Local Food Economy

chef symon brings b spot to horseshoe casino
Celebrity chef and Cleveland native Michael Symon is expanding his culinary empire once again with the opening of his fifth B Spot location, inside the city’s soon-to-open Horseshoe Casino, according to a PR Newswire press release on the Wall Street Journal’s Market Watch.
 
In addition to his B Spot -- a gourmet burger bar -- concept, Symon operates the acclaimed Lolita in Cleveland’s Tremont neighborhood, his flagship Lola on E. 4th Street, and Roast in Detroit.
 
B Spot will join Corky & Lenny’s Deli in the casino’s three-restaurant food court.  The establishment will also feature a 400-seat buffet restaurant, all expected to open in May. The menu will feature a selection of his award-winning burgers such as the Fat Doug, his signature Lola fries, and unique milkshakes. The new location will create about 20 jobs. 
 
"We are ecstatic to have the opportunity to be part of this groundbreaking project in the heart of the greatest city in the nation," said Symon. "We can't wait to fill the Horseshoe with the aroma of our delicious burgers, brats and bologna."
 
Read the full Wall Street Journal story here.
galleria grower gets nod in the new york times
There once was a time when Cleveland’s Galleria at Erieview was a bustling shopping mall. These days it is closed on the weekends and is down to just a handful of retailers, food vendors, and a couple of businesses according to a recent article in The New York Times.
 
The article lauds efforts by the Galleria's director of marketing, Vicky Poole, to utilize existing unused space to benefit the greater good, planting herbs in retail carts and small plots lettuce, strawberries, basil, and spinach elsewhere, which are in turn sold to visitors and used in the mall’s catering business.
 
"The shift to gardening began with the carts that used to sell jewelry or candles, where Ms. Poole, the director of marketing events, had herbs planted in the disused retail carts inside the mall. She learned how quickly aphids proliferate indoors (solution: release 1,500 ladybugs into the mall)," the article states.
 
Since the mall made these changes in how it operates, there has been an influx of visitors prompting new retailers to open in the mall. “This has been sustaining us throughout these hard years, but now we’re looking at the potential of turning things around,” Ms. Poole is quoted in the piece.
 
Read the full New York Times story here.
cleveland's 'fat chefs' mentioned in time
There is no denying that Rocco Whalen, chef-owner of Fahrenheit in the Tremont neighborhood of Cleveland, is one of the most beloved people in Cleveland. His warm personality and outgoing demeanor still could not hide the fact he was morbidly obese.

While the mainstream media depicts the modern chef as a healthy tattooed rock star, in many kitchens across the country and in Cleveland, chefs often battle with their weight due to “tasting” during the day and large “gorging” meals when work is done for the evening, only to continue the same pattern day in and day out according to the TIME article "When Chefs Get Fat," written by TIME food writer Josh Ozersky.
 
Whalen appeared on Food Network’s “Fat Chef” along with Auburn Township’s Kimberly McCune Gibson, a chef-caterer. The show chronicles the struggle of chefs and their attempt to lose the weight they have packed on over the years.
 
While sometimes hard to watch, the show is also remarkably inspiring. As for Whalen, he has shed well over 100 pounds and is now living a healthier lifestyle as he continues to work toward his goal weight.
 
Read the full TIME story here.
grace brothers to open garden store in urban neighborhood of detroit shoreway
Grace Brothers, a seven-acre nursery and garden store in Broadview Heights that previously relied upon the suburban market, is vying for a new, urban market. This month, the family-owned company will open a gardening, farming and pet store in the growing Detroit Shoreway neighborhood on Cleveland's west side.

"We were selling to the new home market and kind of living the bubble, but then it evaporated over the last four years and things came to a standstill," says Kevin Grace, who co-owns the company with his brother, Don Grace. "We saw the revitalization happening on the near west side, and attended the GardenWalk Cleveland and saw how people take an interest in their yard. We definitely believe there's an underserved market here that's grown in the last few years."

When the dust settles on their renovation work, the pair will open Grace Brothers Farm, Garden and Pet in a vacant storefront at W. 65th Street and Fir Avenue in the Cleveland EcoVillage. The location is a quarter mile from the Gordon Square Arts District, the centerpiece of a multimillion dollar neighborhood redevelopment. It's also just a few blocks from Zone Recreation Center, whose exterior grounds are being rebuilt into a sustainable, family-friendly park.

Grace Brothers will sell seeds, soils and fertilizers for backyard gardeners (including many organic products). The store will also offer herbs, vegetable plants and fruit trees. Budding urban farmers can purchase chicks here each spring, as well as support products such as chicken and rabbit feed and bird seed. Finally, Grace will market some cost-effective brands of cat and dog food, too.

"We'll be selling organic mulches and other materials that you can't find in Home Depot and other big box stores," says Kevin Grace. "We will also be offering classes in raising chickens, and as part of the fee, you'll get three chicks."

Having watched the urban gardening market soar in other cities, Grace believes Cleveland has similar potential. "Can we make any money on it? I'm hopin'."


Source: Kevin Grace
Writer: Lee Chilcote
healthy eating, active living take root in neighborhoods thanks to saint luke's
Vedette Gavin knows how difficult it can be for any new initiative to take root in an older neighborhood. So, instead of pushing her "Healthy Eating and Active Living" program onto residents of the Buckeye and Shaker Square-Larchmere neighborhoods, she has planted seeds in resident leaders who are growing it from the ground up.

"Place impacts choice and choice impacts health," says Gavin, a Community Health Fellow with the Saint Luke's Foundation, a three-year placement that focuses on community initiatives that support healthy lifestyles. "What I do is help people to wrap their arms around these ideas and make change."

The Healthy Eating and Active Living program is conducted in partnership with the Case Center for Reducing Health Disparities at MetroHealth. Residents, stakeholders and community groups are represented on an Advisory Board.

So far, Gavin has partnered with a local salon and barbershop to introduce "Shop Talk," a series of informal, drop-in conversations about healthy lifestyles; introduced a community gardening program that offers residents simple, low-maintenance ways to grow fresh produce; and organized fun community exercise programs that include line dancing and the ever-popular Zumba.

Gavin, who has a Master's in Public Health and an evident passion for helping to make low-income, urban neighborhoods healthier places to live, says her goal is to ensure that the program lives well beyond her three-year tenure. "We're taking healthy eating and active living and weaving it into the neighborhood."


Source: Vedette Gavin
Writer: Lee Chilcote
dear cleveland: a letter of encouragement from a big thinker
Local writer, speaker and entrepreneur Craig James has some big ideas. In fact, he is a regular contributor to NEOtropolis's "What’s the Big Idea" segment on PBS. He and his partner Sue James formed CatalystStrategies, which helps organizations best communicate their message, market and meaning. In this "Letter to Cleveland," James pens an open letter to the city he loves.
west side market centennial to feature trio of blockbuster events
This week, the partners planning the West Side Market's Centennial Celebration unveiled a trio of unprecedented special events that will celebrate its wealth of small businesses, unite food lovers across the region and launch the icon's next 100 years. They include a family-friendly party and ice cream social by Mitchell's Ice Cream on Saturday, June 2, as well as a street festival with food trucks and Parade the Circle puppets on Sunday, October 7.

"The West Side Market is the most important icon in the City of Cleveland," said Ward 3 Councilman Joe Cimperman at a press conference at the Market this past Monday. "This place brings us together as a city."

The West Side Market Centennial events have also spurred a small but important shift within the venerable institution. For the first time in its 100-year history, the market will be open on a Sunday during the October 7 celebration. The nonprofit Ohio City Inc. has been working with the West Side Market for several years to boost its marketing efforts and broaden its already diverse appeal.

"There truly is a new energy in the neighborhood that is complementing the energy that's been here for 100 years," said Eric Wobser, Director of OCI.

No major changes will be made to the market or its offerings this year. Instead, a facilities assessment is being conducted that will guide future decision-making.

As part of the celebration, organizers are also planning a birthday gala on November 2nd that will feature celebrity chefs Jonathon Sawyer and Michael Symon, as well as a dozen or so of their chef friends from across the country.

Charter One Bank, which has made a $200,000 gift, is the presenting sponsor of the celebration. Other goings-on include the International Public Markets Conference from Sept. 21-23 and the fall release of a new book by Laura Taxel and Marilous Suszko, "The West Side Market: 100 Years and Still Cooking."


Source: Ohio City Inc.
Writer: Lee Chilcote
q & a: jenita mcgowan, cleveland's new chief of sustainability
Last month, Jenita McGowan was sworn in as Cleveland's new Chief of Sustainability, replacing the outgoing Andrew Watterson. A Northeast Ohio resident since 1996, McGowan's an adopted Clevelander in every sense. Fresh Water contributor Erin O'Brien sat down with McGowan and got the lowdown on the status of sustainability in Cleveland.
winking lizard tavern to bring lizardville concept to galleria
In a few months, beer lovers who have conquered the Winking Lizard World Tour of Beers will have another well-stocked venue where they can wet their whistles. When the popular Winking Lizard chain opens Lizardville in the Galleria this summer, as many as 32 draft beers from Ohio and contiguous states will be available on tap. The venue also will serve Ohio-made whiskey and wine, plus a full menu of food crafted from local ingredients.

Winking Lizard owner John Lane announced plans to bring his successful Lizardville concept, which first opened in Bedford Heights last year, to downtown Cleveland. He plans to take over a former art gallery space on the first floor near Dollar Bank, while adding a 1,000- to 2,000-square-foot patio with a bar.

What distinguishes Lizardville from Winking Lizard is the concept of specializing in locally made libations of all stripes.

"I don't know of another place downtown where you can get all of these Ohio beers on tap," says Lane. "We're bullish on the area because it is so close to the new Medical Mart, Convention Center and Rock and Roll Hall of Fame. When people come to visit Cleveland from out of town, they ask the bartender, 'What do you have that's local?'"

Lane is bringing the Lizardville brand to other cities in Northeast Ohio, including a location in Rocky River that will offer beer and wine to go at retail prices, like the original in Bedford Heights.


Source: The Winking Lizard
Writer: Lee Chilcote
cle's top attractions get top billing in pop candy
USA Today's popular PopCandy blog recently ran a round-up of Cleveland's most compelling attractions. Titled "The Pop Traveler: 11 Reasons to Visit Cleveland," the regular feature gives insiders a chance to name their city's top pop-culture hot spots.
 
In the article, which begins "Eleven ways that Cleveland rocks," a writer who goes by the pseudonym Big Business ticks of his (or her?) favorite finds.
 
Michael Symon restaurants:
The James Beard Award-winning chef brings a lot of pride and excitement to the restaurant landscape in Cleveland. Lola Bistro is the signature restaurant, but for a fun lunch, the B-Spot is a great place to just get a burger and fries.
 
Beachland Ballroom:
This concert club is a former Croatian ballroom and Cleveland landmark. The two-stage venue hosts up-and-coming local bands like The Suede Brothers, Afternoon Naps, bears and Cloud Nothings; regional performers and national acts.
 
Christmas Story House:
Located in Cleveland's Tremont neighborhood, 'twas where they filmed the exterior and some interior shots from the holiday classic A Christmas Story.
 
West Side Market:
You can buy small portions of items to eat while you stroll through the more than 100 vendors selling fresh fruits and vegetables, fine meats, seafood, baked goods, dairy and cheese.
 
Big Fun
"Come shopping ... leave smiling." It's that simple at Big Fun. They strive to find the coolest toys and gifts out there, and what you'll find is a veritable cornucopia of delights like G.I. Joe, Star Wars, My Little Pony and Strawberry Shortcake.
 
Rock and Roll Hall of Fame, Cedar Lee Theatre, Burning River Roller Girls, Chucklefck comedy nights, Machine Gun Kelly and Stadium Mustard also made the list.
 
Check out the rest here.
melt, a 'restaurant brooklyn is desperately missing'
In a recent article by The L Magazine, a New York publication devoted to all things local, Cleveland's Melt Bar & Grilled gets huge props.
 
In this fun feature titled "Ten Restaurants Brooklyn is Desperately Missing," writer and (I assume) Brooklyn resident Kara Zuaro dreams up a wish list of new establishments for her neighborhood. Plucked from locales near and far, indie hot spots like Cleveland's Melt and Columbus-based Jeni's Splendid Ice Creams make the list.
 
"I’d like to think that Pok Pok is opening a Brooklyn branch because I wished really hard for it," she begins. "So, as I impatiently await the opening of the restaurant I willed into being, I’m making a list of 10 more restaurants -- with original locations across America -- that could be wildly successful if they opened new branches here in Brooklyn."
 
Of Cleveland-based Melt, she writes:
 
"The grilled cheese sandwiches at Cleveland’s Melt don’t even make sense. When I visited, I ate a belly-buster that was piled with pimento cheese, collards, fried chicken and cornbread. There was bread on the outside, but then there was cornbread in the sandwich. It ruled. The current sandwich-of-the-month at Melt, the "Hungry Hungarian Paprikash," involves pulled roasted chicken, huge homemade dumplings, creamy paprikash sauce, and Provolone cheese. There’s also a vegetarian version available. What! Also, they have a crazy beer selection, and it’s kind of a sports bar. We need this in our lives."
 
The article also includes our good friends down south in Columbus, Jeni’s Splendid Ice Cream.

See the rest of the good eats here.
tedxcle 2012 details announced
TEDxCLE 2012 will be held on Friday, April 20th, 2012.

TEDxCLE is an annual forum that gathers the region’s big thinkers to "share ideas worth spreading." Organizers -- and recent "brain gains" -- Hallie Bram and Eric Kogelschatz seek to change the perceptions of people who live here as well as those outside the region by sharing stories of success, innovation and inspiration.

TED is a New York-based, international nonprofit whose mission is to spread innovative ideas in the areas of “technology, entertainment and design.” Founded in 1984, TED now hosts conferences in 80 countries.

Bram and Kogelschatz came up with the idea of launching TEDxCLE shortly after relocating in 2009 from Boston to Cleveland’s Detroit-Shoreway neighborhood.

“We realized that there are so many amazing things happening here," explains Bram, "but many people just don’t know about them.”

The first two years of TEDxCLE sold out in literally minutes. Fortunately, this year's conference has been moved to a larger venue -- the Gartner Auditorium at The Cleveland Museum of Art -- which will provide an additional 300 seats.

There is still time to submit speaker nominations. You can send them here until Friday, February 17th.
city of cleveland heights to sell vacant lots for $100 to neighbors
A few weeks ago, Cleveland Heights City Council passed legislation that allows residents to purchase city-owned residential lots for as little as $100. With this move, the inner ring suburb became the latest city in Northeast Ohio to encourage "blotting," the practice of homeowners absorbing adjacent lots for yard expansion, urban gardening or beautification.

Like many inner ring suburbs, Cleveland Heights has been hard hit by foreclosure and vacancy in recent years, and has pressed hard to demolish homes that it deems beyond saving. As a result, it has acquired vacant lots. City officials deem selling these lots as one way to re-purpose these once-blighted properties.

The city plans to offer these vacant properties to individuals who own the adjacent properties. If both of the neighboring owners are interested, the lot could possibly be split or sold to the highest bidder. Six to 12 properties currently are  available, with more expected to become available later this year.

Although the lots are large enough to accommodate new homes, the city expects most of them to be used for activities like gardening and neighborhood cookouts.


Source: City of Cleveland Heights
Writer: Lee Chilcote
former county treasurer jim rokakis works to create land banks throughout ohio
Former County Treasurer Jim Rokakis, who prophesied Ohio's foreclosure crisis as early as 2000 and was a prime mover behind Ohio's land banking law and the Cuyahoga Land Bank, is now working with the newly formed Thriving Communities Institute to form land banks throughout Ohio.

The Thriving Communities Institute was formed last year by the Western Reserve Land Conservancy, a nonprofit that works to preserve undeveloped land in Northeast Ohio, as a way to spread the successful land banking movement. It has since grown rapidly, and Rokakis now finds himself traveling throughout Ohio to provide technical assistance and help counties set up land banks.

Since the Cuyahoga Land Bank was formed, Rokakis says, it has effectively shut down the supply of low value properties to investors in the county, secured agreements with lenders to acquire distressed properties, and facilitated over 1,000 demolitions of eyesore properties throughout Cleveland.

Now other counties in Ohio are following Cuyahoga County's lead. "There's a land bank in Montgomery County now, Franklin is close and we've just been hired by Hamilton County," says Rokakis, stressing that vacant properties are not just an urban issue. "Land banks work in urban, rural and suburban settings."

The gradually declining numbers of foreclosures are misleading, Rokakis says, because they don't reflect the number of delinquent homeowners or the fact that banks are frequently walking away from properties without taking title. To address these ongoing problems, cities and counties need more tools and money for acquisition and redevelopment. "If we don't take the eyesores and turn them into things of beauty, the problem will only get worse," he says. "This isn't just about demolition, it's also about positioning properties for redevelopment."

The long-term solution? Instead of another bank bailout, relief for underwater homeowners and communities saddled with foreclosures is needed, he says. Rokakis is now working with a group of state and federal legislators to propose a federal tax credit that would create a pool of money for property redevelopment.


Source: Jim Rokakis
Writer: Lee Chilcote
reimagine cleveland wins national planning excellence award for sustainability innovation
Defying a Rust Belt reputation may not have been the primary goal of Re-Imagining a More Sustainable Cleveland, but winning a National Planning Excellence Award from the American Planning Association proves the local initiative is well on its way.

Re-Imagining a More Sustainable Cleveland began in 2008 with a singular goal: bring Cleveland’s neighborhoods back, one vacant lot at a time. Led by the City of Cleveland and urban development organization Neighborhood Progress, the program pairs with Kent State University’s Cleveland Urban Design Collaborative to envision innovative uses, including alternative energy generation and ecosystem revitalization, for vacant spaces throughout the city.

The American Planning Association recognized the collaborative effort for its non-traditional approach to greening Cleveland, awarding organizers for engaging the community with city-wide workshops and securing funding for nearly 60 vacant land pilot projects.

Read the rest here.
reimagining cleveland receives national planning award for creative land reuse initiatives
ReImagining a More Sustainable Cleveland, a creative land reuse initiative to transform empty city lots into gardens, orchards and farms, has received the American Planning Association's National Planning Excellence Award for Innovation in Sustaining Places.

The program, which is led jointly by Neighborhood Progress (NPI), the City of Cleveland, Kent State University's Cleveland Urban Design Collaborative and LAND Studio, was first launched in 2010. In its first round, the program funded 56 vacant lot reuse projects, including 13 community gardens, 10 market gardens, six pocket parks and three vineyards.

Now in its second round, ReImagining Cleveland will spend $1 million in 2011-2012 to turn city-owned vacant lots into community green spaces and expanded side yards for residents. To date, nearly 60 homeowners have applied for side yard expansions and 16 green space projects are being implemented.

"ReImagining is an incredibly significant and collaborative effort that helps transform neighborhoods into safer and more stable communities," said Joel Ratner, President and CEO of Neighborhood Progress. "We are so proud that the program has received this honor from the American Planning Association."


Source: Neighborhood Progress
Writer: Lee Chilcote
unofficial tour guide devises her dream weekend in cleveland
If you fancy yourself a fan of Cleveland and its offerings, you have doubtless been asked for a recommendation or three. Having lived and worked in town for 20 years, Nina McCollum considers herself an unofficial tour guide, dispensing advice on everything from food and shopping to arts and entertainment. In preparation for a visit from an out-of-town friend, McCollum has devised her dream weekend in Cleveland.
city's new sustainability chief says 2012 is the 'year of local food'
What's the cumulative impact of Cleveland's 200-plus community gardens, 20-plus farmers markets and 60-odd acres of urban land that have been tilled and planted for a future harvest?

That's an as yet unanswered question, says the City of Cleveland's new Sustainability Chief, but one she hopes to glean serious answers to in the coming year. Billed "The Year of Local Food" by Sustainable Cleveland 2019, a grassroots, city-led movement to employ sustainability as an engine to grow the regional economy, 2012 is going to be a momentous year.

"Local food is exciting because it combines entrepreneurship and environmental benefits with making connections in the local community," says Jenita McGowan, who last week succeeded Andrew Watterson as the city's Sustainability Chief. "We're really hoping to better connect Cleveland residents with local food, since many people still don't know what is available and how to access it."

Other plans for 2012 include increasing the number of urban farmers in the city, tying into the West Side Market's centennial celebrations this fall, and garnering commitments from large institutions to buy more food locally.

"The Year of Local Food allows all local groups to co-market their work," says McGowan. "That helps them to tie into a larger movement."

Sustainable Cleveland 2019 will host a kick-off event for the Year of Local Food this Friday, Jan. 20th from 11 a.m. to 2 p.m. at Cleveland City Hall at 601 Lakeside.


Source: Jenita McGowan
Writer: Lee Chilcote
food truck owner to open restaurant inside historic agora theater
From cable TV shows to busy downtown streets, food trucks are all the rage these days. Yet short of firing up a Winnebago or launching a fleet of food trucks, owners' growth plans are limited by size. "It's such a small space, everything has to be done more frequently," complains Jae Stulock of Umami Moto, which dishes out Asian fusion cuisine to hungry lunch crowds and late night revelers everywhere.

Stulock's solution? First, he found an unused kitchen in the Agora Theatre that could be used for all-important prep work. Once that was secured, he decided to launch a restaurant to complement his fast-moving food truck business.

"It was the right place, the right time, and the right people," says Stulock of his decision. "Opening a restaurant had always been part of the plan, and when the Agora space became available, that moved the plan up a couple of years."

Last month, Agora Theatre owner Hank LoConti donated the complex to the nonprofit MidTown Cleveland Inc. and developer Fred Geis. The partners plan to complete a multimillion dollar makeover of the property that includes preserving the concert hall. MidTown Cleveland officials envision the Agora as the centerpiece of a mixed-use district that serves the growing Health-Tech Corridor. Leaders here are completing a study of the E. 55th and Euclid intersection and hope to spur additional office, retail and apartment development in the area.

Stulock says his restaurant should help. "We're planning to call it the Hipp because we want to draw on nostalgia for the Hippodrome in Cleveland," he says. "It will feature the same Asian-themed food as our truck, but will also introduce other international flavors paired with contemporary American cuisine."

The Hipp, which is slated to open in early February, will initially be open for lunch and happy hour; dinner will be added down the road. At least five more food trucks are set to hit Cleveland streets this spring, and Stulock hopes the synergy between Umami Moto and the Hipp will also help him to stand out from a crowded field.


Source: Jae Stulock
Writer: Lee Chilcote
freshbag delivers quality food and a mission to promote healthy eating
Ian Wong, a medical student at CWRU, found through his studies that there was a real need for access to fresh, quality food in Cleveland’s high-density areas. His theory: If people have fresh produce, nutrition is second nature. So he and co-founder Max Wilberding started Freshbag, a grocery delivery service that debuted in 2010.
 
“The company was essentially started to improve wellness in Cleveland through nutrition,” Wong says. “Our point is if we make it so easy, you have no excuse not to do it. You can live healthier.”
 
The emphasis is on fresh. The food comes from distributors and Wong keeps a close eye on quality. “I never had fresh rye bread or fresh pasta before Freshbag,” he says. “Now I can’t go back.”
 
Customers order their food -- mostly a selection of fruits and vegetables -- through the Freshbag website. They can then pick up their groceries at one of Freshbag’s six pickup locations, primarily the front desks of apartment complexes, businesses or university campuses.
 
Wong is currently asking customers for input on where they should add additional pick-up locations. “All a company has to do is okay us to make deliveries to the front desk,” says Wong.
 
The Freshbag business model is based on an automated ordering system where customers can order exactly what they want with just-in-time ordering. Orders arrive at the pick-up location the next day after an order is placed.
 
Freshbag also is focusing on corporate wellness programs, working with nutritionists and chefs to teach their customers how to eat healthy and cook tasty food.
 
Wong and his partners have dreams to expand. “Hiring will be based on how rapidly we grow,” he says.

 
Source: Ian Wong
Writer: Karin Connelly