Shaker Heights

knowta exceeds goal for follow-on funding, will improve and expand
Knowta recently raised more than $300,000 in angel investments, exceeding its goal of $250,000 to roll out the next phase of its software solution. The LaunchHouse company offers free or discounted printing at libraries in exchange for accepting advertising on the bottom of the printed pages. A percentage of the revenue generated from the full-color ads is then returned to the libraries to offset their costs.
 
Initially, founder Ryan Clark and his four partners tested Knowta’s usability at CWRU’s Kelvin Smith Library during the 2012-2013 school year. They looked at three factors: Would library patrons use the service; would it work well in the university environment and provide value to the university; and would it deliver desirable results to advertisers. “We got an affirmative response on all three,” says Clark.
 
The next step is to improve upon the software. Clark says the investments, 90 percent of which came from individual Northeast Ohio investors, will be used to roll out the next phase. “There are a number of features we want to add to make it more attractive to our advertisers and make it more robust,” he says. “We’re excited about it. We’ve received tremendous feedback from users at Case.”
 
Knowta currently is in talks with five other universities in Northeast Ohio, and Clark says they are open to talking to any school that is interested in their product. Their goal is to secure five to six new schools this year.
 
Knowta currently has 25 advertisers in a range of industries, most of them local. Clark’s goal is to tap into the national market. The most popular ads are for the food and beverage industry.
 
Knowta has two full time employees, one paid intern and uses four to five contractors to build out the second phase of software development. The company plans to hire a lead developer/solution architect by the end of the year.

 
Source: Ryan Clark
Writer: Karin Connelly
10 things you can do right now to live a greener life
Clevelanders are spoiled with an abundance of natural resources -- from water and parklands to wide-open spaces. But that doesn’t give us liberty to be careless about the way we use those assets. We chat with a pair of local "green gurus" to see what we all can be doing to live greener lives.
facing history funding brings play about ksu shootings to cleveland classrooms
A Shaker Heights High School project about the Kent State shootings will be brought into classrooms throughout the Cleveland area thanks to a nonprofit that believes education is the key to stopping such events from happening again.

Facing History and Ourselves awarded Shaker Heights High School teacher John Morris $3,000 to collaborate with Kent State University professor David Hassler on the project. American history, literature and theater students at Shaker Heights will learn about the ramifications of the massacre through the play May 4th Voices: Kent State 1970. Pupils at regional Facing History classrooms will also be part of the program, says Mark Swaim-Fox, executive director of the local chapter of Facing History.

The play offers different viewpoints from a violent moment in American history, investigating a critical moment in the social protest movement. Stagings of May 4th Voices will take place for students as well as the wider Cleveland community, with help from Facing History staff and educators.

"It aligns with critical thinking of how we remember the past," says Swaim-Fox. "We want this to be a resource for the kids in our network."

Facing History is a Massachusetts-based educational group working across the country to combat racism and prejudice through education. Swaim-Fox hopes the play garners a new audience, with curricular materials about the shootings circulated to a new generation of young learners.

"The play is uncovering untold stories from a chapter of history that sometimes gets passed over," he says. "This will be a great vehicle for students to look at a complicated time period."


SOURCE: Mark Swaim-Fox
WRITER: Douglas J. Guth
bizdom and launchhouse team up accelerator programs for region's gain
Both Bizdom and LaunchHouse received hundreds of entrepreneurs applying for their respective accelerator programs this year. LaunchHouse received a record 115 applications for 10 spots in its 2013 LHX accelerator program, while Bizdom already has seen more than 100 applications this year from all over the country.

Both organizations each received $200,000 from Ohio’s New Entrepreneurs (ONE) Fund earlier this year. So, Bizdom and LaunchHouse decided to collaborate in investing in 20 technology startups this year.
 
"We feel it is important to collaborate with every organization that is helping to revitalize the region and LaunchHouse is certainly one of these organizations,” says Bizdom leader Paul Allen. “When we found out that Shaker LaunchHouse had also received ONE Fund support for its accelerator we reached out to see how we could closely collaborate to optimize the experience for all founders and to show the startup community that we are coordinated in our efforts.”
 
The organizations plan to share mentoring sessions, jointly host classes and open up their office spaces to each other’s entrepreneurs. “We have a strong network, and so does Bizdom,” says LaunchHouse CEO Todd Goldstein. “So why not collaborate to build a successful business community in Northeast Ohio?”
 
The whole idea is to foster the growth of Northeast Ohio as a hotbed for startups and a place that supports entrepreneurs. “Really, we are about the accelerator and the entrepreneurs working together to build a great community,” says Goldstein. “We’re not on an island by ourselves. We’re all out to build successful entrepreneurs in Northeast Ohio.”
 
Allen agrees that the collaboration will help the entrepreneurs as well as continue to attract startups from outside the region. “Participants will be able to socialize with a greater number of peers and hopefully they will be able to learn from one another,” he says. “Collaboration strengthens the Northeast Ohio entrepreneurial community because it gives us an opportunity to articulate a consistent and more powerful message within and outside the region about the opportunities and resources that exist here."

 
Sources: Paul Allen, Todd Goldstein
Writer: Karin Connelly
q & a: kyle dreyfuss-wells, manager of watershed programs, neorsd
Stormwater run-off can overflow sewers, flood homes, erode roads and streambanks, and pollute our beloved waterways. Northeast Ohio Regional Sewer District is seeking to address these issues with a stormwater management program. Kyle Dreyfuss-Wells, manager of watershed programs for NEORSD, explains what the venture means for the average resident.
next city leaders ask if cle, other cities can diversify beyond the 'cupcake economy'
Young urbanist leaders who were in Cleveland this week for Next City's annual Vanguard conference were asked a provocative question about this city's future. With new development activity happening in neighborhoods across a city that still is devastatingly poor, how can we do a better job of ensuring that these projects will benefit our poorest residents?

"I'm a little concerned that as we build projects, we're creating a city for yuppies and a city for everyone else," commented Ari Maron of MRN Ltd. in a presentation to 40 leaders from across the U.S. and Canada engaged in fields such as urban planning, entrepreneurship and sustainability. "How many cupcake and yogurt shops can a city sustain?"

Heads nodded and attendees laughed as Maron admitted the challenge was as much to himself as others, since MRN owns three of the city's most prominent new developments, E. Fourth Street in downtown Cleveland, Uptown in University Circle and property along W. 25th in Ohio City.

Several attendees noted that they were surprised by how few of the city's larger developments have translated into prosperity for surrounding neighborhoods. Sitting in the newly-built Museum of Contemporary Art at University Circle, leaders asked how that area's success could benefit its low-income neighbors.

Maron cited the Greater University Circle Initiative and local hiring and procuring efforts by University Hospitals and others. MRN has committed to hiring local residents for its projects, and the company now employs 285 city residents.

"When people from the neighborhood work here, they take ownership of the project because it's their neighborhood," he said, citing DoubleTree Hotel as one example of a University Circle project that employees many local residents.

An attendee from Chicago noted that Cleveland appears to be behind in adding bike-friendly infrastructure. He cited the recent addition of separated bicycle lanes to Surmac Avenue in Chicago as a game-changing project for his city. "Cleveland needs to do one really good pilot project," said the attendee.

Next City is a national nonprofit media organization that organizes the Vanguard conference to highlight best urban practices and develop young urban leaders. Updates from the conference are being posted on Next City's daily blog.


Source: Next City, Ari Maron
Writer: Lee Chilcote
positively cleveland will train hospitality staff, locals to roll out red carpet for visitors
With downtown Cleveland seeing more than $2 billion in travel-related development, we must step up and make sure visitors are provided with the best possible service. We want them to spread the word when they get home about how great Cleveland is.

That was the message from David Gilbert, CEO of Positively Cleveland, at the organization's recent annual meeting. Based on recent research, the organization has determined that the city has "a communication gap" rather than "a product gap."

"We have the product -- amenities that most cities would be jealous of," said Gilbert. "We don't have enough people experiencing it."

To close that gap, Gilbert unveiled an aggressive plan to train hospitality workers as well as locals in how to better market the city and welcome and direct visitors. Positively Cleveland will also focus on legibility and wayfinding signage, online information, streetscape improvements, visitor hospitality, altering local perceptions and better destination branding and communications.

"We've done a great job of building big buildings, but we need more than that," Gilbert said. "It's 'what was the walk like?,' not just the Rock Hall experience."


Source: David Gilbert
Writer: Lee Chilcote
entrepreneurs riding road to success thanks to growing bike-based economy
As cities continue to become more bike-friendly, new bike-based businesses are springing up to support the movement. These bike-centric businesses are both banking on and promoting a growing interest in riding, and in the process they are boosting their cities' economies.
'courage fund' created to help cleveland kidnap survivors
The brave escape of three women held captive in a Cleveland home has garnered a philanthropic response from local political and business entities.

The Cleveland Courage Fund was established by Cleveland City Council members Brian Cummins, Matt Zone and Dona Brady to benefit kidnap victims Gina DeJesus, Michelle Knight, Amanda Berry and Berry's daughter. The funds were set up at the Cleveland Foundation and Key Bank two days after the release of the survivors, and have raised $650,000 to date. The total includes a $50,000 gift from the Cleveland Foundation and a $10,000 donation from Key Bank.

Money can be donated through the foundation's website or at KeyBank branches throughout Northeast Ohio, says Tom Stevens, the bank's vice chair and chief administrative officer. Prospective donors also can mail funds to the Cleveland Courage Fund care of the Cleveland Foundation, 1422 Euclid Ave., Suite 1300, Cleveland, Ohio, 44115.

KeyBank is providing pro bono financial council to the affected women and their families."We hope that through the generosity of the public, we can help these women get the resources they need," Stevens says. "We are delighted to serve as advisors to help ensure that Gina, Michelle and Amanda are able to use the money for their well-being."

Since its inception, the fund has received contributions from all 50 states as well as overseas. Groups including Jones Daywhich is providing free legal council to the women, and The Centers for Families and Children are working to get every penny of the donated dollars into the right hands.

"People have been very generous with their contributions," says Stevens.

 
SOURCE: Tom Stevens
WRITER: Douglas J. Guth
meals on wheels: local food truck scene keeps on rollin'
East, West, North and South -- it's getting easier and easier to score a hot, fresh and delicious meal from a food truck. In just three years' time, the Cleveland food truck scene has zoomed from 0 to 60, with dozens of rigs scattered all over town. Here's a little help finding them.
sugar plum cake wins competition, looking for permanent home
Jewels Johnson dabbled in a few different career paths before she found her true calling: baked goods. She grew up in Shaker Heights, went off to London, Charlotte, Las Vegas and Chicago before returning to Shaker in 2006 to work as a teacher at Shaker Heights High School.
 
Then, in 2011, armed with her grandmother’s recipe box, Johnson opened Sugar Plum Cake Company. “I’m a self-taught baker; my grandmother taught my mom and my mom taught me,” she says. “My inheritance was a 1937 KitchenAid mixer, the oldest known certified one that still works.”
 
Sugar Plum specializes in custom made cakes, cupcakes and other goodies. Everything is custom made to order. Johnson’s baked goods are so popular she quit her teaching job this year to concentrate on Sugar Plum full-time.
 
“For me, baking was really something to do during the summer,” Johnson says. “But it allowed me to quit my job two years later.” The business has taken off, and customers usually have to order at least a week in advance. Sugar Plum has 600 clients, with more than 400 being repeat customers. Johnson reports that sales have increased by at least 50 percent per quarter.
 
Earlier this month, Sugar Plum Cake Company was named the grand prize winner of the Spring 2013 Bad Girl Ventures Business Plan Competition. Johnson received a $25,000 loan to grow her business.
 
Johnson recently teamed up with Fresh Fork Market to develop a line of baking mixes using locally sourced flour and natural sweeteners, called Devour! Gourmet Baking Mixes. The line features a variety of cake, brownie, pancake and bread mixes. The line is available through Fresh Fork Market and Sugar Plum. Johnson is working with some additional retail sites to carry the Devour! line.
 
Johnson in the in the process of looking for a permanent location, where she intends to offer pop-up space for local artists while selling her cakes. She employs seasonal workers during peak times to help with deliveries and plans to hire three permanent employees this year to help with the Devour! production.

 
Source: Jewels Johnson
Writer: Karin Connelly
nbc sports covers nfl-related film in town
In an NBC Sports story titled “Draft Day descends on Cleveland this week,” Mike Florio shares that filming is ready to get underway on the NFL-related movie Draft Day starring Kevin Costner and Jennifer Garner, with the storyline centered on the Cleveland Browns.
 
“The bulk of the filming starts in and around Greater Cleveland on [May 8]. Shaker Heights and Berea, where the Browns are headquartered, appear on the list of sites where scenes will be shot. FirstEnergy Stadium will host some of the filming, too.”
 
Draft Day is not the only filming ready to get underway as Captain America: The Winter Soldier will soon begin production here as well.
 
View the entire blurb here.

shaker heights renovates two blighted homes near launchhouse to create 'tech village'
Building off the buzz created by Shaker LaunchHouse, an entrepreneurial incubator, the City of Shaker Heights has partnered with LaunchHouse, Cuyahoga County and Neighborhood Housing Services of Greater Cleveland to renovate two homes on Chelton Road into affordable housing for entrepreneurs.

The homes at 3553 and 3599 Chelton Road, directly behind Shaker Launchhouse in the South Moreland neighborhood, were vacant before the city acquired them. Shaker renovated the homes using $250,000 of Neighborhood Stabilization Funds, and is now in the process of transferring the properties to Neighborhood Housing Services. The agency, which specializes in affordable housing, will own and manage them.

The houses feature a total of nine "units" (a bedroom in a shared house with ample common space) that can be rented for $395 apiece. Amenities include high-speed Internet, free utilities, a comfortable green home with air conditioning, hardwood floors, free laundry and a ceiling projector hook-up in the living room for presentations. The homes are part of a multi-million dollar investment the city has made in the South Moreland community.

"We already have more applicants than we have units," reports Kamla Lewis, Director of Neighborhood Revitalization with the City of Shaker Heights. "We wanted to create a concentrated, collaborative community -- an environment for startups in the neighborhood, but a place where they could afford to live, as well."

Lewis says the first tenants will move into the completed homes as early as this week, and she expects all nine units to be fully occupied by June 1.

Applicants must be entrepreneurs at Shaker LaunchHouse. Its accelerator program begins this summer and has attracted entrepreneurs from outside of Northeast Ohio, who move here while engaged in starting their companies.

Lewis says the project is the first of its kind that she is aware of, and that the city's investment in South Moreland has already attracted further private investment, including several new businesses and a new $5 million apartment complex.


Source: Kamla Lewis
Writer: Lee Chilcote
in digital world, indie pubs aim to fill void left by waning mainstream print
In the age of digital everything, self-published periodicals are enjoying a bit of a revival. Geared towards those who prefer the tactile sensation of thumbing through an honest-to-goodness magazine, these indie pubs are filling voids left by declining mainstream print.
tech week enjoys record attendance, showcases best of tech in cle
NEOSA Tech Week brought 1,600 attendees to events around Cleveland last week, tripling its numbers since it first started three years ago. “It’s really inspiring to see the region recognizing the value and importance of the IT industry in Cleveland,” says NEOSA director Brad Nellis.

From the NASA International Space Apps Challenge, which had 34 local participants in a worldwide event of 9,000, to the much-anticipated Best of Tech Awards, to educational events and job fairs, Tech Week highlighted both the emerging technology companies and the more established and growing businesses in the region.
 
“We saw a lot of new companies we hadn’t seen before and that was kind of cool,” says Nellis. In particular he cites iOTOS as a standout winner in the new Best of Tech category Most Promising Startup. “These guys showed a high degree of promise. iOTOS holds the opportunity to be something big coming out of Northeast Ohio.”
 
UrbanCode, which announced Monday that it has been acquired by IBM, won Best Software Product. “UrbanCode really stands out in the market,” says Nellis. “It was cool that we give them an award on Thursday, and on Monday they announce they’ve been acquired. We’ve been following them for a couple of years and they’re a company that’s growing like wildfire. They’ll probably double in size again this year.”
 
Hyland Software won Tech Company of the Year, Vox Mobile won Best IT Services Company, and DecisionDesk won Best Emerging Company. Nellis points out that all of the finalists are impressive companies as well, having emerged out of 60 nominations in five categories. Six CIO of the Year were named in various categories by Crain’s Cleveland Business.
 

Source: Brad Nellis
Writer: Karin Connelly
these ain't no boomerangs: transplants relish life in a new corner of the world
At times it seems like everybody living in this town was born in this town. After all, who would choose to settle here unless they had deep family roots? We introduce four transplants who moved to Cleveland and never looked back. Not only have they made the most of it; they've made a life of it.
iotos connects everyday appliances to smart phones, wins best in tech award
Chris Armenio and Art Geigel like having everything they need right at their fingertips. Pairing smart phones with tinkering on a hobbyist level, the two came up with iOTOS, a way to control everything from the garage door opener to the coffee maker through smart phones and tablets.
 
Armenio and Geigel developed iOTOS through the LaunchHouse Accelerator Program last year. Based on a technology known as “the Internet of things,” the tech wirelessly connects consumers and businesses to the things they use every day. The Internet of things market is expected to hit $14.4 trillion in the next 10 years.
 
“It started as an easy way to control hobby projects through a website or email for the hardware hackers,” explains Armenio of their NiOS wireless hub. “As we started looking out there, we found more and more diversified companies were looking to fit this stuff with their commercial products.”
 
The technology and iOTOS’ offerings are growing in popularity as the concept and demand takes off. The company was named “Most Promising Startup” at 2013 NEOSA Tech Week’s Best in Tech awards last week.
 
So far, the company has sold its technology to garage door opener retrofit packagers.  iOTOS recently announced pre-sales of its NioGarage, a retrofit WiFi garage door system. “We’re in pretty advanced talks with a few Northeast Ohio companies,” says Geigel.
 
iOTOS has four full-time employees, including Armenio and Geigel, two salespeople and three part-time employees. The company recently brought on Jim McGreevy as vice president of business development.

 
Sources: Chris Armenio and Art Geigel
Writer: Karin Connelly
laurel junior wins inaugural young entrepreneurs competition
Laurel School junior Anamika Veeramani took first place at TiE Ohio’s inaugural TiE Young Entrepreneurs (TYE) Business Plan Competition on March 13 for her online science journal for high school students, En Kephalos Science Journal. Veeramani first beat out her fellow Laurel students in a competition before advancing to the regional competition. She won $1,000 and will compete in the TiE Global competition at George Mason University in Fairfax, Virginia in June.

Competitors were asked to create a business plan for a company that could be started for less than $1,000. The plans were reviewed by a panel of judges based on concept, business model, market analysis, financial analysis and overall presentation.
 
Veeramani created En Kephalos Science Journal -- which is Greek for “In the Mind” -- during her freshman year as an outlet for students to go more in-depth in their science research. “I had done research since seventh grade,” she says. “I would do really well at science fairs, but there was nothing beyond that and no opportunities to publish in journals.”
 
Veeramani wanted to provide a vehicle for high school students to share their findings. “I chose the name En Kephalos because I wanted to stress the fact that while age and experience are closely tied, age and knowledge or ability don’t necessarily correlate,” she explains. “You don’t need to be an undergrad or postgrad to be able to conduct meaningful, publishable research.”
 
En Kephalos has three boards, made up of high school and college undergrads and a board of science professionals. “Our model is different because the majority of the staff is made up of peers,” Veeramani says.
 
Contributors come from mostly the Midwest and the East coast, but Veeramani says she has contributors from around the country and Canada. One of her staff lives in England.
 
TiE Ohio sponsored the competition in partnership with the Burton D. Morgan Foundation and the Veale Foundation. Second and third place winners came from Magnificat and University School.

 
Source: Anamika Veeramani
Writer: Karin Connelly
program connects students with opportunities in own backyard
During the mid-2000s, local newspapers ran stories with evocative phrases like "quiet crisis" and "brain drain" in lamenting the flight of young, talented minds from Cleveland.

Bob Yanega saw those negative headlines, too, and decided he wanted to do something about it. Yanega, a self-professed "serial entrepreneur" with a background in commercial construction and real estate, is the creator of Choosing Success Programs, a Cleveland-centric advocacy project aimed at area high school students.

The program provides live, in-school presentations showing students how to connect with the opportunities right in their own backyard. The goal is to motivate youth to become passionate, lifelong residents of Northeast Ohio.

"Many kids don't have parents who expose them to what's great here," says Yanega, of Larchmere. "We need to sell Cleveland to young people."

Yanega has been giving Choosing Success talks at local high schools for the last 18 months. Along with providing students with tips on college and career choices, he also mixes in a "sales pitch" about Cleveland, pointing to the city's affordability, increasing job rate and wealth of cultural options.

Choosing Success, under the umbrella of its parent organization The 1990 Project, recently received a boost as one of the winners of The Cleveland Colectivo's fast- pitch presentation event. The program now has a chance to get some much-needed funding from the giving circle, and Yanega believes his brainchild is worth it.

"We're presenting facts about the city," Yanega says. "Keeping the next generation in town is a powerful, broad-based message."

 
SOURCE: Bob Yanega
WRITER: Douglas J. Guth
casexpert helps insurance companies resolve claims quickly, fairly
JumpStart recently invested $250,000 in Casentric, a Shaker Heights developer of a cloud-based software-as-a-service application to help insurance companies resolve property and injury claims quickly and fairly. CaseXpert streamlines the information needed to resolve a claim by integrating liability, injury and medical reports into one, making the adjuster’s job easier and un-biased.

“This tool helps insurance companies resolve their cases more accurately and faster,” explains Jim Kaiser, Casentric CEO. “CaseXpert helps adjusters evaluate claims in a balanced way that is fair to the customer, but represents the companies’ interests as well.”
 
Before CaseXpert, adjusters often were left to rely on their own experience to determine claims. “Claims were determined through their own expertise,” says Kaiser. “Adjusters had to grapple with claims.”
 
Casentric launched the first version of CaseXpert in September, and relied on user feedback before releasing its second version early this year. “We heard adjusters get bombarded with a lot of information, and it’s hard for them to get their arms around,” says Kaiser. “We made sure the information is easy to use. The users said, ‘It makes me more confident in figuring out what’s going on with the case.'”
 
Kaiser says Casentric plans to use the JumpStart investment to roll out additional components to CaseXpert and generate sales. The next component will be a negotiation tool. “Adjusters spend a good part of the day negotiating,” says Kaiser. “Our virtual dashboard tells users how it’s going, are we miles apart and does this look like it’s going the right way.”
 
Casentric currently outsources three positions. Kaiser says he hopes to hire some permanent staff members with the JumpStart investment.

 
Source: Jim Kaiser
Writer: Karin Connelly