Local Food Economy

sawyer makes debut as 'iron chef america' challenger
When it comes to food TV, the top of the mountain, most would have to agree, is "Iron Chef America." One need only look to Michael Symon to see how much influence this star-builder of a show can have on a chef's career.
 
That's why Cleveland chef Jon Sawyer has been smiling ever since he got the invite to compete on the Food Network show. Though taped a few months back in Kitchen Stadium, the episode will finally air this Sunday, January 22. As always, the identity of the secret ingredient is under million-dollar lock and key.
 
Sawyer, chef and owner of Greenhouse Tavern and Noodlecat, will compete against Geoffrey Zakarian, who recently secured his Iron Chef status thanks to a win on "The Next Iron Chef." Zakarian is the chef-owner of multiple restaurants, including the Lamb's Club in New York.
 
This will not be Sawyer's first appearance in the Food Network's famed Kitchen Stadium. He previously served as sous chef for Symon on some of his previous battles.
 
Sawyer and company will be hosting watch parties/tweetups at Greenhouse and Noodlecat this Sunday during airtime.

Check out additional airtimes here.
pier w included in list of top restaurant views in america
The Daily Meal, an online publication devoted to food and drink, recently published a feature crowning the "Top 20 Restaurant Views in America." Lakewood's Pier W restaurant garnered the #18 position.
 
"Some restaurants focus on locavorism, others on great service, and still others on creating unforgettable experiences and signature dishes. But there's a special category of restaurants across the country, one that showcases where they’re situated, creating over-the-top sensory experiences -- allowing diners to see for themselves the beauty that can be found only at that locale, and only from that specific table."
 
Of Pier W, the article states:
 
"This chic and stylized Cleveland landmark is placed right on the edge of scenic Lake Erie and across the lake from a stunning city skyline. Enjoy Pier W's romantic view as you sample the New American cuisine focused on seafood, especially the crab cakes and the bouillabaisse with fresh fish, mussels, clams, and shrimp."
 
Read the rest right here.
workshops to illustrate range of opportunities that come with local film production
The Hollywood movies that have been filmed in Cleveland recently have created buzz and the hope of being cast as an extra or rubbing elbows with a star. But when a film is made in Northeast Ohio, jobs are created across virtually every industry.

“Film productions in Cleveland have all sorts of goods and services that we don’t think of as normal film industry jobs,” says Ivan Schwarz, executive director of the Greater Cleveland Film Commission. “But whenever a film production needs an alley cleaned, they hire a crew to power wash and disinfect it.”
 
The need is for everything from seafood distributors to cleaning crews and sign makers. “The owner of FastSigns was blown away by what they wanted,” Schwarz says of a recent film project. The Film Commission is helping to tout the many opportunities films bring to Cleveland through workshops on everything from production to how to become a vendor to writing workshops.
 
The idea is to illustrate how many opportunities come with a film production. “Some of the companies made 50 percent of their revenues on movies this summer,” says Schwarz. “Vendors alone spent $100,000 a week on fuel.”
 
All of the workshops are listed on the Film Commission’s website. Schwarz is working with Cleveland State University to illustrate the economic development benefits to the region. “It’s really about building and creating ancillary jobs that support the industry,” he says. “The idea is to build an industry that is ongoing.”

 
Source: Ivan Schwarz
Writer: Karin Connelly
local hoop house startup growing like a weed
A weekend project to build a hoop house turned into a thriving business for three local entrepreneurs. Carlton Jackson, Todd Alexander and Michael Walton were all at a Sustainable Cleveland 2019 meeting in 2009. Walton needed help erecting a hoop house on his urban farm, Jackson and Alexander came to help, and they all ended up with a business idea.
 
“It took seven to 10 days to build instead of the weekend,” recalls Jackson. The three started talking and figured they could do better. They came up with a design for a better tunnel hoop house and have been building ever since.  
 
Tunnel Vision Hoops designs, manufactures and installs high tunnel hoop houses for everyone from the backyard gardener to working farms. Hoop houses extend the growing season by keeping out harsh elements like wind and sleet while trapping the heat from solar radiation.

Jackson’s hope is to expand Northeast Ohio’s 135-day growing season and use of the 3,500 acres of vacant land in Cleveland for growing food and thus creating jobs. His hoops are comprised of galvanized steel arches covered with UV-protected, condensation-control polyethylene plastic
 
“We innovated and came up with our own designs and install them,” says Jackson. “We had no intention of actually starting a company. We thought we’d just make a few bucks. We each paid $7, went to Home Depot and made a scale model.”
 
Their model was a success and TVH’s first client was CWRU’s Squire Vallevue Farm. Today, the company has put nearly 20,000 square feet under cover in four counties. “You know you have a good product when someone’s willing to spend their own money,” says Jackson.
 
TVH has plans to expand by 2013, hiring trained installers or landscapers to erect the hoops as well as summer interns. Jackson also has plans to expand their product line and to build hoops for disaster relief efforts.

 
Source: Carlton Jackson
Writer: Karin Connelly
i live here (now): julie foucher, '5th-fittest woman on earth'
You'd never know it by looking at her, but Julie Foucher is the "Fifth-Fittest Woman on Earth." Weighing in at a trim 130 pounds, the 5-foot, 4-inch 23-year-old battled her way to the fifth-best spot among women at last year's Reebok CrossFit Games. Foucher isn't just wicked fit; she's wicked smart, too. The University of Michigan graduate is a first-year med student at the Cleveland Clinic Lerner College of Medicine of Case Western Reserve University.
university circle deemed one of america's prettiest neighborhoods
Forbes, the publication that specializes in the whipped-off listicle, has once again included Cleveland in one of its infamous lists. Only this time, it's a flattering inclusion. Compiled with help from a travel editor from Midwest Living and the publisher of an online guide to the country’s best road trips, "America's Prettiest Neighborhoods" rambles cross-country like an RV on an unending vacation.
 
In the feature, Cleveland's University Circle gets a nod.
 
"With a symphony orchestra, an art museum, a natural history museum and planetarium, and a botanical garden, Cleveland’s University Circle offers a wide and exciting array of ways to pass the time, enjoy some high-end food, or consume world-class culture, all within a walkable area of town that features three notable colleges," writes Forbes.
 
Of University Circle, Kendra Williams, the above-mentioned travel editor, writes, “People from the neighborhood kick off summer with Parade the Circle, a cool mishmash of people wearing artfully made costumes and paper-mache masks,” says Williams. “It is beautiful any time of year, but I was there last October, and the fall color was astounding.”
 
Click through the rest of the list here.
the year in mastheads
While we pride ourselves here at Fresh Water in having crisp, professional prose, the truth is, without art, a feature is just font on a page. Pictures tell a thousand words, we're told, but the best ones simply leave us speechless. Every masthead and feature image since we launched this pub over a year ago has been shot by Fresh Water shooter Bob Perkoski. Here is a collection of some of his finest work.
top 10 fresh water feature stories of 2011

When Fresh Water launched in September 2010, we promised to highlight Cleveland's most progressive and creative people, businesses and organizations. But more importantly, we endeavored to place those subjects against the most compelling backdrop of all: Cleveland and its wonderful neighborhoods. Each Thursday, our readers are invited to dig a little deeper into this city we call home. What follows is a list of the 10 most-read features of the previous 12 months. Looking at the subject matter of those stories, it's clear that the most important topics to our readers include neighborhood development, sustainability and transportation, and, of course, food and booze.
chef jon sawyer cracks time's 'top 10 food trends' list
Cleveland chef Jonathon Sawyer was included in TIME magazine's year-end list of top 10s, which covered topics ranging from music and literature to gadgets and memes. Sawyer earned the #7 spot on the list of Top 10 Food Trends.

Penned by TIME food writer Josh Ozersky, who visited Greenhouse Tavern this summer, the item calls out artisinal vinegars and bitters as a hot new food trend. Sawyer's hand-crafted vinegars make their way into numerous dishes at his E. Fourth Street restaurant.

"The one thing you generally expect of new, laboriously made products at restaurants is that they will be good. But even bad can be good -- if by "bad" you mean sour or bitter," writes Ozersky. "The nation's avant-garde mixologists, mustachioed and otherwise, have taken up the creation of house-made bitters as part of their advanced drink programs, and their kitchen counterparts are following suit, with vinegars so complex and intriguing that they are sometimes served straight up between courses. Jonathon Sawyer serves half a dozen in tasting dishes at his Greenhouse Tavern in Cleveland."

Ozersky gets one detail wrong, however, when he writes, "Happily, they are for dipping fries rather drinking." Greenhouse mixologist Kevin Wildermuth does indeed use house-made vinegars in his cutting-edge cocktail program -- and the results are eye-opening.

Read the entire list here.
great lakes brewing continues to rack up the gold
Great Lakes Brewing Co. continues to rack up the gold.

At this year's World Beer Championships, America’s oldest international beer competition, Great Lakes snagged multiple gold medals. The Ohio City brewery's Dortmunder Gold Lager, Eliot Ness Amber Lager and Oktoberfest all took home ribbons.
 
The World Beer Championships are considered one of the top beer judging events in the craft beer industry.
 
Drink in the rest of the good news here.
guide book written for new arrivals and those who'd like to rediscover cleveland
A new Cleveland-centric book joins the slowly growing bookshelf of info-packed guides to our fair city. Written and self-published by Cleveland State University urban planning grad Justin Glanville, New to Cleveland: A Guide to (re)Discovering the City is targeted both to new arrivals as well as those who'd like to rediscover their city.
 
Readers will find general information about various Cleveland neighborhoods, including listings of restaurants, stores and cultural institutions. But also advice on where to send your kids to school, insights on the Cleveland real estate market, and the best neighborhoods for students, artists, professionals, retirees and those who want to live car-free or car-light.
 
The 250-page book includes more than 50 full-color illustrations by local artist Julia Kuo. The book is also printed in Cleveland.
 
The guide book is only the second to be written specifically about present-day Cleveland, the other being Avalon Travel's Moon Cleveland, penned by Fresh Water editor Douglas Trattner.
 
There will be a launch party from 7 to 9 p.m. on Wednesday, Dec. 14 at Happy Dog.
 
Books are available online and at this weekend's Bazaar Bizarre.
city, npi and parkworks debut reimagining cleveland, $1m push to green city
The City of Cleveland, Neighborhood Progress Inc. (NPI) and ParkWorks recently launched ReImagining Cleveland II, a $1 million push to fund sideyard expansions, vacant lot beautification, and market gardens in Cleveland. They hope the program will improve vacant land, enhance local communities and further green the city.

"In a city like Cleveland, rebuilding the housing market really means taking down bad houses and reclaiming vacant land," says Bobbi Reichtell, Senior Program Officer with NPI. "We're focusing the sideyard expansions in areas where there are already a number of other things happening, such as Model Block programs and the Opportunity Homes rehab program, so that we can get a real impact."

Reichtell anticipates two-thirds of the funding will go to yard expansions, while one-third will go to stabilization projects like market gardens, wildflower gardens and vineyards. Over 50 applicants have already applied for sideyard expansions, while 16 stabilization sites have been identified. Funding will be used to clean, grade and fence properties before they are transferred to their new owners.

Reichtell also stressed that the city has a formal application process, and that it retains sites with critical short-term development potential. Owners with code violations or tax delinquencies cannot be accepted into the program. Applicants must also invest some of their funds to acquire a lot or create a project.

Lilah Zautner, Sustainability Manager with NPI, says the reaction to the program differs radically depending upon the individual and where they live. "Some view sideyard expansion as the suburbanization of the city, while others view it as homesteading -- they're adding gardens, pools, gazebos and more."

Since the program launched, there's been no shortage of applicants. "We've had an overwhelming response so far, but we are still accepting applications," she says.


Source: Bobbi Reichtell, Lilah Zautner
Writer: Lee Chilcote
brooklyn 101: unlocking the mysteries of the cleveland brooklyns
Brooklyn, Old Brooklyn, Brooklyn Heights, Brooklyn Centre – who can blame us for being totally and utterly befuddled? Fortunately, Fresh Water writer Erin O'Brien is here to offer some insight into the Brooklyns of and around Cleveland. Read up: There just might be a quiz later on.
ny times calls uptown new downtown of university circle
A recent article in the New York Times titled "Cleveland Turns Uptown Into New Downtown," written by Keith Schneider, lauds the emerging Uptown arts and entertainment district in University Circle.

With the goal of "rebuilding the city’s core according to the new urban market trends of the 21st century -- health care, higher education, entertainment, good food, new housing and expanded mass transportation" -- the new Uptown project is becoming the new downtown for University Circle.

"When it is finished next year, the new $27 million Museum of Contemporary Art, designed by Farshid Moussavi, will perch, like a lustrous black gem, at the entrance to the district, at Euclid and Mayfield Road. A pedestrian plaza designed by James Corner Field Operations, a designer of the High Line elevated park in New York City, separates the new museum from two four-story, mixed-use residential buildings under construction on the north and south sides of Euclid."

“There are 5,000 more jobs here than in 2005,” Chris Ronayne, president of University Circle Inc., is quoted in the story. “About 50,000 people work here. The number of residents grew 11 percent since 2000. And there are 10,000 people who live here now.”

Read the rest of the good news here.
out-of-town art director has designs on cleveland
"Cookie and Kate," a food blog penned by a magazine art director, featured a travelogue of the author's recent visit to Cleveland. She was here as a guest of Positively Cleveland, which frequently hosts out-of-town writers for what's known in the biz as Food Fam Trips.

"Last month, I had the privilege of touring Cleveland and visiting some of the city’s finest dining establishments and sustainable local farms. I had never been to Cleveland before and had very little preconceptions about the city, although I must admit that the Drew Carey Show’s theme song played in my head every time I thought of Cleveland."

"I was thoroughly impressed by the chefs and the farm owners we met with during the trip. Each expressed his or her sincere dedication to improving the city’s economy through the food industry, by using sustainable techniques that would benefit Cleveland’s inhabitants in both the short and the long term. Chefs partner with nearby farms to ensure that they can serve super fresh, high quality ingredients. They support each other, often in friendly competitions, in ways that challenge their culinary artistry and encourage the community to support local agriculture."

Stops in cluded Brandt Evans' Pura Vida, West Side Market, Ohio City Farm, Great Lakes Brewing Company, Chef’s Garden and Culinary Vegetable Institute and Fireland's Winery.

Read more about her experiences here.
evergreen co-ops -- aka the cleveland model -- in the news
"Conventional wisdom holds that the forward-looking coastal enclaves of the United States are where we're supposed to expect cutting edge experiments in building a green economy," writes Andrew Leonard for Grist. "But if Ted Howard has his way, every activist who wants to promote green jobs and economic growth should turn instead to the city of Cleveland, Ohio, for inspiration."

In an article titled, "A co-op movement grows in Cleveland," Leonard writes of the Evergreen Cooperatives, which were launched by the Cleveland Foundation in collaboration with Ted Howard from the University of Maryland.

Evergreen is a collection of worker-owned green businesses that leverage the needs of Cleveland's largest institutions such as the Cleveland Clinic, Case Western Reserve University, and University Hospitals.

Read the rest of the good news here.
senator sherrod brown receives props from huffington post
Ohio Senator Sherrod Brown received props from Ellen Kanner -- the Edgy Veggie -- for his recent introduction of the Local Food, Farms and Jobs Act as part of the 2012 Farm Bill. The Act will increase funding to small farmers pursuing national organic certification and to underserved communities seeking greater access to fresh, local produce.

"Processed food is anything but local and in most cases anything but nourishing," she writes for Huffington Post. "It's come at a cost to our health and hasn't helped the environment or our floundering economy. On the other hand, real, nourishing food comes with real, nourishing fringe benefits."

Demand for "real, nourishing food" can be tracked in the growing number of local farmers markets across the country -- over 7,000, up 250 percent from 1984.

"True, there are twice as many McDonalds, but local produce is inching up on processed, and that has everything to do with consumer demand. We're voting with our forks and our wallets, and we're voting for local food that nourishes us and our communities. For every buck you spend on jalapenos grown by your neighborhood farmer, two-thirds of that dollar stays in your community. Spend the same dollar at a big box store and more than half your money flies away.

"Factory farming, climate change and the Farm Bill are issues so big, they're sometimes eye-crossing. But the Local Food, Farms and Jobs Act shows we're ready to take them on. We're ready to be nourished."

Read the whole HuffPo post here.
we live here (now): deba gray and serena harragin, gray's auctioneers
The odyssey that led Deba Gray and Serena Harragin, the couple behind Gray's Auctioneers, to Cleveland is as fascinating as the work they do. The journey, which ends in Lakewood, meandered through Key West and Chicago. It includes a career change in New York, a heart-wrenching epiphany, and the convincing of a reluctant partner.
the next must-live cleveland neighborhood is...
According to Live Cleveland, there are over two dozen city neighborhoods. But which one is right for you? For urban pioneers, who hope to hit that sweet spot between value and convenience, the answer often is the "emerging neighborhood." Blessed with affordable property, short commutes, and multicultural diversity, these areas possess authentic appeal. And the one ripest for plucking is…
ruth reichl pens a love note to cleveland following recent visit
Ruth Reichl, the former editor of Gourmet magazine and restaurant critic for The New York Times, was recently in town to take part in the Cleveland Public Library's Writers & Readers series. She spoke to a packed house this past Saturday.
 
Once safely home, Reichl blogged of her recent experience in Cleveland -- and she admits it far exceeded her expectations.
 
"My plane did not land until nine at night, and I was expecting a hungry evening. What a surprise, then, to walk out of my hotel, near ten o’clock, and find East Fourth Street packed with people, the restaurants jammed, the air alive with excitement. This was not the vision I’d had," she writes.

"I turned into Lola, a dark, sexy little place, for a perfectly lovely dinner. Crisp oysters.  Plump pirogi filled with beef cheeks. Tender slices of tongue on suave slices of mushroom. A rare ribeye ringed with smoked onions and accented with blue cheese. Hearty fare - but wonderful - and served with one terrific wine after another."

"But it was the Greenhouse Tavern, the following day, that really blew me away. Jonathon Sawyer has created a fascinating menu, totally his own, and three days later I’m still thinking about some of his dishes."

Reichl singles out Sawyer's steamed clams in foie gras, field mushrooms steamed en papier, and his crispy hominy with pork cracklings, which she describes as "spicy stoner food."

Of our beloved West Side Market, Reichl coos, "It’s a vibrant place that reminded me more of the great markets of Europe than anyplace I’ve seen in America. Some of the purveyors have been there since the start, and they’re still turning out old-time, hand-made smoked meats and charcuterie that’s hard to find anywhere else. I arrived home with a suitcase filled with obscure German and Hungarian sausages - a fine way to remember Cleveland."

Read the rest of her love note here.