.

The Health Information Management Society will rotate exhibits based on what's hot in healthcare management. "It will be like a pretend hospital," says Johnson. "This is the organization around healthcare IT. The display will show equipment and how it interfaces. This is an entity bumped from the cancelled Nashville Med Mart project. It will become a magnet for companies to test IT equipment."

Officials are planning a public grand opening in June with a weekend of festivities.


Source: Dave Johnson
Writer: Lee Chilcote
researchers develop screening protocol to identify and treat lynch syndrome
A team of Cleveland Clinic researchers have found that regular screening for Lynch Syndrome, the top genetic cause of adult colon cancer, can significantly reduce the occurrence of subsequent cancers. Researchers screened all colorectal cancers surgically removed at the Clinic for Lynch Syndrome and referred those who tested positive to genetic counselors.

Lynch Syndrome affects patients at an early age and often leads to multiple colorectal cancers. Women are additionally more susceptible to uterine and ovarian cancers. By identifying the disease early, people with Lynch and their families can work with their doctors and counselors to keep an eye on signs of early cancers.
 
The research was led by Charis Eng, Hardis Chair and founding director of the Cleveland Clinic Lerner Research Institute’s Genomic Medicine Institute. The findings were published in the online Journal of Clinical Oncology.

“This paper shows successful implementation of a rapid, cost-effective system-wide screening to detect potential Lynch syndrome,” says Eng. “Because of this research, we know how to catch these things early and how to prevent them. If you are positive for Lynch, cancer can occur as young as age 25 and you should get a colon screening every year, and women should also get uterine screenings.”
 
Eng says patients with Lynch Syndrome can then weigh the surgical options when they are diagnosed with colon cancer. Patients may opt to have the entire colon removed, and women may opt to have the uterus and ovaries removed as well, to prevent future cancers.
 
“Instituting high risk surveillance early routinely saves lives,” Eng says. "It is an extreme challenge to bring genomics research to successful implementation in genomic medicine practices,” says Eng. “Here, we have achieved 100 percent successful implementation of universal Lynch syndrome screening.”

 
Source: Charis Eng
Writer: Karin Connelly