Local Food Economy

as-yet-unopen market garden brewery already drafting buzz
Sam McNulty's Market Garden Brewery is still months shy of its grand opening, but that hasn't stopped the Ohio City establishment from attracting national attention. In the latest issue of Draft Magazine, the national brewing glossy ran a feature titled "12 breweries to watch in 2011." Claiming one of the dozen spots is none other than Market Garden.

After dubbing McNulty the "beer god responsible for Cleveland spots like the Belgian-laden Bier Markt and pizza-slinging Bar Cento," the article goes on to sing the praises of brewmaster Andy Tveekrem, formerly of the matchless Dogfish Head.

Brew fans can look forward to German-style bock, a Belgian tripel, a honey barleywine, and an American pale ale, says the clip. "But the pair won't stop with beer: Tveekrem will try his hand at distilling with whiskeys, infused vodkas and gin, while McNulty hones a menu of picnic-style eats, perfect for casual meals in the brewery's 3,000-square-foot cobblestoned American beer garden."

Drink up the whole feature here.


shelterforce touts evergreen's green roots

Shelterforce, the nation's oldest continually published housing and community development magazine, recently devoted considerable attention to Cleveland's Evergreen Cooperatives. Written by Miriam Axel-Lute, an associate director at the National Housing Institute, the article tells how cities and governments are taking notice of the paradigm.

Titled "Green Jobs with Roots," the piece begins with powerful lede:

In a couple years, residents of some of the poorest neighborhoods in Cleveland will be the collective owners of the largest collection of solar panels in the state of Ohio. Next door, sixty locations on the Cleveland Clinic's campus will be serving salads made from locally grown lettuce year-round—where local means not "a farm closer than California," but a greenhouse staffed and owned by neighborhood residents on a former brownfield mere miles away.

In this paragraph, Axel-Lute gets to the heart of the Evergreen model of buying local on an institutional level:

The local procurement angle means that the coop's customers are likely to stay put as well. Rather than launching businesses based on workforce skill sets or entrepreneurial ideas, the Evergreen working group started by looking at the $3 billion per year that the 40 some University Circle anchor institutions already spend on goods and services and asking what parts of that spending they could redirect locally.

And finally, Axel-Lute writes that other cities and national officials are taking notice.

Even though it's just getting off the ground, queries about the Evergreen model have been pouring in, with cities from Pittsburgh to Atlanta meeting with Howard or filling up busloads of community leaders to visit Cleveland. Evergreen has been the subject of numerous high-level briefings at the federal level and visits by top HUD officials.

Read the entire analysis here.

the cleveland model: evergreen coops push 'buy local' model to extremes
Essentially a buy-local campaign on steroids, Evergreen Cooperatives is launching multiple for-profit businesses that leverage the enormous procurement power of Cleveland's largest medical, educational and cultural institutions. And what's now being called "the Cleveland Model" is attracting attention nationwide.
PBS special makes a stop in cleveland
In a one-hour PBS special that airs tonight (November 18th), NOW host David Brancaccio visits communities across America that are using innovative approaches to create jobs and build prosperity in our new economy.

The special, which is called "Fixing the Future," includes a visit to Cleveland, where Brancaccio highlights the successes of Evergreen Cooperatives. During the segment, he speaks to Mendrick Addison, a worker-owner of Evergreen Cooperative Laundry, and Ted Howard, one of the model's architects.

For more information click here.

Check local listings for time and channel.

richman, roker go ga-ga for west side market on today
In a segment that aired earlier this week on the Today show, Adam Richman, the cherubic and itinerant host of the Travel Channel show Man v. Food, sat down with Cleveland ex-pat Al Roker. While plugging his new book titled "America the Edible," a paean to regional cuisine, Richman brings up the West Side Market.

As video of the local landmark rolls on the monitor, Roker and Richman are overcome by a case of the "oohs" and "aahs." Roker calls it his favorite place while Richman dubs it a "food fantasia."

In an accompanying interview that runs on the website, Richman elaborates:

Roker: Places like New York and San Francisco are known for their culinary offerings. What city do you think is the best-kept foodie secret?

Richman: I don't really think it's a secret necessarily, but Cleveland is a really great hidden gem. It has gotten a bad rap because of its history -- going into default, the [Cuyahoga] River fire, bad sports teams -- but it is the heartland, it's near great farmland, there's the historic West Side Market, and you get more bang for your buck there. Some of the best culinary minds, like Michael Symon [of "Cook Like an Iron Chef"], get inspiration there. Cleveland is a special place that often gets overlooked.

Check out the tasty vid and interview here.


local-food movement could benefit low-income areas most of all
The local food movement could not come at a better time. A new report from the Brookings Institute and The Reinvestment Fund shows that a disproportionately high number of Clevelanders live in "food deserts," communities that do not offer the benefits of a readily accessible supermarket.

Nationwide, an estimated 19 million Americans live in low-access areas, which for purposes of this study were determined not just by distance to the nearest supermarket, but population density and rates of car ownership, according to the report, "Getting to Market." In the 10 urban areas on which the researchers focused, about 1.7 million residents were found to live in areas where it's much more difficult to enjoy the benefits of supermarkets, like lower prices and greater produce selection.

Los Angeles, the largest metro region in the study, led the pack -- until the researchers controlled for size. " In that count Cleveland stands out, with more than 1 in 9 residents in the region living in low-access areas."

Cleveland also showed exceptionally high rates of "leakage," which refers to money leaving a community because its members are forced to shop elsewhere. Leakage in Cleveland was tallied at $508 million annually, second only to Los Angeles.

The Reinvestment Fund, which helped launch a Pennsylvania initiative to spur supermarket development in underserved areas that's since been replicated elsewhere, has posted all of its data online, to assist local policymakers and activists in their planning.


Source: Brookings Institute
Writer: Frank W. Lewis
i live here (now): brandon chrostowski
Brandon Chrostowski, GM at L'Albatros restaurant in University Circle, made his way from Detroit to Cleveland -- via Chicago, Paris and New York. Now, you couldn't pry the guy out of here with a crowbar. As usual, you can blame -- or credit -- the move on a girl.
this was a shopping mall; now it's an herb farm
It's taken several months, but Vicky Poole says she's finally getting a handle on what will grow well in a mall. Herbs, for one thing.

Poole is co-owner of Gardens Under Glass, the innovative urban hydroponic farm, market and experiment under the magnificent glass ceilings of Galleria at Erieview on East 9th Street. The growing began last winter. Poole recently added the Re-Source Center, selling related products from local vendors, some of whom, like A Piece of Cleveland, specialize in the reuse of old materials. The Re-Source Center itself "reuses" a space once occupied by a greeting card and candy store that vacated the Galleria long ago.

But farming remains Poole's focus. "I work on this around the clock," she says, with no hint of complaint. "It's quite a chore to keep track of the bugs and the growing conditions and all the things that go along with growing food."

The effort is worth it, she says, if it helps to promote local farming, nutrition and sustainable practices.

She's exploring the possibility of shifting to a non-profit model, which would suit her long-term vision of building comprehensive farming and sustainability education center around the crops. "The space is very conducive to demonstrations and instructions," she says.

But for now she needs to rely on good old-fashioned sales, and that's where the herbs come in. She's hoping to develop a steady customer base for the basil, tarragon and many others already available, as well as the oils and vinegars featuring her dried pepper seeds that are planned. Lots of people admire, Poole says; not many buy. She's hoping that changes as awareness of the benefits of locally grown produce, and her unique business, spreads.

"There's not one person who comes into this building who doesn't look around and say, 'My God, what a beautiful space,'" Poole says. But too often they focus more on what it once was, a vibrant retail mall, than on what it's becoming and could be. "Let's see what we can turn it into," she adds, "before the demise of another downtown building."


Source: Gardens Under Glass
Writer: Frank W. Lewis
slashfood says our urban farms take root
Slashfood, a popular online magazine devoted to food and drink, recently touted Cleveland's efforts to combat health, economic and foreclosure problems by launching multiple urban farming projects.

Citing the just-announced $1.1 million pilot program to fund the Cleveland Urban Agriculture Incubator Project, the writer notes that "Cleveland is planting seeds to counter the serious problems of obesity, food deserts and urban blight."

Supported by the USDA, the City of Cleveland, the Ohio Department of Agriculture and the Ohio State University Extension Service, the new six-acre plot in the Kinsman neighborhood will be tended to by 20 local residents.

The farm will be two short miles from chef Doug Katz' Fire Food and Drink, the story points out. "I absolutely would love to use what they grow, and will promote that it's grown here in the City of Cleveland, right in our backyard," says Katz of the program.

Read all the juicy details here.


'living cities' grants cleve $15M to support strategies for green job creation
It's not a sports championship, but in some ways it's just as big. Last week a consortium of some of the wealthiest banks and foundations in the world announced that Cleveland would receive major support for innovative developments that will create hundreds of new jobs where they're needed most.

The Integration Initiative, by the New York-based Living Cities philanthropic collaborative, will pump almost $15 million in grants, loans and targeted investments into Cleveland. One of five cities chosen, Cleveland impressed the evaluators with plans to leverage the buying power of institutions in and around University Circle -- which spend some $3 billion annually on goods and services -- into new businesses and jobs. And not just any businesses, but innovative, green operations that provide their workers with more than just paychecks.

Some of the funding will be used to start or relocate businesses in the growing Heath-Tech Corridor between University Circle and Cleveland State. Other funds will expand the Evergreen Cooperatives network of employee-owned businesses, all of which meet the institutions' procurement needs in new ways, and satisfy Living Cities' demand for "game-changing" new strategies.

Evergreen Cooperative Laundry, for example, uses far less water than competitors, allowing the institutions to reduce their carbon footprints. The laundry currently employs 28, and will expand to 50. Ohio Solar Cooperative employs 25 -- already exceeding expectations -- and will hire another 50 over the next three years. The Green City Growers hydroponic greenhouse will employ 45 when it opens on East 55th Street later this year.

All Evergreen businesses allow workers to build equity in the company and share in profits. "An 8-, 9- 10-dollar-an-hour job is not really enough to change someone's life," says Lillian Kuri of the Cleveland Foundation, which coordinated the applications to Living Cities. "The ability for wealth creation is absolutely essential to changing neighborhoods."

Five more co-ops are in the pipeline, Kuri says. Two will launch "soon," the other three over the next one to two years.

Many of the foundations that make up Living Cities will be familiar to NPR listeners: the Bill & Melinda Gates Foundation, John S. and James L. Knight Foundation, The Annie E. Casey Foundation, to name a few. Member banks include Bank of America, Deutche Bank and J.P. Morgan Chase. Cleveland Foundation is an affiliate member.



Source: Cleveland Foundation
Writer: Frank W. Lewis

cleveland restaurants feed steady diet of web-design biz to local firm
The marriage of high-tech design and high-end dining is proving a win-win for diners, local restaurateurs and Epstein Design Partners, a Shaker Square-based design firm.
open-air business incubator will promote urban farming in kinsman
Cleveland's slow but steady transformation from national leader in job loss and foreclosures to national model for urban farming took another major step forward last week in the Kinsman neighborhood. That's where federal, state and city officials introduced the Cleveland Urban Agriculture Incubator Pilot Project.

Six acres of land at East 83rd and Gill, donated from the City Land Bank, will be turned into a farm, thanks to $100,000 grants from the Ohio Department of Agriculture and the City of Cleveland, and $740,000 from the Ohio State University Extension, via the U.S. Department of Agriculture. It's the first urban farm to receive funding through the USDA's Beginning Farmer and Rancher Development Program, now in its second year.

The goals of the incubator are to promote entrepreneurship and access to fresh produce in an area that sorely needs both. If successful, the model will be replicated in other neighborhoods.

The OSU Extension will use half an acre of the land to train aspiring farmers. The remaining land will be leased in quarter-acre plots, beginning next spring.

The project grew in part out of the Urban Agriculture Innovation Zone established by Burten, Bell, Carter Development, Inc., which serves the area, according to BBC programs manager Sherita Mullins. BBC will recruit farmers from the community.

The state funds come from Gov. Strickland's Ohio Neighborhood Harvest initiative, which seeks to bring produce to the "food deserts" found in many low-income urban communities, and to boost local economies. Currently only about 3 percent of the estimated $43 billion that Ohioans spend on food annually goes to Ohio farms.




Source: Burten Bell Carter Development
Writer: Frank W. Lewis

trio of cleveland eateries win sante awards
Santé, the Magazine for Restaurant Professionals recently announced its winners of the 2010 Santé Restaurant Awards. Currently in their 13th year, the Santé Awards were created to recognize excellence in restaurant food, wine, spirits, and service hospitality.

Claiming three of the 88 awards were Cleveland restaurants Parallax and Table 45, which won in the "Innovative" category, and Moxie, which took honors in the "Sustainable" category.

"At Table 45, we take the newest and most unique flavors from around the globe and combine them in entirely different ways to produce dishes that are unlike anything else our guests have ever tasted," said owner Zack Bruell. "Every time we create a new menu, it is an experience in culinary innovation. We are delighted to have Santé recognize our efforts."

Cleveland diners looking try these award-winning restaurants, as well as 87 other members of the Cleveland Independents restaurant group, are in luck. This year's Cleveland Restaurant Week runs from November 1 through 14, with participating eateries offering special three-course prix fixe meals for just $30.

See the complete list Sante' award winners here, and participating Restaurant Week eateries here.

npr and new york times say happy dog/cle orchestra mash-up is music to their ears
The avant-garde mash-up of two radically different Cleveland legends -- the Happy Dog Saloon and the Cleveland Orchestra -- has been garnering big props, both locally and nationally.

In addition to a widely aired shout-out on NPR's Weekend Edition, the Happy Dog's recent classical music experiments, where chamber music pros take to the very small stage, caught the attention of the New York Times.

In an article titled, "The Key Was B Flat; the Beer Wasn't," the Old Gray Lady praises the Cleveland Orchestra's unconventional method of winning new fans.

"Anyone popping in for a quick beer at the Happy Dog bar in Cleveland on Wednesday night and expecting the usual fare -- polka, country or indie rock -- would have been surprised," the reporter writes.

Read the liner notes here.

To listen to David C. Barnett's NPR piece, click here.

cleveland offers a road map for other struggling cities, says MSN
Cleveland's progressive stance on urban farming continues to draw positive national attention, proving that even this crisis boasts a silver lining.

In her article titled "Faded glory: Suffering cities take aim at urban blight," MSN Real Estate reporter Melinda Fulmer shines a bright light on Cleveland's attempt to reinvent its future be reimagining its vacant property.

Of the ground-breaking Ohio City Farm she writes: "In years past, this industrial city probably wouldn't have embraced such a back-to-basics business as beets and beans. But after decades of heavy job and population losses -- and a particularly rough ride in the foreclosure crisis -- this six-acre urban farm on a former public housing tract has become symbolic of the many imaginative ways a shrinking city can reinvent itself when heavy industry leaves."

The article quotes OCNW executive director Eric Wobser as saying, "I think urban farms like this one will reposition the way people think about Cleveland. The local food movement has really caught on fire here."

Fulmer credits Cleveland as the first large shrinking city to adopt a master plan that acknowledges its reduced footprint and attempts to redesign a more vibrant and sustainable future around it.

And what's more, that progressive and sustainable policy, including the city's recent ordinance allowing chicks and bees, is precisely the type of efforts that attract new residents. She quotes Neighborhood Progress' Bobbi Reichtell in the following paragraph.

"This encouragement of a greener future — through 56 urban-farming and green-space grants on city-owned vacant property — is catching the eye of younger eco-friendly entrepreneurs, who have big dreams for more sustainable livelihoods in the city. The city has been very progressive. They recognize the scale of the challenge they face."

Dig into the entire story here.


pittsburgh's pop city spreads the word about fresh water
In last week's issue of Pop City (yes, it's a sister IMG publication), writer Deb Smit reported on our dear publication.

"Fresh Water launches this month with the goods on Cleveland, news as it pertains to innovation, jobs, healthcare, lifestyle, design and arts and culture," she writes." The bubbly, blue homepage comes to life each Thursday with a fresh issue featuring vibrant photography and stories on the people shaking things up and the great places to visit."

Smit even encourages smitten Pittsburghers to subscribe. Thanks, Pop City!

Read all the news that's fit to pop here.
community greenhouse partners to spend $3.4M on urban farm and greenhouse on vacant cleveland lot
First, a tree grew in Brooklyn; now a massive greenhouse will be built in Cleveland.

Tim Smith of Community Greenhouse Partners recently announced that the organization has made an agreement to buy the site of the former St. George Catholic Church to build a greenhouse. The estimated $3.4 million project will realize Community Greenhouse Partners' goal of selling organic vegetables at low cost to low-income families.

Community Greenhouse Partners had been searching for property in an economically distressed area of the city. The concrete lot outside St. George, which closed its doors in 2009, is located at East 67th Street and Superior Avenue.

The proposed greenhouse will have a polycarbonate-plated shell, which will allow it to operate no matter the weather. The project will make use of green technology and sustainable practices.

Smith estimates that Community Greenhouse Partners will initially employ three to five people for the project and eventually grow that to more than 25. Part of the nonprofit organization's mission is to employ local residents and teach sustainability and earth science to youngsters.

Community Greenhouse Partners estimates it will bring $1 million in annual payroll and $2.5 million in annual sales to the area. The revenue estimates are based on production volumes from Growing Power, a Milwaukee-based urban farm project. Down the road, Community Greenhouse Partners plans to generate revenue from the sale of compost, rental of the greenhouse to other organizations and education dollars from local school districts.


Source: Community Greenhouse Partners
Writer: Diane DiPiero
greenhouse tavern lamb burger makes new york impression

While Jonathon Sawyer and Greenhouse Tavern failed to come away with the top Burger Bash prize at this year's Wine & Food Festival in New York, he did manage to make a meaty impression on Wall Street Journal reporter Charles Passy.

In his post following the well-attended burger bonanza, Passy wrote,

"To us, a great burger can be a creative affair, but it still has to retain its essential burger identity -- namely, 'a big warm bun and a huge hunk of meat,' to quote Jimmy Buffett's "Cheeseburger in Paradise." And that's exactly what the aforementioned lamb burger from chef Jonathon Sawyer of Cleveland's The Greenhouse Tavern accomplished. Lamb is a mighty flavorful meat, so it's hard to top -- literally -- in burger form. But that's why Sawyer's selection of the super-stinky French cheese proved such a smart idea. "If it smells like your foot, you know it works," Sawyer told us.

Read the whole stinky post here.


county social-service agency is growing solutions to its job-placement dilemmas
Among the many services provided by the Cuyahoga County Board of Developmental Disabilities (CCBDD) is job training and placement for adults. As local manufacturing jobs have dwindled, the board has had to look elsewhere. One solution that seems promising is local farming.

"We're trying to be more entrepreneurial," says spokeswoman Lula Holt Robertson.

The effort began last year with a single farm at East 55th and Stanard. The site, formerly a school, was donated by the city in 2009. Work began in June, with assistance from The Ohio State University Extension. Today 10 CCBDD clients are employed there, plus a manager and employment specialist.

The program has been so successful that the board hopes to establish nine more gardens over the next five years, and develop relationships with local restaurants, as well as farmers' markets.

The next site will be downtown. Cleveland City Council recently approved gardening on City Hall property, near the Free Stamp, thanks to legislation introduced by Councilman Joe Cimperman. Holt Robertson says that to her knowledge the CCBDD is the first entity of its type in the nation to launch an urban farming program.



Source: Cuyahoga County Board of Developmental Disabilities
Writer: Frank W. Lewis

washington post reporter steps outside the beltway, discovers cleveland
In a recent "Impulsive Traveler" article in the Washington Post, reporter Maryann Haggerty makes the short seven-hour drive to Cleveland, where she discovers that the city is no longer strangled by its "rust belt."

Using the Ohio City B&B J. Palen House as her home base, she beholds the glory that is Great Lakes Brewing Co., Flying Fig and the West Side Market. "It's huge," she notes, "vastly outsizing Capitol Hill's beloved Eastern Market. It's sparkling clean, putting Baltimore's Lexington Market to shame. And the variety! Pasta, sausage, cheese, pastry, pierogies, tamales, meat, meat, meat."

Other stops on the C-Land Express included the Bruce Springsteen exhibit at the Rock Hall and sloppy Polish Boy sandwiches at Freddie's Southern Style Rib House.

Breaking News: Haggerty enjoyed her visit so much that she rerouted her return trip to include another stop on the North Coast.

Read all the juicy details here.