Shaker Heights
Enter the housing crisis and 2008 recession. Since the dawn of these twin apocalypses, the City of Shaker Heights, which has a reputation for being proactive about the upkeep of its housing stock, has acquired dozens of buildable lots. The city began placing these lots, which came into their hands when empty, foreclosed homes suffered the wrecking ball, into their land bank several years ago.
Now, as Cleveland's post-crash housing market gradually emerges from its stupor, one urban-savvy home builder is working with the city to build new, moderately-priced, green homes on three of its vacant lots.
"We're building Shaker-quality homes on the city's empty lots," says Joe Del Re, Project Manager with Zaremba Homes, a company that has been building homes in Cleveland and inner ring suburbs for 20 years. "They'll have hardi-plank and scalloped siding and other details that fit in with the surrounding community."
The new homes, which will be located on Strathavon Road in the Ludlow neighborhood, will be reasonably priced at $150,000 thanks to a grant from the county's Neighborhood Stabilization Program (NSP). Del Re says the program has made it possible for Zaremba to break ground on the spec homes.
The new, 1,600-square-foot homes will also feature three bedrooms, two and a half baths and green, energy-efficient amenities. Qualified buyers within income guidelines can also obtain a 20 percent, forgivable second mortgage.
Source: Joe Del Re
Writer: Lee Chilcote
The Larchmere-Shaker Square neighborhood of Cleveland would be the one exception. To enshrine the east side community's love of books and recognize its rich diversity, local artist Gene Epstein has installed a 74-foot-wide mural of a virtual bookshelf on the side of Loganberry Books, an independent bookstore that has been a mainstay of the eclectic business district since the mid-1990s.
The vividly depicted book spines include "Some Things that Stay" by local novelist Sarah Willis; "The Life and Death of Great American Cities" by oft-cited urban planner Jane Jacobs; and a book about barbering, which was chosen to reflect the growing number of barber shops in the immediate area. Epstein painstakingly photographed each title, then installed the highly visible mural on the east-facing wall of Loganberry.
"The criteria we had was that the books should be 25 percent children's literature, 25 percent related to the Larchmere community, 25 percent representing the businesses, and 25 percent about Cleveland," explains Epstein.
The books were nominated by community members and culled by a committee of residents and shop owners to reflect the area's true diversity. After the mural was printed on vinyl-coated polyester and mounted on sections of plywood, Epstein spent about two weeks installing it in 12-foot-tall sections, much to the wonderment of passers-by and employees of nearby businesses.
Now that it is finally complete, Larchmere-Shaker Square has a work of public art that celebrates what it has already become known for: art and community.
Source: Gene Epstein
Writer: Lee Chilcote
The class, held on Thursday nights, is designed to help potential animators hone their skills. Actors from the CWRU theater department silently act out a skit -- holding each pose for two minutes -- while participants sketch out the poses. The sketches are then transformed into an animatic skit using animation software.
“The more comfortable you are about drawing fast and not really caring about any one drawing, the better you will be as an animator,” explains Fleischer. “It’s a wonderful tool for building animation skills.”
While local animators sharpen their skills, Fleisher scouts out local talent. “Our goal is to grow in size as an animation studio,” he says. He currently runs Tiny Giant with five of his former Cleveland Institute of Art students. “The best way to grow talented people around you is by planting a seed and nurturing it. If I spot really talented people, they can freelance with us or, if they’re young, they can intern.”
About 15 people attended the first speed-drawing event held in October. Fleischer plans to continue to host the event twice a month.
Source: Dave Fleischer
Writer: Karin Connelly
“We essentially are implementing advertisements in mobile phones,” Orlando says. “It started with a couple of ideas, but when we got our first customer we created our first app.”
Cell-a-Spot has created patent pending technology that couples a one-to-one interactive targeting for advertisers with the ability to generate revenue streams for mobile providers. Cell-A-Spot’s first app builds ads into a cell phone’s 411 service. Instead of paying for 411, the costs are offset by ads.
“Say you call 411 to search for pizza places... Ads for places like Pizza Hut will come up,” Orlando explains. “A lot of plans right now charge a fee to call 411. The way we built this app, it’s free.”
Orlando moved his business into Shaker LaunchHouse last April and has found the resources there to be invaluable in growing Cell-A-Spot. They became a LaunchHouse portfolio company about a month ago. “We’re lean, we’re small and we are able to keep our overhead really low,” he says. “Working in LaunchHouse, we get a lot of resources there.”
As Cell-A-Spot grows Orlando plans to build a full staff, from a sales team to accountants and administrative assistants. “My goal is to in three to four years have 12 employees,” he says. “But maybe we’ll get to 40 or 50 employees.”
Source: Steve Orlando
Writer: Karin Connelly
Thanks to the Van Sweringen's keen vision and planning, Shaker "appealed to the upper-middle classes in Cleveland in the 1920s, and the result today is neighborhood after neighborhood of stunningly good-looking houses built in the '20s and '30s. Some of these houses are mansions, some are just big, and some are modest. But all are still exceptionally attractive today."
The article goes on to describe with great detail just how the Van Sweringen brothers turned their vision into reality.
"[They] began accumulating land here in the early 1900s. In the teens and '20s, they laid out lots to sell and developed a rapid transit line directly into the center of Cleveland. They also set down the rules for what the owner-built houses in Shaker Heights would look like."
Those rules dictated that "houses were to be in the romantic Tudor, Colonial or French styles popular in the '20s. They had to be individually designed by architects. Brick and stone walls and slate and tile roofs were encouraged. Tudors had to have dark trim; only Colonials could have white. Buff-colored brick and certain colors of mortar were forbidden. Even the look of leaded-glass windows were regulated. Finally, the Van Sweringens had to approve every design."
All that would have been meaningless if the houses were not maintained. So the city inspects the exterior of every home every five years. An architectural review board must approve any changes to the exterior of a house.
"These are undoubtedly some of the toughest municipal standards anywhere in the United States," Conti writes. "And they can cost money. Considering its top-tier school system, Shaker Heights residents pay the highest property taxes in Ohio. Yet real estate people here will tell you that -- though the general real estate market in Cleveland has been abysmal in recent years -- Shaker Heights houses have held their value."
Read the entire report here.
"It's been very exciting," says Renay Fowler of the new space. "Shaker Square is so diverse in terms of nationalities and cultures, which I love. We're also positioned right between a bank and a Subway store, so we get a lot more walk-in traffic."
Fowler says that she has had little trouble filling her larger digs with both merchandise and customers. "We have a very diverse inventory, and we specialize in unique, one-of-a-kind items," she says. Some of the items the store carries include costume jewelry, furs and cowhide boots inlaid with rhinestones.
"If you're looking for something fun, glitzy and one-of-a-kind, that's what we do," says Fowler. "People assume our inventory is more expensive than it actually is -- you can get an entire outfit in our store for under one hundred dollars."
Fashions by Fowler features work by local clothing designers as well as smaller companies that are based in New York, Los Angeles, Las Vegas and Atlanta. In addition to its unique clothing inventory, the store employs an in-house milliner and a staff person that repairs costume jewelry.
"That's very hard to find these days," says Fowler. "People can bring a drawing in and get a hat or costume jewelry made for them."
Source: Renay Fowler
Writer: Lee Chilcote
“Our bar is unique because it has 100 percent of your daily fruits and vegetables,” says Pabley. “We’ve loaded it with all the stuff you’re supposed to be eating.” The bars are gluten free, vegan and have a low glycemic index. But don’t let the fact that they are healthy scare you; they’re tasty, too.
Pabley first got involved with the product when his family invested with the doctor who created a nutrition powder that is the basis for Good Greens Nutrition Bars. While working on his MBA at Baldwin-Wallace College, Pabley’s family approached him about marketing the doctor’s product.
“It was a good product, but had to be positioned properly,” Pabley recalls. He did just that. In May 2011, he went out on his own, brought the price down from nearly $5 a bar to less than $2, and partnered with Heinen’s, Marc’s and Dave’s Supermarkets to promote and sell his products.
Just four months later, Pabley has three employees and the Good Greens bars are the number-one seller at Heinen’s. The bars are so popular that Pabley has been developing new flavors, such as chocolate mint, chocolate fudge brownie, and Greek yogurt with blueberries. He plans to introduce them later this fall.
“For a small company without a big marketing budget, to put those numbers up is pretty phenomenal,” he says. He hopes to hire additional people soon and do his own manufacturing.
Source: Keith Pabley
Writer: Karen Connelly
When Nora Egger returned to Shaker Heights after a decade in Europe, she was looking for her next career move. "I was completely lost," she recalls. Then she started to think about the flavor profiles of cocktails in Europe, compared to what she saw in the states.
"Everything's pomegranate or mango or berries," Egger says of American drinks. "So I said, 'Why don't I do something with flowers?'"
Egger started fooling around in her mother's kitchen and developed her Lounging Gourmet Elixir Collection. The elixirs feature floral essences that can be blended with alcohol to create a unique cocktail, or added to sparkling water for a light, low-calorie soda.
The line features four flavors: Damascan rose, English lavender, Andean fire orchid, and Antillean hibiscus. "They are a strong concentrate made with pure cane sugar," says Egger.
Egger began selling her elixirs out of her car last year, while still making them in her mom's kitchen. Then, in July, she began working with distributors, relocated to a bottling facility, and began to market her product on a wider level. She still mixes every batch by hand -- standing on a ladder to reach -- and individually labels and packages each bottle.
The elixirs are carried in local stores such as Heinen's, Zagara's and Minotti's, as well as through distributorships in California, Oregon, Washington, Las Vegas and New York City. They are also available through Egger's website. She regularly holds tastings around town to familiarize people with her products.
Egger uses all local distributors and operates out of her home office in Little Italy. Although it's still a small operation, she hopes to grow and hire some people.
Source: Nora Egger
Writer: Karin Connelly
In recent years, the aggressive species has established such a dominant presence here that it has crowded out many other plants. The result has been a less diverse ecosystem in the marsh, including fewer species of birds and other animals.
Now, thanks for a $78,000 grant from the Environmental Protection Agency, the Nature Center is in the midst of a two-year project to remove the cattails from the marsh and return it to greater ecological health. This spring, Nature Center staff and volunteers planted some 3,000 grasses and wildflowers, 200 shrubs and 20 large trees, all of which are native to Northeast Ohio.
To kill the hardy, fast-spreading cattail plants, a variety of treatments were used, including cutting, hand-pulling and spraying with a low-percentage herbicide.
More than 25,000 people visit the Nature Center annually. Staff here are using the marsh restoration as an opportunity to highlight the problem of invasive species in Ohio, the importance of preservation and what ordinary citizens can do.
The Nature Center at Shaker Lakes was founded in 1966 as the result of a grassroots community effort to preserve the Shaker Heights park lands from becoming the route for a new freeway connecting the east side to downtown. Today, it is recognized as a model urban environmental resource center.
Source: The Nature Center
Writer: Lee Chilcote
The home tour will take place on Saturday, September 17th from 2:00 to 6:00 p.m. The event will highlight the neighborhood's varied housing stock, showcasing single-family and two-family homes, luxury condominiums and apartments.
To attract tour-goers to "live, work and play" within the neighborhoods around Shaker Square, event organizers are touting not only the unique homes within the area, but also the art, antique, restaurant and entertainment establishments in the Shaker Square and Larchmere commercial districts.
In a press release, organizers also cite amenities such as a grocery store and cinema in walking distance; mouth-watering restaurants and farmer's market; proximity to the Shaker Square RTA station; and financial incentives towards purchasing a home through the Greater Circle Living Program.
The weekend kicks off Friday, September 16th with "Rooftop Revelry Over the Square," a fundraiser that will take place on two Shaker Square condominium rooftops that feature spectacular city and skyline views.
Organizers say they intend to use the funds raised from both events to make an as-yet-to-be-named "legacy gift" to the Larchmere Boulevard enhancement project. This $700,000 improvement project will redevelop the Larchmere streetscape with new lighting, street trees, decorative crosswalks, sidewalks and other amenities.
Tickets to the Neighborhoods of Shaker Square Home Tour cost $15 if purchased online beforehand or $20 on the day of the event. The tour begins at Sergio's Sarava on Shaker Square. Tickets to "Rooftop Revelry" cost $75 and include home tour admission.
Source: Katharyne Starinsky
Writer: Lee Chilcote
So it only makes sense, in a way, that Bruce Altchouler (a Clevelander and electrical contractor with a knack for project management) and Ziv Sarig (an Israeli businessman with a finance background) would meet and discover they shared a passion for historic Shaker Square and fixing up older buildings.
Together, the two entrepreneurs, who are neighbors in Cleveland Heights, have formed BruZiv Partners. The nascent development company recently wrapped up renovations on an historic, nine-suite apartment building located at 2646 N. Moreland Boulevard, just off Shaker Square. It is the first multi-family building in Cleveland to meet the Enterprise Foundation's Green Community Standards.
"We saw an opportunity to take an older property that had declined over the years and do something positive for us and the community," says Altchouler. "Once we'd purchased it, we decided to step it up and do a green rehab."
Within the preserved shell of the historic building, the developers installed high-efficiency windows, insulation, a new boiler and Energy Star appliances. The units also feature high-end maple cabinetry and granite countertops.
"We wanted to attract high-quality tenants to the area, and you do that by showing a good product," says Altchouler. "Renters are also becoming more aware of 'green,' and appreciate the fact that we use healthy, low-VOC paints."
Getting to this point wasn't easy, but it was worth it, Altchouler says. To meet the Green Community Standards, BruZiv had to adhere to lengthy guidelines and hire an independent rater to assess the project.
In exchange, the City of Cleveland granted a tax abatement on the improved value of the building. The developers also obtained low-interest financing from Dollar Bank through Cleveland Action to Support Housing (CASH), a nonprofit whose mission is to revitalize urban neighborhoods through rehabilitation lending.
Source: Bruce Altchouler
Writer: Lee Chilcote
Recent CWRU mechanical engineering graduates Austin Schmidt and Solomon Alkhasov won the 2011 Idea Competition, sponsored by LaunchHouse and CSU's Accelerated MBA program at Nance College of Business. They created a company called Affinity Algorithms, which develops proprietary computer arbitrage software to facilitate transactions between buyers and sellers in various online marketplaces. The software provides greater liquidity and price transparency in the marketplaces.
"We are developing a suite of online software that helps the seller in fragmented marketplaces better manage inventory," explains Schmidt. Although Schmidt and Alkhasov came up with the idea from their experiences buying and selling textbooks in college, they say it can be applied to many online marketplaces.
The idea for Affinity Algorithms came about in January, they set up shop in March, and landed at LaunchHouse this month. They plan to roll out a full build of the software in September.
Students from all Northeast Ohio colleges and universities were invited to pitch a business concept to a panel of entrepreneurs, venture capitalists, CSU faculty and LaunchHouse staff. The contest primarily focused on students who had innovative ideas in the fields of software and internet technology, low-tech medical devices and clean energy.
The second winner is Ronny Shalev, also a student at Case. Shalev created a product known as an autonomous intravenous (IV) insertion tool that will be the most effective replacement for the current procedure of manual vein localization and needle insertion. Shalev's tool will completely replace the need for trained medical staff.
Contest winners were each awarded a $2,500 scholarship to the Global AMBA program along with a prize basket of support services from LaunchHouse, "Additionally, we received a $500 check from LaunchHouse, along with a bunch of services that include legal services, accounting, and free space for three months," says Schmidt. "All in all, a very comprehensive package with everything needed to get a business off the ground."
The winners will also have the opportunity to compete for up to $5000 in follow on funding.
Source: Austin Schmidt
Writer: Karin Connelly
More than 750 people turned out at the new home of Shaker LaunchHouse last week to welcome the business incubator and celebrate entrepreneurial business in the region.
Speakers included Senator Sherrod Brown, Shaker Heights Mayor Earl Leiken, author and entrepreneur Ratanjit Sondhe, Benoy Joseph and Dick Pogue. Brown is the author of the Business Incubator Promotion Act and has spearheaded efforts to reduce brain drain in Ohio. Sondhe, founder of Poly-Carb in Solon, spoke about the importance of entrepreneurial communities. He mentioned that he wished LaunchHouse was around when he was starting out.
Pogue announced that the first corporate gift from the Shaker Heights Development Corporation for the economic development work at Shaker LaunchHouse is $25,000 from New York Community Bank.
Thirty-five companies exhibited in the 23,000-square-foot renovated car dealership, including LaunchHouse's 12 portfolio companies as well as area entrepreneurs educating visitors on their endeavors. Companies included everything from Wow! Cookies!, a gourmet cookie delivery company, to Sunflower Solutions, which develops and manufactures renewable energy products.
"The huge turnout for this event goes to show that this region is ready to support entrepreneurial efforts," said Todd Goldstein, co-founder of LaunchHouse. "I saw a lot of introductions take place that night so the networking alone is going to produce some real opportunities going forward."
Guests were treated to a buffet of hors d'oevres during the event, and the Umami Moto food truck was also on site. SLH plans to host regular entrepreneurial events in addition to weekly educational meetings.
Source: Todd Goldstein
Writer: Karen Connelly
MedWorks in Shaker Heights was quick to come to the rescue of those ravaged by the tornado in Joplin, Missouri, this week. MedWorks, a non-profit organization that provides free healthcare clinics for the under insured and uninsured in Ohio, sent a truck full of medical supplies to Joplin just 24 hours after the disaster.
The MedWorks team was at WKYC Channel 3 on Tuesday for an unrelated meeting. While there, a Facebook friend of reporter Eric Mansfield volunteered to put them in touch with her brother-in-law, a doctor in Joplin who was working at a triage center.
With that, MedWorks founder Zac Ponsky and his team set to work compiling everything from disposable gloves and bandages to crutches and canes and other medical supplies. The supplies were put on a truck donated by Berman Moving and Storage in Cleveland along with numerous palettes of drinking water donated by Giant Eagle.
"It was just a matter of being in the right place at the right time," says MedWorks office manager Alyson Andrassy. "It was communication, the right resources and the right place. Our goal is to find a need and fill it. We're trying to be that liaison between Joplin and Ohio."
The truck left at 6:30 p.m. Monday, while Ponsky and director of operations Julie Namy were on a plane to Joplin Tuesday to further evaluate what is needed. "They will see who needs what and where," says Andrassy. "When the truck arrives the supplies will be distributed where it's needed most and they will assess what volunteers are needed and if they need other supplies."
Source: Alyson Andrassy
Writer: Karin Connelly
"I kept thinking to myself, 'There's a better way to do this than to keep taking notes in one constantly growing Word document,'" says Geigel.
That "better way," says Geigel, is GroundBooth, an online program for law students to take notes, share outlines and collaborate. "The whole goal is to make technology work for law school students better than it has been. We're trying to tailor GroundBooth to the habits of law students."
The service is free. GroundBooth plans to earn income from ad revenue, supplemental sales of reference materials and additional website features. The company is currently in talks with Supreme Bar Review about a partnership. The website now supports 13 law schools including Case Western Reserve University, Cleveland Marshall, Stanford, and Harvard.
Geigel, who just finished his second year of law school, studied computer science as an undergrad at Hiram College and was a web developer before creating GroundBooth. He officially launched the company with three friends in January, and has partnered with Shaker LaunchHouse, which has matched GroundBooth with several mentors and is providing office space, in addition to a cash investment.
Source: Art Geigel
Writer: Karin Connelly
