Entrepreneurs + Innovators
Urban, connected and on the move, the Campus District is poised to take off with more than $260 million pouring into this scant square mile of diverse territory.
Local entrepreneurs and experts share the pinnacles and pitfalls of transitioning from startup mode to growth mode.
Northeast Ohio has three organizations dedicated to getting fresh produce and sustainably-grown goods to consumers through online ordering.
This weekend, take a historic walking tour of University Circle, support cancer research at the VeloSano Bike to Cure, compete for cash prizes at The American Institute of Architects sandcastle and volleyball competition, relax with Sunday yoga at Edgewater Beach and more.
More than 3,500 professionals in marketing, communications, social media and public relations are expected to attend 2015 Content Marketing World – the largest event of its kind -- on September 8-11 at the Cleveland Convention Center.
Over 100 speakers from companies including Kraft Foods, Avery Dennison and LinkedIn will cover the basics of content marketing to specific marketing strategies used by successful companies. The estimated economic impact of the conference is $3.6 million, according to Destination Cleveland.
Unlike past years, this year's conference will cover the entrepreneurial market , says Content Marketing Institute founder and event coordinator Joe Pulizzi. The content marketing expert will host the Content Inc. Summit, geared specifically at entrepreneurs and small business owners on the last day of this year's conference on September 11.
“There is a better way to launch a business today,” says Pulizzi. “Build an audience first. Once you build an audience, you can launch the business.”
By building an audience based on content, says Pulizzi, the entrepreneur can learn more about what the target market desires. “Anybody who wants to be their own boss in any industry, this is the way to go,” he says. “It takes patience, but it’s absolutely worth it.”
The Content Inc. Summit will feature a presentation by Pulizzi on “Six Steps to Content Marketing Domination,” as outlined in his book of the same title. Five additional speakers include Matthew Patrick, founder of Game Theory; John Lee Dumas, founder of EntrepreneurOnFire; and Brian Clark, founder of Copyblogger Media.
Register online for the Content Inc. Summit, or register for the entire conference until September 4.
Over 100 speakers from companies including Kraft Foods, Avery Dennison and LinkedIn will cover the basics of content marketing to specific marketing strategies used by successful companies. The estimated economic impact of the conference is $3.6 million, according to Destination Cleveland.
Unlike past years, this year's conference will cover the entrepreneurial market , says Content Marketing Institute founder and event coordinator Joe Pulizzi. The content marketing expert will host the Content Inc. Summit, geared specifically at entrepreneurs and small business owners on the last day of this year's conference on September 11.
“There is a better way to launch a business today,” says Pulizzi. “Build an audience first. Once you build an audience, you can launch the business.”
By building an audience based on content, says Pulizzi, the entrepreneur can learn more about what the target market desires. “Anybody who wants to be their own boss in any industry, this is the way to go,” he says. “It takes patience, but it’s absolutely worth it.”
The Content Inc. Summit will feature a presentation by Pulizzi on “Six Steps to Content Marketing Domination,” as outlined in his book of the same title. Five additional speakers include Matthew Patrick, founder of Game Theory; John Lee Dumas, founder of EntrepreneurOnFire; and Brian Clark, founder of Copyblogger Media.
Register online for the Content Inc. Summit, or register for the entire conference until September 4.
Custom printing company Jakprints has always been on the cutting edge with its technology as well as its commitment to the environment. Jakprints recently teamed up with Heidelberg USA to bring the Speedmaster XL 75 Anicolor press to its offices. The green-friendly press is the first of its kind to be installed in North America, says CEO Nick DeTomaso.
While Jakprints has been doing digital printing for the past 13 of its 16 years in business, DeTomaso has never seen the quality Heidelberg’s new press offers in terms of both quality and speed.
“The technology has matured, but it’s evolved quickly enough that it changes,” he says. “We’re very heavily involved in the graphic design community, and they have an eye for quality.”
The Speedmaster is billed as having the top efficiency, versatility and environmental friendliness in a digital format. “Everybody’s trying to get digital print efficiency,” says DeTomaso. “For the printing industry of America, this is the direct mail wave of the future.”
In addition, the Speedmaster fits with Jakprints’ environmental commitment. The press uses only 20 to 30 sheets of paper to make something ready for printing, whereas older offset models use between 500 and 1,000 sheets.
“That motivated us to make this move,” says DeTomaso. “We’ve always found ways to reduce waste. This is a huge advancement for us and will save over one million press sheets this year.”
Jakprints also uses only soy and vegetable-based inks with zero-VOC press washes. Founded by Dameon Guess and Jacob Edwards, the company has grown to 250 employees in its Midtown headquarters and has earned a reputation for being environmentally conscientious.
While Jakprints has been doing digital printing for the past 13 of its 16 years in business, DeTomaso has never seen the quality Heidelberg’s new press offers in terms of both quality and speed.
“The technology has matured, but it’s evolved quickly enough that it changes,” he says. “We’re very heavily involved in the graphic design community, and they have an eye for quality.”
The Speedmaster is billed as having the top efficiency, versatility and environmental friendliness in a digital format. “Everybody’s trying to get digital print efficiency,” says DeTomaso. “For the printing industry of America, this is the direct mail wave of the future.”
In addition, the Speedmaster fits with Jakprints’ environmental commitment. The press uses only 20 to 30 sheets of paper to make something ready for printing, whereas older offset models use between 500 and 1,000 sheets.
“That motivated us to make this move,” says DeTomaso. “We’ve always found ways to reduce waste. This is a huge advancement for us and will save over one million press sheets this year.”
Jakprints also uses only soy and vegetable-based inks with zero-VOC press washes. Founded by Dameon Guess and Jacob Edwards, the company has grown to 250 employees in its Midtown headquarters and has earned a reputation for being environmentally conscientious.
Citizens Bank is giving the Economic Community Development Institute (ECDI) a $1 million line of credit to help finance loans to new and expanding businesses. ECDI provides loans between $500 and $350,000 to business owners and entrepreneurs trying to start or grow their businesses who might otherwise not be able to secure a loan.
ECDI's Cleveland office will receive the majority of the money, says Eric Diamond, executive vice president of ECDI Cleveland. “We will have a little more than 50 percent in this area because our loan volume is pretty high,” he says. “We expect to see a 30 percent increase in loan volume this year over last year.”
ECDI and Citizens have regularly worked together on securing loans for ECDI clients and have formed a good relationship, Diamond says . ECDI works with the SBA in addition to a variety of banks when funding a loan.
“Without us getting funding, we couldn’t fund other people,” says Diamond, adding that their average loan is about $25,000.
ECDI, which also has offices offices in Columbus, Toledo and Akron, is the fourth largest SBA micro-lender in the United States and a U.S. Treasury-designated Community Development Financial Institution (CDFI). Since the organization was started in Columbus in 2004, ECDI has assisted over 5,000 entrepreneurs, loaned over $25 million to over 1,200 businesses, and created and retained over 4,500 jobs across the state.
The Cleveland ECDI office alone has funded approximately $5.3 million to more than 130 businesses since it started in 2012. “Citizens really understands CDFIs and they’ve spent a lot of time with us,” says Diamond. “They really know business and they are a class act to work with.”
ECDI's Cleveland office will receive the majority of the money, says Eric Diamond, executive vice president of ECDI Cleveland. “We will have a little more than 50 percent in this area because our loan volume is pretty high,” he says. “We expect to see a 30 percent increase in loan volume this year over last year.”
ECDI and Citizens have regularly worked together on securing loans for ECDI clients and have formed a good relationship, Diamond says . ECDI works with the SBA in addition to a variety of banks when funding a loan.
“Without us getting funding, we couldn’t fund other people,” says Diamond, adding that their average loan is about $25,000.
ECDI, which also has offices offices in Columbus, Toledo and Akron, is the fourth largest SBA micro-lender in the United States and a U.S. Treasury-designated Community Development Financial Institution (CDFI). Since the organization was started in Columbus in 2004, ECDI has assisted over 5,000 entrepreneurs, loaned over $25 million to over 1,200 businesses, and created and retained over 4,500 jobs across the state.
The Cleveland ECDI office alone has funded approximately $5.3 million to more than 130 businesses since it started in 2012. “Citizens really understands CDFIs and they’ve spent a lot of time with us,” says Diamond. “They really know business and they are a class act to work with.”
Now in its 13th year, Cleveland Clinic's Medical Innovation Summit brings together inventors, investors and medical industry representatives to spur learning and collaboration.
This weekend, shop arts and crafts from all over the country at the Cain Park Arts Festival, attend a free swing dance under the Playhouse chandelier, check out the Cleveland Flea and more.
Entrepreneur James Levin, who has always balanced his arts and cultural impresario endeavors with a law career defending the poor and disenfranchised, has opened a legal clinic in Glenville.
When Jason Minter has fond memories of his grandmother, Connie Pugh, and her fascination with PBS programming. “Every Sunday we would go to my grandma’s after church and she was always watching PBS,” he recalls. “She would say, ‘PBS brings all these cultures to me right in my living room.’ My grandmother never left the city.”
Years later, in 2012, Minter was in Castiglion Fiorentino, Italy as a teaching assistant with Texas A&M’s college of architecture study abroad program when he discovered affogatos – gelato topped with a shot of espresso. The experience reminded Minter of his grandmother’s travels via public television.
After duplicating the affogatos for some friends back home in Tremont, Minter was encouraged to start a business of it. He kept testing his recipe and attended Cleveland State’s Meet the Lenders program last summer, where he got additional encouragement, Minter started Connie’s Affogato.
Minter then decided to enter the Old Brooklyn business plan competition, and was one of three winners. “We approached the competition with the understanding that opening a bricks and mortar storefront would be unfeasible for Connie's Affogato at this point,” he explains. “Instead we proposed a new model for economic development with a substantially lower barrier to entry than existing models. The competition judges responded positively to our strategy.”
The mobile affogato shop will be equipped with a specially-made bicycle – complete with a freezer, stove and “storefront” – with help from Soulcraft Woodshop and CWRU’s ThinkBox. Espresso will be brewed on the bike, while he plans to get his ice cream from a local supplier.
Connie’s Affogato will serve Old Brooklyn, as well as area festivals and fairs. “The city of Cleveland is my canvas,” Minter says. “I see a Cleveland where people are spending a little less time in their homes and car and contributing to a vibrant street life.”
Minter plans to take growth one step at a time. He is on schedule to open May 1 next summer with just one mobile storefront, then grow accordingly. While he says it’s not necessary, his plan includes opening a bricks and mortar storefront in three years. “You got to let the market guide you,” he says.
Years later, in 2012, Minter was in Castiglion Fiorentino, Italy as a teaching assistant with Texas A&M’s college of architecture study abroad program when he discovered affogatos – gelato topped with a shot of espresso. The experience reminded Minter of his grandmother’s travels via public television.
After duplicating the affogatos for some friends back home in Tremont, Minter was encouraged to start a business of it. He kept testing his recipe and attended Cleveland State’s Meet the Lenders program last summer, where he got additional encouragement, Minter started Connie’s Affogato.
Minter then decided to enter the Old Brooklyn business plan competition, and was one of three winners. “We approached the competition with the understanding that opening a bricks and mortar storefront would be unfeasible for Connie's Affogato at this point,” he explains. “Instead we proposed a new model for economic development with a substantially lower barrier to entry than existing models. The competition judges responded positively to our strategy.”
The mobile affogato shop will be equipped with a specially-made bicycle – complete with a freezer, stove and “storefront” – with help from Soulcraft Woodshop and CWRU’s ThinkBox. Espresso will be brewed on the bike, while he plans to get his ice cream from a local supplier.
Connie’s Affogato will serve Old Brooklyn, as well as area festivals and fairs. “The city of Cleveland is my canvas,” Minter says. “I see a Cleveland where people are spending a little less time in their homes and car and contributing to a vibrant street life.”
Minter plans to take growth one step at a time. He is on schedule to open May 1 next summer with just one mobile storefront, then grow accordingly. While he says it’s not necessary, his plan includes opening a bricks and mortar storefront in three years. “You got to let the market guide you,” he says.
Mark Morrison and the cofounders of Windrush, which provides a web publishing tool for nonprofits, were looking to take their company to the next level.
Morrison suggested the company go on the road to his hometown of Cleveland and join the FlashStarts 2015 summer accelerator program. So in May, Morrison and his two partners did just that.
Windrush helps social impact organizations produce more than just a white paper while trying to get their messages across. Using data visualization tools, Windrush makes it easy to create interactive and vibrant materials, copy and data to engage readers.
Morrison, Max Walker and Riley Alsmann were friends at Skidmore College in Saratoga Springs, New York and about to graduate when they founded Windrush in 2013 based on a software development project Walker was working on for school.
Upon graduation, the Windrush team was looking to grow the company. “We were looking to enter an accelerator to help us grow,” Morrison says. “We applied all over the country and we were accepted to a few of them.”
Morrison, a native of Maple Heights and a graduate of St. Ignatius High School, urged the team to join FlashStarts’ accelerator program. “It was a great fit, plus Cleveland is like the origin of nonprofits,” he says. “We’re really young coming out of college and we wanted a relationship. We want to learn from our mistakes.”
FlashStarts gave Windrush an initial $25,000 investment and the company has set up shop in the FlashStarts offices, at least for the summer.
“Windrush was chosen for our accelerator because they have a product that will radically transform content marketing, journalism and the art of online storytelling,” says Grace Moenich, FlashStarts’ director of public relations. “Their platform allows organizations to easily showcase their data in beautiful and compelling ways -- a feat which would otherwise require an enormous amount of money to hire very rare talent. They solve a large and common problem for businesses.”
Windrush will also be eligible for follow-on funding when the 12-week program is over.
Morrison suggested the company go on the road to his hometown of Cleveland and join the FlashStarts 2015 summer accelerator program. So in May, Morrison and his two partners did just that.
Windrush helps social impact organizations produce more than just a white paper while trying to get their messages across. Using data visualization tools, Windrush makes it easy to create interactive and vibrant materials, copy and data to engage readers.
Morrison, Max Walker and Riley Alsmann were friends at Skidmore College in Saratoga Springs, New York and about to graduate when they founded Windrush in 2013 based on a software development project Walker was working on for school.
Upon graduation, the Windrush team was looking to grow the company. “We were looking to enter an accelerator to help us grow,” Morrison says. “We applied all over the country and we were accepted to a few of them.”
Morrison, a native of Maple Heights and a graduate of St. Ignatius High School, urged the team to join FlashStarts’ accelerator program. “It was a great fit, plus Cleveland is like the origin of nonprofits,” he says. “We’re really young coming out of college and we wanted a relationship. We want to learn from our mistakes.”
FlashStarts gave Windrush an initial $25,000 investment and the company has set up shop in the FlashStarts offices, at least for the summer.
“Windrush was chosen for our accelerator because they have a product that will radically transform content marketing, journalism and the art of online storytelling,” says Grace Moenich, FlashStarts’ director of public relations. “Their platform allows organizations to easily showcase their data in beautiful and compelling ways -- a feat which would otherwise require an enormous amount of money to hire very rare talent. They solve a large and common problem for businesses.”
Windrush will also be eligible for follow-on funding when the 12-week program is over.
Eric Duong, an entrepreneur born in Vietnam, opened the Asian Town Center with just three tenants in the midst of the recession. Yet today, the development houses 20 businesses with more on the way.
This holiday weekend, go on a hot date to Mahall's for music, food and cocktails, visit Platform Brewing in celebration of their first anniversary, enjoy reggae by Carlos Jones at the kickoff of Lakewood’s porch concert series and more.
